Transcript
Mike Garvey (0:01)
Are you ready to kick back and get inspired? Grab your favorite drink, pop the top and join the side Hustle Squad with Mike Garvey. This podcast is the perfect resource for anyone who's already started their side Hustle or is just considering taking the lead. With in depth interviews featuring guests from the green industry and beyond, you'll gain valuable insights and learn what it takes to succeed in running a business while juggling a full time career. From personal stories to practical tips, the Soc side Hustle Squad podcast has everything you need to turn your passion into a thriving business. Now, here's your side Hustle Squad host, Mike Garvey.
Mike Garvey (0:52)
Hey, what's going on guys? It's your host Mike Garvey with the Side Hustle Squad podcast coming at you from the Brandon Bull Studio here during Ponix at Pod House. We are creating all the content here at Pod House and getting a lot of stuff done. But I wanted to do a short episode because it's got me thinking about how we're starting a new branch and what are we starting with, what are some of the things we're getting going? And number one was obviously form the LLC for that branch. And then one of the next things I did really is start the Google Business Profile. Because if you don't have one of these yet in 2026, it's hard to see you don't really exist. It is your digital front door. Every business needs a Google Business Profile. So if someone hears about your business today, let's talk about that. If someone hears about your business today and Google's your name, what are they going to see? What are they going to find? Are they going to find a Google Business Profile? Are they going to see a couple little links linking you to Facebook or this little podcast you did on something or can't really find your website, your name, your number, a way to contact you, your website. Because the, you know, the Google Business Profile, it is the hub. Most people think website is most important. Most people think Instagram. Some people think Facebook. I don't need any of that. I have Facebook. I don't need any of that. I have Instagram. Well, Google Business Profile again, it is your digital storefront. So when someone searches lawn fertilization near me, Lawn fertilization, Palms River, Lawn fertilization, Hunterdon County, Warren County. It's going to show the map, right? It's going to show you the reviews, the call button, the directions, the website, the photos. This is where decisions are being made on whether they're going to pull the trigger. And call you or visit your website and fill out that job or request form. It really is your 247 reception. It is providing people with more information and it builds trust before you ever even speak to those people. Because they see your reviews from others. They look at your photos, they see how many stars you have, they see how recently you posted, they see how you respond to customers. They see your service area. If you have no reviews, if you have no photos, if you have no updates, if you have no responses. Those are red flags. You probably won't even get a phone call from that. One of the very first things we did was get that back eight years ago for our Tom's river shop. And now with launching this new branch, we know that these reviews drive everything. When a customer gets a job completed by us, we click complete. They get a text saying, please, if you love what we're doing, please leave a five star rating and review. Today we have 170 reviews, which is good. I wanted over 200 by July 1st. Okay. So that you need to go out and get 10 reviews. If you have none, let's start building it. You need to start posting photos, updating photos, taking photos. Get 20 photos and get them up there. Let's take a quick break. We'll come right back.
