In this episode of Shopify Happy Hour, Dan sits down with Francine Voit, co-founder of Pistakio, to talk about how she turned an underused nut into a standout brand — and made pistachios fun, accessible, and delicious for everyone.

Fran shares the inside story of how Pistakio started as a college capstone project, went viral with creative sampling stunts (including a tiramisu purse that made it through TSA!), and grew into a fast-scaling DTC and retail brand — all while staying taste-first and relentlessly scrappy.

You’ll hear:
✅ The simple sampling strategy that built word-of-mouth and early traction
✅ How Pistakio turned customer feedback into product improvements
✅ Creative ways they inspire customers to use their spreads in everyday recipes
✅ Why taste-first product development beats trendy buzzwords
✅ How Fran thinks about growing retail, DTC, and content — without paid ads

If you love founder stories packed with practical CPG marketing lessons and organic growth tactics, this one’s for you.

Tune in, grab a snack (maybe a pistachio or two), and enjoy!

Products and brands mentioned during this episode include:

Chapters

00:00 Introduction to Pistachio and Francine Voit
02:27 The Inspiration Behind Pistachio Products
05:25 Product Development and Market Entry
09:04 Sampling Strategy and Initial Sales
14:39 Balancing Direct-to-Consumer and Retail Sales
17:46 Viral Marketing and Content Creation
19:55 Retail Partnerships and Growth Strategies
21:50 Advice for Aspiring Founders
24:09 Speed Round and Personal Insights

Turning Pistachios into Profit: How Pistakio Cracked the Nut Butter Category

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