How to 10X Your Life By Doing Less (Not More) with Rachel Rodgers

Summary

She's So Lucky: How to 10X Your Life By Doing Less (Not More) with Rachel Rodgers

Podcast: She's So Lucky
Host: Les Alfred
Guest: Rachel Rodgers (Founder & CEO of Hello7, best-selling author)
Date: November 18, 2025

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Episode Overview

In this episode, host Les Alfred is joined by Rachel Rodgers, best-selling author and founder of Hello7, for an energizing discussion on how to dramatically transform your life and business (10X it!)—not by working harder, but by doing less and focusing on what truly matters.

Rachel shares personal stories of grief, burnout, community, creative inspiration, and the power of subtraction in business growth. The conversation is candid and actionable, offering listeners both inspiration and practical steps to reclaim agency, especially in uncertain or challenging times.

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Key Discussion Points and Insights

1. Creating Your Own Luck: The Evolution of a Project

[01:17–06:59]

• Rachel shares a recent story of "accidental" luck and following creative inspiration:
  • She wanted to evolve her Hello7 podcast from studio-bound to something more dynamic, involving real entrepreneurs in real spaces.
  • After taking a vision-filled break in Spain, Rachel’s creative director pushed her to execute on the idea, leading to a filming week in Portugal.
  • The project unexpectedly grew into a potential TV show rather than just a podcast.
• Major takeaways:
  • Commitment is essential, but luck often meets you when you take action on an inspired idea—even if you can’t see the final outcome.
  • Progress often depends on collaboration and having the right team.
• Quote:
  • “What I was committed to was the podcast and figuring out the best content. Not necessarily making a TV show. That’s the luck part.” – Rachel (05:00)

2. The Importance of Team and Community

[06:12–08:40]

• Rachel emphasizes she couldn’t have accomplished the project alone; her team was essential.
• Creative people attract other creative and passionate people, but only if they share their ideas instead of hiding them out of fear.
• Rachel rebuts the common fear of having ideas stolen:
  • “The bigger fear is that no one knows about your idea.” (07:09)
  • Most people “are barely going to execute their own ideas, let alone someone else’s.” (07:23)
• Faith, persistence, and being willing to be rejected are vital.

3. Persistence & Commitment: The Real Secret

[08:40–11:25]

• Les and Rachel discuss the myth of saturation in podcasting and creative work; most people quit before success happens.
  • Consistency and commitment are rare and are the true differentiators.
• Quote:
  • “The sad, boring truth is you just gotta do the work every day.” – Rachel (10:08)

4. Navigating Challenges, Loss, and Burnout

[16:32–26:29]

• Rachel candidly shares her experiences with grief and depression after losing close family members.

  • Despite running an 8-figure business, she struggled with a sense of meaninglessness and disengagement (end of 2023–mid-2024).
  • Unable to lead effectively, her business took a revenue hit; she even refunded clients rather than perform below her standards.

• Friends and community played a pivotal role in her recovery.

  • An unexpected invitation to a mastermind at Richard Branson’s house (Necker Island), followed by a Black Girl Magic mastermind and a month in Greece, rekindled her passion and drive.
  • A new friend’s offhand question in Greece—“How come your business isn’t at $100 million yet?”—sparked her to draft a bold new business plan.

• Quote:

  • “Community is everything...Community just makes life more fun. It makes life more enjoyable. It is one of the things that is guaranteed to improve the quality of your life.” – Rachel (28:42)

5. The Power of Community for Resilience and Growth

[26:29–30:27]

• Rachel underscores the role of community in perseverance, healing, and personal growth.
• Sharing struggles helps dissolve shame and leads to solutions.
  • Cites friend Tiffany Aliche: “Shame shields solutions.” (27:59)
• Actively building, relocating for, and nurturing community is sometimes necessary.

6. Inspiration, Audacity, and 10X Thinking

[35:30–38:51]

• The casual “Why not $100M?” question in Greece reframed possibility for Rachel.

• Drafting the 10X plan was both a practical and spiritual exercise—connected with a vision she’d already begun crafting unknowingly.

• Quote:

  • “You might have a seed you’ve already planted. It was just now the right time for it to come to fruition.” – Les (38:51)

• Trusting the process—even the messy and painful periods—can eventually reveal their purpose.

7. 10X Your Life by Doing Less, Not More

[40:48–43:13]

• 10X growth is about subtraction and focus, not about adding more work.

  • Audit your business or workload: What are you doing that isn’t moving you forward? What’s draining your energy?
  • Focus intensely on what drives results and lights you up; eliminate the rest.
  • Cites “10x Is Easier Than 2x” (Dr. Benjamin Hardy & Dan Sullivan).

• Quote:

  • “10Xing doesn’t mean 10x every line of business. It’s a lot of subtraction; you have to edit...Find what actually is so core to our mission...and cut away the rest.” – Rachel (41:06)

• Les summarizes:

  • “It’s almost like 10xing the focus.” (43:05)

8. Your Best Work Is Ahead of You

[43:22–46:14]

• Rachel’s core message: Your best work is always ahead; with each phase you get closer to your greatest contribution.

  • The less you care about outside opinions, the more you can 10x your focus and create transformative work.
  • Wisdom and self-knowledge increase with age; you get bolder and less distracted by others.

• Quote:

  • “Your best work is never behind you...no matter where you’re at in your career.” – Rachel (44:54)

9. Setting Bold, Audacious Goals

[47:07–49:23]

• Don’t be afraid to aim higher, even when you’re already successful:

  • Audacious challenges give energy, excitement, and drive transformation.
  • Small, safe goals rarely ignite action.

• Quote:

  • "A big exciting goal will wake you up in the morning...I like feeling like I'm alive." – Rachel (48:49)

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Practical Steps for Reclaiming Agency in Uncertain Times

[50:26–57:45]

• Rachel’s formula for taking action in overwhelming or hopeless times:
  1. Interrogate Your Thoughts: Challenge limiting beliefs and doom-laden headlines.
  2. Inventory Your Assets: Instead of focusing on what’s missing, audit your skills, network, resources—what ingredients do you have?
  3. Get Entrepreneurial: View your skill set as marketable, whether within a company or as a freelancer/entrepreneur. Who is the highest bidder for your value?
  4. Take Stock of Finances: Use what you have, even if it means selling items, renting space, or making a "pantry meal" out of your resources.
• Emphasizes self-trust, resilience, and a bias toward problem-solving.
  • Quote:
    • “Going through that is such a blessing...my job security and financial security is me. I just trust myself on a level.” – Rachel (57:16)

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Future Millionaire: Empowering the Next Generation

[57:45–62:46]

• About Rachel’s newest book Future Millionaire:
  • Written for Gen Z and young adults (even those starting from nothing).
  • Focuses on practical, actionable steps and mindset shifts that enable young people to build wealth in a world vastly different from what previous generations experienced.
• Quote:
  • “Most personal finance assumes you have some money...I assume you have nothing. No money, no skills, no network...that’s where I started. How do we get you to where you're confidently becoming a millionaire? That’s what the book is for.” (59:19)

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Selected Notable Quotes & Memorable Moments

• “Certainty is not part of the equation. Magical things can happen, and also devastating things can happen. That’s life.” – Rachel (08:09)
• “The best work that you have to deliver at this time will attract other people [to help you].” – Rachel (06:25)
• “We need to stop playing a game that’s no longer in play...You get to make up the game.” – Rachel (62:04)
• “The work that lights you up is the work that’s going to make you a millionaire. If you dread it, someone else who’s lit up will always beat you.” – Rachel (62:24)

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Timestamps for Important Segments

• [01:17–06:59] – Rachel’s lucky break and new creative project
• [16:32–26:29] – Dealing with grief, depression, and stepping back from business
• [26:29–30:27] – The healing power of community in adversity
• [35:30–38:51] – The “$100 million” question and reigniting ambition
• [40:48–43:13] – Subtraction, not addition: How to 10X by doing less
• [50:26–57:45] – Rachel’s actionable steps for regaining control
• [57:45–62:46] – Details on Future Millionaire and empowering young people

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Conclusion and Resources

Rachel encourages listeners to focus on big, meaningful goals, maintain audacity in the face of challenges, and lean into community and self-belief. Her advice is actionable, empathetic, and rooted in her own lived experience as an entrepreneur and coach.

• Rachel’s site: hello7.co
• Instagram: @rachrodgersesq
• Webinar & resources: Available via Hello7 homepage

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Host’s Closing Reminders:
"Lucky girls love a five star review—if you want something lucky to happen, be sure to subscribe and review!”

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This episode is a must-listen for creatives, entrepreneurs, and anyone seeking to claim agency over their life and finances—especially in times of uncertainty.

Transcript

[Podcast Announcer]

The following podcast is a Dear Media production. Welcome back to she's so Lucky.

[Les]

My name is Les. I am your host and around here.

[Podcast Announcer]

Luck goes to those who take action.

[Les]

And I have an amazing guest who is joining us back on the show today who is somebody who I think is an example, an amazing example of having created your own luck. I actually can't think of anybody who has created her own luck more than today's guest who is joining us back on the show. Please join me in welcoming back to the show the founder and CEO of Hello7 and multiple best selling author, Rachel Rogers. Welcome back, Rachel.

[Rachel Rogers]

Thanks for having me back.

[Les]

I'm so excited to have you back. I feel so lucky to catch you while you're stateside so we could do it in person this year.

[Rachel Rogers]

Yes, exactly.

[Les]

Caught you while you're back in New York.

[Rachel Rogers]

Yes. And it's like random weeks. So I'm glad it worked out.

[Les]

It totally worked out. You're here. You're hosting a retreat this week.

[Rachel Rogers]

Yes. With over 200 people coming.

[Les]

That's incredible.

[Rachel Rogers]

Last time we did it, it was around a hundred and something. Now it's like over 200. So it's really cool to see the community growing every couple months.

[Les]

Yeah. More schmillies.

[Rachel Rogers]

More schmillies every time. Yes.

[Les]

Yeah. So I would love to start off by hearing about a time that you felt lucky and this could be a time where maybe something felt aligned for you or where you felt like you created your own luck and it really came to fruition.

[Rachel Rogers]

Wow. Actually, I have a very recent thing that made me feel that way, which is my next big project because so I have a podcast, the Hello 7 podcast, and I've been doing it for a while and I have a studio in New York that we film it in. And I told my creative director. I was like, you know, I'm tired of kind of sitting in this spot in the studio. I kind of want to get out and like talk to entrepreneurs, like almost like on the street. I'm like, what if we like just stood and stood Times Square and like offered business advice or I don't know, I was just like, I don't know what it should look like, but I feel like we need to get out in the world. And I had said this before to other collaborators over the years, but it just never happened. And so I took some time off like we did Roi. I took the month of July off. I was in Spain for the month with my family. And then we had our first filming week that she was prepping for since I told her this, and she was like, okay, so we're doing it. Like, all of that vision that you had, all the things we had talked about, we're doing it. So we did a filming week in Portugal for the first time, and we just wound up getting really lucky with the crew that we hired. They were amazing. We had the most amazing week filming all of these different segments for the podcast, which was now sort of becoming a YouTube show. And then we filmed all week, and it was incredible. I went into, like, local businesses and coached people and got tours of their spaces. Like, we just did all this cool stuff. And at the end of the week, we were like, I think we just filmed a TV show. And it's not actually a podcast anymore. It's not even a YouTube show anymore. And it's not these separate segments. It's like, this is a show. And so we were like, oh, no, this is a show. What are we going to do? This is a lot of work. You know, we laid everything out that we had filmed and said, like, does this make sense as a show? And it really does. And so I feel like that was sort of creating my own luck. Like, I. I just followed my inklings and my ideas, and then I had a great collaborator who was all in on making them happen. We filmed, and then we were like, whoa, this is bigger than what we thought it was going to be. So it wound up being a bigger undertaking. But now I literally have never been so lit up about a creative project.

[Les]

That is an amazing feeling, though.

[Rachel Rogers]

Yes.

[Les]

Get to have a vision and see it come to fruition like that. And I think for a lot of people, myself included, that can be really to do, because I think I have so many amazing ideas all the time and so many visions of things that I would love to see. But it's like the actually having them happen, it's where a lot of us get blocked.

[Rachel Rogers]

Yeah, well, you have to commit to it, you know? And the funny thing is, it wasn't even really me that I would say it was so committed. A creative director, she was like, oh, this is happening. And then she worked with her team to, like, put all the pieces in place to make it happen. And still we didn't know what it was going to be. We just were like, all the sides were there, you know, we had this amazing film crew who were better than anybody I've ever worked with in the past. Like, I wanted to cry over the B roll. It was so gorgeous. And so I'm like, oh, my God, this is bigger than we thought. So. But yes, I think when you have those creative ideas, some of it is luck, some of it is, like, it just happens to work out. So what I was committed to was the podcast and our YouTube channel and figuring out what the best content we could be creating is. That's what I was committed to. Not necessarily making a TV show or exactly how it. How it unfolded. That's the luck part, you know?

[Les]

Yeah. But being willing to follow the idea.

[Rachel Rogers]

Yes.

[Les]

To follow through with it and to see it through.

[Rachel Rogers]

And that means spending money, spending energy, spending time, taking risks. Because at the time of this recording, this is unpublished. Right. So we haven't shared it with the world yet. So who knows? The whole world might be like, this is whack. You know what I mean? Like, who knows? It's not. I can't say it's a success, but I'm very excited about it and I feel very proud of. And I'm also committed enough that if it's not initially a huge success, I'm just going to keep wrestling with it until it is, you know?

[Les]

Yeah. I think that's the other hard part too, is sometimes we want things to be an immediate success.

[Rachel Rogers]

Yes.

[Les]

Or we want people to get the vision immediately. And sometimes it doesn't happen. As soon as, you know, we drop something.

[Rachel Rogers]

Yes. And I think we lack faith. You know what I mean? Faith is about, like, things not seen, you know? And so we're like, well, I'll only commit to it if I make money from it, or if everyone's so excited about it and everyone's loving it, then I'll commit to it. And it's like, no, no, that's not how it works. You have to have faith, which means committing to it, even though you have no idea what's going to happen. And it could crash and burn and be a total failure, and then you could learn from that, and that leads to the next thing. You just never know how it's supposed to unfold. You just gotta commit.

[Les]

There's another important piece there that you shared with your story about how that all came together, which I think was having a good team and having the right team who can help you execute your vision. Because you, as one person, wouldn't be able to produce something of that level.

[Rachel Rogers]

Completely on your own. Absolutely not. I wouldn't have been able to produce that on my own. Like, no way. I wouldn't have known even how to execute it. I think when you're out there trying to do your best and Creating your best work, the best work that you have to deliver at this time, you're going to attract other people who are also looking to create their best work and use their skills to the highest level, and so you'll find each other. You know what I'm saying? It's almost like you're sending a bat signal out, you know? But if you hide it all and squirrel it all away, then you're not sending out that signal and those people are not going to find you.

[Les]

And when it comes to hiding and squirreling our ideas and things away, where do you think that comes from? Like, fear? Do we think people are going to steal it? Do we think people are not going to get it?

[Podcast Announcer]

Why do we do that?

[Rachel Rogers]

Yeah, I mean, well, I'm a former IP lawyer, so a lot of people have come to me and, like, I'm scared someone's gonna steal my idea. And I'm like, the bigger fear is that no one knows about your idea. I'm more concerned that no one will ever hear about your idea, right? That it'll never actually deliver on what you want it to deliver for you than I am about somebody stealing it. Because honestly, people are lazy, right? Like, people are barely execute their own ideas, let alone somebody else's. And even if someone tries to execute your ideas, it's always like yesterday's news, right? You're never going to be able to deliver what I already have up here. What I'm already starting to envision is next. You'll always be one or two or three steps behind me. You know what I mean? If you're chasing me versus chasing your own best work. So I just don't worry about that. I mean, still protect your ip. Like, let's be smart, let's be businesswomen about it, right? But that's not your greatest concern, you know, But I do think we have a lot of fear and doubt in our own capabilities. And honestly, I. This is why I write books. This is why I do. A lot of what I do is, like, if I could impart one thing, it's, your ideas are worth millions of dollars. And if you're willing to really follow them through, they can deliver that in cash to your bank account. But you have to be willing to follow it through. You have to be willing to be rejected. You know, you have to be willing to go through the uncomfortable parts and not have certainty. Certainty is not part of the equation. Magical things can happen, and then also devastating things can happen. This is life. That's what it looks like. There's no skipping that.

[Podcast Announcer]

It's so true.

[Les]

I get asked a lot about podcasting and people wanting podcast advice, or people will come to me and be like, I really want to start a podcast, but it's so saturated. I'm like, actually, most podcasts don't make it past episode six. So if you put out seven, you're beating ahead of the curve. Like, you're beating most of the podcasts that are out there.

[Rachel Rogers]

Yeah.

[Les]

And I was like, it's not saturated with people who, A, follow through and B, are focused on really making it good. So if you have an idea, like, do it, try it.

[Podcast Announcer]

Yes.

[Rachel Rogers]

And I think the truth is it's not saturated with people who are truly passionate and are truly willing to follow it all the way down. You know what I mean? And that's with really, I think any category of creative project or whatever business. It's like, if you just are fully committed, that commitment is rare, you know? So that's what actually makes more possible for you. If you just keep showing up and just being like, you know what? I know what I'm producing sucks right now, but I'm just going to keep showing up and hope that eventually it gets good. You know what I mean? Like, that's the commitment. That's what it looks like. And you know what I have seen? I've been in this entrepreneurial space for 15 years. I've seen a lot of people come and go. A lot of people quit on themselves or on their projects or whatever it is, or go back to a corporate job. And I've seen people succeed. And the common denominator between all the successful people is they just were consistent and kept showing up. That's it.

[Les]

Which is like, the boring truth that works.

[Rachel Rogers]

The sad, boring truth is you just gotta do the work every day.

[Les]

Yep, exactly.

[Rachel Rogers]

You know, and most people are like, I'm gonna keep this job. You know? And honestly.

[Les]

And that's okay.

[Rachel Rogers]

That might be the right path for you, you know? Cause, like, I think everybody paints entrepreneurship or even just what any creative endeavor as, like, rainbows and sunshine. And it can be that there are definitely super, like, spectacular creative days. And then there's other days where you're like, this is a mess. This is a mess. I'm losing money. Right? Like, no one cares. Like, you do a webinar, one person shows up, but you still got to pretend that it's like a hundred people on the webinar, even though there's one and they can see that there's only one, then they Leave and you got to keep going because of the recording. Like if you haven't had that happen to you, Like, I think people want somebody to feel sorry for them. Like they want sympathy because it's hard. I'm like, I don't sympathize. I'm excited for you. You're growing, you're growing. You're becoming the entrepreneur, the person that can have the result that you truly want. That's how you do it, right? Like that's how we become this. We don't become it by just getting what we want wrapped and gift wrapped and handed to us. No, we come by fighting for it.

[Podcast Announcer]

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[Les]

With.

[Podcast Announcer]

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[Les]

Earlier this year I had the opportunity to go to your big event, the ROI summit earlier this summer, which I had an amazing time and I also got to go to the Mastermind which was like next level. It was super intimate. I met the coolest women. We got more time with you. But throughout the event you did share a story with us about a place that you were in, in your life and in your business over the past few years that was more challenging and from that kind of spurred a new source of inspiration for you.

[Rachel Rogers]

Yes.

[Les]

So I would love if you could share that story. Maybe like a Cliff Notes. The Cliff Notes version or the version that you feel comfortable sharing here with our community.

[Rachel Rogers]

Yeah. Well, the story really is, is that in 2023 I lost two people that were close to me, that were important to me. My cousin and he was, he's the same age as me. He would be the same age as me today. He got a cancer diagnosis and like six months later he was gone. It was really shocking and fast. And then my sister in law suddenly died from an aneurysm coming back from Bali on a plane. And she was on life support for like a week. And then, you know, we had to make the devastating decision and she was 49. I feel like a lot of what I was doing was holding it together for everyone else. I was very involved in planning the funeral for my sister in law and all of that. And so once all of that was done, it wasn't really till the end of that year that I think I really started to have space for my own grief. And then I was just kind of like, none of this matters. Why are we doing any of this? It's all pointless. We just die anyway. Did you know that? We die. You know what I mean? Like, it's just that shocking feeling of like why am I doing this? What's the point? I'm just gonna hang out with my kids and fala la la la and frolic through fields and sleep a lot and I just don't care anymore. That was my energy. So that really kind of hit me like end of 2023 and early 2024. And so like I pretty much spent at least I would say a solid six months. Around the six month mark is where I started to slowly come back to myself. And it took like a three month period. But yeah, that it was basically like I just didn't care about my business and I was running it. You know, I'm running an eight figure business, so it's actually shocking that I'm still running a successful business. But I had a great team and they just sort of kept it going. And because I had done. I had written three audible books that came out right at the top of 2024. All three, it was like one came out in January, one in February, one in March. I basically like had all this stuff. There were other things too, like press and all these things that were like sort of front loaded, like things that I had done that were sort of lined up. So. And ROI happened in January 2024, where I just really was not myself, you know, for that one. And my, my close friends all knew. I don't think my clients could tell because the other thing too is I always feel better when I'm helping other people, when I'm coaching. It's like in that moment, you seem like you have it together. You seem like yourself. It was like a six month period where I just really didn't care about my business. We sold a whole bunch of like, we sold our program at roi and I came home and I really just did not have the strength to lead the team to deliver it. So we just gave all the money back, which is kind of nuts.

[Les]

Yeah. Oh my God.

[Rachel Rogers]

It's like hundreds of thousands of dollars. You know, some people like went into other programs that my team was delivering that year, and other people, we just gave their money back. And so that, you know, we took a serious revenue hit because of that. And if you know me, that is like alarming.

[Les]

Yeah.

[Rachel Rogers]

You know, so my friends Robert and Susan, who are my closest friends, were like staging interventions. I didn't even know that I was depressed, you know what I'm saying? Like, it wasn't readily apparent to me. I didn't know it until after the fact, really. Well, I knew I was different and I knew I wasn't caring the way that I used to. But like, I Couldn't talk about it in an intellectual way. You know what I'm saying? Like, I still was going through it, and I had a therapist all this time, and I think that working through, like, I just was working through a lot of things with her, but still, I just was like, I don't care about my business. In fact, we had hired a consultant to, like, help us with some big organizational stuff. And they were like, okay, these are all the team members we want to interview, and we're going to interview you. And I was like, oh, you don't need to interview me. I was like, I'm not gonna be involved in this project. Like, the president of my company is gonna lead this and don't look for me. So I just was doing things that were, like, so not likely out of character.

[Les]

Yeah.

[Rachel Rogers]

Yes. And then I locked my hair, which, if you know me, that's also shocking because, like, I'm known for this. Like, a. A friend of mine who. He's Cuban, and he has, like, this fabulous head of hair, and he always puts it in a ponytail. And, like, everybody's always talking about his hair. Cause he has gorgeous hair. And he said, me and you, like, for us, the CEO of our company is really our hair, you know? So, like, that's how you know much my. Like, people, when I go to events, people, like, pick me out out of anywhere. They see me from deep because they see my hair first, you know? And so I locked my hair. And people were like, that's weird. You know? So they were like, okay, maybe she's just going through. You know, she's doing something new. But really, it was just like, I couldn't bring myself to, like, comb my hair. Like, I just didn't have the energy to, like, take care of myself in that way. I needed my life to be as easy as possible. And so that was part of the reason I did it. So, yeah. So how I came out of that was a friend of mine. Actually, one of my clients messaged me, and she was like, hey, so I know this is gonna sound crazy, but do you wanna go to a billionaire's house this weekend with me? Like, for a couple of days for this mastermind thing? And I was like, that's so weird and random. And I was like, no, I can't possibly. And it was funny because my reason for not going was because my kids had a birthday party that weekend. Like, one of their friends. Like, not my own child's birthday party. It's one of their friends had a birthday party. And I needed to take them to like some kid I don't even know that was. You know what I mean? I'm like, I have to take my kids to a birthday party. I can't possibly go. Like, just making up stupid excuses. And then so I got that message and I'm like, no, I couldn't possibly, you know, making the birthday party excuse or whatever, which sounds so foolish. Then literally right after that, my best friend Robert sends me a text and he was like, I'm expecting miracles for us today. And I was like, whoa. And he sends me stuff like that. All, like, just all kinds of encouraging, motivating things all the time. But I was like, what if this invitation is my miracle? And I'm just saying no. So I messaged my friend Sunny back and I was like, fuck it, I'm in. And I didn't even have any of the details. I was just like, I'm in. So then I went and it was at Richard Branson's house. It was on Necker Island. And to be honest, I'm not even a big fan of Richard Branson. Like, I. From what I know he's kind of a controversial figure, but he had the executives of each of his different lines of business were speaking, and it's a very diverse team. So I was like, huh? I want to hear what these executives have to say. It was like on branding, on all kinds of things. And so I was like, this sounds interesting. And just more importantly, I was like, I just need to shake things up. So I went and had the time of my life. I had so much fun with my friends, learned so much, and was so inspired by the end of it. I went to that and then I came home and I was scheduled for my black girl magic mastermind with a bunch of other seven and eight figure black women entrepreneurs that was already on the schedule, like for six months. I had agreed to it a long time ago. And so I went to that and just belly laughed and just had the time of my life. And so that was another part that made me feel better. So it was just like all these moments of community that actually helped to bring me back and just like back to myself. And then I went to Greece for the summer with a bunch of people that I don't even know. And same thing happened. Just bonded with all these other families and we just. Our schedule was we'd wake up in the morning, drop off our kids at the the camp. Like all of our kids went to this program together. And then we would go to the gym, then we Would go jump in the ocean. Then we would like in our swimsuits and with like towels wrapped around our waist, would go to brunch, sit there for three hours and talk about everything every day. Then we'd go home, take a nap, go pick up our kids, and they all go to dinner together. This is what we did every day for a month. So like by the end of that month, I was fully re lit up, you know, and one of the people that I met there is an entrepreneur who had sold multi, like multiple companies and made nine figures. And you know, he asked me, he's like, how come your business is not at a hundred million yet? And I was just kind of like, I just like stuttering to find my answer and I'm like, this is not me. Like I always have the answer. But I did it because I had been feeling so lost for a while and I really didn't have a vision for my company at the time. And so I was like, that's it. Tomorrow I'm creating my a hundred million dollar plan. And I did the next day. And then I showed it to him. He gave me feedback. I presented it to my team when I got back from Greece. This was August of 2024. And we've been working that plan since that plan. And like basically all of those things, different moments of community, kind of brought me back out of whatever that funk that I was in and just reconnected me to my passion for life and what I want to do, my purpose. And then we just created a plan and been working towards it and I've just been very lit up about my business ever since then.

[Les]

Thank you so much for sharing, for resharing the story and for those of us who are roi, we also got to see pictures of the island in Greece and all of these things.

[Rachel Rogers]

Oh my gosh.

[Les]

Which also really the story.

[Rachel Rogers]

Yes, there were a lot of. There were some funny videos included in that stuff.

[Les]

We got to see it all. We got to see it all. But I do want to come back to a few things that you just mentioned, which I think truly at the core of that story is just the importance of community, of having people in your corner who truly see you, who can see something's off. And we're going to keep checking on you and we're going to keep inviting you out and pulling you out, even if there's some resistance there.

[Rachel Rogers]

Yes.

[Les]

I think having people like that in your life, especially in those periods where you're grieving or you're down, are incredibly important.

[Rachel Rogers]

So True. I mean, my friend Susan is so empathetic. I remember many times over the years where she can just almost like, telepathically tell something's off. And this was like, I had something go wrong in my business where my merchant account froze. They. They froze my merchant account because they were doing some kind of review, right? This was many years ago, and just randomly. So all of a sudden, they were holding huge sums of my money, and I had, like, a big retreat planned, and I was just like, oh, my God, this is going to be a mess. And I found out while I was out with her event, and I was trying to hide it and act like it was fine. And she's like, what's wrong? And I'm like, every time she asked me what's wrong, I just start crying, you know? And then I tell her what's wrong. She's like, here's what we're going to do, you know? And she, like, helped me figure it out. One of the. My favorite things that I've heard my friend Tiffany Aliche saying is shame Shields Solutions.

[Les]

Oh, that's good, isn't it?

[Rachel Rogers]

So good.

[Les]

Good.

[Rachel Rogers]

I live by it now. So it's like, if there is something that you feel like. Like she said talks about it in the personal finance world, like, with debt, right? Like, you have debt, you're embarrassed about it, something's gone wrong financially, and you're like, oh, my God, I need to be ashamed. I don't want anyone to know. And then you tell someone and it's like, girl, we all end it. You know what I mean? Girl, we all out here struggling. Girl, we all got a 450 credit score, right? Like, that's what she found out when she told a friend, and the friend was like, girl, me too. And then they came up with plans and they solved it, you know? And I think that that's so true. So I think it's important to share when you're struggling because the people around you will help you find those solutions. But if you, like, sort of hide it in shame, you're not gonna find the solutions that are probably right there in front of your face, but you can't see them, you know? So, yeah, community is everything. Also, community just makes life more fun. It makes life more enjoyable. Like, it's. It's so important. And I think hopefully now people are seeing that. Like, that is like, I move to have community, like, relocate, like, put effort into having community, because it is one of the things that is, like, guaranteed to improve the quality of your life. Yeah.

[Les]

And I think it's something we need now more than ever for real. Especially right now.

[Rachel Rogers]

Especially right now. Finding your people where you have shared values, where there's trust, where you have each other's back. I just moved to Portugal and I have a community there of black expats that, I mean, I have a community beyond that, but the like, my close friends are all black expats. And like from day one it's like, you know, if you need anything, I got you, I'll pick up your kids, show up at my house at midnight because you need something. And I mean these are not long friendships, but it's just like, there's just this shared camaraderie, like we're in this together kind of vibe. And it just, you know, and then also we party until midnight. Or for me it's midnight. For them it's four in the morning because I can't hang. I gotta work on that. I gotta take naps in Lisbon.

[Les]

People are outside. Listen, they outside hours of the night.

[Rachel Rogers]

The day in ways that I have, I have not been outside the way that they are outside since like I was 20, you know what I mean? So I really gotta step up my party game, you know, Real, real foreign.

[Les]

If you ever feel like your body.

[Podcast Announcer]

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[Les]

There's another part of your story that I also really want to touch on that. That moment that you had in Greece.

[Rachel Rogers]

Yeah.

[Les]

Where your new friend heard about your business and was like, well, why isn't it 100 million yet? First of all, to be asked that casually. It's also like, I think very expansive. Yes. Because it's. He kind of framed the question like it's just like a normal thing.

[Rachel Rogers]

Yeah.

[Les]

Why don't you. Why don't you get the omelet? Why don't you have a hundred million dollar business? Why don't you know what I mean? Like it's in the same.

[Rachel Rogers]

Yes. And I think in the same way. He said it so casually, it almost was like what it was communicating to me is that he believes that I should already have $100 million business or that it's 100% within my reach. It's something he's done for himself. So he knows exactly what it looks like to make that happen. And he thinks that that's totally within the realm of possibility for me. So much so that he's like, why is this not already happened? You know? And that's another. It's another luck moment, you know what I mean? Where I just put myself in this place again where I was meeting people I don't even know I was Willing to, like, just try something, you know, it could have been a mess. And I'm like, well, worst comes to worst, I'm with my family in Greece for a month, and we'll just avoid all the people we hate, you know what I mean? And not hang out with anybody. But, like, best case scenario is we love everyone and we have the best time and we make lifelong friendships, which is exactly what happened. But you just put yourself in situations where you have this lucky moment where somebody asks you that and you're like, wow, that wasn't even on my radar. I had no idea what was next. I had no vision for my business. You know, that was clear to me. And then suddenly I was just, like, sprung into action as soon as I heard it. So, yeah, that was a lucky moment for sure.

[Les]

Yeah. That spark of inspiration.

[Rachel Rogers]

Yes.

[Les]

And as you were sitting down and mapping out what that planned looked like, what came up for you?

[Rachel Rogers]

Well, I said to myself, okay, so what would it look like to have, you know, we're at eight figures now, we're essentially like 10xing this business. So then I'm like, okay, well, maybe it's just literally 10x. So what if we just took all of the things that we're doing right now and 10x them? So I was like, okay, social media. What if we 10x the size of our social media accounts, our newsletter, what if we 10x the size of people, you know, subscribers to our newsletter, you know, and so on and so forth for each of our offers, for each, you know, part of our marketing. And I was like, okay, that seems really easy. And then while I was doing it, I had. I realized that I had done this before. I had already started a 10x plan. And it was like fall of 2023, I was at a workshop and somebody presented on this topic loosely, like, not exactly in that way. And I had started already thinking about what would it look like to 10x? Literally to 10x. And then I was like, oh, my God, I gotta find that plan. And luckily for me, like, past Rachel knew that future Rachel would need it because I didn't have those notebooks or anything that I had written it in. But whenever I take notes and I feel like it's important, I take a picture of my notes. So then I started scrolling through my phone and I found the pictures, and I was like, oh, my God. You know, so that it helped me, like, finish the plan. But I had already started the plan. Isn't that wild? And, like, just completely forgot about it.

[Les]

I think that was Maybe my favorite part of the story, the first time I heard you tell it was it was like this spark of inspiration that brought you back to something that you'd. A seed you'd already planted.

[Rachel Rogers]

Yes.

[Les]

It was just now the right time for it to come to fruition.

[Rachel Rogers]

Exactly. Yes. And so, like, you know, we might be like. Like at that time, I might have been like, well, I'm ready to like, manifest this, you know, nine figure business. And then, you know, during that whole period, which is two years, I could have said, well, obviously it's not meant to be because look at where I'm at right now, it's literally unfolding right now. This is part of it, you know, this is part of the unfolding as well. In that year too, once I came back and shared that plan, it really, like, we changed how we structured our team. There were some shifts on our leadership, and like, all of that has led us to be in this place of thriving. So it's like it all needed to happen, but it probably couldn't have happened any other way, you know, because while I was away and like, not really focused on my business, I had another team member running the business at that time. And I had been grooming her to take over for me as CEO eventually one day. And that was her shot. And she learned, and I learned that it wasn't a good fit, you know what I mean? It wasn't a good fit for her and it wasn't a good fit for the business. And so we wouldn't have never known that if I didn't go through that period, so. And who knows? It could have stunted our growth in so many various ways. And her growth. Right. Like she was meant to do something else. So, yeah, that. I mean, it was just. You just have to just let life happen the way it's gonna happen and trust that it all makes sense eventually, you know, and also just hold on to your joy as much as you can, you know? So even during that period, even though I was like very depressed, I really, what I did was focused on my family. I just held on to my children, my husband, like my friends, my loved ones, and just really leaned into that and then went for a lot of long walks because I knew, like, whatever, it's like whatever simple things I really enjoyed, I just used that as an anchor to hold onto during that time.

[Les]

Yeah, that's what you need during those seasons.

[Rachel Rogers]

Yes, for sure.

[Les]

Now that you're in a place where you and your team are kind of executing on this plan, I'm curious what that feels like for you all to be in a space where you are 10xing your impact.

[Rachel Rogers]

Yeah.

[Les]

But obviously that doesn't mean, like, 10xing what everybody is doing, right?

[Rachel Rogers]

No, it's actually the opposite.

[Podcast Announcer]

Yeah.

[Rachel Rogers]

It's actually a lot of subtraction you have to edit because you're like, what are all the things that we're doing that don't actually help us 10x? What are all the things that are actually in the way of 10xing? What's all the busy work? Right. What are all the distractions? So it's like, really what we've been doing is kind of auditing different parts of the business and saying what is not doesn't feel good. What feels like a waste of time? What are team members reporting not feeling lit up about, like, just whittling it down. Because the 10x is almost like, there's a great book called 10x is easier than 2x. I think it's Dr. Benjamin Hardy and Dan Sullivan that wrote that book, and it's great. It's not that old. It's only like, a couple of years old. One of the things that they say in the beginning of the book is that 10xing, your 10x version of yourself or your 10x version of your business is like, I think I can't remember who the artist was, but it's like, whittling down. Like, let's say you have just this piece of granite, and you're a sculptor, and it's like you're whittling down to discover the David. You know what I mean? And it's like, that's what you're doing, right? You're just sort of taking away until you discover, like, oh, there's the gem inside. That's really what it looks like. What's all the things that I'm doing that are a waste of a time? What's all the things that I'm focused on that are just not worth my energy? What's all the things that are like, we're delivering that it's not really doing what we want it to do. So we could just cut it and just what. And what's really working? What really is the stuff, you know? And it's sort of like just getting down to the root of the root and finding, like, what actually is so core to our mission, so important to our business, most impactful to our clients, you know, and just cutting away the rest. So it actually 10xing doesn't actually look like. Like, I'm gonna 10x every line of business. That's what it started. And then we had to, like, massage it and finesse it and realize, okay, this needs to fall away. That needs to fall away. This requires more of our focus and attention. So, yeah, it's. It's a really exciting, like, editing process.

[Les]

Yeah, it's almost like 10xing the focus.

[Rachel Rogers]

Yes, that's it. That's such a great way to put it. Yes, 10x the focus. That is it.

[Les]

Amazing. You're free to add that to the story. Use it if you wish. It truly is your.

[Rachel Rogers]

Your.

[Les]

I'm just summarizing, and that's just what I do is I just summarize what.

[Rachel Rogers]

I hear you say. But that is so true. Yes, 10x the focus. And that's how you can find your best work and your most profitable work. When you're doing something for a long time, you just get better and better and better and better at it. And then you're like, what is the greatest iteration of this? So, like, for example, for me, it's coaching and teaching other people. I've been doing it. Even when I was practicing law, I was doing it. Didn't realize I was doing it. My team is always saying, like, oh, you're so good at coaching, or whatever. That's the thing I get paid the most to do, right? And so now I'm like, well, I don't know what the next iteration is. And then we sort of fell upon it, which was creating this TV show where, like, I get to coach en masse, right? And, like, help. I have thousands of people in my programs as clients, but now I could serve millions of people via tv. So it's amazing how you can just keep finding that, like, what's the next iteration of your skill set? And what's, like, the highest and best leverage to, like, serve the most people or in the best way. When you look back on your career and see, like, how each phase is just getting you closer and closer and closer to, like, your greatest work. And one of the things that my friend Susan Hyatt always says is your best work is never behind you. And I truly believe that. And there are times where I've made things that I'm like, well, there's no. It's never gonna get better than this. And then it does. You know what I mean? So that's really exciting. So I hope that anyone listening finds that encouraging, that no matter what you. Where you're at in your career, that your best work is not behind you. It's ahead of you.

[Les]

I love that sentiment. I've been feeling that way a lot, even outside of work, just with age.

[Podcast Announcer]

Yes.

[Les]

I'm now in my mid-30s, kind of beginning to move into my late 30s, which I think maybe a year or two ago was really scary to me because I thought, like, my best years are behind me, my youth is gone. I wasted it, like, all of this. And now I'm realizing, like, no, my prime is wherever I'm at.

[Rachel Rogers]

Yeah.

[Les]

Wherever I'm at, that is. That is. I decide what my prime is, and I decide that it's wherever I am in that moment and that it keeps compounding over time.

[Rachel Rogers]

Yes. And you just get. You get wiser and you let less nonsense factor into your life. You know what I mean? Like, you become more yourself. You know what I mean? More of your person. You're hiding. Less of yourself. I feel like 35 is a really pivotal moment where I was just kind of like, oh, I. I don't. Like, I just discovered that I really don't care about other people's opinions. And then as I get older, I just care less and less and less, you know, which. The more you can make other people's opinions fall away, the closer you can get to your. David. Right. Like, the closer you can get to your best work because you're not letting outside people who don't have any business influencing you influence you, you know?

[Les]

Exactly. It's easier to 10x your focus to bring it back there when you're not listening to everybody else.

[Rachel Rogers]

Yes. And when they, like, they could say things and you're like. So, like, it just falls away. It just. It has no. You just don't give it any energy, you know, like, not even, you know how some people feel? You know, like, they don't care, but they get mad. Like, they're expressing that they don't care. Like, it has to be an aggressive. They don't care. I can always tell whether I care or not if I've told other people about it, you know what I'm saying? So, like, I used to tell my husband every little thing that aggravated me, you know, every little thing that, like, somebody said on the Internet about me that I didn't like or whatever it was, you know, or tell my friends. And now it's like, I see stuff and I just keep scrolling.

[Les]

Also, this theme of aiming. Aiming a little bit higher. Yeah. Even when you're already in a really great spot. It's something. I actually reference that a lot and think about that a lot, because sometimes I think we just Just are not audacious enough.

[Rachel Rogers]

Yes, exactly. And why not? Because if you think about it, when you attempt something that you've never done before, that feels like a big challenge, like a big hairy, audacious goal, right? It's, you're lit up, like, you get hype and excited and you're like, this could be a spectacular failure. But what if it's not? You know what I mean? And it's just like it wakes you up in the morning, like you're ready to go because you're like, yes. This next challenge, that's how we feel. Like that's what, that's the impact that a big goal has, a big exciting goal will have on you versus when you're just like, oh, let's grow by 10%, you know what I mean? It's like snore, right? It's not exciting. So it doesn't get you hype, it doesn't get your wheels turning. You don't have to really put that much effort in to hit that goal, right? So it's just like, I think when you set big goals, it's like that feeling of being alive. It's challenging yourself and with anything, it could be a fitness goal goal, it could be a goal within your relationships, it could be a business goal, whatever, a creative goal. It just gets you excited to be like, can I become the person that can accomplish that? And of course you can, you know, just by. With what consistency like we talked about earlier. And so I think it's really exciting versus, you know, and there's all kinds of research that shows that when we set ho hum goals, we just, just sometimes we don't even reach them because they're so boring. You know what I mean? And I'm just like, I like feeling like I'm alive, You know what I'm saying? Like, I think feeling like you're alive is challenging yourself and being willing to grow and growth is not comfortable. It's uncomfortable, but it's also exciting, you.

[Podcast Announcer]

Know, it's so true.

[Les]

It's. This is gonna sound like a really silly visual, but also the way that I like to think of it, I love that you gave that example of like a 10 increase goal. Because I'm like, if I see something that I want for sale and it's 10 off, that's not exciting. No, but if it's like 40, 50% off, then I'm like, oh, it's exciting.

[Rachel Rogers]

And you're like going with a rack, like, oh, they're my size, right? You know, even if they don't. I'm a buy it and get a tailor. Because it's still a deal.

[Les]

Exactly. You get excited when there's, like, motion. And the same goes the other way when it comes to things that we want to do and. And have. And I love it.

[Rachel Rogers]

It's like big sale energy.

[Les]

Exactly.

[Dominique Saksa]

Yeah.

[Les]

It's like in the. In the inverse. At least that's the way my brain works.

[Rachel Rogers]

I love it.

[Les]

Yeah. We were talking a little bit before we were recording, just about how chaotic and crazy life feels for so many.

[Rachel Rogers]

Of us right now.

[Les]

And it is just. It's a lot. Everything from what's happening on a government level to life feels so expensive to. People are losing their jobs. There is just this sense of just hopelessness and fear. But what I appreciate so much about your work is that you are really someone who is about taking action, but you also are about helping people take action.

[Rachel Rogers]

Yes.

[Les]

I think that's something that you do.

[Podcast Announcer]

Particularly well in your books.

[Les]

I know your most recent books, we have them here, are really a bit more actionable in terms of giving, like, step by step, tangible things that people can do to really take control, either financially, to set up strong foundations for themselves.

[Rachel Rogers]

Yes.

[Les]

And so I would love to talk to you a little bit more about ways that people can do that, especially right now if they do feel hopeless or like so many things are out of their control.

[Rachel Rogers]

Yes.

[Les]

Things that people can do to feel a little bit more empowered and to feel more in control.

[Rachel Rogers]

Yeah. Well, okay, so let me give you a formula. Right? This is. This is like, my process. Whenever I'm like, okay, things are a mess. I feel out of control. What am I going to do? And it has not failed me yet. And I've also watched a lot of my clients do exactly this, too. So the first thing that I like to do is one. I think it's looking at your thoughts. What are you believing right now? Are you believing because 300,000 black women are out of work that there's no jobs for you and that you're like, you're doomed? Right. Like, what are the beliefs that are at play at. At this very moment? So, like, even acknowledging those, writing them down and saying and really interrogating those thoughts and saying, is that true? Is every black woman failing right now? Is every black woman out of work right now? Sometimes we give in to the headlines and we let them influence our beliefs. And it's like, is this a helpful thought, or is this a thought that's taking me down a path? I don't want to go, right? So we got to interrogate our thoughts is one. But the other thing that I like to do is take stock, right? And almost, like, do an audit. What do I have? Because I'm very focused on what I don't have, right? When we're in fear and we're like doom and gloom, it's because we're very focused on what we don't have. Like a sane president. We don't have that. You know what I mean? Like a government that functions the way we would expect it to function. We don't have that right now. You know, there's some other things that maybe you. If you lost your job or whatever it is, it's like, there's a lot of focus on what we don't have, right? But, okay, what do we have? Take stock of that, right? So you could say, like, okay, I have. I have a house. Okay, cool. I have a place to live. I have this skill set. I have this degree. I have this network, right? Like, and you start to put together what are the assets that I have. This is what has gotten me out of so many things where I'm like, oh, my God, my business. I'm going out of business, you know, and then I take stock. Well, I got this team, I have this member site. I have this audience, you know, like. And I'm like, okay, how can I take those ingredients and put them towards a goal that I want? Like, what's the. So it's almost like the way I like to think of it is you're hungry and it's too late to go to the grocery store. Let's say it's after hours for Instacart, too, you know, and you're like, okay, I got a can of beans. I got some tomato sauce. I got whatever. You look in your cabinet, and you're like, what things do I have? And you find a way to cook something and take care of yourself with the little bit that you have in your cabinet. That's what you're doing. What do I got? What are my ingredients that I have available to me? And how can I. What's the recipe? Let me get creative with the recipe. What do. What recipe can I put together to create a future for myself that works for me right now? I've done it many times. And sometimes we're like, well, there's no hope. Oh, yeah. Well, let's talk about your network. Let's look at your phone. Open your phone, see how many contacts you have in there, right? You probably have 3,000 contacts, 5,000 contacts, 700 contacts in there. That's 700 people you could call and ask for help or see if they want to hire you or whatever, you know what I mean? Or ask for a referral or a connection, you know what I mean? But we don't do it. We don't use the resources that are right there in front of us. Or like, okay, you have a marketable skill that you got from your old job. How can you take that same skill and turn it into a business? Become a freelancer for now, you know, so we have. We have those ingredients. We just need to figure them out and turn them into, you know, an offer. And then I think we all need to be a lot more entrepreneurial. Whether you're an entrepreneur or not, you need to. This is. You need to see your skill set as what you're selling as. Like this. These are the assets that I have to sell, and I'm either going to sell them to a corporation that hires me for, you know, an annual salary and I work 40 hours a week, or I could sell it to five different corporations and I work part time for each of them, right? And that's like being a freelancer or a consultant. Or I could start a business and build a team and get paid the highest amount that I could be paid for that same skill set. But, like, we need to think about, these are the skills I have. Who is the highest bidder? Who needs these skills? Who can I solve problems for with these skills? We need to start thinking like a business person, no matter what. And then, of course, we gotta look at our money and take stock of that and say, like, part of what you have, too, is your money. There was a time where I looked around my house and I'm like, okay, I have these things. I can sell them. I sold a bunch of stuff to make some money, and then I had an extra room in my apartment, and so I was like, okay, I'm gonna rent it to someone for the summer. And I got, like. I rented it to an intern for three months. Was it comfortable living with a random intern in my house? No, it wasn't. But I made some money and it lowered my rent for a little while. You know what I mean? Like, so we could get creative and get through whatever we need to get through. And we just have to have that trust and belief. I think we need to not give in to the, oh, I'm doomed. Somebody, like, give me sympathy. No, like, you have the ability to solve your problem. Most of us maybe not A hundred percent, but the majority of us do. And. And that was the whole point of we should all be millionaires. Right. Like, we have this ability, and we need to do, especially for those who don't, so that we could take care of those people who can't. You know what I mean? And so how can I take those ingredients and cook up something that will give me a future?

[Les]

I love the pantry meal analogy because I think we've all had a time where we put together that struggle meal.

[Rachel Rogers]

Of something you had some, like, ramen noodles, frozen broccoli, you know?

[Podcast Announcer]

But it's true.

[Les]

It's. It's. We can absolutely be so resourceful when we need to be, and it. It sucks at times. That may not be what we want or to be in a position where you have to.

[Rachel Rogers]

Yes.

[Les]

But it's also really empowering to know that, like you said, many of us do have the ability to.

[Rachel Rogers]

Yes. And you know what? Going through that is such a blessing because really, I have gotten to the place where I am pretty much unflappable. I have gotten myself out of so many different scenarios. I have overcome so many different challenges, financially and otherwise, that I just trust myself on a level that, like, my. My sort of job security and financial security is me. You know what I mean? I'm here, right? I'm here. I'm capable, and so I know I'm gonna find a solution. So I will be in the middle of, like, some mess, and my team will be like, what are we gonna do? And I'm like, I don't know yet, but it's all gonna be all right. Don't worry about it. Like, I'll figure it out. Like, it'll come to me in the next couple of days, what we need to do. And I just. I literally don't lose any sleep, you know what I mean? Because I've been through so many challenges that I trust myself to solve this problem just like I've solved every single other one, you know? And that's what you're gaining when you go through that discomfort. You're gaining that self trust, that confidence, and that skill set of being able to come out of any situation, you know?

[Les]

I think having that perspective also makes you less afraid of failure.

[Rachel Rogers]

Yes.

[Les]

Or less afraid of things not working out, because you always know you can make something else work out.

[Rachel Rogers]

Yes, exactly. And so what it does, it gives you the ability to take bigger risks, and bigger risks can often lead to bigger rewards.

[Les]

Exactly. Yeah. So, yeah. I want to talk a bit about future millionaire in particular, because this is your newest book.

[Rachel Rogers]

Yes.

[Les]

Specifically for young people to help them manage their money, which I think is incredibly important because for a lot of us who are a little bit older, we had to learn a lot of bumps and bruises, and there were not as many resources. When I was a teenager, in my twenties, first learning about money, it was truly mistakes.

[Rachel Rogers]

Yes.

[Les]

Learning the hard way. But can you tell us more about why it was important to you to write this specifically for young people?

[Rachel Rogers]

Yeah, well, yes, because, you know, Gen Z right now, they do. A lot of them do feel hopeless. And they're like 13, 14, all the way to, like 27, 28 right now. And so that's like a huge generation, right, that is feeling like, okay, I have too many student loans, housing costs are extremely high, inflation. I don't know how I'm gonna make it right. And so, like, the dream of owning a home and the whole idea of I'm gonna go to college and I'm gonna get a degree, and then I'm gonna buy a house and live happily ever after, that's just not available to them, right? And so they just need another pathway. They need another. Another plan that's gonna help them make that happen. And so that's why I wrote the book, to give them that plan. I wanted them to learn those moves now, not when they're gonna 35 or that's when I learned them. I learned how to invest at 35. And so I'm like, imagine if I had been investing, you know, since I was 20 or 25 or even. Literally, the first line of the book is, you have no money.

[Les]

Starting from $0.

[Rachel Rogers]

Yes. And the reason that's the first line is because my daughter was like, what are you doing? And I was like, I'm writing my next book. And she's like, what is it about, like, for, like, teenagers and young adults? I was like, are you going to read it when it's done? And she was like, well, I can't read it because I don't have any money. And I'm like, no, no, this is for you because you have no money. And so I was like, that's the first lie, you know? So the first line of the book is, you have no money, but I'm going to tell you how to get some. You know, like, that's what the book is for. So I think a lot of personal finance assumes people have some money, some inheritance coming their way, some saving, some something. And I'm like, I assume you have nothing, okay? And not Only that do you have nothing. But unlike adults, you also have no skills yet. So how do we take your having no money, no skills, life and no network. Right? No money, no skills, no network. Because that's where I started. And how do you. How do we get you to the place where you are confidently becoming a millionaire? And that is, that is the point of the book. It's extremely practical to the point that, like my niece and, you know, different members, young people in my family, are using it and are doing it, you know, and it was really exciting to see and they feel empowered financially because they feel like, okay, it's not about what the outside world is saying. I. There are moves that I can make, there are things that I can do, even having no network, no skills, no money. So. And it all starts with the mindset, Right. This all starts with belief.

[Les]

So it's so true.

[Rachel Rogers]

Once we shift that, then we can get into action.

[Podcast Announcer]

Yeah, yeah.

[Les]

I think back in times when I was probably the best with money was when I had the smallest amount. Because you have to be.

[Rachel Rogers]

You gotta know where all of it's life. Okay.

[Les]

Yeah.

[Rachel Rogers]

Every thing. And, you know, I, you know, I would get like an overdraft fee. I would call that bank and be like, I'd like cry. Whatever I had to do to get them to reverse those fees. Like, I was. Yes. Checking my account all day, every day, managing every dollar because I had to live off of a little. And I did. I mean, I went on a study abroad with my little bit of money. Like, I did all kinds of stuff that I made happen with very, very little. So it just goes to show, when you manage it, what you focus on expands. You focus on your money, it is going to expand.

[Les]

I think there's also, speaking generationally, so much power in navigating things as they are, not as we think they should be. I think a lot of ideas around money, even what you described of like, when you go to college, you get a good job, you buy a house, you stay in it for 30 years, and then you retire. That was a version of the world that I don't think currently exists, especially for a lot of Gen Z's and millennials.

[Rachel Rogers]

Yeah. And most. I think most people don't even want that.

[Les]

Yeah. And so it's like, are you playing a game that's no longer in play? That's probably not going to help you win. You're going to win playing the game as it is.

[Rachel Rogers]

Yes. You get to make up the game. What game do I want to play? What is the end result that I actually want. And how can I point my entire life there? That's really what this book is about. How do you do that? Because it's not just about money, too. It's about, like, how do you create a career for yourself where you can both get paid but also do work that lights you up? Because the work that lights you up is the work that's going to make you a millionaire. If you dread it, like, somebody else is going to come along who's lit up by the same work and they're always going to beat you because they're naturally excited. So if you could just move into what you want to do instead of what's hot right now or what your parents told you to study, you know, you'll actually be a lot closer to making a lot more money.

[Podcast Announcer]

Yeah. So true.

[Rachel Rogers]

Yeah. Which I think is amazing news because we get to have lives of joy and financial peace.

[Les]

Like they go to opportunity in that.

[Rachel Rogers]

Yes.

[Podcast Announcer]

Yeah. It doesn't have to look one way.

[Rachel Rogers]

Correct.

[Les]

Rachel, thank you so much for coming.

[Podcast Announcer]

Back to the show.

[Les]

I loved this conversation, loved having you back. Please let the lucky ladies know where they can find you, how they can work with you. Be coached by hello7. Get your books, all of the things. Yes.

[Rachel Rogers]

Well, you can find us at hello7co is our website and I'm always on Instagram hanging out. So find me@Rach Rogersesq. And yeah, like, take if you're. If you're like, yo, I really need to find a way to make more money. Then we have a great webinar that's on our homepage. Go check that out. And that's gonna. That's gonna give you some tools.

[Les]

Perfect. We'll make sure we link in the description too.

[Rachel Rogers]

Awesome.

[Podcast Announcer]

Make it easier.

[Les]

Easy for people.

[Rachel Rogers]

Yeah. Amazing. Thanks for having me.

[Les]

Thanks for joining me and thank you.

[Podcast Announcer]

All so much for tuning in.

[Les]

So if you enjoyed this episode, you know the drill.

[Podcast Announcer]

Rate.

[Les]

Review. Subscribe. Lucky girls love a five star review. I've heard that if you leave us a five star review, you actually then get good luck. So if you want something lucky to happen to you, you have to be subscribed to the show and you have to leave a five star review. So thank you so much for tuning in and I will see you next week.

[Podcast Announcer]

Thank you for tuning in to this week's episode of she's so Lucky. If you're ready to create your own luck, hit that subscribe button wherever you get your podcasts or on YouTube so you don't miss an episode and head to the show notes for resources, links and discount codes. And if you are really feeling lucky, we would appreciate your rating and your review. It really helps us be able to improve the show, to get great gifts, guests, and to understand what you want to hear more of. Thank you for tuning in and I'll see you next week.

[Dominique Saksa]

Welcome to over 50 and flourishing, the podcast for any woman who feels like she's lost her compass in this sea of midlife. I'm Dominique Saksa, news anchor, current YouTuber, author, and like you, you somebody who is still learning and growing and asking a whole lot of questions. It is never too late to change direction and rediscover the strong, wise and beautiful woman within. That's why I created over 50 and flourishing, a podcast to help us navigate the changes, the challenges, the joy and the freedom in this season. Here you're going to find honest conversations where we might laugh and cry all in the the same hour. Let's flourish together in mind, body and spirit. Nothing's off the table. New episodes every Monday, wherever you watch or listen.

[Les]

Please note that this episode may contain.

[Podcast Announcer]

Paid endorsements and advertisements for products and services.

[Les]

Individuals on the show may have a direct or indirect financial interest in products.

[Podcast Announcer]

Or services referred to in this episode.