Girl Bossing Too Close to the Sun: Entrepreneurship Real Talk with Raven Ross

Summary

Podcast Title: She's So Lucky
Episode: Girl Bossing Too Close to the Sun: Entrepreneurship Real Talk with Raven Ross
Release Date: April 8, 2025
Host: Kendra (Les Alfred)
Guest: Raven Ross

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Introduction

In this compelling episode of She's So Lucky, host Kendra welcomes back Raven Ross for an in-depth conversation about entrepreneurship, resilience, and building a sustainable business empire. The episode delves into Raven's journey from her early days in dance and Pilates to becoming a successful entrepreneur, offering invaluable insights for women striving to create their own luck.

Raven Ross’s Entrepreneurial Journey

Raven Ross opens up about her transition into entrepreneurship, highlighting the struggles and pivotal moments that shaped her path.

• From Multiple Jobs to Passion Project: Raven shares, “[02:37] I was working nightlife, teaching Pilates, doing everything to make enough money to live… it got to the point where I was doing all this work for other people. So I decided to start a passion project for myself” ([02:37]).

• Rock Bottom and Self-Reliance: Discussing her decision to pivot, she states, “[03:26] When you hit that rock bottom and you're like, you have to change right now… I was like, I'm gonna ask my mom… started making Pilates workouts that are studio quality for others” ([03:26]).

Building a Business: Consistency and Reinvestment

The conversation emphasizes the importance of consistency and the strategic reinvestment of earnings back into the business.

• Learning Through Self-Education: Raven highlights the role of free resources, “[05:18] YouTube University is where I learned how to edit my videos… analyzing competitors. All of this is free information” ([05:18]).

• Reinvestment Over Lavish Lifestyle: She candidly discusses financial priorities, “[16:01] I am able to pay my team… putting the majority of that money back into your business” ([16:01]).

Financial Management and Team Building

Raven and Kendra discuss managing finances and the significance of building a supportive team.

• Hiring Essential Roles: Raven explains, “[12:26] I have a manager, lawyers, my accountant, bookkeeper… it’s life-changing” ([12:26]).

• Transitioning Finances: Kendra shares her experience of finally hiring a finance team after making consistent revenue, “[14:49] I started hiring a finance team to help me get things established… manage things” ([14:49]).

Balancing Work and Life as an Entrepreneur

The episode delves into the challenges of maintaining work-life balance while managing a growing business.

• From Corporate to Entrepreneurship: Kendra reflects, “[15:23] I was working in corporate while building the podcast… didn’t pay myself for about three years” ([15:23]).

• Maintaining Routine: Both discuss the difficulty of establishing a routine without a traditional 9-to-5 schedule. Raven notes, “[23:18] I film YouTube videos at 9pm in my house… you really have to be strategic” ([23:18]).

Future Goals: App Development and Angel Investing

Raven shares her exciting plans for the future, including launching an app and venturing into angel investing.

• Launching an App: Raven reveals, “[44:07] My app is very exciting and coming in June… you can access all my YouTube content and interact with an AI bot” ([44:07]).

• Aspiring Angel Investor: Kendra discusses her North Star goal, “[29:43] I want to be an angel investor and invest in women's businesses solving amazing problems” ([29:43]), echoed by Raven’s ambitions to “[35:13] I want to sell a company and hit the road Jack” ([35:13]).

Authenticity and Long-Term Business Vision

The conversation underscores the importance of authenticity and building a business with longevity rather than chasing quick fame.

• Sticking to Authenticity: Raven emphasizes, “[27:54] You have to be willing to experiment… Just start” ([27:54]).

• Long-Term Vision Over Virality: Kendra praises Raven for her sustainable approach, “[46:18] You have built a business that uses your gifts and skills to help people” ([46:18]).

Conclusion

The episode concludes with mutual admiration and encouragement. Kendra lauds Raven’s business acumen and authenticity, while Raven expresses pride in Kendra’s achievements. They highlight the upcoming app launch and the importance of community support in entrepreneurial journeys.

• Final Remarks: Raven shares, “[50:28] It is a big deal for you as an entrepreneur” ([50:28]), and Kendra encourages listeners to support and follow Raven’s ventures.

Key Takeaways

• Self-Reliance and Perseverance: Raven’s journey illustrates the power of self-reliance and the importance of persevering through challenges.
• Strategic Reinvestment: Reinvesting earnings back into the business is crucial for sustainable growth.
• Building a Supportive Team: As businesses grow, assembling a team of trusted professionals is essential.
• Authenticity Over Virality: Building a genuine and authentic business leads to long-term success.
• Future Aspirations: Setting ambitious goals like app development and angel investing can propel a business to new heights.

Notable Quotes

• “[03:26] When you hit that rock bottom and you're like, you have to change right now… I was like, I'm gonna ask my mom…” — Raven Ross
• “[05:18] YouTube University is where I learned how to edit my videos… All of this is free information” — Raven Ross
• “[16:01] I am able to pay my team… putting the majority of that money back into your business” — Raven Ross
• “[29:43] I want to be an angel investor and invest in women's businesses solving amazing problems” — Kendra
• “[27:54] You have to be willing to experiment… Just start” — Raven Ross
• “[46:18] You have built a business that uses your gifts and skills to help people” — Kendra

Resources Mentioned

• Raven's App Launch: pottiesbodyraven.com

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This episode serves as an inspiring blueprint for women entrepreneurs, highlighting the significance of resilience, strategic growth, and authenticity in building a successful business.

Transcript

[Host]

The following podcast is a Dear Media production.

[Kendra]

Welcome to this week's episode of she is a Lucky, which I think might be the first official time that I've said that, because this is the first episode that I'm recording after the rebrand is live. And I don't know if y'all noticed, but for the past two months, every week, I'd be like, welcome to the podcast. Because sometimes. And I was very vague about what podcast that was, because sometimes I don't always know when things are going to air. We just move around our Ed cow a lot based on a lot of factors. And so there were a lot of episodes recorded where I was like, I don't know if this is still going to be balanced. Black girl. I don't know if this is still going to be she's so Lucky. So I'm just going to say welcome just so that I could be, you know, just mindful of what it was gonna be. But now she's so Lucky is out there, and I can officially welcome you.

[Host]

All to she's so Lucky, where I.

[Kendra]

Am talking to women who create their own luck. And I am very excited to be bringing back a really fun guest today, but we're kind of having more of like a Kiki than an interview. I am joined again on the podcast by Ms. Raven Ross. Welcome back, Raven.

[Raven Ross]

Oh, my God.

[Kendra]

Thank you, Raven.

[Raven Ross]

She's so lucky.

[Kendra]

Singing all the songs.

[Raven Ross]

She's a absolutely. She definitely cry.

[Kendra]

Crying. I was crying on the way here.

[Raven Ross]

Accurate. Yeah, accurate.

[Kendra]

I'm so excited to have you back on the podcast, because when I think about someone who really created their own luck, you're such an amazing example of that. And I know you sell yourself short and may not think that, but it is very true.

[Raven Ross]

Thank you.

[Kendra]

So if y'all didn't know, last fall I had Raven on the podcast. Listen to that episode, if you haven't already, because that was where we got more into your backstory, your background, your dance background, how you got into Pilates. So if people don't know that about you, definitely go back and listen to that episode where we covered a lot of that ground. Today I want to talk more about Raven the entrepreneur, because I don't think people realize the empire you're building. Your girl bossing real close to the Sun Lord. But I also don't think think that we hear a lot of honest conversations from women entrepreneurs when we're in the middle of building things. And I think we're both in these, like, spaces in our businesses where we're being called to expand, and it's hoard. And so I was like, let's just bring it to the pod.

[Raven Ross]

We are. And that's what I appreciate about you, because I. I see you doing your rollout, and it really inspires me because I did a little bit of a rebranding, and I'm like, oh, my God. Like, keep going. This is. It's so inspiring to see, especially because I'm sure you're the same as me. Like, I'll see girl bosses who, like, are, like, at that next level, and I'm like, oh, my God. Like, I love. That's amazing. But then it's nice to see someone who's also, like, working the same grind as you right now. It just feels more like, okay, this is real. This is, like, actually very doable, you know? So, yeah, I'm very excited for you. And she's so lucky.

[Host]

Thank you.

[Kendra]

Trying. Trying to be lucky to speak that into existence, literally. Have you always been entrepreneurial, or how did you get into entrepreneurship?

[Raven Ross]

How did I get into it? I mean, honestly, just from having really bad work experience, I think I've also. I've always been entre. Entrepreneurial. I can't even talk in the way that, like, I had to get it out the mud and just figure it out, you know? I had, like, three jobs. I think I've said that. Like, I was working nightlife. I was teaching Pilates. I was. I was doing everything to make enough money to, you know, live. Like. And it just got to the point where I was like, okay, I'm doing all this work for other people. Like, at least start a passion project for yourself, at least. And I had one of my girlfriends, Jenna. She started her own business. Like, she was such an inspiration to me. And I was like, okay, I know this is possible. I know I can do it. And literally, one night, just like, it's like, when you hit that rock bottom and you're like, you don't have nowhere else to go besides change. There's nothing. What am I. I have to change right now, immediately. And I was like, okay. I. I am, like, not someone to ask, like, for help or, like, money help or anything. I was like, I'm gonna ask my mom. I think I asked her for, like, $1,200. I have no money, y'all. I, like, went to the camera store, bought some cameras, and started just, like, figuring out YouTube by myself at my house and just started. I was like, I'm just gonna do it. I'm gonna start making Pilates workouts that are studio quality for other people who want to do it at home. Like, I know someone has to appreciate this. It's going to reach someone eventually. And I know I'm a hard worker and I know I'm consistent, so this will happen eventually for me. And she got lucky.

[Kendra]

She got lucky. I promise I'm not going to sing every episode now, you guys, but we're all thinking it. I can relate so much to that because when I first started podcasting and I had the idea for the initial iteration of the podcast that many of us know, I took it from idea to launch in 10 days because I just googled everything that I could learn about podcasting and went to YouTube University and just figured it out until the podcast existed and then tried to make it better. And I will have people reach out to me a lot, asking for tips about podcasting or advice about how to start one, which I'm happy to do whenever I have the bandwidth. And unfortunately I. I get asked more often than I have the bandwidth to give that information. But I also just didn't have that. I just had to bug it out via Google and YouTube University until I kind of figured it out. But I actually do think that taking that approach to really digging in and learning the ins and outs of it is super helpful because it's helped me be able to pivot, solve problems, and really get in there and keep it going.

[Raven Ross]

Yes, 100%. I'm glad you said that, because YouTube University, that's where I learned how to edit my videos. I learned like the. About the power of niching down, finding your audience, how to start making money, like doing affiliate links, like linking stuff on YouTube when you don't have brand deals. Just all these different. About analyzing your competitors. All of this is free information. And that's like what we were just saying. Like, I am not smarter than any other person. I just did the work, you know, like, like you, we just figured it out. And at that time there was actually. This is such a funny story. And I always want to tell it, but I never do because I already said, like, I'm not a person to ask for help. Like, I will ask for help, but like, you know, and there was this woman, she like had an amazing Pilates bar brand, right? And she had actually moved to Dallas where I was living. And I was like, oh, like, she is such an inspiration to me. Like, you know, I would love to, like ask her a few things. And I really didn't want to ask while my mom was like, you should just ask, like, just send her a message. And so I sent, like, a really kind message and just like, asked a few general questions, not even asking for the special sauce. Right. And she sent me back, like the most, like, just like vague, like, just like. Oh, like, just did not answer a single thing. And I didn't let that stop me, you know, because it's hard to put yourself out there and be like, I need to ask her. And this was like, early on. This was like early Covid. So a long ass time ago. So ask for help. Because nowadays people ask you people ask me. And if I can answer, I always answer. I will look up the link for you. I'm going to answer. Because she did not answer me. And she could have just taken two extra seconds and she didn't do it. And it like, you know. Yeah, it's just kind of weird, for sure.

[Kendra]

Something that I'm learning because I'm also trying to be better about asking for help and asking questions, asking questions that have an answer. Like asking for very specific things. Because if someone sends me a DM and is like, can I pick your brain about podcasting? I'm like, baby, my brain is picked through. But if you have a question about, like, hey, I have an episode about xyz, how would you title it? Or like, what's a good way to market it? I could probably think of a quick answer for you. But if it's something super vague around, like, what are podcasting tips? I'm like, I don't know. I need podcasting tips. So, like, when you are asking for help, make it specific. Ask for questions around specific things. Because it's also so much easier for people to help.

[Raven Ross]

Yep, totally. People ask me, like, what camera do you. Blah, blah, blah. And I'm like, boom, boom, boom. Easy things. People, especially people like us, like, who we're still in the thick of it. We were just there, like, we want to help you. Yeah, girl, I don't. You tell. You know, I don't know either. Right?

[Kendra]

How do you grow a podcast? I'm like, girl, when you find out, let me know.

[Raven Ross]

You tell me. You tell me. People are like, how do you make your video go viral? I don't know. You need to go ask TikTok.

[Kendra]

If you find a formula, come, come share it.

[Raven Ross]

You tell me. Because my last video got like a thousand views, right?

[Kendra]

Same, same, same.

[Raven Ross]

Yeah, no, I feel you.

[Host]

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[Kendra]

How has your business changed since you've started it?

[Raven Ross]

How has my business changed? Oh, girl, it's completely different every single day. No, I'm just kidding. My business has changed so much. I don't know if you feel this way, but like, I think about my big goals. I think about the big goals that I had when I started and I compare them to my big goals that I have now. And I'm like, that person then didn't. That person then was happy with those big goals because that was big. And now I'm like, oh my gosh, I'm almost to those big goals, like this next thing. So I see my business has changed. I don't know if you feel this way, but like, when you're in the middle of it, it's kind of like, wait, has anything changed? Like, everything's just moving around you and it's hard to pick that One thing and be like, okay, this is different. But when I look back, I'm like, I have a team now.

[Kendra]

Who's on your team? Or like, what roles help you?

[Raven Ross]

Oh, my gosh. Lifesavers, pure angelic beings. I mean, I have a manager and then she has her own team, Lawyers, xyz. I have an accountant. Life changing. Bookkeeper.

[Kendra]

Yes, girl.

[Raven Ross]

Because what is a book and how.

[Kendra]

Do I keep it?

[Raven Ross]

And what are you keeping? What are you keeping? Because in 1995, my mom was doing her checkbook. But, like, what are we balancing, babe? Yeah.

[Kendra]

And how, where am I supposed to be keeping it?

[Raven Ross]

Because, girl, the bank does that.

[Kendra]

Right?

[Raven Ross]

Bookkeeper has been crazy. I have an assistant, an editor. I think I have one or two more, but I can't. I'm sorry if I missed you. That's. Tell me about your teeth.

[Kendra]

My team is small but mighty. So I right now have a team just on the podcast side. So I have my amazing project manager, Ariana, who is, who keeps she's so lucky slash balanced black girl running. She's the one who goes through all of our footage and notes, what edits.

[Host]

Need to be made.

[Kendra]

She helps me with the show notes, she books our guests, she books our studio time. So she's a real mvp.

[Raven Ross]

Ariana, girl, we love you.

[Host]

Yeah.

[Kendra]

Yeah, girl. Yeah, ej. She's, she's holding me down. And then I have, I have Kaia, who is my video editor. So for all of our YouTube edits, which is so great because when I tell you something that is not my ministry, it is video and video editing, particularly long form.

[Raven Ross]

Did you edit yours in the beginning?

[Kendra]

I mean, by publishing horrible videos, you mean? Yeah, but no, like the second I had the ability to get some help, I, I, that was the first thing I did. Yeah. And it was so, so helpful. And then I also have a team that helps with the clips, the social media specific clips for the podcast, they'll take the long version, they'll kind of analyze it based on performance and then chop it up and post it. So that is super helpful. And then being a part of a podcast network, I also have a team that helps on that end. So I have a producer who makes sure the episode gets published, and then they also have an ad team that manages our ad inventory. And then I also do have an accountant bookkeeping team as well.

[Raven Ross]

Wow. When did you get that? What stage in your business?

[Kendra]

I had initially formed a business back in like 2016, back when I was blogging, but I made like, no Money for the first several years around, like 2019, I started making money, but I didn't know what to do with it. And I never spent any of it because I didn't know what to do. And so then in 2021, when I started consist, constantly monetizing, I was like, okay, I can't just not spend this money, not pay myself. Like, I need to figure this out. So that was when I hired a finance team to help me get things established in order so that I could pay myself and like, manage things.

[Raven Ross]

Okay.

[Host]

So, yeah, it was a while.

[Kendra]

It was probably about two years after I started making money, but I also just wasn't spending any. I just left it because I was too scared to touch it.

[Raven Ross]

Yeah.

[Kendra]

And I was still working in corporate that whole time. So really any money that the podcast made just went right back into the podcast and I didn't pay myself for about three years.

[Raven Ross]

Wow, so you were working in corporate that whole time.

[Kendra]

Okay, yeah.

[Raven Ross]

So what has that transition been now? Now that you're not working in corporate but you're making, you're doing well for yourself here? I live now.

[Kendra]

I pay my rent for my dorm room. I pay my rent and I pay my team.

[Raven Ross]

It is.

[Kendra]

It feels like a hostel. I feel held hostage in my hostel. No, I, I am very grateful that I am able to sustain myself. I would not. I don't have like a super lavish lifestyle. And I wouldn't say that I live like a, you know, the New York City influencers that everybody complains about, them girls got more, a lot more money than me because I'm not, It's not like that. But I am able to pay my team for the work that they do for me. I'm able to pay my rent. And that's. That's all folks.

[Raven Ross]

I. And I think people need to hear that. And I, this is like such a big conversation right now, you know, like on social media and stuff. But people need to hear that even in the thick of your business, like girl bossing, if you are really out here in making a business, I'm not talking about just being an influencer creator. If you are out here making a business, you're putting the majority of that money back into your business. Like, there is no all of the lavish lifestyle, you see. And I can't speak for everyone, I don't know everyone's life, but like all that lavish lifestyle you see, those people, like, aren't necessarily making businesses, you know? Right. At least that's how I see it. I'm like, because you can't you could. There's so much you have to pay for. There's so much you have to do. And I'm like, I'm like, still to this day scared to spend money. Just have, like, trauma around money. Same. So I just put it all back and I'm like, how can I reduce my expenses? And I've always been, like, at least responsible with money. But it is scary in these streets. It is really scary.

[Kendra]

It's also scary because it varies so much. You can make a lot one month and then the next month. You know, not. Like, I don't really have a whole lot going on on social media right now with brand deals. I just don't have that. So, like, podcast ads are really the only thing I've got going on that's revenue for the business. Because, again, the money that. That's made there, that's not just in my pocket. That's revenue to the business. And I, as an employee get paid, but so does everybody else. So does, you know, everybody gets their cut.

[Raven Ross]

Okay.

[Kendra]

And social media brand deals were often a big part of that. But I don't have a lot of those right now, nor do I really have a team that's helping me manage that right now because I had management and decided to part ways there. And so there's been a, you know, just a gap currently. And so it's like, okay, something that was maybe 40% of my money is now not here. And, like, what am I going to do?

[Host]

I don't really know yet.

[Raven Ross]

We'll figure that out. You'll figure that out. Brand deals really are. They're a huge percentage of my money, and I rely on them to put it back into my business all the time. So I feel that it's scary without them in some months. To be honest, I, like, don't even look at my bank account because I'm like, thoughts and prayers. But my bookkeeper is really teaching me. And she'll even point out, like, oh, like, she doesn't know a ton about brand deal stuff. So she's like, oh, I see this one month you made this, and then this month you made $10. And I'm like, I know.

[Kendra]

Tell me about it.

[Raven Ross]

I promise, nothing was wrong. Like, it's just the way I got paid. Like, I know. I. I get it. It's scary. It's very scary.

[Kendra]

And it. The pendulum just swings so much.

[Raven Ross]

It does. And that's why you have to keep being consistent. Because I feel like people who struggle with consistency, like, that'll make them drop Off. Like, they're like, oh, my God, I can't do it. Like, this is not for me. It's like, pick your poison.

[Host]

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[Kendra]

Do you feel like fitness helped prepare you for entrepreneurship?

[Raven Ross]

Ooh, I feel like being poor helped me.

[Kendra]

Real real.

[Raven Ross]

Like, I'm gonna be like, we're having a kiki right here. Like, being poor helped me in entrepreneurship. Like, there's. And I try to tell people this, like, in the most real way. Like, if you really can do the work on the inside, being broke will teach you everything you need to know.

[Kendra]

Absolutely.

[Raven Ross]

So, yeah, that was honestly my biggest lesson. Yeah, fitness helps me. You know, I was in dance my whole life. Like, it helped me stay disciplined and Be at least decent with time management and. Because that can be a struggle. I. I would love for you to talk about that because, like, it seems so freeing as like entrepreneur. You don't really have like a schedule, but like, at least for me, like, it's kind of hard. You wake up in the morning, like you don't necessarily have a place to be. Like, how do you stay on track, keep. Actually keep a routine when it's like, not like you have to go to work, you know, I would love for you to talk about that.

[Kendra]

Yeah, I mean, I felt like I've actually probably still had to stick to that a little bit more than I would like.

[Raven Ross]

Okay.

[Kendra]

What drew me to entrepreneurship so much was having control of my time. But I actually still don't feel like I have control of my time. And maybe it's because the nature of my work being a podcast, I'm still held to other people's time all the time. When is a guest available? When is the studio available? And there's so many, you know, times where I'm commuting up here to be here by 9am where it feels the same as, you know, going to a 9 to 5 or I feel like this is my office where I like clock into. And I kind of wish that I did have like a little bit more flexibility. Like next week I have a really early podcast interview that I'm recording. And so I scheduled my workout that morning to be like 6:15. And I'm like, I did not work for myself so that I had to go to the gym at 6:15. That's something I used to do back in the corporate days. So I would say I actually would love a little bit more flexibility because I still sometimes feel held to that by the nature of what my work is.

[Raven Ross]

You have to be here in person.

[Kendra]

I do, girl.

[Raven Ross]

I'll be filming YouTube videos at 9pm in my house. Because I. It's just me. You can. Yeah, I'm just like, where did the day go? Like, so it is a little. I could see how someone who was trying to like, become a business person or a creator when you have so much time on your hands. It's like, oh my gosh, what do I do with my thumbs? You really have to be strategic and give yourself places to be and calendar.

[Kendra]

For sure. Hardcore. Ironically enough. I actually feel like I had better work life balance when I still had a 9 to 5 because.

[Raven Ross]

Yeah, for sure.

[Kendra]

Yeah. Because I 1. I mean, my 9 to 5 took so much of my energy, so it was like I had a much more finite amount of energy to give to my business. And so I was so much better about that. It was like, you know, I would have my two hours in the morning before my nine to five that I would work on content or Balance Black Girl stuff. And then I could give it maybe another one to two hours in the evening after work, before I was just zonged out and couldn't do anymore. But then I would still kind of have my evenings versus now I'm kind of always working and kind of always doing it, that I actually feel a lot less balanced. Even though you would think that by having two jobs, you know, I would.

[Raven Ross]

Feel more burnt out 100%. I resonate with that. I go to sleep doing work nowadays. Like I go to sleep with my iPad next to me. I wake up.

[Kendra]

You are such an iPad kid.

[Raven Ross]

I really am. No, the other day I thought it died and I was like, I actually, I was sad for like two days until it turned back on. But I. There's really, there's rarely work, life balance, I feel, but I feel like it's. So it was important for me at least when I was starting this to, to hear other people talk about how they were actually keeping their 9 to 5 or keeping what they were doing and building things, because you really need inspiration in those times. You need to see how other people are doing it. So you used to work on your stuff before and after work?

[Kendra]

Yeah, I would wake up super early, like five, go to the gym and I would be home by like 6:30. And I would shower, put on whatever sweats of the day. I would work on Balance Black girl from like 7 to 9. And then I did work from home. So then at 9 I would like switch my laptop to my work laptop and work, you know, nine to five. And then after five, you know, I would get up, I would do my little loop around my neighborhood. At the time I, when I lived in la, my street was a literally a giant circle. So I would do my two laps around my giant circle. This was very Groundhog Day. It was also the pandemic. It was like every day was the same. I would come home like from my little walk, I would eat something and then I would work on it again for another one to two hours depending on what needed to get done. And that rinse and repeat every day for years.

[Raven Ross]

Would you do it on the weekends too?

[Kendra]

Sometimes. But I started getting really efficient with my time. And at the time the podcast didn't require as much because it wasn't Video I was recording from home. I was recording remotely with people. So it actually didn't require as much. I had a lot of automations at that time where, you know, I didn't necessarily need an assistant. I was able to like book people and have a lot of automations that automatically scheduled things. Now it's harder because it's in person and it just requires more coordination. Yeah. So it was simpler back then.

[Raven Ross]

Okay. Okay.

[Kendra]

Yeah.

[Raven Ross]

Wow. It's a grind. Waking up. You would wake up at five in the morning.

[Kendra]

Oh yeah. And that was. Those were like the later. I mean, I remember my earlier twenties. I'd be up at like four same. Like that's some real twenty something energy because that's not happening now.

[Raven Ross]

No, I would literally wake up at like 4:45. I would work out 5 to 5:45, grab my stuff. I would have a full lunch packed, grab my stuff, open a pilates studio at 6, start teaching at 6:30, teach until like 3:00, go back home, rest. I would also take this loop around my apartment building. I would do it mine four times because it was smaller. People thought I was crazy. Like in the leasing office they would like knock them and they'll be like, hey, there's okay, I have my baller bangles on. I was like walking and doing. It was so bad. It was very neurotic. I would do my little four laps and then at night I would work on my stuff. Or on the weekends I would work on it a lot, but I would. Because I didn't do it during the week as much, I would, I'd be working until like midnight. So like on, on a Saturday night, just working away, trying to edit. And I look back on those videos and I'm like, you go, this was bad. But you go.

[Kendra]

Like, it has to exist in order to get better.

[Raven Ross]

It has to. And I'm so glad you said that because I feel like so many people, they want it to like start off perfect.

[Kendra]

It's.

[Raven Ross]

If it doesn't exist, it can't be perfect. You're. You're scared to just start. And now at this stage in my business, I don't know if you feel the same way. Like I will just start something and I will let it grow versus being, oh my gosh, like, I gotta make. No, you will never do it. You will literally never do it. So now I'm just like, okay. Once I feel like I have my head wrapped around things, like I've kind of mapped it out, I'm going to start. And if I need to let it go. I let it go. But yeah.

[Kendra]

Oh, that's real. I did that with the rebrand. I shot the new cover art. I told the audience the name is going to be changing. Did I know what the name was?

[Host]

No.

[Kendra]

Did I know the concept?

[Raven Ross]

No.

[Kendra]

But I was just getting people ready. I was like, well, I know when I want it to happen and so I'll figure something out by then. But we're just gonna start. Yeah, we're gonna get the juju going.

[Raven Ross]

You have to start. Otherwise you'll just keep it the same forever. Or you'll just never do it. Like, my first YouTube videos were so bad, I was doing it by myself. Like, I didn't know what I was talking about. My intros were like five minutes long. But you have to. You have to. I still try new things to this day. I'll try a different thumbnail, something I'll.

[Host]

Whatever.

[Raven Ross]

But a lot of people, it's scary, you know? So don't be scared.

[Kendra]

Yeah. You just gotta be willing to experiment, I think.

[Raven Ross]

Yeah.

[Kendra]

When I think about what it is I'm genuinely working towards or like, what all of this is for, it's because I actually would love to not work so much at some point. And I. My true. Like, what I would love to do is I would love to be an angel investor and invest in women's businesses who are, like, solving amazing problems. And I would love to write fiction under a pen name that no one knows as me and just go off the grid.

[Raven Ross]

Go away.

[Kendra]

Like, I want to write checks for businesses and consult and help businesses, and then I want to write my smut that no one knows is me and just disappear.

[Raven Ross]

So what's your brand name?

[Kendra]

I don't know. I don't know yet. Well, I can't tell y'all, but it'll be something good. Y'all won't know it's me.

[Raven Ross]

Okay. Okay. And where are you moving to? Off the grid?

[Kendra]

That's a great question. I mean, off the grid in terms of like, the Internet. But I would probably still be in a big city because I'm a city girl.

[Raven Ross]

Okay. Okay.

[Host]

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[Host]

So here's the thing. I love coffee.

[Kendra]

Like deeply.

[Host]

But coffee doesn't always love me back. Some mornings I drink a cup and instead of feeling energized and ready to conquer the world, I get jittery, anxious and somehow more Exhausted. And don't even get me started on drinking coffee during my luteal phase. Coffee and hormones are not always on speaking terms. That's why I've been switching it up with Peaks. Nandica. It's my go to coffee alternative that gives me all the focus, energy and cozy ritual without the crash jitters or cortisol spikes. Now if you're wondering what is Nandica? Let me put you on. It's a creamy spiced cacao blend powered by mushrooms and fermented teas. So it sounds fancy, but all you need to know is it works. The slow release caffeine keeps me focused all day. The functional mushrooms help me with stress and it actually tastes good. It's like chocolatey and comforting. I love it because it helps curb my sugar cravings, support my digestion because bloating is not the vibe and it gives me the smooth sustained energy I need. Especially when I'm trying to balance work workouts and life without burning out. And unlike most mushroom based drinks, Nandica actually uses fruiting body mushrooms. The real deal. No weird fillers or grains, just pure potent goodness. So if you're ready to transform your mornings and feel your most energized, you need to try Nandica. Right now. You can get 20% off plus a free starter kit when you shop [e-mail] balanced less that's P I Q U E life.com balance less Trust me, once you try it, you won't even miss your coffee.

[Kendra]

For me, a lot of my North Star is actually not having to work as much and as hard. And I like sharing that with people because I also don't want people to think that it's just all about like grinding, waking up super early, doing all of the things forever. I see it as something necessary for me right now to get to where I want to be. But baby, when I can not. Yeah, ain't nobody gonna hear from me except for Happy Birthday, Merry Christmas, I don't know, but you ain't gonna hear from me. Sharing updates all the time and doing stuff all the time. What do you feel like is your North Star?

[Raven Ross]

And it's. I was literally having this conversation with my boyfriend yesterday because I was like, babe, you see this Poppy?

[Kendra]

You see how much they listen? Yes, I want to sell a company.

[Raven Ross]

Thank you.

[Kendra]

Exit.

[Raven Ross]

I want to sell a company. Yeah, I want to sell it and I want to hit the road, Jack.

[Kendra]

Absolutely.

[Raven Ross]

Yeah. How much is it?

[Kendra]

Like 1 or 1.4 billion? I was watching clips of when they were initially on Shark Tank years ago. I'm like, wow.

[Raven Ross]

Wow.

[Kendra]

Yeah.

[Raven Ross]

Wow. Yeah. Yeah. Damn. I should have invested. But yeah, like, that is the true goal. And whatever scale that's on for me and my business is fine. It can definitely go like a few different ways. But I very much like. And I love how that's how you've rebranded your podcast to tell these stories of women. Because there really are. To me, nothing is more inspiring than seeing a bad bitch. There is nothing more inspiring. A smart one who's getting her. Like, that is. I'm. I see my future and it's bright. Like.

[Kendra]

Yes. Yep.

[Host]

Okay.

[Raven Ross]

For instance, like, I forget their names, but the lady who invented solid Core.

[Kendra]

Oh, yeah.

[Raven Ross]

Like, she sold it for millions of dollars. This is a Pilates studio. It's not parties. But you know what I mean. The lady who invented Orange Theory.

[Kendra]

Yep. Like, the ladies who sold SoulCycle, they had like a 400 million dollar exit.

[Raven Ross]

Thank you. Like, this is real. And when I think back to like my North Star five years ago, and that would have been like, have a hundred thousand followers. Thank you. Thank you. Literally, like, have a hundred thousand YouTube subscribers and whatever. And maybe like, be able to have Pilates classes. So, like, I've kind of already done that.

[Kendra]

Amazing. You've like 10x that.

[Raven Ross]

Yeah. So I'm like, okay, what is the next iteration of that? And that's kind of like where I'm getting my footing. I'm like, do I want it to be actual? Like, I mean, the owner of Club Pilates, which is like my OG days where I came up, I'm like, she sold it for millions of dollars and now they're all over the world.

[Kendra]

Yeah. It's a franchise. It's people who own the franchises also.

[Raven Ross]

Exactly. They're also making money. So I'm like, this is a tangible thing that I could do, or I could go more of the route of creating programming and kind of like coining like the Pilates teacher training market. So that's kind of like where I'm deciding. And I think there's a way to kind of start both. And that's where I am at this moment. But who would have freaking. Like, that is a crazy ass North Star. And I'm delusional for saying this out loud. I know I am. But just wait. All y'all are gonna see, like, why not?

[Kendra]

Crazy. Why not?

[Raven Ross]

Why not?

[Kendra]

Yeah.

[Raven Ross]

Like, and I would love angel investing. Like, I. I mean, look what it gets you.

[Kendra]

Yeah. It was why I got interested in it was because I Several years ago, worked for this startup. And this was definitely during like the girl boss 2010s era where there was just this bubble of, you know, VCs investing all this money in women owned businesses. And so I worked at this women's co working space that during that time was raising venture capital. And I remember I would ask questions of, you know, the team about the business and where it was going that like VCs who were writing checks for millions of dollars for this business weren't asking and that, oh, by the way, when it kind of went under, it was because of those same questions that I was asking that I got in trouble for. And I was thinking, okay, if I, as a little underpaid social media manager, have the insight to like ask these questions and want to see certain things from a business, I bet there's more to it. And if these businesses, because there was also a whole network of female entrepreneurs associated with it, can like raise this money. I don't necessarily want to go out there and raise the money. I want to give the money. Because the people who really have the power and who are really making things happen are not the ones receiving the checks, they're the ones writing them. Yes. So what do I need to do to be able to write a check now? The answer is have money. Step one. We're working on that. We're at step 0.1. Yeah, but that I was just so fascinated by that process and by what it takes to like really grow a business. And I was so much more interested in that process than being the one trying to be on the COVID of Forbes or whatever. I'm like, I don't even care about being in front of the camera. Actually, the people behind it are the ones who are really making things happen. So what do I need to do to get back there?

[Raven Ross]

Do you think you would be most interested in investing in like female founded?

[Kendra]

For sure.

[Raven Ross]

Okay. So that would kind of be your thing.

[Kendra]

Yeah. Underrepresented businesses for sure. Businesses that don't get enough founding. But I think also combining consulting with that would be really interesting because I think there are a lot of reasons why those businesses don't get funding. So helping them get to the point where they are a good investment and then being the one to do it, whether it's like an incubator to help those businesses really get to where they need to be and then investing in them, I think would be really fascinating.

[Raven Ross]

That is so powerful. Yes. Yeah. Okay.

[Kendra]

Yeah, girl. So when I go, when I'm off of instagram we all know where's less.

[Raven Ross]

Here he is, Showbader. Writing checks.

[Kendra]

Writing checks, writing smut.

[Host]

That's a.

[Raven Ross]

That's where I'll be. I love that. That is so inspiring to me. So, I mean, you don't have to name names, but, like, are there any specific people who you see kind of like, thriving in this field that you kind of like, are north starring or what? Some people do, they call it, like amplifiers or, I don't know, expanders. Expanders, yeah, yeah, yeah.

[Kendra]

There are a few who I think are doing really cool things. I mean, one Serena Williams. And okay, what she's been doing with investing is actually really cool. Oh, she has a fund and she's been investing in businesses for years and she's just now starting to talk more about it. She's probably doing it and investing for like a decade or more.

[Host]

She's amazing.

[Kendra]

I would love to have her on the pod. Serena, Girl.

[Raven Ross]

Girl, where are you?

[Kendra]

Let's talk about the super bowl. Because I screamed when I saw her. I, I, she seawalked on my heart.

[Raven Ross]

Oh, I literally said, was that I did.

[Kendra]

I audibly yelled, love her. Yes. So I also, and I mean, I talk about her all the time, but I think, like, the empire and ecosystem that Issa Rae is building is so fascinating to me and I want to, I want details, I want to.

[Raven Ross]

Everything she does. Yes, I completely agree. I actually recently been, like, watching her recent podcasts and interviews she's been doing, and I found a lot of other, like, cool people through it. But Issa Rae, everyone needs to be watching what she's talking about because she really is giving you the tea in, like, easy to digest ways. But she is so inspired. She is so smart and she, Issa Rae is that girl. She's smart, she's funny, she's like, how do you exist exactly? She's like, oh, I wake up at.

[Kendra]

4Am that's who we need the time management tips from, girl.

[Raven Ross]

That's who we need. Issa, please help me, please. Because I mean, iconic and insecure, like, yeah, everything she does and the way.

[Kendra]

That she took that and has now created this beautiful creative ecosystem and the different areas of business that she's in, where she has restaurants and she has her production company, she has music production, she is a part owner of a soccer team, like, and a hair that she invested in, you know, and has stake in, and it's for a lot of those things. She didn't necessarily create it, like, from the ground up, but she bought steak at the Right moment. Lent her likeness to it so that people got excited about it. And that's how she's. That's how she's built it. She didn't necessarily, like, formulate a haircare brand. I think it's her sister in law who actually created it initially. And then she bought stake in it and is now amplifying it or for her coffee shop. Hilltop actually already had a location in LA for years, and then she went in with the owners and has stake in opening more locations, and then it blew up. So it's like you don't have to build things from the ground up, but it's like having the right network, being able to put some resources behind it and then being really smart about how you're using your likeness. There you go.

[Raven Ross]

That's a great example. Oh, my gosh.

[Kendra]

I get so excited.

[Raven Ross]

I get so excited talking about a bad bitch. I'm sorry. I really do. There's nothing else that gets me.

[Kendra]

No. Yeah, yeah. And it's up here is like the bad ex, obviously, and also like her mind.

[Raven Ross]

She is so smart.

[Kendra]

Yeah.

[Raven Ross]

Very. Yeah. Aspirational.

[Kendra]

Yes.

[Raven Ross]

We love you. Please, come on. Come on. The pot.

[Kendra]

Well, we'll both be here. We can co host an episode with Issa on. She actually is like a dream guest. I talk about it all the time.

[Raven Ross]

Okay, good.

[Kendra]

Are there any projects that you're really excited about, creative things that you want to do?

[Raven Ross]

Oh, I think my project that I'm working on now is my app. It's very exciting and it's a long time coming because I wanted to do it right.

[Kendra]

And building an app is hard.

[Raven Ross]

It's hard. And there's so many different ways that you can do it. And my whole model is really on accessibility and affordability of quality Pilates classes. So finding app developers who have people on their team who will speak that language with me is harder because also, like, to be completely transparent, like, I prefer to work mostly with other women.

[Kendra]

Absolutely. I like, what am I doing giving money to a man for anything?

[Raven Ross]

Why would a man be there? Well, I just really don't like it. No. And so I like this team that I found. And things have kind of been aligning. So I'm like, this is a good moment. I really also try to, like, listen to the timing, you know, because sometimes you can feel when there's like, there's just too many pushes and pulls. It's getting forced. I'm like, okay, I need to pivot. I don't want anything to be out of alignment. So I'm really excited about my app. It's. It's actually free.

[Kendra]

Amazing.

[Raven Ross]

And it's kind of like a place where everything I do comes together. So on the app, you can see, obviously, like, the classes I do for memberships or any free programming that I have. But you can also access all of my YouTubes there, and I can categorize them in, like, a special way. We're doing a. We're training, like, an AI bot to, like, be in my voice, and you can chat with it, and it'll give you whatever advice or write you a program out of the lessons that I have, or write you a recipe or whatever. So I'm really excited about that.

[Kendra]

That is so exciting. Wait, when is it coming?

[Raven Ross]

June.

[Kendra]

Okay.

[Raven Ross]

Yes.

[Host]

Soon.

[Raven Ross]

Yes.

[Kendra]

Hot girl summer. Getting our.

[Raven Ross]

Coming for a hot girl summer. Exactly. So it's. I mean, it's amazing to think, like, I could actually have an app and, like, have a app launch party. Like, you know, like, yes. This is actually real. So cool.

[Kendra]

It's. And, well, we were talking about this a little bit before we started recording, but I want to say it here on the record so that everybody can.

[Host]

Hear me say it.

[Kendra]

Is that something that I really admire about you, that I think separates you from a lot of other people who. People first came to know them from reality tv, is that I do feel like people who come from reality TV and continue to have a platform use it to monetize mess and to continue harping on mess. And I think you have done such a great job of, sure, maybe taking that moment where you have eyeballs on you, but actually flipping it to create a business that uses your gifts, your skills is actually positive, actually helps people and really building upon that. And I would argue at this point, I think more people know you for Pilates than they even do for Love is Blind.

[Raven Ross]

I cry. Thank you. Because 100% I agree. And I just couldn't say it, but.

[Kendra]

I might say it.

[Raven Ross]

I'm like, get a personality. Like, who were you before the show? Please get a personality. And not even just like, my show that I was on, but so many reality. I'm like, this can't be your only.

[Kendra]

Thing to talk about.

[Raven Ross]

You're gonna make a podcast. Just. And I'm not like, you know, whatever. I'm gonna say what I feel like saying, but, like, you can't just make another podcast on what the. You know, like, come on, bring something else to it. And so a lot of people or, like, you can't just only make content based off of what you did three years ago, like, you know, but it really was the harder path. And there were so many times I was like, nobody cares. Nobody cares. You're talking about plotties that nobody cares. And I really had to stick to my morals, you know, and that's not easy when there's other things in your face. Oh, can you do this opportunity? But, like, it's about love is blind or, you know, there's so many different, oh, well, will you do this article? Oh, but you can only do it if you blah, blah, blah, and really sticking to it and being like, no, I actually want to do something uplifting. I want to. My whole mission is to give back to the girl that I was in 2019 who couldn't afford Pilates class. Like, this is my entire thing. And me doing all of these opportunities just based off of a failed relationship that I had, like, four years ago is not doing anything for anyone, you know, so it has really been the harder path, and it is. It. I cannot believe that it actually works. I am so lucky.

[Kendra]

But I do think that that's a testament to your business savvy, because it is the harder path in the long run, where it may not have, like, the virality, the quick hits of, like, attention, but it does have longevity. It does have scaling. We talked about, you know, those businesses that were able to scale and sell what you're doing. You could scale and sell that. If in five years, you get the app to a point where, like, maybe you want to, like, sell it and do something else, you can do that. If you were still online being messy about your love life. How you gonna scale that? How? You just gonna have to do that forever.

[Raven Ross]

Yes. No, I thank you for saying that because it really, even to this day, years after the fact, like, it is so hard to stick to it and take the higher road. And it's nothing against, like, what I did, but I'm like, this will pay off in the long run. It will pay off. But so many people don't want. As we don't want to stick it through, you know, so, yeah, I think I'm easily. Well, I'm actually a little crazy, you.

[Kendra]

Know, I think you kind of have to be. To choose this path.

[Raven Ross]

You actually have to be crazy.

[Kendra]

Yeah.

[Raven Ross]

Well, you're a Leo, right?

[Kendra]

Yeah.

[Raven Ross]

So, yes, crazy.

[Kendra]

And I'm in my video phase.

[Raven Ross]

Watch out.

[Kendra]

Oh.

[Raven Ross]

I'm buckling up. You have to be a little bit crazy. And.

[Kendra]

Yeah, yeah, you have to be willing to maybe do what's not necessarily easy or quick but be able to see it through, and that's hard.

[Raven Ross]

And humble yourself and not do things just for likes and clicks and opportunities that are going to get you something for that moment.

[Kendra]

Well, I'm so excited for you. I'm so excited for your app.

[Host]

I'm so proud of you.

[Raven Ross]

Oh, I am so proud of you. This is really a big deal. It's a big deal. And I know as an entrepreneur, it's so hard to, like, really soak in your big deals. This is a big deal for you.

[Host]

Thank you.

[Raven Ross]

That's amazing.

[Kendra]

Raven, thank you so much for coming back to the show and being willing to kiki about girl bossing too close to the sun.

[Raven Ross]

Girl, All I do is yap. So thank you so much. Thank you, thank you. Thank you.

[Host]

Okay.

[Kendra]

And we know the app is coming in June. Is there a way that people can, like, sign up for updates?

[Raven Ross]

Yes. Please go to pottiesbodyraven.com perfect. And you'll be able to get on our newsletter there. And that's where we really keep the closest connection with our community. And we're really drumming up excitement for this app. It's really for everyone. For everyone who just wants to move their body, like, or have community or whatever. It's free. So, so excited.

[Kendra]

So we'll make sure that your website is linked in the show notes so that everybody who's listening or watching can go sign up and join when it's live.

[Host]

Thank you for joining me.

[Raven Ross]

Thank you, ma'am.

[Kendra]

And thank you so much for tuning into this week's episode of she's so Lucky. If you enjoyed this episode, please make sure that you leave us a comment on Spotify or YouTube. I love reading those. And if you have not yet given us a rating, please, you know, leave us a little five stars. Leave us a little something. I love getting to hear what you love about the show. So thank you so much for tuning in and I'll see you next week.

[Unknown]

Welcome to the pregame. Everybody knows the best part of any party is the pregame. While welcome to my show, the pregame with Kayla Nicole, a podcast where we're speaking our truth and hyping you up like your bestie in the bathroom mirror.

[Raven Ross]

Oh, yeah, that's right. You know, that's how he is, too.

[Unknown]

I know. We're talking pop culture, last night's group chat drama, and those what would you do Moments you can't stop thinking about. It's unfiltered, raw, real. Whether you're here for the tea, the laughs, or the inspo Every episode feels like pregaming with your crew. Fun, bold, and unapologetically you. So grab a drink or a face mask, bring the good vibes and let's dive in. Because at the pregame, the party starts here. The Pregame. Your new favorite podcast to vibe, laugh and live your best unfiltered life. Coming to you wherever you get your podcast.

[Host]

Please note that this episode may contain paid endorsements and advertisements for products and services.

[Kendra]

Individuals on the show may have a.

[Host]

Direct or indirect financial interest in products.

[Raven Ross]

Or services referred to in this episode.