Podcast
Sherpas Talking Shop
Hosted by Sherpa Marketing · ENGLISH
Stew Moffatt, Dan Nicholson, and Mike Brown get together every few weeks to talk Marketing and Advertising.
5episodes
Episodes
Newest firstAll episodes
Ep 14: Brands Getting Political, Augmented vs Virtual Reality & Tourism Marketing
Nov 17, 201700:32:03Tap to summarizeStew, Mike B & Producer Noah discuss how celebrities and brands are using platforms to communicate social beliefs, comparing and contrasting augmented vs. virtual reality and peer-to-peer platforms impact on tourism marketing.
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Ep 13: Netflix's Social Strategy, Overcoming Negative Customer Experiences & Snapchat Filters
Jul 12, 201700:34:50Tap to summarizeStew, Mike B & Jessica discuss Netflix's approach to social media, how to view and overcome negative customer experiences & the keys to building an engaging branded Snapchat filter.
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Ep 12: Dos and Don'ts for Local Businesses, Tradeshow Giveaways & lululemon's New Campaign
Jul 7, 201700:29:00Tap to summarizeStew & Mike B discuss tips for local businesses, the keys to effective tradeshow giveaways and lululemon's "This is Yoga" campaign.
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Ep 11: Big Baller Brand, Remarketing & Brand Testimonials
May 26, 201700:26:35Tap to summarizeStew & Mike B discuss Big Baller Brand's use of "Trump" style marketing, the ads that follow you around online and the importance of testimonials.
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Ep 10: Michelob ULTRA's Ad Campaign, Spotify Business Features & Augmented Reality
May 11, 201700:30:04Tap to summarizeStew, Mike B and Alex pontificate about Michelob ULTRA's new advertising campaign, using big data as your DJ with Spotify Business Features and how platforms and brands are embracing augmented reality.
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