Transcript
A (0:01)
Are you ready to kick back and get inspired? Grab your favorite drink, pop the top and join the Side Hustle Squad with Mike Garvey. This podcast is the perfect resource for anyone who's already started their side Hustle or is just considering taking the lead. With in depth interviews featuring guests from the green industry and beyond, you'll gain valuable insights and learn what it takes to succeed in running a business while juggling a full time career. From personal stories to practical tips, the Soc side Hustle Squad podcast has everything you need to turn your passion into a thriving business. Now, here's your Side Hustle Squad host, Mike Garvey.
B (0:53)
Hey, what's going on guys? It's your host Mike Garvey with the side Hustle Squad podcast coming at you from the Branded Bull Studio here on a spring like day. But now it's about to get we're about to get hit with a blizzard. So once we thought we were ready to go in in two weeks or so we might be delayed and I'm sure some of you across the Northeast are feeling the same thing. We get that little glimpse last week of warm weather and sunlight and sunshine and looking good. Things are starting the the we had some rain and we got the some melting of the snow and now we're in a blizzard starting probably after you hear this, we're right in it. But you know, still some things we could talk about about getting ready for your season. So exciting things going on here at Coastal Fertilization. We're opening a new branch, coastal fertilization of 100 Warren counties. So we're launching a new branch. It's gonna be under the same umbrella of course under the same name under the and we're just branching out a little bit, moving around New Jersey and taking this as our first pilot program of a branch. So really looking forward to that. So we're taking baby steps on that. That doesn't need to be launched really until middle of April just because of the client base. It's gonna be like how we were when we started out coastal of you know, Ocean county. And you know we're going to see if we can replicate this again. So exciting stuff about that. Going to be able to talk about doing that again, building a business from the ground up and excited with that. Excited with the now authorized Crest Dealer Robotic Outdoor Power Equipment Distributors AKA Roped that we're building out a trailer, gonna be hitting some events, hoping to make it out to Cornell Max event with the rope trailer with all the Crest equipment. That should be exciting stuff in Pittsburgh, I believe on the 21st of March, Saturday. So we have that coming up. And then again too we also have some other things going on and I'll talk to about that in some future episodes coming out this week. But I wanted to talk about 30 how to get your lawn care business ready before your spring rush hits. You don't want to be left flat footed and it's going to be here before you know it. So I would, number one, start with your cleaning up your customer list, getting rid of those low profit headache clients that don't do any sort of upsell. They don't do any spring cleanups, they don't do any fall cleanups, they don't do any aeration, they do no hedge trimming, they do nothing. So. Or outliers, ones that are out of the, that are out of the area that you don't want to do anymore, that are not profitable based off the windshield time and stuff like that. So you're going to want to eliminate that. We did that about two years ago or last year, I can't remember, eliminated 30 clients and it was the best thing we ever did. We gained 30 more clients in the area and it took off a lot of stress. Initially it was very difficult to get rid of that, but it was totally worth it. So that's something you should look at too. Are you wasting time traveling hours or traveling just to help a friend? And it hurt. I had to get rid of some people that were really close to me, but it just wasn't making sense financially. So again, identify those low profit headache clients, the ones that are not doing anything else. You know, look at things, you know, start upselling your customers for that spring cleanup. Get your emails out, you're gearing up for spring. Send out any renewals, send out any price increases, make sure you're increasing your prices. This year we did 7%. You know, some people might think that's high on every service and that it is what it is. I mean, some people say we're high, that's fine. I'm okay with that because I look at it, If I lose 7% of my customer base at the new rate, okay, well I'm still doing the same amount of work, less work versus the same amount of money, I should say. So We've talked about this. We've talked about again, looking at those mo only clients that you, that don't ever buy extras. What are you doing with them? Are you making anything off them? You know, it's, it's just not something that you want to be doing. So let me let's take a quick break here from the show sponsors and we'll come right back.
