She's So Lucky
Host: Les Alfred
Episode: "You Are the Asset: Stop Waiting for Permission and Start Moving Like a CEO"
Date: March 3, 2026

Episode Overview

In this solo episode, Les Alfred kicks off March and a new thematic series focused on “The Business of You”—inviting listeners to adopt a CEO mindset in their own lives. Les candidly shares her personal and professional evolutions, reflects on what it means to be the asset in your own story, and offers practical, actionable mindsets for navigating life, business, and self-worth. Throughout, Les brings humor, authenticity, and plenty of food for thought, especially for women wanting to build agency, autonomy, and success on their own terms.

Key Discussion Points & Insights

1. “Take Two” and Personal Backstory (00:01–07:00)

• Les opens the episode confessing it’s a re-record, thanks to a string of illness and antiviral side effects that made her previous version unusable.
• This fresh start leads to deeper, more timely reflections on her career, business, and self-understanding.
• The month’s focus: translating lessons from entrepreneurship into broader life skills for all women.
  • Quote:
    “There’s so much about business that we can apply to our lives... even if you don’t want to own your own business, business and more specifically capitalism is going to do us all.” (06:23)

2. Evolving Identity & Navigating Feedback (07:01–19:30)

• Les discusses her shift from “OG Internet wellness girly” to a multi-faceted creator interested more in conversations than routines.
• She addresses audience feedback: sometimes it’s unclear what her “thing” is, and she acknowledges feeling in-between categories.
  • “It’s because I don’t have a tangible thing... I think I’m someone who has a talent for facilitating conversation, but that’s not easy to see and understand at a glance.” (09:15)
• Les embraces not fitting in a box, and details her discomfort with “packaging” herself for clarity’s sake.
• She encourages listeners to reflect on their own identity, vision, and what success looks like for them.

3. Inspirations & Reinventing Success for 2026 (20:00–27:45)

• Les shares her entrepreneurial inspirations: Oprah and Martha Stewart.
  • Appreciates their longevity, reinventions, willingness to walk away, and building empires from authenticity.
  • Acknowledges the current landscape is “democratized” but dominated by metrics (followers, reach).
• She questions whether becoming a mega influencer is the only pathway to platform power—and admits it doesn’t feel authentic or desirable for her.
  • “Everybody claims that they want authenticity, but for some reason, we only think things are authentic when someone is literally down horrendous. We don’t find authenticity in power, in joy...” (24:35)
• Les rejects performative messiness and commiseration as a growth hack, vowing to stay true to her vision of uplifting and connecting women meaningfully.

4. The Pressure to Be Everything (27:46–34:30)

• Opens up about pressure to always have answers as a public “big sister”—yet is currently in a season of questions.
• Reflects on boundaries: “What if what I have to offer is never ‘enough’?”
• Discusses the uncomfortable influx of unsolicited advice and external critique after soliciting feedback about her business.
• Rejects the narrative she must manufacture drama or messiness for engagement.
  • “Do I need to create mess to be seen as interesting?...I’m showing up week after week being authentic, and being who I am, and yet I’m told that’s not good enough.” (33:45)
• Emphasizes the value and dignity of being prepared and articulate, challenging the notion that “mess” is the only authentic content.

5. The Business of You: Becoming the Asset (35:00–44:30)

• Les pivots to the episode theme: what does it mean to treat yourself as the asset?
• Shares a personal story about losing her voice before a keynote and how it illuminated that her voice is her number one asset.
  • That led to investing in vocal lessons: “That experience of losing my voice last year showed me what my most important asset was.” (38:50)
• Stresses the importance of identifying and investing in your own assets—whether talent, looks, skills, or traits.
• Candidly notes she invests in her appearance for her video content, and encourages listeners to recognize what assets move doors for them.
• Reminds everyone to play the cards they’ve been dealt, not obsessed with what they lack.

6. Business Acumen for Every Woman (44:30–46:30)

• Les insists that business acumen isn’t just for entrepreneurs:
  • “The business of you is not about being a girl boss. It’s about being the asset... and understanding what your assets are to help you live the version of life that feels best to you.” (45:45)
• Advocates for agency, autonomy, and not relying on anyone else (partners, families, institutions) for long-term security.

7. CEO Mindset: How to Move & Decide (46:31–49:50)

• A CEO doesn’t wait for permission—she assesses, decides, and acts.
• “Who are you hiring, firing, promoting, or demoting?” Applies not just to people but to habits, beliefs, and self-image.
• Action steps for listeners:
  • Identify your assets & liabilities. What’s costing you more than it gives?
  • Make one CEO-caliber decision each week.
  • Don’t outsource important life choices to people who don’t share in the consequences.
• “A CEO would not outsource the most important decisions of her life to people who do not have stake in the outcome... The business of you is always open.” (49:15)

Notable Quotes & Memorable Moments

• “There’s so much about business that we can apply to our lives... even if you don’t want to own your own business, business and more specifically capitalism is going to do us all.” — Les Alfred (06:23)
• “It’s because I don’t have a tangible thing... I think I’m someone who has a talent for facilitating conversation, but that’s not easy to see and understand at a glance.” — Les Alfred (09:15)
• “Everybody claims that they want authenticity, but for some reason, we only think things are authentic when someone is literally down horrendous. We don’t find authenticity in power, in joy...” — Les Alfred (24:35)
• “Do I need to create mess to be seen as interesting?...I’m showing up week after week being authentic, and being who I am, and yet I’m told that’s not good enough.” — Les Alfred (33:45)
• “That experience of losing my voice last year showed me what my most important asset was.” — Les Alfred (38:50)
• “The business of you is not about being a girl boss. It’s about being the asset... and understanding what your assets are to help you live the version of life that feels best to you.” — Les Alfred (45:45)
• “A CEO would not outsource the most important decisions of her life to people who do not have stake in the outcome... The business of you is always open.” — Les Alfred (49:15)

Key Timestamps

• 00:01–07:00: Introduction, personal catchup, transition to business themes
• 07:01–19:30: Evolving creator identity, audience feedback, “my thing”
• 20:00–27:45: Inspirations (Oprah, Martha Stewart), modern platform/influencer dynamics
• 27:46–34:30: The pressure to perform, authenticity vs. messiness
• 35:00–44:30: Treating yourself as the asset, personal health and branding investments
• 44:30–46:30: The case for business acumen, “the business of you”
• 46:31–49:50: Practicing the CEO mindset, actionable steps for listeners

Closing Challenge

Les invites listeners to:

• Think like a CEO of their own life
• Identify their key assets and liabilities
• Make one CEO-level decision each week in March
• Report back and share their progress with the “Clovers” community

Stay tuned for next week’s episode with Alex Hill of Just Add Hot Sauce, diving into building a solo food media business and what it means to bet on yourself.

This episode is a candid, motivating call-to-action for women to assess, protect, and invest in themselves—not waiting for permission, applause, or external validation—and to move through life as the true asset and CEO they are.