Every great retail brand starts with a story.

In this Retail Readiness Round, Alysa Seeland, founder of Fond Bone Broth, shares the deeply personal experience that inspired her business. After facing a serious postpartum health crisis, Alysa discovered the healing power of bone broth and turned that journey into a mission-driven brand that's helping consumers nourish themselves with real food.

Her story is a powerful reminder that the strongest products don't begin with a business plan. They begin with solving a real problem.

If you're building a product-based business, ask yourself: What problem does your product solve, and why are you the right person to solve it? Buyers and consumers connect with brands that have purpose, authenticity, and a compelling story.

Follow Shelf Talks for more Retail Readiness Rounds featuring successful founders sharing the lessons behind building brands that earn a place on retail shelves.

Listen to the full episode released July 13th 2026

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