What does it really take to succeed in retail after you've landed on the shelf?

In this Retail Readiness Round, Lindsay Holden, co-founder of Odele Beauty, shares three powerful lessons every founder needs to hear before pursuing retail growth.

Lindsay challenges the common belief that getting into retail means you've "made it," explaining why the real work begins once your products hit store shelves. She also reveals the key metrics Odele watches closely to measure success and sustainable growth, including shelf productivity and year-over-year performance.

Plus, Lindsay shares her advice for founders preparing for buyer conversations, emphasizing the importance of defining success on your own terms and confidently advocating for what matters most to your brand.

In this episode, you'll learn:
• The retail myth that can hold founders back
• Why getting into retail is only the beginning
• The metrics that matter most once you're on shelf
• How to define success before entering buyer meetings
• The mindset founders need to build lasting retail partnerships

Whether you're pitching retailers for the first time or looking to grow your presence in stores, this quick Retail Readiness Round delivers actionable insights you can apply immediately.

Listen now and take the next step toward retail success.

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