On this week’s episode of Short Term Rental Management, Luke Carl breaks down how he’s actively using AI tools like HostBuddy to automate guest messaging and improve efficiency in his short-term rental business. He emphasizes that AI is only as good as the effort put into it, explaining that building effective systems requires time, testing, and detailed SOPs rather than a plug-and-play mindset. Luke also highlights how customizing tone, workflows, and responses allows operators to maintain control of their brand voice while leveraging AI to streamline operations and scale their business. How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Short Term Shop Plus - stsplus.com Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wea...