She’s So Lucky Podcast
Episode: Time to Own Your Narrative. This is How You Do It ft. Hannah Bronfman
Date: January 20, 2026
Host: Les Alfred
Guest: Hannah Bronfman

Episode Overview

This episode centers around breaking the rules—specifically, rewriting narratives about success, creativity, entrepreneurship, and self-actualization. Les Alfred interviews multi-hyphenate entrepreneur, investor, and content creator Hannah Bronfman about evolving beyond old limitations, owning your story, making bold pivots, and finding purpose through business and wellness. With honesty and humor, Hannah shares how she’s continuously redefined her path, navigated vulnerable moments in public, and become an advocate for women’s health and purposeful investing.

Key Discussion Points & Insights

1. Breaking Out of Old Patterns & Linear Thinking

• Letting Go of Polished, Linear Storytelling

  • Hannah describes her “millennial trap” with content: always feeling she must post in a perfect, chronological timeline, fearing imperfection or messiness.
  • Quote:

    "It's like a millennial trap I just can't seem to break… But that is one thing I am just, I'm like, forget it. Who cares, doesn't matter. No one knows the timeline except for me." — Hannah (01:06)

  • She reflects on being “media trained” by early Internet days—especially as a Black woman—and how she's now showing more of the “raw, messy stuff.”

• The Creative Challenge of Stepping Outside the Box

  • Hannah shares that participating in “Vlogmas” (even imperfectly) helped her let go of perfection and control, sparking new creativity.
  • Quote:

    "I found myself posting day three while filming day seven. It was such a challenge for me, but it actually really helped me get over some of these humps, these barriers, some of the perfection stuff. I was like, whatever, we're, we're going with it." — Hannah (04:11)

2. Platform Evolution & Authentic Self-Expression

• Multi-Platform Storytelling

  • Discussion about how Hannah has shifted her presence across Instagram, Substack, and TikTok. She emphasizes unfiltered, authentic sharing and adapting content to each platform’s vibe.
  • Quote:

    "These platforms are so different and the audiences are very different." — Hannah (06:10)

• Life Milestones & Public Evolution

  • Les notes Hannah’s journey from wellness influencer (HB FIT days) to transparent conversations about fertility, motherhood, and investing.
  • Hannah credits social media as a vehicle for personal reinvention and new opportunities:

    "I leaned into my own personal curiosities and things that I thought were really interesting and sharing that, and that led to opportunities within those sectors." — Hannah (09:26)

3. Vulnerability, Boundaries, and Resilience Online

• Public Vulnerability & Setting Boundaries

  • Hannah speaks candidly about sharing her fertility journey online—while not knowing the outcome—and the responsibility of using a platform for good, including de-stigmatizing taboo topics.
  • Quote:

    "When you have a platform, it's important to use that platform responsibly. The things that I've gone through in my life are not isolated. I'm here to also storytell and share that and help educate and help people feel like they're not alone..." — Hannah (10:09)

  • She highlights the importance of resilience and teaching her kids perseverance, not shying away from difficulties.

• Authenticity Over Perfection

  • Both Les and Hannah agree embracing imperfection is freeing for themselves and their audiences.
  • Quote:

    "The more that we all give ourselves permission to show up imperfectly and give one another permission to show up imperfectly, the better." — Les (12:29)

4. The Power and Process of the Pivot

• Pivots as a Career Blueprint

  • Hannah’s Instagram bio references “the pivot and the blueprint.” She recounts evolving from DJ, to tech founder, to wellness influencer, to investor, crediting each major pivot—sometimes forced by circumstance—as essential to her path.
  • Quote:

    "That's the power of a pivot, right? Is really just understanding that all roads lead you to where you're supposed to be. And sometimes it feels really uncomfortable... I need to trust the process. I need to tune into my gut." — Hannah (21:55)

  • She challenges conventional goal-setting:

    "What's your five year plan?... I don't know what my five year plan is. I actually think that's like a limiting belief... The world is so abundant. I don't think we can even quite measure how divinely abundant the world is." — Hannah (20:40, 21:40)

• Owning Your Narrative

  • Hannah describes controlling your story in both business and life as essential—citing examples from PR to viral social moments.
  • Quote:

    "If you let other people control your narrative, that's too... Controlling my narrative is very important because otherwise it can really snowball into something that isn't great…" — Hannah (23:40-24:00)

5. Entrepreneurship, Early Hustles & Investing

• Entrepreneurship Lessons

  • Hannah credits her entrepreneurial parents for her early hustle mentality, sharing memorable stories like creating a fake assistant to negotiate DJ rates.
  • The formative moment of seeing Paris Hilton’s “real” business persona inspires Hannah to “own being herself”—a lifelong leadership lesson.

• A Purposeful Approach to Investing

  • Hannah’s progression: from advising/mentoring founders, to earning sweat equity, to angel investing—always with a hands-on, values-led approach.
  • She emphasizes the risks and emotional realities of investing, particularly as a woman of color on cap tables.
  • Quote:

    "If someone had told me years ago that they weren't all going to hit, I would have been like, come on... but they really, they do not all hit. And so...just say, this money will probably disappear." — Hannah (33:08-33:40)

  • She underscores “capitalism for a purpose”—using capital to reshape whose stories and health are prioritized.

6. Capital Flows & Women’s Health

• The Gender Wealth Gap in Investment

  • Les and Hannah lament that women, especially Black women, receive a minuscule share of venture funding—even though women drive 75-80% of consumer spend and are the fastest-growing group of entrepreneurs.
  • Quote:

    "Women get 0.1% [VC funding]... While women control 75 to 80% of consumer spend… The math is not mathing." — Les (37:42, 37:54)

• Investing in Women’s Health

  • Hannah is passionate about supporting companies filling critical gaps in women’s healthcare, citing her investment in Origin (pelvic floor health) and the dire statistics for Black maternal health, especially in NYC.
  • Quote:

    "Going through my own fertility journey and seeing how the system has failed women and black women specifically is just so disheartening... I can't believe it takes all of these private citizens to create these solutions where there are all of these gaps in the health care system." — Hannah (43:30)

• Industry Trends & Differentiation

  • Both discuss market saturation and how true innovation or deeper expertise/mission can make brands stand out (ex: supplements with real clinicals, highly differentiated wellness products).

7. Paying It Forward and Building Community

• Mentorship & Support

  • Hannah shares a moving story about helping a founder through a co-founder breakup—being the only investor to respond to her email, which deepened their partnership.
  • Quote:

    "She told me I was the only person that responded to that email... All because of an experience that I went through that I was like, hey, I see you. I know that this is hard." — Hannah (57:56-58:30)

• Positive Representation in Media

  • Hannah announces her upcoming Amazon Prime docu-style reality series “The CEO Club” featuring seven female entrepreneurs, focused on the highs, lows, and real drama of business-building—"uplifting and showing it's never too late to own your narrative." (59:45-60:55)

8. Closing Wisdom: Rule to Break in 2026

• Final Takeaway
  • Quote:

    "I feel like people should stop doing what they think they're supposed to do and start doing what they want to do, period. I love that. Yeah. Mic drop." — Hannah (61:26)

Notable Quotes & Memorable Moments (with Timestamps)

• “No one knows the timeline except for me.” — Hannah (01:06)
• “Everything is going to be taken out of context, right?... you have to give zero fucks.” — Hannah (09:57)
• “The more that we all give ourselves permission to show up imperfectly... the better.” — Les (12:29)
• “That's the power of a pivot, right? ...all roads lead you to where you're supposed to be.” — Hannah (21:55)
• “I actually think [five year plans are] a limiting belief... the world is so abundant.” — Hannah (21:40)
• “If you let other people control your narrative... it can really snowball into something that isn't great.” — Hannah (24:00)
• “When women have more wealth, we don't tend to hoard it in the same ways... What can we do to get the good people who are going to redistribute more, having more?” — Les (35:29)
• “Going through my own fertility journey and seeing how the system has failed women and black women... is just so disheartening.” — Hannah (43:30)
• “Every person's dealing with something different. Wellness is really not one size fits all.” — Hannah (47:16)
• “If you haven't evolved, why do you think your audience will?... It's also fun to evolve and push yourself.” — Hannah (55:22)
• “I feel like people should stop doing what they think they're supposed to do and start doing what they want to do, period.” — Hannah (61:26)

Key Timestamps for Important Segments

| Segment | Timestamp | |-----------------------------------------------|------------| | The “millennial trap” in content | 01:06–03:08| | Stepping outside old norms, embracing mess | 03:18–05:00| | Evolving on new platforms (Substack, TikTok) | 05:18–06:36| | On public evolution and storytelling | 06:54–10:33| | Boundaries and vulnerability online | 10:33–12:34| | “Token” resolutions and authenticity | 12:42–13:15| | The power and discomfort of pivots | 18:46–22:57| | Ditching the “five year plan” | 22:57–23:27| | Owning your narrative (entrepreneurship) | 23:40–25:13| | Positioning in entrepreneurship/investing | 26:10–31:21| | Angel investing realities/capitalism for good | 31:21–35:29| | Gender gap in VC/funding, impact | 35:29–38:12| | Investing in women’s health (Origin story) | 43:30–47:16| | Market saturation and what differentiates | 51:21–54:16| | Mentorship: supporting founders | 57:07–58:32| | Announcing the Amazon docuseries | 58:34–60:53| | Closing: the one rule to break this year | 61:13–61:42|

Tone & Style

The episode is candid, supportive, and empowering—Les and Hannah exchange stories with humor and warmth, grounding tough truths in hope and actionable advice. The vibe oscillates between entrepreneurial grit, self-help inspiration, and genuine friendship.

Final Takeaways

• Evolve Past Old “Rules”: Get comfortable with messiness, let go of perfection and linearity, and allow your narrative to reflect growth and change.
• Own Your Story: Don’t let others define your identity or professional trajectory—be the loudest and most authentic voice in the room about your experience.
• Invest in Yourself and Your Community: Whether pivoting professionally or financially supporting others, make moves with purpose, resilience, and an abundance mindset.
• Empower Others: Use your experiences—especially hard ones—to mentor, invest in, and uplift the next generation.
• Break Out of Supposed To: In Hannah’s words—stop doing what you think you’re supposed to do, and start doing what you want to do.

For listeners seeking unapologetic inspiration and strategic tools to rewrite their own success stories, this episode delivers both insight and heartfelt encouragement.