How is artificial intelligence being used in the NFL today?

In this solo episode of Shifting Schools, Tricia Friedman explores how AI is already shaping professional football, with a special focus on Super Bowl Sunday. Rather than speculation, this episode looks at concrete, current examples of how AI is influencing advertising, predictions, player safety, and fan experience.

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This episode is designed as a conversation resource for educators, families, and anyone gathering around the Super Bowl, offering five clear lenses for discussing AI's role in sports and society.

What role does AI play in Super Bowl commercials? Major brands, including OpenAI, are now using the Super Bowl to tell stories about AI itself, while many non-AI companies are using generative tools to shape persuasive advertising. Tricia invites listeners to compare past and present Super Bowl ads and consider how the rise of AI-driven storytelling may change the creative skills schools should prioritize.

What is the AI Influence Index and why does it matter? For the first time, startup Emberos is tracking which Super Bowl ads are most visible inside large language models during the game. Instead of asking people at the watercooler which ads were memorable, this index asks which brands "win" inside AI systems like ChatGPT.

Can AI really predict Super Bowl winners? Recent reporting from USA Today and CNET shows how generative AI models are being used to forecast playoff outcomes, Super Bowl scores, and even halftime show cameos. As these models improve, Tricia raises questions about how fans may rethink expertise, intuition, and luck in sports forecasting, and whether some fans will resist consulting AI altogether.

Why this episode matters for educators and families This conversation goes beyond football. It models how adults can talk with one another about AI's influence in everyday life, notice differing attitudes toward technology, and ask longer-term questions about which changes are likely to last over the next decade.

Key discussion questions listeners can use on Super Bowl Sunday – Does AI enhance or diminish creativity in advertising? – Should brands optimize for human memory or AI visibility? – If AI predictions outperform humans, how does that change our view of expertise? – Where should decision-making authority sit when AI informs player safety? – Does AI-driven commentary deepen or reduce the joy of debate in sports?

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Email thoughts or additional angles to Tricia at Tricia@shiftingschools.com.

Will AI change the future of the Super Bowl?