Podcast Summary: She’s So Lucky

Episode: Every Opportunity Has a Cost — How to Choose What’s Worth It with Beatrice Dixon

Host: Les Alfred
Guest: Beatrice Dixon (Co-Founder & CEO, The Honey Pot Company)
Original Air Date: November 11, 2025

Episode Overview

This episode of She’s So Lucky features a powerful, wide-ranging conversation between host Les Alfred and Beatrice Dixon, founder and CEO of The Honey Pot Company. The discussion centers on navigating choices and opportunity costs in business and life, especially as a Black woman entrepreneur. Beatrice shares candid insights about growth, self-care, company partnerships, and making values-driven decisions—even when major financial opportunities are on the table.

Key Discussion Points & Insights

1. Current Season of Life: Reflection and Self-Care

• Beatrice on Finding Peace and Gratitude
  Beatrice shares that she recently spent a month in Costa Rica—a place that allows her to fully relax and recalibrate her nervous system.

  • “It's a place where my nervous system relaxes, it calms down, it makes me feel peaceful.” (03:06)
  • She emphasizes her intention to prioritize holistic self-care: rest, diet, movement, and hydration.
  • Admits she still feels the need for more rest, despite already making changes.

• New Priorities vs. Earlier Hustle

  • Earlier in her entrepreneurial journey, self-care was sidelined in favor of building the business; her main focus was mental wellness.
  • “I'm also not in a place where I'm, like, wishing that I did something different, because all things are in order all the time.” (05:07)
  • Beatrice reflects on how every phase of her journey has been necessary—and that regrets are pointless because “you can’t really go back…everything worked out. You know what I mean?” (06:23)

2. Entrepreneurial Mindset: Evolution and Resilience

• How Approaches to Entrepreneurship Change Over Time

  • Les raises the unique challenges Black women face in the workforce, including layoffs and the push toward entrepreneurship out of necessity.
  • Beatrice stresses the importance of staying open to new opportunities, even when they don't look exactly like what you want:
    • “Make sure that you're staying open to the opportunities that come to you, even though they may not look like what you want them to look like.” (08:48)

• Mindset: Holding Onto Stability in the Face of Uncertainty

  • “I'm at a period in my life where there is a lot more stability than I've ever had in my life. And I've really worked hard to earn that. And that is an interesting place to be in because it's very new to me.” (09:45)
  • Admits she still experiences stress and old scarcity-based habits, even with newfound stability.

• Accepting Change as a Constant

  • “Change is inevitable and you just have to go with it.” (11:22)
  • Regardless of growth, some aspects of entrepreneurship ("checking emails", "running the team") remain constant.

3. Preparation vs. Flow: The Balance in Business and Life

• Creating Order for Freedom

  • “Being organized provides you freedom, right? Because you've thought through some of the things or you've prepped yourself.” (18:43)
  • Draws a parallel between meal prepping for health and strategic business planning.

• Plan A, B, and C—But Stay Flexible

  • Plans almost never go exactly as expected; “go ahead and die to it just being exactly the way that you want it to be, because it's not going to be.” (19:18)
  • Having structure brings peace, but flexibility and flow are essential as circumstances change.

• Legacy Planning at Any Level

  • “Most people think that you need to have [legal plans] written down if you have a lot of money. But that's not true...We should all begin with the end in mind.” (19:58)

4. Values-Based Decision Making: Major Partnerships & Turning Down Big Offers

• Turning Down $450 Million—The Importance of Integrity

  • Beatrice explains she turned down a major acquisition offer that would have made another entity majority owners because it would have meant, in her words, “selling honey pot soul.” (22:53)
  • “Honeypot is something that was gifted to me by my ancestors. Right. I can't just let money be the motivation. It has a soul.” (23:10)
  • The relationship with customers and the responsibility to team and community is paramount.

• Choosing the Right Partners

  • Decision was not about the biggest number—it was about maintaining the integrity of Honeypot, keeping the right people at the helm, and ensuring continued growth in a way that honors its mission.
  • Even after investment (“we aren't the majority”), strong, mutually respectful relationships mean “you have to tell us what you think we should do, because you guys are the ones that know. You built it.” (28:10)

• Advice for Other Founders

  • At early stages, founders may feel they must take whatever money comes; at later growth stages, be far more selective—partnering with the wrong investor can feel like a bad marriage.
  • “When somebody shows you who they are, go ahead and believe them, right? And don't be afraid of them walking away.” (31:47)

5. Entrepreneurship Real Talk: Audacity & Being Ahead of Your Time

• The Necessity of Being 'Unrealistic'

  • “You gotta be a little bit crazy to think that you're gonna do something that's never been done...That's more often the situation than the person who's...been here before.” (41:59)
  • “Oftentimes what's realistic is so limiting…you would never create anything new.” (42:44)

• Failing Forward and Hustling Backwards

  • Sometimes you launch things before the market is ready; that's ok—"just because something's before it's time…doesn't mean that it shouldn't be or it shouldn't exist.” (43:33)
  • “Hustling backwards teaches you how to go through a mistake and learn from it.” (44:15)

6. Retail Partnerships, Responsible Growth, and Navigating Controversy

• Reflections on Target

  • Target was critical for The Honey Pot's growth. Despite controversy, Beatrice expresses loyalty and gratitude: “[W]hether people like it or not, Honeypot is...I don't want to say indebted to Target, but I am a loyal person. And I think that I don't forget when somebody or something has done something for me and my business.” (46:06)
  • “We're not in control of Target and we're not in control of our customers that we share with Target… but as it relates to our relationship with them, we've just been in the trenches with them because we have to be and we want to be.” (45:28)

• Dealing with Setbacks and Industry Changes

  • Honeypot, like many brands, was impacted by changes in retail foot traffic, especially among consumers of color—but is seeing improvements as the market stabilizes.
  • Emphasizes gratitude for weathering difficult times, acknowledging how hard it is for many brands and individuals right now.

Notable Quotes & Memorable Moments

• On Staying Open Amid Challenges:
  “Anybody that's listening that is in that circumstance or situation, just know that everything's gonna be okay...You will bring things to yourself that you need, that you require, that you want to do when you are in kind of perfect practice of knowing that it's gonna be all right, knowing that you're gonna figure it out.” —Beatrice Dixon (07:53)

• On Integrity Over Profit:
  “Money is important, but it's not that important.” —Beatrice Dixon (26:49)

• On Founders Selling Their Companies:
  “It would have been like selling honey pot soul. That's just a soul that is extremely important. It bears a lot of love, a lot of care, a lot of responsibility.” —Beatrice Dixon (24:02)

• On Being Audacious:
  “You have to have a bit of—being unrealistic...Oftentimes what's realistic is so limiting. You would never create anything new.” —Les & Beatrice Dixon (42:44–42:51)

• On Navigating Difficulty and Gratitude:
  “There’s so much happening…terrible things…This is not an easy time to be alive. And that goes into business...And then there’s a lot to be grateful for. And so I’m just counting my blessings and trying to keep my eye on the things I can control and…enjoy and ride through the things that I can’t.” —Beatrice Dixon (49:30)

Timestamps for Key Segments

• Season of Life & Costa Rica: 01:13 – 04:57
• Entrepreneurial Mindset & Surviving Uncertainty: 06:34 – 12:08
• Preparedness vs. Flow: 18:43 – 21:07
• Decision Fatigue & Reducing Decisions: 21:28 – 21:38
• Partnership with Compass & Turning Down Big Offers: 22:02 – 28:10
• On Integrity and Brand Soul: 23:10 – 24:02
• Advice for Future Founders & Investors: 31:12 – 35:04
• Audacity in Entrepreneurship: 41:59 – 43:14
• Failures and Hustling Backwards: 43:26 – 44:29
• Target Partnership & Retail Landscape: 44:37 – 48:21
• Coping in Difficult Times & Closing Thoughts: 48:39 – 50:05

Final Takeaways

This episode offers a rich, honest look at how opportunity comes with cost—for self, business, and community. Beatrice Dixon models what it looks like to make values-based decisions, prioritize well-being, and lead with integrity, even when the stakes are high. Her story is a testament to both the audacity and responsibility required of women—especially women of color—to create their own kind of luck and lasting impact.