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- [00:01]
Rachel Bonetta
The following podcast is a Dear Media production. Everyone wants to know how to build a billion dollar business. But what I'm more interested in is how do you build yourself into the kind of person who can run one? Today's guest didn't just build brands. She built proximity. She built leverage. And she built a name that stands on its own. So this isn't just about investing your money. It's about investing in becoming her. This month we're in our Lucky Girls Invest series where we're talking about how women actually build wealth, make smart decisions with their money, and position themselves for long term power. And today's episode is really about what it looks like to invest beyond just your bank account and start investing in yourself. Today we're sitting down with Emma Greed, CEO of Good American, founding partner of skims, investor operator, and someone who has mastered the art of turning proximity into ownership. Ownership. This is a conversation about evolution, what it takes to step out from behind the scenes and claim authority in your own name. About learning how to see opportunity differently, not just as income, but as access, equity and long term leverage. And about the quieter internal work required to build the kind of self concept that can actually hold success when it comes. And maybe most importantly, what Emma today would teach Emma 20 years ago about money, ambition, and playing the long game. Oh my gosh. Emma, welcome to she's so Lucky.
- [01:43]
Emma Greed
Thank you for having me, my darling.
- [01:44]
Rachel Bonetta
I'm so excited to have you.
- [01:46]
Emma Greed
I'm really, really excited to be here. I love to get all this time that I can chat to you.
- [01:52]
Rachel Bonetta
You have been a very highly requested guest amongst our audience.
- [01:55]
Emma Greed
Wow, that's. That's nice to know.
- [01:58]
Rachel Bonetta
The girls are excited to hear from you.
- [02:00]
Emma Greed
Let's not let them down.
- [02:01]
Rachel Bonetta
I know, I know. So we have a tall order. We have a tall order ahead. But the premise of she's so Lucky is talking about the stories of women who create their own luck. And when I think about someone who created their own luck, like you're immediately someone who really comes to mind. You've been really forthcoming about your story coming from East London, being the oldest of four girls, how hard you've worked to get to where you are. And I want to get even more granular into that because I think a lot of our audience can see themselves in your backstory and they're trying to figure out how to get to that next place. Yeah, right. Right now on the podcast, we're actually talking a lot about investing. That's like our series. And so what I would love to get into Today is like, how do we invest like Emma Greed. How do we invest in ourselves like Emma Greed? And how do we invest our money like Emma Greed?
- [02:51]
Emma Greed
First of all, what a place to start, right? I'm like, yes, put me in, put me in, put me in this series. I've got so much to say here. I love that you start there because I really think about this book start with yourself as like self investment. I think about it as self leadership. And I think that you're absolutely right in saying that. The one consistent for me that has happened over and over, regardless of whether I was working in corporate or, or starting my own company or leading businesses like I do today, has been that I have continued to very, very purposefully invest in myself. And I do it all the time. And it like happens in a number of ways. But the first thing is that, you know, I put myself very, very high on my list of priorities. And that's coming from somebody who is a mother of four, somebody who's been a wife for 17 years. I still think about what, what it is that I want being the most important thing. And I don't think that you can be successful unless that is your attitude, unless you're predisposed to thinking about that way. Because for women, there is always someone else to please. There is always somebody else looking for your attention, asking for you to do something, giving a favor, expecting you to do something, you know, some work for free for them. So I really try to contextualize that in my behavior. And, and for me, that means having a very, very clear vision of the type of woman I want to be, the type of mother, the type of wife, type of businesswoman, like what is important to me. And so when I talk about vision, I don't mean manifestation. I definitely don't mean vision boards. I mean having an idea of what type of life I want to live and how I'm going to get there. People tend to overestimate what you can do in a year and underestimate what you can do in 10. But unless you have a very, very clear vision for your life, you won't get what you want. And so I think it's that combination of being very, very clear about what it is that I want and going after it without apology.
- [04:50]
Rachel Bonetta
And where did that sense of vision come from? Have you always had it? Was there a moment where you realized you knew what that end vision was going to be?
- [04:57]
Emma Greed
You know, I think I sort of came out of the womb, like leaning in, like that is my predisposition. But I learned it, or I kind of articulated it through maybe not getting what I wanted, right? Like, being kind of like, why am I working this hard and not getting the thing that I wanted? For me, in the beginning, it was always money. Because when you come from nothing and when you're poor, like, you need the money before you can think about, like, what is it that I want, right? So the starting point for me was like, how do I get to the point where I don't have to look at the prices on a menu? How can I just go where I want to go without having to, like, budget and think about it? And so in my head, the vision was much more about, like, where do I want to live? Like, how much money do I want to earn? Like, it was very, like, tangible. And I think that as I've grown as a person and as I've grown as a woman and a person in the world, the visions have expanded, but they've always been there in one way, shape, or form. I think what I knew is that I would just have to work very hard to get the things that I wanted. But I really believed that I could quite literally, like, work. Work my way out of where I was. I was like, if I just keep going, I'm gonna propel myself forward and into something else. I thought the work was the thing that was going to move me.
- [06:11]
Rachel Bonetta
I think, because I've been following your trajectory for a while, it's been really interesting to see it evolve, especially over the past couple of years. I think about, like, 10 years ago, which was kind of when I learned about you and your work. There was this perception that you were early adopter.
- [06:26]
Emma Greed
Babe.
- [06:26]
Rachel Bonetta
I was.
- [06:27]
Emma Greed
She was in there early.
- [06:27]
Rachel Bonetta
I know, I know. Well, it was when Good American came out, and I grew rumblings of, like, there's a black woman behind this. And I said, wait a minute now who? Now, let me dig into this, because I'm curious. For me and for other people who learned about you, we learned about you almost as this, like, brand builder, right? This person who is, like, an amazing operator at building these amazing brands. And over the past few years, it's been really interesting to see your trajectory as, like, you're the face of female ambition currently.
- [06:53]
Emma Greed
Wow. And that. That's big.
- [06:55]
Rachel Bonetta
It is. But, like, you are. And so I'm curious if what the intentionality has been behind that to go from somebody who is kind of building brands for other people to building your brand and why that's been important for you.
- [07:09]
Emma Greed
It's a really great question. I Feel like you're gonna be full of the great questions, by the way, which is why I'm here.
- [07:14]
Rachel Bonetta
I'm very nosy. That's the secret to podcasting.
- [07:17]
Emma Greed
The level of curiosity it takes to be a good podcaster is unfathomable. You have it in spades. You know, I think what happened or what started to happen to me is that people had this preconceived notion of who I was and what I do. And just to contextualize it, I am in the office every single day. My podcast studio is in my office. Aspire with Emma. Greed is in a cupboard in skims. Like, that's how it goes. And so I started to get a little bit annoyed at this idea of, like, oh, my goodness, like, look at this, like, female founder and look at her glam and look at her nice shoes. And I was like, yes, yes, yes. All the things, like, I have the good glam and I have the nice shoes. You know, it's like, right. Thankfully, right now I have a good office. That hasn't always been how it's been, but I am on the phone. Like, when you see me, like, with the feet up, I am actually on the phone. That's just like, some savvy social media person who's come in and be like, you know, and taking a photo of me. So I wanted to actually have a conversation about what it takes, because I think a lot of the information that's out there for women does two things. It keeps women really small, and it doesn't have the level of honesty about what it takes. And I was like, wait a second. You can't compliment me on all of this great stuff that I've done without understanding my journey. Like, you need to know what it's taken. You need to understand the mistakes. You need to see the things that I did that didn't work. And I have a responsibility to be honest about that. And so that was, like, almost my starting point. And. And I really felt like I owed it to a group of women to kind of say, like, that stuff that they're telling you, like, that's not it. Like, it is not. You don't kind of, you know, like, vision board your way into success. Like, you can't, like, you know, take the good energy and propel your way there. Like, you have to work. You have to do a job that you probably didn't like for a very long time to get somewhere that you like a little bit more to eventually have the thing that you really want to do. And what Social media does is kind of. Kind of glazes all over it, puts the Paris filter on it and goes, there she is in Paris, looking amazing. I'm like, no, no, no, no, no, no. So there was all of this, like, ability for me to actually not just tell the truth, but to help people why I told the truth. And then the book really was about me saying, listen, guys, it's not linear, it's not smooth, and there is a way to behave. And there's a lot of stuff working against us. Right, we know that. But there is also this place and thing that we have, which is us, ourselves, our decision. How do you walk into a room? How do you treat people? How do you leave people feeling? What is your reason for being? And all of that is within your control. And so I was like, let's stop talking about what's holding us back. Let's stop having a conversation about women supporting women, when in actual fact, there's such a scarcity mindset, and in actual fact, there's so much gatekeeping that happens. And let's have a real conversation so that I can. Can really support you to get to where you need to go. That was the genesis of all of it. And I think, like, I'm doing quite a good job at that. Like, that. I never want to be that person that, like, looks the part, right. It's like, you gotta talk the talk and walk the walk. And that means bringing other people up with you. And that is the reason for my entire existence. It's like there is a slew, like, tens, twenty hundreds of women that are coming behind me that are going to be able to do something more important at a better level and be remunerated well for it, because I have done what I've done.
- [10:48]
Rachel Bonetta
What you were saying about actually being on the phone doing the work made me think about a thought that I've had a lot recently that I've talked to just some other, like, colleagues about is how I think a lot of this quest for visibility for a lot of people is kind of distracting them from the actual work. Like, showing up for the part, having the things to put on social. There is a difference between amplifying a message and then having that quest for visibility distract you from the actual work. How do you differentiate?
- [11:16]
Emma Greed
Oh, like, to me, there is no other thing. Like, I don't do anything for the sole purpose of social media. If I'm unpacking my bag, it is intentionally with a message. If I'm sitting at my desk, if I'm unpacking like, the whole thing is the thing. So there is never a time where I'm just sitting there going, like, hey, guys, if I have to go like that, I'm going to throw up. So it better be for something. Do you know what I mean? Like, it's gotta be saying something. And don't get me wrong, like, of course I'll do a little glam shot. Like, there'll be a moment. Like, a cutesy moment. Of course, to me, the level of intentionality is very, very, very purposeful. And it's the only way that I know to do it. Like, I am at work, I am in the office. Like, that is what I do. I have a position, and I have a bunch of shareholders, and I have partners, and there's an expectation of me on myself, more importantly, of, like, I'm not done. Like, I'm not done with my career. I didn't, like, work to get to this point, to suddenly go. Do you know what would be a good idea? Like, Instagram, like, get ready. What? No, that's like, you know, that's part of what happens, and it's a lovely part of it, but it's the cherry on the icing on the cake. The cake is still the cake.
- [12:34]
Rachel Bonetta
Yeah, Right.
- [12:34]
Emma Greed
And it's like, you've got to keep your eyes on the prize. You can't get distracted by a panel, especially when a lot of that stuff. Stuff actually isn't moving the needle.
- [12:44]
Rachel Bonetta
Right.
- [12:44]
Emma Greed
You know, And I talk about this so much in the book. It's part of the kind of, like, old thought, new thought, that if you're not invited, if you're not at the conference, if you're not, like, networking, like, you're never gonna make it. And I'm like, wow. People think that's the thing. Like, that's not the thing. That doesn't matter. Like, I was never invited anywhere, which is why I created my own thing, seat at the table. Cause I was like, guess what? All these things that you get invited to, none of them move the needle. None of them are worth shit. Like, literally. And so I was like, if we're going to do something, we're going to sit at a dinner table, we're going to have a drink, if we're going to, like, take a little picture of the menu, then it better be for something. And so there's another way to do things. And I think that that's what we've got to be honest and vocal about and actually teach women to engage on a level that is actually going to be useful for them in propelling them forward.
- [13:33]
Rachel Bonetta
Yeah, definitely. I think that discernment of knowing what actually matters and what's actually going to propel you forward versus not is incredibly important because there's so many distractions.
- [13:52]
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- [14:32]
Rachel Bonetta
about this time of year that makes you want to reset everything. Closet schedule, routines, and especially my finances. Because if things feel cluttered with your money, you feel it everywhere. That's why checking the Monarch app has become such a part of my weekly routine. Every week during my money dates, I sit down, I open the app and actually review my spending, check on my goals and see see where my money is going. And especially this month when we're talking all about investing on the podcast, I've been using it to track my investments and my net worth, which has been such a game changer because it's one thing to talk about investing and it's another thing to actually see your full financial picture in one place. So let Monarch do your financial spring cleaning for you. One dashboard that gets your entire financial life organized. No more clutter, no more mess, no more scattered logins. Just accounts, investments and property all in one place. I also love their weekly recap feature. It flags anything that feels off, like spending, creeping up, or changes in your net worth so that you're not caught off guard. And what I appreciate most is that Monarch isn't just about tracking. It actually helps you plan. You can set goals, map out your future, and actually feel proactive about your money instead of reactive. Get your first year of Monarch half off just $50 with the promo code LUCKY. Use code LUCKY@monarch.com to get your first year half off for just $50. That's $50 off your first year of Monarch using the promo code Lucky. I think for a lot of people it often comes down to money and I just watched Your episode with Cardi B. Which also. Were you not, like, trying to hold back laughter the entire time because she's so funny? I don't know how you made it.
- [16:16]
Emma Greed
The thing about Cardi, because she's so authentically her. You just kind of in awe of her in a way. You're like, wow. I talk to all of these celebrities, and everyone comes, and they're all so careful and choosy about their words. And Cardi's just. Cardi.
- [16:29]
Rachel Bonetta
She's gonna tell it.
- [16:29]
Emma Greed
She's just going. And, you know, she's a businesswoman. She's like, how do I do this? Like, honestly, the questions that she asked me when the tape wasn't rolling, I was like, okay, Cardi, like, she's the real deal. Yeah, she's the real deal.
- [16:42]
Rachel Bonetta
In that episode, you mentioned, like, wanting to have more candid conversations about money and how even when you're interviewing people, sometimes we dance around it. So I'm like, well, now that you're in my chair, I'd love to talk
- [16:53]
Emma Greed
to you about money. Let's go.
- [16:54]
Rachel Bonetta
Because I think that there is so much celebration of, like, building these great brands and all of these things. And we see the valuations of, like, skims is worth a billion dollars and all of these things. Six. That are so great. Six billion. Oh, my gosh. Incredible. I want to talk about your relationship with money and how it has changed from being somebody who grew up in East London with not a lot to being somebody who is, like, a founding partner in a $6 billion company and how your relationship with money changes throughout that and what that experience has been like for you.
- [17:26]
Emma Greed
It's something that I think about all the time. I am a massive comedy fan, and I remember this kind of, like, thing with Chris Rock where he says, you know, he keeps a bag packed. Like, when he bought this, like, amazing house once, he so couldn't even imagine that was his, that he keeps a bag packed at the front door. And I kind of feel a little bit like that it's the one place where scarcity does seep into my life. When you grow up how I did. And also, like, unashamedly looking for the money in all the jobs. I was like, where's the money? Where's the money? Where's money? Why am I being paid so little? Like, I can't stay here, right? This is just not working. You develop a sense of what is enough. Like, when am I going to be happy? Like, at what point am I going to be satisfied? And for me, there were all of these benchmarks. There were all of these things I was trying to do, not look at the check, order whatever I wanted, get a table at a club without some guy paying for it, buy my own house, take my friends on vacation. There were all of these benchmarks. When I will be able to do those things, I've got to the point where I can do what I want. I've. I've created companies, I've sold companies. I've put money, taken money off the table. I have equity in companies. And so I'm not in that situation anymore where I need to be careful about money in the traditional sense. But who I am and where I come from just is never going to leave me. I know the price of everything. That's just who I am. I know. And I am careful about every single penny. I know everything that everybody is paid around me. I know how much everything costs down to the milk. I know everything. So that sense of the value of money is important. It's also why I'm good at my job. Right. Because if you pay 150 bucks for a pair of jeans, for me, they will be worth every one of those $150. So that, for me, is an important relationship to maintain. But I was very, very clear that for me, as a great saying, it's not my saying, it is valuations are vanity. Profit is sanity, and cash is king. And so I always thought about businesses like, that doesn't matter if you get the big valuation, like what's in your bank account? How are you transacting? And so I knew very, very early that I was going to get into businesses, but that's not. That's the easy part. It's like, how do you get out of them? How do you put money in the bank? How does that become yours? How does that valuation go from being a headline to being money in your bank account? And so for me, I think that there is a disconnect, and a lot of people don't understand that piece of it. So, again, I'm trying to make sense of that for a lot of people while also making sure that I'm gonna eat.
- [19:57]
Rachel Bonetta
Yeah, I love that. So for people who may have that disconnect and may not understand how those things are related, how would you explain that in, like, super simple terms?
- [20:04]
Emma Greed
Well, the super simple way to think about it is you're not in business if you're not making a profit.
- [20:09]
Rachel Bonetta
Yeah.
- [20:09]
Emma Greed
Right. So I think that right now we're at the tail end of where. What was that kind of original Direct to consumer boom, where it's like you would pay to acquire customers, you'd be in the Facebook meta. I'll never be able to call it meta. You're in the meta exchange. You are buying customers, you're acquiring customers for a price. You're transacting. And at the end of it you're like, well, what do I have to show for this? Right. If you are not making a profit, what you have is a hobby. You have an expensive one. You have an expensive hobby. That is not a business. The point of being in business is, is to make money. And yes, there are lots of other things that you can do once you make money. That's all good. But you have to be clear about what we're all here for. And so figuring out that relationship, like, how am I actually making a profitable company? That is the thing. It is not about what's happening on social media. It certainly isn't about what's happening in the marketing function of your company. It isn't about you being seen, your visibility. Lots of founders come to me and oh, I really don't understand if I should be visible. I'm like, why are you even talking to me about that? Talk to me about logistics, talk to me about distribution. Talk to me about the relationship between how much you're paying for the thing and how much you're selling the thing for. Because that is the intrinsic thing to work out. Don't worry if you should be the face of it or not. That's the last thing you know. So it's like, we've got to get the questions in the right prioritized order and the first thing you have to think about is where is the money? That's it. Yeah, that's the only question. And I'm lucky because I was surrounded by a lot of like investors that are a different generation that were like, don't believe in this direct to consumer thing. Don't believe in this digital economy that's happening within companies. Like if you don't see a profit, you don't have a company. And that's as simple as it is. Yeah, I think people try to over complicate. Well, I'm not really that good at math, you know, I'm not a finance whiz. Can you count? Can you count? Because if you can count, you know what's left.
- [21:56]
Rachel Bonetta
Right?
- [21:57]
Emma Greed
That's all you need. You don't need any big degree. It's like you just need to figure out like what happened in the transaction. Where is the money?
- [22:04]
Rachel Bonetta
Yeah, yeah.
- [22:05]
Emma Greed
And you're in business.
- [22:05]
Rachel Bonetta
Mm, yeah, I love that. So much of what I'm doing on the podcast right now because I run monthly series. And so for this month, for April, we're talking about investing. And I really want the girls to begin thinking like investors. Even if the only thing they're investing in is like their 401k.
- [22:20]
Emma Greed
Yes.
- [22:21]
Rachel Bonetta
Like think like an investor. Was there a moment or was there experience you had where you learned how to think like an investor? And what was that?
- [22:29]
Emma Greed
Well, being surrounded by investors. Right. Having investors made me think like one. Because in order to be good at what I do, you have to be able to understand the motives of the other people across the table. So the first thing to say is that when you take investment, Mark Cuban says it so beautifully, it's like, that's an obligation. You then have an obligation to somebody else. No one is investing your in your company to see your company do really well and you be able to do the thing that you want to do with that investment. They invest in your company to see a multiple on their investment, right? Forex, 10x, whatever it is, they put a million dollars in, they want to see 5, 6, 7, 8, 9, $10 million coming back. That's the first thing. So understand what you're getting yourself into in the first place. So it's about having that, like, intrinsic understanding of what an investment is and then figuring out, like, are you best placed to be in that game? Because I love that you're having this conversation, but not everybody should be investing like, it's not for everybody. Do you have enough money to be investing, like, and what is that threshold that you need to be betting your money? Right? And that's why I say, well, start with yourself, because you're the best bet, right? It's like you are the best bet you'll ever make and you're in control of that. You need to have a lot of money to start putting your money into other places to see how that's going to work out. And then you need great discipline and great deal flow and great foresight to then make sure that those investments work out really well. So. So for me, it's one of those things that you need to really have an intrinsic understanding. I think what a lot of people do is they don't watch. What you've got to do is understand where you are, learn, see the curve, like, get the flow of what is happening, and then decide that you might start dabbling. But there's so much work to be done before you put Your precious money on the line. And that's how I always think about anything. I invest in the things that I intrinsically understand. I'm not in AI because guess what? I don't understand it. Right. It's like, I get it as a tool, and I get it as something that I need to utilize in my business. But I couldn't tell you whether the data centers that they're building in China and Russia are better than the ones that they're building here. I don't get that. So it's like, invest in the things that you intrinsically understand and where you can add value, because otherwise you're going to be left in a situation where you don't. You don't know and you're not going to be in control. Like, I. I need that control because I worked for my money. I made that money myself. And so for me, it's really important that there's a level of visibility and understanding around where I'm placing my bets.
- [24:58]
Rachel Bonetta
Yeah. It's like coming from a place of power, and it's hard to feel empowered if you don't understand. Yeah, can we come back to. And I think this also ties in really well to the book, this idea of investing in yourself and what that can look like for people, because I think you did just make a really good point of, like, people shouldn't necessarily be investing their last dollar if that's all they have. But there is a level of investing in yourself that could be monetary, could be not. Yeah, I would love to hear your perspective on that. Maybe some investments that you've made in yourself that have been really beneficial for you.
- [25:30]
Emma Greed
The first one would be learning. Right. I think that this idea of constantly being in learning mode is a really important one. And I've done that in a number of different ways. So I do it through a kind of, like, psychological lens. So making sure that I'm having therapy. I have a business coach that I work with, so somebody that really unpacks my deeply rooted habits and behaviors and patterns so that I can really see what's happening with myself. But I also do it in the sense of, like, okay, there's new technologies, there's things that I need to learn, there's people I need to hire around me. And I really invest in making sure that, like, whoever is around me are the people that I'm going to get something from. So I'm very purposeful. Like, it's like, when I hire someone, I'm like, I want someone from this particular company or this particular Background, because I need to learn more about that. So I feel like the learning piece is. And that can be as simple as, like, for somebody picking up a new book or taking a half day and doing, like, a AI deep dive into a subject. But I'm constantly reinvesting in my own learning, and I never, ever will take that for granted because I was. And I am still very dyslexic. And so as a child, learning for me was very difficult. And even now, I don't absorb information as quickly or in the same way as some other people might. So I really have to, like, take that part of my life very, very seriously. One of the things that I do is that I look for feedback, because I'm always trying to get better, and you don't get better. And when you think about self investment, right, it's like, how do you challenge yourself? Like, you need feedback, and that can be tough. So I go out and I look for feedback, and sometimes, like, I love it. And I'm like, yeah. And sometimes I'm like, wow, that was harsh. Oh, my God. And I did that a lot with the book, and I was like, oh, my God. But it's good and it's useful, and it actually does, like, really stretch you in a way that I think that, you know, going outside of your circle, outside of the people that love and admire you, they can pick up on things, and you're like, oh, damn. Like, that's. That's a big thing. So I do those two things, like seek feedback and try to, like, up my learning game, like, all the time, consistently. I think another way that I really invest in myself is looking after myself. So I am, like, militant. I hate the term self care, but I love, like, what it does for me. So, you know, I suffer with migraines. I get acupuncture. I have very regular massages with cranial therapy, and I do a lot of cupping. But I really, like. I treat it like a meeting. It goes on the schedule. I'm really consistent about it, and I don't guilt myself. I'm not like, oh, my God. Like, I should be with the kids. It's like, no, no, no. Like, I have to be at the top of my game. I have to train, I have to do my treatments. I have to do all of that stuff. And it really helps me decompress because my job is so pressurized, and nobody ever comes and says to me, oh, my God, Emma. Like, we're killing it today. I just get problem after problem after problem after problem, and that, like, weighs really heavy on you. So I have to find a way to turn the valve, like, just, like, literally allow myself to soften a little bit, and that's important. I invest a lot in my relationship, my husband, because I think that he's one of the best things that I have in the world. And so perhaps when I don't have time is when I need to find time. So I've. I've realized that he was probably one of the single best decisions I ever made in my life and in my career and work. Having someone who is not just supportive, but someone who is additive.
- [29:10]
Rachel Bonetta
Yeah.
- [29:10]
Emma Greed
And that's a game changer. You got to choose the right partner for sure.
- [29:13]
Rachel Bonetta
Okay, there's a couple of things you just said that I'm like, oh, I want to dig into this more. Couple of things you just said. Something about problem solving that I think is really important and really interesting. And it's been a tough lesson for me to learn as well, because I know I'm not the only person who have so many times been like, okay, well, when things calm down, I'm going to X, Y, Z, or when I get through, like, this season of a lot, then everything will be fine. And I'm realizing as I elevate in my life and my career is actually, there's always something, and the higher you ascend, the more there is to deal with. And so getting better and tougher about stepping up to the plate and improving the problem solving skills has been difficult but necessary.
- [29:55]
Emma Greed
Yeah, yeah, I see that. Oh, yeah, I see that and I understand that. But again, here's the thing. You have to prioritize what's important because somebody else's priorities will always be there.
- [30:08]
Rachel Bonetta
Yeah.
- [30:09]
Emma Greed
Like, every day I could do, like, what one of the kids wants or what my husband wants or what someone at work wants. There's always somebody, like, scurrying for my attention. And that's where this vision gets really important, because I'm like, what is important to me?
- [30:22]
Rachel Bonetta
Yeah.
- [30:23]
Emma Greed
What are the goals that I have to go for? And so it comes back down to this idea that I talk about all the time in the book Trade offs. Right. Like, the trade offs are not things that you don't want to do. They're things that you really, really want, but you can't because they are not getting you closer to one of your goals. And so that, for me is like this constant dance of, like, figuring out, like, what gives.
- [30:42]
Rachel Bonetta
Yeah.
- [30:42]
Emma Greed
That's the conversation I'm in with myself all the time.
- [30:45]
Rachel Bonetta
Yeah. How Often do you go back to your vision and revisit it and refine it?
- [30:50]
Emma Greed
I'm militant about that. I don't do anything like in a like blase way. Right. So I have like the plan, which is sort of 10 year plan. I started it for in my 30s, but then I break it down. So I will do like a new year plan that starts on my birthday, September 23rd. So that's when I set the year ahead plan. Then it lives on my phone in the notes section. And I look at it every Sunday, but it's not really just every Sunday because when I get in a bit of a panic or over overwhelmed, I go back to the list and it's like a. Because I have like a. You know what the year is called? So I write like a marketing headline. What's a marketeer Always marketing. I have like a headline for the year. So I kind of go back and this morning I had a little bit of a wobble and I opened that note and I was like, oh, recenter you're supposed to do. Yeah, I was like, it's okay. So I go back to it like more often, like definitely weekly, but sometimes multiple times in the week, depending what I fucking nightmare of a week I'm having.
- [31:44]
Rachel Bonetta
That's an important practice though, because I do think we can set these intentions and then kind of forget about them.
- [31:49]
Emma Greed
That's what you can never do because that's forgetting about yourself. Yeah, like I'm the start with yourself, girl. Like, you got to, you got to go back to yourself all the time. And that's what happens when you're a woman. Your attention is stolen, your. Your energy is taken. There's always something working against what it is that you want. And that's why I talk about this idea of like, what. What is the highest and best use of your time and energy? You decide that, right? You decide that. Not, not social media, not some guy, not some friend who's stealing all your energy. It's like you make that decision and then stick to it. For who? For you? Yeah, just for you. That's it.
- [32:27]
Rachel Bonetta
Yeah.
- [32:28]
Emma Greed
And that's good enough. I think that's what everyone should do.
- [32:31]
Rachel Bonetta
Absolutely. Yeah.
- [32:32]
Emma Greed
That's what I'm going to teach my kids to do.
- [32:33]
Rachel Bonetta
Yeah, right.
- [32:34]
Emma Greed
I'm like, you're not in service of me. Like, be in service of yourself.
- [32:37]
Rachel Bonetta
And I think because they see you set that example, that's where it starts.
- [32:40]
Emma Greed
I hope so. Like, I would hope so, especially for my girls. I think men kind of do it in a different way, they're a better way, you know? And it's like I look at my little girls and they're so naturally empathetic and they're so sweet and they're so giving. And I'm like, yes, add like a little spice of selfishness to that.
- [32:59]
Rachel Bonetta
Yeah, please bring some of that to yourself. Too Foreign.
- [33:09]
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- [33:30]
Rachel Bonetta
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- [36:56]
Emma Greed
Yes.
- [36:57]
Rachel Bonetta
And how the choice of partner is like the most important decision that you will ever make. Which I completely agree.
- [37:04]
Emma Greed
It really is.
- [37:04]
Rachel Bonetta
I don't have a partner yet, but it's because the decision is very important and like should not be made willy nilly.
- [37:09]
Emma Greed
Exactly. I agree. Don't make the decision if you didn't find the person. Right.
- [37:12]
Rachel Bonetta
Right. I would love to talk about investing in relationships overall. Like maybe that could be romantic, maybe that could be in work, friendships, community, the people that you build community with or that you build things with. How has that been for you in terms of investing in relationships? How have you learned what relationships to invest in versus not. How has that journey been for you?
- [37:33]
Emma Greed
It's an interesting one actually because I'm naturally like quite a giving person. I'm like very naturally maternal. My instinct is to give Especially when you get into a position where you can. Right. And I've had to protect that and figure out, like, where is that best spent? And again, it kind of goes back to me, like, who is giving back to me a lot. And so when I think about Jens, my husband, that is someone that I get so much from. We share a life. We built this life together. And he's so supportive of me and of everything that I want to become. And that's really important because we have four kids together. And so there has to be this element of like constant give and take. Like right now I'm in the middle of launching a book and I am not the driving seat parent. And there's been times, like when he's been out creating a company or raising money where, you know, he's had to take a back seat and I've been the front seat parent. I think the point is that you understand and have a respect and enough admiration and love for one another that you can flex that. I get a very, very clear signal and I don't know where it comes from of like, where and who I should be investing in. I'm just not that girl that ran around like, chasing things that weren't for me. Like, I just don't have it in me. I think, like, maybe my ego's so big, but the minute I get the signal that it's like, oh, like I'm not the center of your world. Bye. Like, do you know what I mean? Like, it's like I don't even. I don't have that. Like me, please. Like, it's just not in my personality, you know, it's just not me. And so I think that you get what you give in life. I give a lot and I expect a lot. Like a lot. And I don't really settle for much less. It's just how I'm wired.
- [39:15]
Rachel Bonetta
Yeah. Yeah. That's important.
- [39:17]
Emma Greed
I think so. I think so. I have high expectations everywhere in my life. I'm a high expectation person. But I think that I also give a lot and people get a lot out of me. And so the balance and the calculus of all of that is net positive. Right. But it's like, you gotta be in my, in my circle, you know, I'm not giving it out willy nilly.
- [39:38]
Rachel Bonetta
Yeah, for sure. Have you had experiences where you had to kind of learn that the hard way? What have those been like?
- [39:43]
Emma Greed
I guess, younger, as a kid. There's always that sort of like, unrequited friendship. Like, you think a girl is cool and like, she's not that cool. I had one of those mums that would always be like, she's that. And I'd be like, mom, I, like, I love her. This is my best friend. She's not. Two weeks later, I'd be like, she's not. You know, like, I always, like, really hated my mum for that amazing internal, like, measurement that she had. But you know what? Like, I sniff it out. Like, I have a really good bullshit detector. And I think it's part of being from East London. Like, I have a very, very low tolerance for bullshit.
- [40:23]
Rachel Bonetta
Yeah.
- [40:24]
Emma Greed
I know it, like, immediately. That's why I can, like, love a cardi b because she comes there and I'm like, this girl is as real as it gets. She's as real as it gets. There is no, she's not putting it on. That's just who she is. I have such a high admiration for that. Especially now when everyone wants to put on a facade and it's no way to live. The biggest thing about me is that I don't really change, you know, it's like, I'm not a shape shifter. I am who I am in every room. Yeah, I'm this everywhere. But it's a really useful way to be as a leader because people know exactly where they stand with me. Nobody's ever sitting around going, I wonder what Emma thinks. You know what I think? I literally just told you and I told you the truth and I didn't sugarcoat it. And I was honest.
- [41:06]
Rachel Bonetta
Yeah.
- [41:06]
Emma Greed
And. And in return, you get honesty back. People respect that. And. And if they can't handle it, then that's fine too. Then we're not supposed to be together, we're not supposed to work together. But for the most part, I think that, you know, life. I really believe that life is transactional. And when you're really straightforward about what you need, what you need to be paid, what you need in return, what your expectations are, you kind of get that back. It's when you're loosey goosey and you're like, unclear and you're like, no, no, no, I'll do you a favor. It's like, I don't do you a favor. Like, I charge for that stuff.
- [41:39]
Rachel Bonetta
Yeah.
- [41:40]
Emma Greed
Need to be paid.
- [41:41]
Rachel Bonetta
My biggest pet peeve is like, when people reach out with some sort of vague request of a maybe let's collab. And I'm like, just tell me what you want. So I can either tell you yes or no or make a decision, but when it's super loosey Goosey.
- [41:54]
Emma Greed
That is female though, isn't it? Do many guys reach out to you going like, yeah, that's a female thing? Because we don't know how to price ourselves. We don't know how to create a service offering around like us. And again, we kind of often are gatekeeping the information. I am like an open book. I'm like, what do you need to know? What is the thing? Like, you want to know how much I was paying myself in like, you know, 2,000? And here it is. This is what I was doing. This is what the company was making. This is what I thought it was appropriate to pay myself. And by the way, I looked at your numbers and you can pay a little bit more to yourself. Do you know what I mean? We have to share and have an ease of that information because the gatekeeping is actually what's keeping us, holding us back and keeping us. And I'm like, not here for it at all.
- [42:41]
Rachel Bonetta
What are some things that you wish people didn't gatekeep as much or that you think we shouldn't be gatekeeping any
- [42:45]
Emma Greed
information about money ever? Yeah, because that is super useful, I guess, like contacts. But I also think there's a transactional element to, to that. Right. I get a lot of people say, hey, Emma, can you put me in touch with X, Y and Z? Yes, I can for 10 of whatever the thing is.
- [43:04]
Rachel Bonetta
Yeah, right.
- [43:05]
Emma Greed
Like the reason I can get that person on the phone is because I have a 20 year reputation that speaks for itself of getting shit done. So if you need me to make that introduction in order for you to make some money down the line, I need to see a piece of that. If that's understood, then there is no problem. But like all the smoke and mirrors is uninteresting to me. So I think that we all have an intrinsic value for what we bring and we should be able to charge for that. But it shouldn't be like a weird thing to state your worth or unseemly to just say, this is what I need from it.
- [43:34]
Rachel Bonetta
I've been having a lot of conversations about that recently. I think in having a podcast, it's this interesting perception people have where it's like, I get pitches every single day coming out of my ears for all types of things. And the way I think of it is like, this is my life's work. I put a lot of work into this. I put a lot of work to build in this community. So if I'm giving somebody the mic, I need to know that they can come on the show and do what needs to be done?
- [43:57]
Emma Greed
Absolutely.
- [43:57]
Rachel Bonetta
Can you share something great that's gonna help my audience? That's going to keep them coming back? Not necessarily to have a Kumbaya conversation with whoever wants one. If it were a hobby, great. But it's like, this is my livelihood, so I take that very seriously.
- [44:10]
Emma Greed
It's a business.
- [44:11]
Rachel Bonetta
And sometimes it's like, that's hard for people to hear. And I don't say that all of that in those words, but I'll be thinking it. And I think sometimes it's hard for people to kind of wrap their minds around that.
- [44:22]
Emma Greed
Really? Yeah. Well, then what are you gonna do? Take your time to explain it. You already took up enough of my time. Right. I'm like, it's a no. And we can unpack the details later. You can go figure out for yourself. Do you know what I mean? Like, how much do you owe? At the end of the day? Here's the thing. I try to be really honest. And in the past, some people have said to me, like, I was really surprised that you didn't help me, or I'm really surprised you won't help me. And I'm like, I will. But here are the things that I need. And said, oh, like, why would you need that? It's so easy for you. It's easy for me because I can do that. I have built the muscle and the reputation and the ability.
- [45:04]
Rachel Bonetta
Or is it?
- [45:04]
Emma Greed
If it was easy, you wouldn't need me. I think that what you have to do is. And again, you have to be straightforward on both sides. Right. Asking for what you want and then saying yay or nay. And here are the reasons. And so I want to get out of the mindset that what you need in return or that these some relationships are transactional is a bad thing. No, it's not a bad thing. That's called business. It is transactional. And so just having a level of clarity and honesty about it is actually as helpful for the person on the receiving end as it is for you. Because you know where they stand. They know where they stand, and they'll do better next time. And when they come back to you, hey, I'd really like to be on your show. Here are the things that I have to offer. I'd really love to have this conversation. I think it's a value for that reason. And by the way, I'm going to plug my product at the end of it. Boom, done. Yeah, yeah, Lovely. Got it. Here we are.
- [45:54]
Rachel Bonetta
That could even go for relationships that aren't necessarily in business either. Nobody wants to be in any sort of relationship, be it friendship or community or romantic or whatever. That's just completely one sided. Where you don't feel poured into you at all.
- [46:07]
Emma Greed
That's right. That's exhausting.
- [46:09]
Rachel Bonetta
Yeah. I mean, it's different. Maybe parent, child, but that's. That's a different thing. But like, nobody wants to be in a fully one sided relationship where all you do is pour, pour, pour. Never poured into.
- [46:18]
Emma Greed
No, that's not a relationship.
- [46:20]
Rachel Bonetta
So I'm also curious, speaking of relationships, something that has been on my mind for a while and I noticed this particularly last year. We have a mutual friend, Jada and Jai. Oh.
- [46:31]
Emma Greed
Who?
- [46:32]
Rachel Bonetta
I adore her. I adore her the best. She came on the show last year. She came on the show before she decided to close her business on Chile. She did, actually. And now that I look back on it, I didn't know it at the time, but I think when she came on my show was probably when she was weighing that decision. I didn't know it at the time, but the timeline kind of checks out. She came on your show after the fact to kind of talk about what happened, which was a really great conversation. She is now leading Skims Beauty. What I thought was really interesting about that was the backlash that she received in having that happen. And I'm so curious what you think of that and what your take on that is.
- [47:11]
Emma Greed
Can I tell you, it's news to me, really? I didn't know she got backlash.
- [47:14]
Rachel Bonetta
You don't?
- [47:14]
Emma Greed
No. Because first of all, the people that like, came out for me, like, you know, there was this like, you know, Emma Gray. This is amazing. What a baller appointment. Can't believe this happened. So I only got the positive side of it. And I have never, ever discussed with Shara that it was anything other than positive, really. Of course. I'm sure there's an underbelly, an undercurrent of. And listen, this happens to all black founders. Right. When their companies don't work or when their companies do work and they transact. They. There is this undercurrent of, hey, you have walked away from the very community that made you. You have done a disservice to the community. And I imagine her moving over. Like, I can. I understand it. I can see. I could probably write the backlash myself. It's like I've been around long enough in these businesses to see the likelihood of what happened.
- [48:03]
Rachel Bonetta
Yeah.
- [48:04]
Emma Greed
You know, what do I think? I think that, you know, this is one of a Perfect opportunity to go, well, who is Jara in service of her community or herself and her own family? Who does she have anything to prove to except herself? This is an incredibly talented beauty executive. That's how I saw Zahra. Right. She had amazing ideas and amazing products. What she will say herself is that she perhaps lacked the business acumen to start a business. Now, if you have an opportunity to go inside a company where you have infrastructure and investment and executives and a bunch of people that can show you how it's done and make something successful, and you can extrapolate all of the value from that for three years and go, thank you, guys, and go off and try it again. Why would you not Reynolds. And who gives a damn about anyone who says anything else? Not me. Yeah, I hope not, Jara.
- [49:10]
Rachel Bonetta
Yeah. Right.
- [49:11]
Emma Greed
And I hope the community understands. But if they don't, then sorry. Yeah, like, not even sorry. Like, not sorry.
- [49:16]
Rachel Bonetta
Yeah.
- [49:17]
Emma Greed
You know, the point of being in business is to make money, isn't to service the community? What's she supposed to do? Make lipstick but no money.
- [49:22]
Rachel Bonetta
Yeah. And so how do you service the community without any money?
- [49:25]
Emma Greed
You can't. You can't. And what's so interesting is when you have somebody like Jara with her point of view, her beauty ideals, her understanding of a community, like, that's so additive. And anyone who makes bold decisions is gonna be criticized. Is the critique valid? I'm sure there are parts of it that are. But should she take note? Like, should she have made a different decision? I'm not just saying it. Cause it's skims. I'm like, no, if I was Shara, I would do exactly that. She's getting a masterclass.
- [49:58]
Rachel Bonetta
Oh, yeah, right. Like, she is more than an MBA at that point.
- [50:01]
Emma Greed
It's. It's magical. Yeah, it's a magical company. And it's not my. It's not my quote, but, you know, Sheryl Sandberg says, when somebody offers you a seat on a rocket ship, you don't ask which seat you get on. You go, she got on.
- [50:15]
Rachel Bonetta
Yeah. Yeah. I wanted to get your perspective on that, because I did think that it was a good case study in starting with herself in that regard. When that happened, I was super excited for her because she's freaking, like, brilliant.
- [50:31]
Emma Greed
She's very talented. Yeah, Yeah. I never, you know, I did the interview because I wanted to do things that were timely. And it was like our episode coincided with the actual shutdown of the company. People were in the comments in mourning. You know, they were buying as much as they could. And the timing was so brilliant. We had no intention of working together. We just filmed the episode. We said, bye, see you later. I was like, good luck to you. If you need anything, let me know. She's like, I need a job. And I was like, cool. I know of any jobs, I'll let you know. Like, I do think, like sometimes my role is that part time recruitment consultant. I put so many people in roles, but it wasn't immediate. It wasn't something that I was like, this is a good idea. I was like, oh, she needs a job. All right, great.
- [51:09]
Rachel Bonetta
Yeah, yeah. And then it came to be. Came to be, came to be later.
- [51:13]
Emma Greed
Yeah, yeah.
- [51:14]
Rachel Bonetta
But it's another example of relationships and investing in relationships.
- [51:17]
Emma Greed
Yeah. And you know what I learned in business is you have relationships come in interesting places. Right. The relationship I had met, I was given the opportunity to invest in Amicole.
- [51:28]
Rachel Bonetta
Yeah.
- [51:29]
Emma Greed
From the beginning, I turned it down. I wasn't interested for a myriad of reasons. I don't tend to invest in first time founders unless I think there's something extraordinary about that founder.
- [51:42]
Rachel Bonetta
Yeah.
- [51:43]
Emma Greed
And about that proposition to me, I didn't see that. I was like, it's okay. But I was like, it's gonna come and go. That's how I felt. So that wasn't an opportunity that I wanted to invest in at the time. But I kept my eye on it. We would talk time to time. And so there was a relationship. And to her credit, she always called me. She didn't say, you didn't invest in my company. That's the end of our relationship. She was like, what do you see that I don't see? What is it that I can learn? And I'm having this situation and do you know these people? And when she took investment, she would call me. So there was lots to speak about. So I think that your relationships, they come in the most interesting places. Right. You need to be friends with your bank manager, and you need to be friends with the people that you know capitalize your business. And the people that you know are like the most unlikely of friendships. Your suppliers, your vendors, because you never ever know when you might need them. And it's exactly the same with your staff. While I've been on this book tour, I have been interviewed by three people that used to work for me. Three. One, not two. Three. Right. It's like those relationships are unbelievable. And these are people that came in my company and inevitably left my company, which is why they're working in another place now. And how you are with people, how you treat them, what your follow up is and your relationship with them. That stuff matters because now I need them to write nice stuff about me. And they will because I treated them well. Your relationships belong and careers are long and so you really, really need to nurture and put a lot in to people.
- [53:14]
Rachel Bonetta
Yeah. Another valuable form of investment. I have a very quick rapid fire for you. I want to end it on a fun rapid fire. Okay, tell me the first thing that comes to mind from these things.
- [53:24]
Emma Greed
Okay.
- [53:25]
Rachel Bonetta
The fastest way to build leverage right now is so boring.
- [53:29]
Emma Greed
But it's to start with yourself. Right? Like you have to. The leverage can only come from the things that. You know something?
- [53:35]
Rachel Bonetta
Women are still undercharging for everything.
- [53:39]
Emma Greed
Everything. Absolutely everything. Yeah, that's true. Like whatever. I mean, look at it like I read a piece of news the other day that said, you know, if a woman uploads a resume and a man uploads exactly the same resume on ChatGPT and asks how much he should be paid for it, they'll get a different number. Guess who's is lower? Like what the. Like you can't trust anything. Whatever you'd been, you know, whatever you're charging, whatever you're being paid to double it. I'm 100% sure you're not being paid enough and I don't even know you are.
- [54:04]
Rachel Bonetta
A good opportunity that you would say no to today,
- [54:10]
Emma Greed
Starting any brand.
- [54:14]
Rachel Bonetta
Tell us more.
- [54:15]
Emma Greed
I just feel tapped out. Like I just, you know, I get so many incredible offers that I would have jumped at even five years ago. Couldn't be less interesting. You know, sometimes things are just too good.
- [54:28]
Rachel Bonetta
Yeah.
- [54:29]
Emma Greed
Like in there.
- [54:30]
Rachel Bonetta
Well, you. It doesn't align with your current vision. The most overrated business advice when people
- [54:36]
Emma Greed
say to stay in your lane. Like all of the great things in my life and career have happened when I've gone outside of my lane.
- [54:44]
Rachel Bonetta
That most underrated wealth building move, it's
- [54:49]
Emma Greed
a boring one, but it's like really living within your means. Right. It's like that alone can be transformative. When you really understand what you're spending, what you like. Like the pattern and the shape of your life, if you can figure that out and balance it in relation to what you're earning and what you're able to save, It's a game changer. It's not sexy, it's not exciting, but it's the truth.
- [55:15]
Rachel Bonetta
A room where you knew you belonged before anyone else did.
- [55:20]
Emma Greed
You know, I always felt like a leader. You know, I wasn't like the most popular girl at school. Like, I had very little talent. I'm not sporty. I'm not. Like, I have none of that, but I always felt like. You laugh, but it's, like, really true. I'm truly untalented in the traditional respect, but I always felt like my voice was important. I'm a great cheerleader. I'm really, really good at going, hey, guys, we're going this way. Come on, everybody. Like, let's go. This is the strategy. This is how we're going to get there. But, like, I can. I can move people. And so that's me. That's who I am.
- [55:57]
Rachel Bonetta
Spoken like a true eldest daughter.
- [55:59]
Emma Greed
Exactly. Or the number one daughter, as I like to call myself. My sisters are like, your first, not number one. Okay, I borrow that number one first. Whatever.
- [56:09]
Rachel Bonetta
Yeah, same difference. I'm gonna borrow that one thing. People get completely wrong about you.
- [56:15]
Emma Greed
I never know how to answer this question because I don't really look, it's so funny, you know, I'm so concerned with myself that I don't. Like, I'm not one of those people that takes it in, but I also don't take things personally. You know, I'm like, oh, you think that that's so astonishing. I wonder what made you think that. I don't mean it in an arrogant way. I just mean it doesn't concern me. What do people get wrong about me? I don't know. I don't get it. Not your business. God bless them. While they're getting it wrong, I'm getting it all the way right.
- [56:47]
Rachel Bonetta
Period.
- [56:48]
Emma Greed
You know?
- [56:49]
Rachel Bonetta
Yeah.
- [56:49]
Emma Greed
Sadly, happily. Good for me.
- [56:51]
Rachel Bonetta
One last thing as we finally wrap. What's one last nugget that you have for everybody who's ready to start with themselves?
- [56:58]
Emma Greed
You know what I really want to make sure women understand, and I say women specifically, is that, you know, ambition really requires discomfort. It's okay. Like, it's really okay to be uncomfortable. If you want money and you want to be, you know, earning what you're worth, then you're going to need some audacity. If you want, like, a big, giant career, then you are going to. It's going to require both visibility and proximity. You need to be there in the room. You can't be in your bedroom or in the living room or anything like it. I want to dispel the ideas and the things that we've been told about when it's right to have a family. It's like making the right decisions. There are no right decision. You make a decision you make the decision. Right? And so all of these things, these rules that are keeping us small, that are collectively saying, you know what, you as a woman have this belief that you've kind of internalized. Likelihood is that none of it is true. The likelihood is that it's an old thought that doesn't serve you or your needs or your goals. And the quicker you can dismantle it, the quicker you can read a book like this and go, that is not for me. That doesn't serve me. I don't need that. The better. And so I really want people to take this book and to use it. Don't just read it. Like, take it and use it and take it seriously and take yourself seriously. And every single day, just wake up and be like, what can I do today? That means that I'm starting with myself. And I promise you, if you do that every single day, it's going to change.
- [58:33]
Rachel Bonetta
Yeah, it'll come out.
- [58:35]
Emma Greed
It really does.
- [58:35]
Rachel Bonetta
Yeah.
- [58:36]
Emma Greed
Good investment.
- [58:37]
Rachel Bonetta
Yes, exactly. Emma, thank you so much for being here. Congratulations on your first book.
- [58:42]
Emma Greed
I'm excited. Probably going to be the last, I'll tell you that.
- [58:46]
Rachel Bonetta
So good. You don't need to write another one. Put it that way. I hope you enjoyed this week's episode of she's so Lucky with our guest, Emma Greed talking more about how to invest in yourself. And we have more great episodes for our Lucky Girls Invest series coming all month long. So if you're not subscribed to the she's so lucky channel on YouTube, make sure you do that. If you enjoyed this episode, you can also subscribe to the show on Spotify on Apple for conversations that help you create your own luck and build your definition of success every Tuesday. Thanks for tuning in and I'll see you next week. Thank you for tuning in to this week's episode of she's so Lucky. If you're ready to create your own luck, hit that subscribe button wherever you get your podcasts or on YouTube so you don't miss an episode and head to the show. Notes for resources, links and discount codes. And if you are really feeling lucky, we would appreciate your rating and your review. It really helps us be able to improve the show to get great guests and to understand what you want to hear more of. Thank you for tuning in and I'll see you next week. Hi, we're the sports bitches. And no, we're not actual bitches.
- [60:02]
Emma Greed
Yes, we are.
- [60:02]
Rachel Bonetta
Like, I'm for sure a bitch. Okay, fine, we are, but that doesn't define us. Yeah, we also love sports.
- [60:08]
Emma Greed
We don't just love sports.
- [60:10]
Rachel Bonetta
We, like, love sports. Yeah, we're like sports sickos. Sports addicted. Get these sports into my veins.
- [60:17]
Emma Greed
You could call us a couple of sports perverts.
- [60:20]
Rachel Bonetta
Which was the other name for our podcast. Speak for yourself. I'm Rachel Bonetta. I'm Sarah Tiana.
- [60:27]
Emma Greed
I'm Megan Gailey.
- [60:28]
Rachel Bonetta
And we are the Sports Bitches. Listen to new episodes of the show every Wednesday. Wherever you get your podcasts, Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.