To close out Season 1 of Shelf Help, I’m joined by Angela O’Brien, founder of the sustainable fashion and accessories brand Cleobella. Angela shares her remarkable journey from selling handmade accessories at local farmers markets to landing partnerships with major retailers like Nordstrom, Anthropologie, Rent the Runway, and more.

Throughout our conversation, Angela outlines the journey to becoming a certified B Corp, including how she continues to cultivate lasting relationships with artisans across Asia, creating a solid foundation for sustainable, purposeful growth. She also touches on how she and her team are navigating the ever-changing social media marketing landscape while maintaining authentic connections to their core demographic. Whether you’re an aspiring entrepreneur or ethical fashion lover (or both!), Angela's story offers incredible insight into what it takes to build a mission-driven brand with patience and passion.

IN THIS EPISODE:

- (4:22) How Angela’s around-the-world trip inspired the first Cleobella designs

- (8:18) The importance of sustainability and ethical production in Cleobella’s business model

- (14:04) Advice for building and maintaining relationships with international artisan partners

- (16:28) Behind-the-scenes of selecting aligned wholesale retailers

- (18:08) Examples of how to create an authentic brand story and resonate with customers on social media

- (29:37) Angela’s advice for aspiring entrepreneurs about patience and staying true to your values

CONNECT WITH ANGELA

Follow Angela on Instagram

Shop Cleobella

CONNECT WITH TINA

Follow me on Instagram

Check out my Website

Listen to more Shelf Help

Mentioned in this episode:

Scale your product-based business with Founders Framework!

Founders Framework

Launch your product strategically and responsibly with guided expertise from Wellspring Studio!

Wellspring Studio