In this episode of Shopify Happy Hour, host Dan sits down with Nishal Kumar, founder and CEO of No Days Wasted, a science-backed recovery brand helping people enjoy life’s moments—without paying the price the next day.

Over a glass of wine (or two), Nishal shares:

How a mountain workout routine and social life led to the idea for No Days Wasted
The surprising science behind hangovers—and why DHM is key
Bootstrapping the brand with a kitchen-made prototype and $30K in Indiegogo pre-orders
How early podcast ads on Spittin' Chiclets and Call Her Daddy helped scale DTC sales
The shift from single-channel DTC to a full omnichannel strategy including Walmart, Amazon, and TikTok Shop
His approach to content, virality, and building a trustworthy brand in a crowded market

If you’ve ever wanted to build a brand that bridges health, science, and social life—or you just want to recover better after a big night out—this episode’s for you.

Brands mentioned:

No Days Wasted
Mission Cocktails
Michelob Gold
Kickstarter
Indiegogo
Biz Nasty aka Paul Bissonnette
Spittin Chiclets
Call Her Daddy
Bar Stool Sports
Walmart
GoPuff
DoorDash
Shoe Dog by Phil Knight
11 Rings: The Soul of Success by Phil Jackson
Beck’s Broth
Nike

Chapters

00:00
Introduction to No Days Wasted

08:52
The Science Behind Recovery Supplements

17:56
From Idea to Market: The Journey of No Days Wasted

20:57
Building Trust Through Brand Quality

21:55
From Kickstarter to Brand Growth

24:38
Leveraging Podcast Advertising for E-commerce

27:34
The Omnichannel Approach to Marketing

31:09
Balancing D2C and Retail Strategies

33:51
Harnessing Organic Social Media for Growth

37:07
Advice for Future Entrepreneurs