Getting a meeting with a retail buyer is a huge accomplishment. Walking out of that meeting feeling confident, only to receive a "no," can be frustrating.

In this solo episode of Shelf Talks, Roberta Townes breaks down the five biggest reasons great products still get rejected by retail buyers, even when the product itself is strong.

You'll learn:
• Why timing matters more than most founders realize
• How your confidence influences a buyer's decision
• The consumer proof every buyer wants to see
• Why founders often pitch the wrong story
• How to know if you're targeting the right retailer

If you're preparing for a buyer meeting, pitching at Expo West, or trying to land your first retail account, this episode will help you understand how buyers actually evaluate new brands and what you can do to make your next pitch much stronger.

Whether your goal is Target, Whole Foods, Walmart, Sprouts, or another retailer, these insights will help you approach your next opportunity with a buyer's perspective.

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