Transcript
Mike Garvey (0:01)
Are you ready to kick back and get inspired? Grab your favorite drink, pop the top and join the side Hustle Squad with Mike Garvey. This podcast is the perfect resource for anyone who's already started their side Hustle or is just considering taking the lead. With in depth interviews featuring guests from the green industry and beyond, you'll gain valuable insights and learn what it takes to succeed in running a business while juggling a full time career. From personal stories to practical tips, the Soc side Hustle Squad podcast has everything you need to turn your passion into a thriving business. Now, here's your side Hustle Squad host, Mike Garvey.
Mike Garvey (0:52)
Hey, what's going on guys? It's your host Mike Garvey with the side Hustle Squad podcast coming at you from the Branded Bull Studio here on a Tuesday. We are kicking off Connex. We are in Vegas currently, so keep up to speed with what we're doing. Between me, Naylor, Eric Triplett, John Pajak, Larry, we are all out and about staying at the first annual Pod House, really having a good time. So keep a lookout on Instagram with all the things that we're doing and stuff that we're doing out there. I'm gonna have some really good episodes coming through very shortly in the next week and yeah, gonna can't wait to report back on all that and you know, you'll hear from us live. Live there through Instagram but then also on the podcast upcoming. But I wanted to jump on and talk about, I not sure if I announced it. Coastal Fertilization is opening another branch. Obviously we're, you know, gearing up for that. It's gonna be very small baby steps, but it's very cool to look at it as through a le kind of recreating a business from scratch. We already kind of know where we went wrong here. We kind of have the playbook. We have a lot of things that are done and out of the way. But I think it's going to be cool to talk about all this stuff is, you know, coming up all over again eight years later from when we started out, started out Coastal fertilization of really Ocean County. So it's kind of, you know, how would you restart your business if you know, over in eight years you're getting comfortable protecting what you're built. But we're kind of doing the opposite. We're operating and launching a brand new Coastal Fertilization branch and I want to bring you guys inside the whole entire process. So you know, why, why are we starting another branch? Why now What? So basically we have another partner that we're going to partner with to be. To be the general manager and third partner of this branch. And there's a lot of demand there. I think there's not a lot of companies that are doing it. You know, we're, we're. Instead of just kind of more of the same, more of, you know, they don't have a lot of options there. So I think we're going to be growing, we're going to have a good structure in place. You know, there's a big difference between Mike garvey in year one, in 2017 versus year eight, Mike Garvey, you know, kind of steering the ship. So there's a lot of systems already in place. There's a lot of clarity on our numbers. We delegate a lot. We have a lot of partnerships. And I think I've grown a lot. I think Larry's grown a lot. You know, we talk about. For those of you. I do talk about Enneagram quite a bit. If you're friends with me, Eric Triplet turned me on to that. And if you haven't taken that at all, I highly suggest you take the Enneagram. It's a personality test and showing you what you are. And, and I know that I'm a type 3. I'm a builder and I'm an achiever and I have a mindset of really building infrastructure. Thinking of the next thing and kind of helps me understand of why I am who I am. So I certainly encourage you guys to do that. Kind of going off on a tangent on that. But anyway, so, you know, we choosing the right third partner make him, you know, we work together in the state police, which is great. We have a lot of the same values. We are aligned, we trust each other. And he reminds me a lot of Larry and, you know, doesn't sleep a lot. Works a lot really, you know, does a lot of. Works really hard and gets the vision and wants to learn. So can't really. Can't really wait for this to get started. We're going to start probably mid April. Bring Rob is the partner in this branch. We'll bring him down to, you know, train and do some stuff here at the Ocean county branch and then we'll let him do his thing. You know, 20 accounts would be great, really, honestly, for the year. I'm not looking to go crazy. You know, we. And really how it's going to work is that they. He gets a lot of our systems. He gets the branding, the support systems, a separate jobber everything will be separate. So Jobber will be in franchise mode. So we have a different Jobber for each branch, which you can really toggle between, which is pretty cool. So separate llc, separate ownership allotments and stuff like that. And then we're going to look at different things. We're going to look at the startup cost, the marketing budget, the marketing strategy, how to be launching in a new county, what's the best thing to do? It can we do door hangers? Can we do. Should we do in digital ads? You know, can we leverage referrals from our current customers? So really, we're just starting from. From day one, eight years later. But I think we can look at some definite mistakes that we can avoid from the first time. But let's take a quick break here from the show sponsors and we'll come right back. Hey, guys.