Transcript
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The following podcast is a Dear Media.
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Production Happy New Year. If you are listening to this episode the week it is being released, this is going to be our first episode of 2025. I hope you had a restful holiday break. I hope that you are feeling a sense of renewed energy as we walk into a new year. And if you are feeling anything like how I'm feeling, you may be desiring a bit of a personal rebrand. So as we were heading into the end of 2024, I was feeling this strong urge and desire to rebrand myself, both personally and professionally. And it's something that I'm still in the midst of. But I started getting this feeling that my life and a lot of different elements of it, be it my personal life as well as my professional life, even this podcast, we're almost feeling like a really itchy sweater or like an outfit that just didn't fit that you couldn't like move and be comfortable in. You know, when your range of motion is constricted and you feel like you just can't flow and move with fluidity. That is how I had been feeling for quite some some time. So back in November, I ended up sitting down with a pen and a piece of paper and chatgpt and notion and all of the things up and I started dreaming and brainstorming and ideating what could a rebrand of myself look like? Basically a personal rebrand. How could I rebrand my whole life? And naturally I posted about it on TikTok, and naturally when I posted about it on TikTok, I got a lot of requests to do an episode about it. Now this episode is more so going to be me talking about things that I'm currently doing in hopes that it may be helpful to you if you are feeling the same way. If you are feeling like your life feels like a itchy sweater that's kind of constricting you and you want a little bit more movement. You want to feel like you are in a little bit more flow. However, these are things that I'm currently doing. So I wouldn't say that I'm necessarily an expert on this or that I have fully rebranded my life. It is something that I am in the midst of doing and that I'm giving a lot of time and thought and care to. And there will be elements of my personal rebrand that probably nobody on the Internet will see for more of the personal stuff and just the internal stuff. And then there will be elements of my rebrand that you all will see because it will extend to my work and the podcast and more public facing things. And I'm not fully sure what that is going to be and what that is going to look like, but we will be on that journey together. So when it is time, I will communicate it and you will see it. But right now, this is the groundwork and really the foundational work that I'm doing to start to identify what version of myself that I want to be. And I do think part of it is because I've had so much transition over the past couple of years, moving to the east coast and going full time and achieving some things and realizing, oh, actually, I don't know if I want this anymore. Now that I have it, I don't feel like this is the version that suits me anymore. So that's been a big part of it is just how much change I've navigated over the past few years. And then another part of it is age. There were so many things that I really wanted when I was in my 20s that now that I'm in my 30s, I'm like, oh, actually, I have different priorities now, or I have different desires now, or different things are important to me now. And so it's all about grounding and resetting and getting really clear on what matters now. So when I say rebrand, it's basically just like a cute term for getting into alignment with where you want to be. And you can really do this anytime. So if you're listening the first week of the year, that's great because a lot of us tend to feel this renewed push and sense of energy this time of year. But also, if you're listening to this episode in July, you can do it then, too. There's no bad time to get into alignment. So I'm gonna break down what a personal rebrand means to me and some of the things that I'm currently doing to lay the foundation for my rebrand that I will be undergoing this year. So first, let's talk about what it actually means to rebrand your life. If you think about a company or brand you love doing a rebrand, it basically means that they are evolving in some way. Maybe they're evolving visually, maybe they're evolving their messaging. But for us as people, when it comes to rebranding, I think of it as taking intentional steps to move into alignment. Whether that is alignment with the goals that we currently have, whether that is being aligned in new stages of life, it's really all about being intentional about the next phase of your personal evolution. And that can impact you personally, that can impact you socially, it can impact you professionally. And you can also just focus on rebranding in one area of your life if that's what resonates most with you. So basically think of it like updating your phone's system, right? If you have an iPhone, updating your iOS system system, it doesn't change the phone, but it does make it run a little bit smoother. Maybe get some new features, you maybe start to have some new bells and whistles that help it operate better. So when we think about our personal rebrand, it's us acquiring a better mindset, acquiring skills that help us operate a little bit better. So before we dive into this, I want you to make sure that you have something nearby, if you're not walking or driving that you can take notes with. So you can get out a pen and a piece of paper, you can get your notes app, you can do this in notion. And also if you have the spacious rituals, notion planner for 2025, there is an area specifically for goal setting and planning your year that you can do this in as well. But it really helps to have something that you can record this information with because it's going to help you facilitate your rebrand process. We're basically going to do this workshop style. So the first step to conducting your personal rebrand is to identify three words that you want to embody. This year, this quarter in life, moving forward. For whatever set of time resonates with you, pick three words that you want to embody. This is super important because this is going to be foundational to your rebrand. These three words are really going to set the tone for everything you do moving forward. So when I was doing this exercise, my three words were authentic, abundant and chic. So as I'm going about my personal rebrand, these are the three words at the front of my mind. So when I say authentic, I mean being a first class version of myself, having a signature with everything that I do, where if somebody interacts with me or if somebody sees something that is my style or has a conversation with me, they're like, oh, that is so less in a good way, not, not in a bad way. But they're like, oh, that is just so less. That is so her being herself. Like, I want to be a first class version of myself and I don't want to be a great value version of anybody else. So I want everything I do to be rooted in truth and to be rooted in authenticity for who I am. Next, when I say abundant, it means being so open to possibility in all areas of life. So, yes, when we think of abundance, we often think of money, and that is part of it, because what is going on in the world and in our society, Lord, scary time. So I really want to lean into abundance as much as I can when it comes to money and when it comes to opportunity, when it comes to love, when it comes to anything good, I want to believe that there is enough available for all of us. And I want to move in that knowing. And if I'm being fully transparent, I don't always feel that way. Now, there's that common phrase that we've all heard. That's what's for you won't miss you. And I have a hard time believing that very often. And sometimes I operate in the sense where I need to push and I need to try and I need to force, and that's just not coming from a place of abundance. And I really want to do unpacking of my beliefs and of my experiences, where I truly move and live as if what is for me won't miss me so that I can believe that to be true. And I recognize that I have some work to do personally to get to that point. So that is why abundance is a really big focus for me. And then the last word is chic, because I. I would love kind of an aesthetic word. If you've been listening to the podcast over the last six months or so, you know that that is something that I personally have been focusing on due to my own goals, but I really want to focus on quality over quantity when it comes to things, when it comes to experiences, when it comes to the work that I put out, focusing less on being prolific and focusing more on quality and being elevated. When it comes to my style, I really want to upgrade things and focus on being a little bit more elevated and a little bit more chic. And so when people describe me, these are three words that I want them to think of. Authenticity, abundance, and chic. So you can take a few minutes or a few seconds. Maybe me describing my words helped gave you some ideas for your own. But write down three words that you truly want to embody as part of your personal rebrand.
