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- [00:01]
A
The following podcast is a Dear Media production. Hello. Hello.
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B
Thank you for tuning in and welcome to The, I don't know, 280something episode of Balance Black Girl, but technically the first official episode of she's so Lucky. Yes, I have been teasing the rebrand. The rebrand is here officially today with the podcast's new name, new look and feel, and I wanted to come pop in solo to talk more about that.
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A
So my first episode of this year.
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Was all about how to rebrand yourself for 2025, and I was doing a little bit of foreshadowing when I released that episode, because even though in that episode I was talking more so about rebranding yourself in the sense of adopting new habits and stepping into a higher version of yourself, I knew at that time that this rebrand on the podcast was coming. So there was definitely a little bit of foreshadowing there. It was kind of, I don't know, art imitating life, life imitating art. I don't know which. Which way that expression goes. Kind of works both ways. In this instance where I knew that there were some ad that I wanted to make to my personal brand and how I show up, which I talked about in last month's solo episode, but now that is also translating to the brand here. And I had been talking about it on the podcast for a while, I had been teasing it on social media, but it was also really important to me that I come sit down with you to be really transparent and to just talk you through what all of this means, where we're going and what is happening. So this has actually been a long time coming. I know that we have a lot of new listeners to the show who have found us within the past year or so. Our community has grown a lot, which has been really amazing. But this show actually started back in the fall of 2018, and I've done a few podcast episodes about how I started the initial idea for the show, the initial premise, but I do think with so many people just now finding us, sometimes that still gets lost in translation. So when I first started the show in 2018, it was kind of a rebrand at that time, or kind of a reimagining of the previous brand that I had started when I first started creating content called the Balanced Berry. When I first started the Balanced Berry, that was when I started this idea of playing around with the concept of balance. And at that time when I was talking about balance, it was because I had gone a little too deep into the wellness arena and I was over exercising I wasn't really resting well. I wasn't nourishing my body well. I didn't really have a life outside of fitness. And I was trying to figure, figure out, okay, how can I be well but still have a life? What does that balance between caring about my health but still having fun and still being a well rounded person look like? So when I first started creating content way back yonder, like 10 years ago, as the Balanced Berry, that was the intention. By 2018, it became abundantly clear to me that the Balanced Berry just wasn't my path. I think the Balanced Berry was a good gateway for me to get into content, to get into business, and to just experiment and play. But I had outgrown that brand and I had taken some time off from it during that time off of the balance Berry in 2018, that was when I had the idea for Balanced Black Girl. And it was very important to me to have some brand continuity because at that time I did still feel a little more aligned with the term balanced. And I wanted people to still know it was me. And I was very concerned about it being confusing. And so at that time I thought, I either am or want to be a balanced black girl. And that was kind of where I went with the brand. And when the podcast first started in 2018, the initial premise was that each episode kind of focused on a very specific area of wellness. Maybe we were talking about skin, or we were talking about gut health, or we were talking about menstrual cycles. And then I would interview usually a black woman expert, sometimes a non black woman of color expert in that area to go deep into that topic. And for many years, that was what the podcast was. And every single episode had a very specific kind of narrow health or wellness focus. And then we had often a black or brown woman expert to come talk about it and rinse and repeat for many, many years. That is what the podcast was for about the first four and a half years. Get to 2023, and that is when things on the podcast actually started changing. And that was when the seeds were really starting to be planted when it came to rebranding. The last, I would say time where it felt like kind of the old school. Original version of the podcast was January 2023. January 2023 was the last kind of batch of episodes that were super wellnessy in nature. That kind of followed that old format. And as I started moving throughout 2023, we just started experimenting with different types of content because at that point I was already, you know, probably like 150 episodes deep into the show and was just ready to start exploring other topics. We had gone really deep into most wellness related topics that I could think of or that I really wanted to explore on the show without getting into like the super scary stuff because there's still more wellness topics we could explore. But a lot of it is either really scary, it's really depressing. And I just felt like I was being very affected personally, mentally, emotionally by covering really heavy topics to the point where if I were having a really heavy conversation with a guest or maybe something they would say something, you know, really traumatic. I was noticing that it was starting to affect me long after we would stop recording and long after an episode was being released. And after a couple years and like a couple hundred episodes, I was beginning to carry a lot. And so in 2023, I thought, okay, maybe let's experiment a little bit and let's start kind of stepping outside of these initial minds that I had created and I started exploring different topics. So we at that time were running kind of monthly themes on the episodes. And I believe in February 2023, that was when we had kind of like a love themed month. It was, you know, we had an intimacy episode, we had a self love episode, we had a platonic love episode. What was really interesting was that in February 2023, we had some of the highest performing episodes this show has ever had when we had kind of stepped outside of that very narrow, wellnessy, sciencey focus. And that is not to say that I don't still love wellness or wholeheartedly believe in science, because I do. But I'm saying that we, we had did that, we covered a lot of that. And it began to feel redundant to talk about the same things over and over. So when we started venturing more into lifestyle topics, I noticed that it was becoming a little more fun for me to be able to host and conduct those conversations. But I also noticed that we got a good response from the community. That was when the show reached a turning point where it really started growing and where people were sharing our episodes more. And we were just beginning to see a little bit more conversation that was becoming just a little bit more positive as opposed to like, let's talk about all of these really hard health things and then kind of carry that through. It was just, it was, it was beginning to shift a little bit now. Also during that time, I was still experiencing a great deal of burnout just because I was still in my corporate job. I still had several years of talking about heavy trauma topics that I was still carrying with me. I was still getting a lot of, like, trauma dumping on me as a result of the types of episodes we were doing. So it was like every time I would open my DMs, every time I would open my inbox, you know, I would have really long responses about difficult things that people were going through. And while I am so grateful to be seen as a safe person for people, I also realized that I don't have the capacity to be that person for, like, thousands of people, nor do I have the credentials, nor do I have a strong enough support system in my life to be able to handle the things that I'm experiencing and carry that much for other people, too. And so all of these things were happening at once where I realized, okay, I think I want to start showing up a little bit differently because this isn't really working. I'm beginning to see a better response from the audience when we are opening up these topics a little bit more and talking about different things. And I am beginning to notice that I am feeling very weighed down and I am having a hard time wanting to even continue doing this show with some of the topics we're doing and the conversations that are stemming from it. So that was when we started pushing things a little bit more. That was when we started expanding to talk about other things on the show, be it, you know, career and lifestyle topics. In the summer of 2023, I got incredibly burned out trying to manage both my day job at that time and the show. And I ended up taking a break from the podcast altogether and actually wasn't sure if I was going to be able to bring it back because I just had so much on my plate. Obviously, because I'm sitting here, I was able to bring it back. A big part of me being able to bring it back was getting more support from the show where I was able to actually leave my full time job by the end of that year. And I just had a lot more mental energy to be able to bring towards the show.
- [10:28]
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All right, y'all, it is happening. To celebrate the rebrand from Balance Black girl to she's so lucky, I'm bringing the podcast live to you. We're kicking off this new chapter with two incredible live shows featuring some amazing surprise.
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Yes.
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A
So join us on April 3rd in New York City or on April 5th in Washington DC. These are going to be unforgettable nights filled with fun convos, major inspiration, and of course, the best vibes, think community manifestation, and all the lucky magic of the pod but in real life, if you've ever wanted to be a part of a live recording and connect with like minded women irl, this is your chance. Tickets are on sale now, but they won't last long. Grab yours in the description and I cannot wait to see you there. Hydration is one of those small but mighty habits that makes such a difference in how I feel, and for years Element has been my go to electrolyte drink mix to keep me feeling my best. Element Spelled LMNT is packed with the electrolytes your body actually needs. I'm talking sodium, potassium and magnesium. No sugar, no artificial ingredients. No, just the good stuff. Because here's the thing. If you're feeling sluggish, if you're getting headaches or dealing with muscle cramps, chances are you don't need more plain water. You actually need more electrolytes. I reach for Element every day, whether it's to keep my energy up during workouts to recover faster or just stay hydrated on busy days. And the flavors are so good they make you actually want to drink water. So grapefruit salt, citrus salt and watermelon salt are my personal favorites. But you really can't go wrong with any flavor flavor of Element. So most mornings I mix a packet into a big glass of water or into my water bottle to sip throughout the day and I immediately notice the difference in my energy and focus and I just feel so much better and so much more hydrated than when I'm chugging plain water all day. It's one of the easiest habits to stick to and I genuinely feel better because of it. If you've been thinking about trying Element, now is the time. They're offering a free sample pack with any purchase, which means you get try all eight flavors for free. Just go to drinkelement.com balanceless to grab yours. That'S-R-I-N-K-L-M-N-T.com balanced less managing money doesn't have to be overwhelming or feel like you're constantly saying no to yourself. Listen, life is expensive, especially right now, and you deserve a budgeting system that actually works for real life. That's exactly why I love Ynab spelled Y N A B. It's not just another expensive tracker. It actually helps you plan ahead so you always know where your money's going. You can have less stress and more confidence now. One of my favorite money habits is what I call a weekly money date with myself. So I sit down with a fun beverage. I open Ynab and I just do a quick check in, I look at what expenses are coming up, how much I've saved, and where I need to adjust my budget. It's fast, it's easy, and honestly, it makes me feel like I actually have my financial life together. So the key is, with ynab, every dollar gets a job. So your money works for you. You plan for what you need while still leaving room for what you want. It's not about restriction. It's about using your money as a tool. And the Best part is, 92% of YNAB users feel less stressed about money. And on average, people save $600 in the first two months, which adds up to $6,000 a year. You can try YNAB for free for three months, no credit card required. Just go to ynab.com balanced, that's Y-N-A-B.com balanced to feel better about your finances.
- [14:32]
B
But with that, the topics just continued to change. They continued to expand, it continued to be more lifestyle focused, and we continued to see more success with the response to the episodes when we focused on lifestyle things and also when we focused on guests who were maybe not necessarily diving super deep on a wellness related topic, but who were sharing more about their experiences and about their wisdom. So last year, 2024 was the first year that I dove into the podcast full time. And being able to do it full time, I had a lot more bandwidth to really look at, okay, what are our analytics? How is each episode performing? How can I get really granular to see, okay, this episode did okay for the audio, but it really went up on YouTube or this episode really went up on TikTok, but that didn't necessarily translate to people actually clicking through to listen. And I was able to go really deep into the data for an entire year to see, okay, what is really working, what are the conversations that the audience is really resonating with, and also what are the conversations that I am excited to be a part of as a host, because I'm also realizing that my energy as the host kind of dictates the energy of the rest of the episode. And so I really spent last year experimenting a lot and going into the data. We had a lot of different types of guests who did all sorts of different things, and we talked about different topics that we'd never really talked about before. I did a lot of solo episodes to see how that would do. And while those were successful from a listener standpoint, I realized for my energy, it was really hard for me to sustain a show doing so many back to back solos, so I had to spread them out a little bit more. But what I ultimately learned is that we had a few touch points throughout the year where episodes would really go up and would really resonate with people. And by resonate, I don't necessarily mean, oh, this had the most listens or this had the most, you know, TikTok or Instagram shares. I mean, like these are the episodes that seem to have a lasting impact on people. These are the episodes that people come back and re listen to or these are the episodes that people talk about over and over again. And I looked for, okay, what were the themes with those episodes? And so a few, for example, that I could think of would be the episode that I did with Kennedy Ryan last year, who is a really wonderful contemporary romance author. She writes beautiful romance books that often feature black women main characters being loved really beautifully and shared these messy stories. And so she and I had really fun conversation about why romance is an act of resistance and how we can all embrace more romance in our lives, which was so different from how the show first started where we would talk about gut health for an hour and dive really deep into that topic. But people loved that episode and to this day still tell me how much they love that episode. Or you know, we had an episode with Jaz Turner, who is a really wonderful lifestyle creator, and she talked about how she thinks about glow ups and how she has made made tweaks and changes to her daily habits that have really led to her creating this version of a dream life. We did have some of my solo episodes where I talked about topics like de centering men and how to start over in your 30s and what it looks like to, you know, take a career leap or to move across the country and how to navigate those things. I think our most popular solo episode from last year was the one that I did for my birthday where I shared 35 things I learned by my 35th. Or we had an episode with Tricia Lee, who's a real estate entrepreneur and she's also on Owning Manhattan that people absolutely loved because in that episode she just shared gem after gem after gem and it made you just want to be the most vibrant, vivacious version of yourself. So I was looking at all of these episodes that people throughout the year just loved and really went up for. And what I noticed about those episodes is that it wasn't going super deep into this wellnessy topic and telling you, you know, what X, y, Z to take. While we still touch on that occasionally, it wasn't those types of conversations that stuck with people. It was these personal accounts of women who either took some sort of personal or creative risk or who found the motivation to make some sort of change in their lives, to create their own luck and to chart their own territory and to create a new path that wasn't necessarily laid out for them. Every time we talk about that on the show, that is what really resonates with people. And every time we talk about that on the show, those are the episodes that I really love and the conversations that I really love. And it just made a lot of sense for the show to continue moving in that direction. So that's why so far in 2025, pretty much all of our episodes have been that way with the guests that we featured. Like, that has been the main theme. Whether we were talking to someone like Tori Bell, who has had a lot of different career twists and turns and is, you know, creating a company and who is learning the fundraising process and is taking all of these pivots and what that looks like for her in real time, or somebody like Louise Hazel, who is a former Olympian who took all of the grit and the skills that she used to get to the Olympics in 2012 to now build the amazing business that she has helping other women learn how to tap into their strength. Or Bree Thomas, as the founder of Spiked Wellness, and the amount of grit it has taken for her to really create her own lane in the wellness space. So that has been the theme of what we've done all year, and people are really loving it.
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I'm getting a lot of feedback from.
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People that, like, these are the conversations that they really love, and that the guests have been really dynamic and interesting. And so it became abundantly clear to me that the original kind of focus of the podcast has changed a lot, that it has been this natural kind of gradual progression since 2023 to what the subject matter is now, that it actually makes sense to have branding that better matches where the podcast is now and where we have been moving to naturally and kind of organically since 2023. And so that is.
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That is where we are today, and.
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That is where the podcast is today. And it doesn't mean that wellness is not necessarily a topic. Like even two of the episodes that I just mentioned that we did earlier this year, like with Louise and with Bri, those are two wellness entrepreneurs. We talked quite a bit about fitness in those episodes because it's a big part of their business and what got them to where they are today. But it's not necessarily the whole of their business. Right. Or it's not the whole of what we talked about in terms of, like, you need to lift this much weight with these many reps and these many sets, because on a podcast, conversations like that just don't really make sense because that's not a one size fits all thing. There was a time where this podcast was very prescriptive, but podcasts can't really be prescriptive. Information like that can't be prescriptive because those things vary from person to person. But us sharing our authentic stories so that you can take a nugget of what is relevant to you and what inspires you and you can apply that to your own life, or you can feel seen or you can feel inspired. That is what really works for this format that we have here. And it is something that I've felt really excited to lean into for a while. And I think it's why I have had just a lot more kind of energy and excitement around the podcast than I may have previously had kind of before while the show and I were going through so many transitions. So that is kind of the long backstory behind the seeds that were planted that got us to this point for this new era of the podcast. And I think why I'm so excited about this new era of the podcast is because it's something that I feel like we came to together, both me as the host, but also you as a part of this community. Because a lot of how the show has changed and how the show has adjusted has really been based off of what you respond well to and what you want to hear and what you want to see. And so I feel like this evolution is one that we've made together and one that we will continue making together. So that is like one big piece of it, and I would say is the biggest piece of the rebrand. But there are also a couple of other pieces, too, that we'll get to that from a content and a content standpoint is definitely the biggest piece.
- [23:35]
A
Finding the right underwear, especially to wear while I'm working out, used to be such a struggle. I wanted something that was comfortable, that stayed in place and that didn't show through my leggings. And let's be real, most options out there either dig in, roll down, or feel way too bulky. Then I found the Fits Everybody collection from Skims, and I've never looked back. It started with the cheeky brief, and now I have completely replaced my underwear drawer with this pair of underwear. The fabric is buttery soft, it's super stretchy and molds to my body. It honestly feels like I'm wearing nothing at all. So whether I'm at the gym, I'm running errands, I'm lounging at home, or I'm all dressed up, it moves with me so I never have to think about it. And the best part is there are no weird seams, no digging, no panty lines, just a smooth, barely there fit under everything. And let's talk about the bras because finding a comfortable one is just as hard when I need extra support. The T shirt bra is my go to. It molds to my shape and completely disappears under my clothes. And for those days when I want something light but still supportive, the Triangle Bralette is perfect. It's the closest thing to going braless while still feeling put together and having a little bit of coverage. The Fits Everybody collection comes in sizes double extra small to 4x and you can shop it online or at the flagship store on 5th Ave in New York. After you place your order, just let them know I sent you, select podcast in the survey and choose my show from the drop down menu. So here's the thing. I love coffee.
- [25:11]
B
Like deeply.
- [25:12]
A
But coffee doesn't always love me back. Some mornings I drink a cup and instead of feeling energized and ready to conquer the world, I get jittery, anxious and and somehow more exhausted. And don't even get me started on drinking coffee during my luteal phase. Coffee and hormones are not always on speaking terms. That's why I've been switching it up with Peaks. Nandica. It's my go to coffee alternative that gives me all the focus, energy and cozy ritual without the crash jitters or cortisol spikes. Now if you're wondering what is Nandica? Let me put you on. It's a creamy spiced cacao blend powered by mushrooms and fermented teas. So it sounds fancy, but all you need to know is it's it works. The slow release caffeine keeps me focused all day, the functional mushrooms help me with stress and it actually tastes good. It's like chocolatey and comforting.
- [26:03]
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I love it because it helps curb.
- [26:04]
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My sugar cravings, support my digestion because bloating is not the vibe and it gives me the smooth sustained energy I need. Especially when I'm trying to balance work workouts and life without burning out. And unlike most mushroom based drinks, Nandica actually uses fruiting body mushrooms. The real deal. No weird fillers or grains, just pure potent goodness. So if you're ready to transform your mornings and feel your most energized, you need to try Nandica. Right now. You can get 20% off plus a free starter kit when you shop exclusively@peaklife.com balanced less that's P I Q U E life.com balanceless trust me, once you try it, you won't even miss your coffee. Coffee your eye area shows so many of your expressions blinking, smiling, squinting at your screen all day. It's one of the first places to show signs of stress and aging. Which is exactly why I've been reaching for Dende's line Smoothing Eye Cream. If you haven't heard of Dende yet, they're a clean, clinical skincare brand powered by biotech, designed to keep your skin healthy for the long run. Their formulas don't just mask issues, they help prevent and restore signs of aging at the source. Now let's talk more about this eye cream and why I use it every day. It's lightweight, it absorbs instantly, and comes with a needle nose applicator so you can target exactly where you need it. It's clinically proven to smooth fine lines and improve skin texture. 90% of clinical participants said their skin felt softer and more supple after using it. The key ingredient is naringenin, Dende's proprietary biotech compound that fights inflammaging, which is the silent, daily inflammation that slowly breaks down collagen and elastin in your skin. Now this formula fights inflammaging 15 times more effectively than niacinamide, keeping the delicate eye area looking refreshed and resilient. If you want skincare that actually works without a complicated routine, now's the time to try dende. They're offering 15% off to our listeners. Just go to denday.com and use the code balanced less that'S-E-I-N--e.com code balanced less.
- [28:27]
B
The Next piece and I talked about this a little bit when I had shared just a little bit about how difficult it was for me as a host and has just a girl to manage, talking about heavy topics week after week after week and just how draining that was for me. And I am somebody who I really do walk the walk when it comes to this wellness stuff. I'm not just preaching it like I do it. I journal, I meditate, I go to therapy, I exercise, I do all of the things that over the years I have told y'all to do. And I've realized that I can't out Exercise or I can't out journal or I can't out wellnessy wellness girl habit. The amount that I was carrying and I need my work to feel more fun and lighter and more inviting. It's something that I've been talking about for a while, but now we are actually doing it. And recently I had shared on Instagram that my inbox is. It's a war zone. I also can't seem to like out therapy, not feeling horrible anxiety every time I check my email, but I do, because I just have more emails in that thing than any one person should be able to manage. Some of which is a good thing because some of it is, like, cool opportunities for stuff, and a lot of it is podcast pitches. And I am so grateful for that because it is so cool to me that something that was just an idea in my head in 2018 is now something that I get get hundreds of inquiries each week of people wanting to be a part of like that. How cool that is and how grateful I am for that is not lost on me. It would be so hard if I was hosting a podcast that, like, nobody wanted to be a guest on and nobody wanted to be a part of. So it is not lost on me how amazing it is to have an idea and to have created something that so many people want to be a part of. And it is also really hard to manage the volume of inquiries and pitches and things that I'm currently managing. Not only is it difficult from a volume standpoint, it's also really difficult from a content standpoint. So when I say I'm getting hundreds of pitches each week, that's not an exaggeration, but I would say about 90% of those pitches are for conversations that are. Are deeply traumatic or to talk about really, really traumatic things. And I think that that's for a few reasons. I think that in a lot of spaces and from a lot of perspectives, people equate black women with trauma and they reduce us. And I think sometimes we also reduce ourselves to some of the things that we have endured. And that is not to say that we do not experience difficult things, but both individually and systemically, because we know we do. I mean, right now, we're living in a time that's real spooky. Right? However, there is so much more to us than traumatic experiences. And I do think that a lot of the conversations that I had on the podcast when it started did lean more that way. And I also think that if people see the title of something, they will make an automatic assumption about what it's about because you kind of do based off of a title and people, because they tend to equate black women with trauma. Everybody's in my inbox wanting to come share, like, a really traumatic story. And I just don't want the podcast to be about that. Again, it doesn't mean that everything that we talk about is going to be butterflies and rainbows, because that's not real life and people experience real things. Even in some of our episodes this year, we have still talked about real things that people experience. Like, you know, when Gabrielle Union was here, she talked about the PTSD from an assault she experienced at a young age. Or when Louise Hazel was here, she talked about the loss and the grief of her father and how difficult that was as she was managing getting to the Olympics. Like, we. We do talk about these things because they are real life. However, it can't be the sum total of how we describe our experiences. There is so much more to us. We also experience a lot of really good, good things. And I would love to have a space where we are focused more on the really good things. And so a big part of she's so Lucky is really leaning into those stories of what are the good things that are happening to us? What is the luck that helps us get to where we are, even when and often when we are the ones who create it ourselves? And how can we really lean into the goodness of those stories? And how can we make it abundantly clear that this is a space for us to share our good stories? And I also think that there is a lot of power in hearing black women in particular talk about good things happening to us, which is going to be the focus of this show. So I have also had people ask, you know, if you're changing the name of the show, does that mean you're not focusing on black women anymore? The answer is yes, we are still focusing on black women. That is the core of who I am interested in learning from. Although anybody is welcome to listen to this show, I personally, personally am most interested in hearing those stories from marginalized women who have created their own luck. And so that is still going to be the core focus of this show. We may occasionally open it up and have guests outside of that, which we also did when it was balanced Black Girl. You know, one of our most popular episodes so far this year was with Anwar, who specializes in working with us, but is a man. You know, we have had guests who aren't necessarily women, who aren't necessarily black women in the past, asked occasionally already on the show. So, you know, here and there we can invite in friends and allies. But I do think that there is so much power in hearing us talk about the good things that happen in our lives or hearing people learn from us, even if they're not one of us, learn from us about the amazing things that happen in our lives. I think that there is so much power and there is so much inspiration in that. So also just want to clarify that that is a big focus. And so I look forward now with having the new name and the new direction clear and out there, starting to hear some pitches of, like, lucky stories and the ways that people who want to be on the show have created goodness and are spreading goodness. And it is really my hope that the conversations continue to move more that way. So that was another piece of it and then the last piece. And I have also talked about this a little bit on the podcast and in social media. I had been thinking about rebranding for a while because, like I said, this transition in content has really been happening since 2023. But after the results of the election in November, I felt really nervous having my podcast be named what it was named, and having my company be named what it was named. I felt like it put me as a solopreneur, in a really vulnerable position. As somebody who doesn't have a lot of, like, support, protection, resources. It made me worry about this platform and will this platform continue to be seen and heard? Will it be suppressed? Will it no longer be invested in? Because it's labeled a certain way for my business and my company being named a certain thing? Does that make it more vulnerable to just people poking around and messing with it? Does it do? Am I vulnerable to that? Again, as somebody who doesn't have a lot of resources, who doesn't have a lot of support, like, I'm like, kind of, I'm like a solopreneur out here with some amazing contractors who help me. But I don't necessarily have, like, a lot of protection around me. So I don't want this content to be suppressed because we know that the platforms that creators share on, that we are kind of beheld to are also not necessarily in alignment with what a lot of us support and promote, and it isn't necessarily supportive of us. Our content already gets suppressed. Does this potentially mean that my content won't reach the people that it needs to reach? And if I need to make some slight tweaks just to the outside so that that message and that meat on the inside is still heard and still seen then as a business owner, that that was the decision that I chose to make for the longevity of this platform, just for my own kind of well being, so that I can continue doing this work and so that it can continue helping who it's meant to help. So all of those things have been swimming around in this tired little brain of mine for a minute, but are now culminating into where we are currently. But it's something that I actually am really excited about for this new chapter of the podcast. I have to say I have really loved the conversations that we've had so far this year. I've loved the conversations that I have already recorded that are coming up that you will get to hear soon. And I have also really loved putting on this Persona of a more lucky girl, because that's energy that I really want to channel. So I also want to talk about the name she's so Lucky, where it came from, why I decided to settle on that name for the name of this platform for a couple of reasons. One, for a while, I kept seeing the word lucky pop up everywhere, almost like an angel number. Like the way you would notice an angel number. You notice if it's 11, 11, you notice, you know, if it's 2, 22 or whatever. All those things I would keep seeing the word lucky pop up for months. Like lucky, lucky, lucky. Every time I would open Pinterest or open anywhere, I would see the word lucky. And it was something that was constantly in the back of my mind of wanting to channel more good luck energy, especially as I navigate the second year of entrepreneurship and just life lifing. It is something that I really wanted to tap into. And so it was a word that was kind of always in the back of my mind that I kept seeing pop up, up over and over and over. At the beginning of this year, I had known that this was going to be the year that I was going to rebrand the podcast. I knew that I wanted that to coincide with the beginning of spring, just to kind of signify the season of like new life and new things and new beginnings. And I didn't really put firm pressure on myself to like, have a certain name by a certain time, but I just knew that when I would feel it, I would feel it it. But like I said, even for months leading up to that, I would keep seeing the word lucky pop up everywhere. And then I would see little emblems that were kind of, I don't know, reminded me of luck. I would see little clovers or I would see things like Little dice and little things that would just, like, remind me of luck. And also, as I was thinking about my own just kind of like, personal 2025 rebrand and my own personal aesthetic and what I was leaning into at the end of the year, I was kind of looking through that Pinterest board, and I was just noticing that what I felt really drawn to was just this, like, lucky Lux energy. So I was like, okay, I'm thinking about the word lucky a lot. And what does that. What does that mean? And so for a while in the mornings, when I would do my best case scenario journaling, I would just jot down several different, you know, podcast titles. That was my little exercise, was I would brainstorm ten names a day. Some of them would be trash. Most of them would be trash. Some of them would be kind of cutesy. Some of them, I think, would be a little cheesy or were a little played out. And I would just brainstorm, you know, different names every single day. Also during that time, I was playing with the idea of, like, okay, do I just keep it something that people.
- [40:47]
A
Already know me for?
- [40:48]
B
Do I name it the Successful Era podcast? Because that was something that we talked about a lot last year, and people would, you know, that would be already associated with the show. Do I call it Balance with Less? Because honestly, half the time that's what people call the show anyway. Or they call it, like, the Balanced Less podcast anyway, so people already were kind of getting that confused. So maybe people wouldn't notice the change as much if I just called it Balance with Less. However, if you remember my solo episode last month, I also, like, don't resonate with Balance anymore. So I was like, girl, why are you gonna name it it something that, you know, you're already sick of? You Balance, you. You've done it. We've established we're not balanced. So maybe don't do that name Successful Era, while that could have been a good option because that is something that people do associate with the podcast, I felt was a little played out. I also feel like the word era is, like, a little bit overused, even though I still use it in regular conversation. But it is a word that does feel still a little bit trendy, and it's kind of on its way out. And I just wanted a name that was going to be more timeless. And so these are all things that I'm thinking about as I'm doing my little best case scenario journaling, and I'm writing out 10 podcast idea names a day. One morning I was Doing my journaling, and I had the song Lucky by Britney Spears stuck in my head. I just kept thinking, she's so lucky.
- [42:10]
A
She's a star.
- [42:11]
B
And then I was like, oh, what if I name it she's so lucky? And then I had this whole premise roll out of like. Like stories of women who create their own luck and finding ways to feel more lucky in our everyday lives and how our everyday habits, which we've talked about on the show for years, are the impetus to what helps us create our own luck, even if circumstances don't necessarily hand it to us. And I just started getting all of these ideas of guests I wanted to talk to and conversations I wanted to have and the branding and exactly what it looked like and exactly what it felt like. And because I got that rush of creativity, I thought, thought, okay, I think we have it. And then, of course, I had to go to my own personal board of directors, which is just a handful of people in my life whose opinions I trust, and said, okay, what if. What if I name it this? And what if this is kind of the premise, which is something that we were kind of already doing, but we, you know, package it in this way and this is the vibe that I'm going for and, you know, took their feedback and put it together and here we are. And I have to say, like, I'm actually super excited because I feel like it's taking the conversations we've already been having on the podcast for a while, breathing new life into it, and just beginning a new season for all of us to kind of enter into. This season of creating our own luck and being the best, luckiest version of ourselves and being so open and ready to receive all of the goodness that is ready and available to us, despite what may be happening around us. And then I also realized that there.
- [43:51]
A
Was also a correlation between things that.
- [43:53]
B
We'D been talking about on this podcast.
- [43:55]
A
For a long time.
- [43:56]
B
Best case scenario, like, that whole practice is very much within a, like, she's so lucky framework. Like, that, that something like a best case scenario journaling practice, which I talk about all the time and which I will have some more offerings around coming later this year, is like, the impetus of how we can create our own luck. And it just felt so aligned and connected. But for the first time in so long, I was excited, and I had not felt excited in a really long time. And so I wanted to follow that energy, that creativity, and that excitement. And I'm so happy that it's here. I'm so happy to have you here with me as we move into this season together. Cause I want us all to get lucky. I want us all to be lucky girls, lucky ladies, lucky charms. I don't know. We'll figure it out. I, I, we can, we can workshop that part together, what we, what we want to call ourselves. But I'm really excited for all of us to usher in this new season together. And also with that, some exciting news which I've shared on social media, I should have shared on social media at this point is that I'm also going on a little tour on the east coast this spring. In April. We have our Lucky Girl mini tour in New York. We have a DC show and we also have a Philly show where we are really kind of kicking off and celebrating this new season of the podcast with our community together. So you can check out the show notes if you want to come to a show and you want to celebrate this new season together. So that is the full tea on how we got here, where we are currently at with the podcast. I am so grateful for your support this far as well as in the future. I'm really excited to continue bringing inspiring conversations to you each week. It is something that I do not take for granted and I'm also really excited for just this new space to be able to inspire and connect and have fresh, enlightening conversations that are a little bit more unique and that we haven't necessarily had before. So please make sure that you stay subscribed to the show.
- [46:23]
A
Please make sure that you're following along on socials.
- [46:26]
B
I'll make sure all of our information.
- [46:28]
A
Is linked in the show notes as.
- [46:30]
B
Well as where you can get your tickets to the Lucky Girl Tour.
- [46:33]
A
And make sure you get your tickets.
- [46:34]
B
Quick because when our show in New York sold out last fall, there was nothing I could do. People were not happy with me and there was nothing I can do because the venues have limits and once it's sold out, it's just sold out. So make sure that you get your tickets. I would love to see you in April at one of our Northeast tour stops. Please make sure that you're subscribed to the show, Whether that's on YouTube, Apple, Spotify, follow along on social so that you don't miss a minute. And I'm so excited to welcome in this next lucky space and to tap into all of that amazing Lucky Girl energy together.
- [47:12]
A
Thank you so much for tuning in.
- [47:14]
B
And I will see you next week. Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.