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Mike Garvey
Are you ready to kick back and get inspired? Grab your favorite drink, pop the top and join the side Hustle Squad with Mike Garvey. This podcast is the perfect resource for anyone who's already started their side hustle or is just considering taking the lead. With in depth interviews featuring guests from the green industry and beyond, you'll gain valuable insights and learn what it takes to succeed in running a business while juggling a full time career. From personal stories to practical tips, the soc side Hustle Squad podcast has everything you need to turn your passion into a thriving business. Now, here's your side Hustle Squad host, Mike Garvey.
So let's jump into it. Garvey. What's up?
Nailer
What's going on, dude?
Mike Garvey
This is me and you with brainstorming. This is. We've been working on this for five, six months now, right?
Nailer
Since end of October.
Mike Garvey
Yeah, been every day.
Nailer
It's been just about. Yeah, I've been bothering you at all hours. Just sending you random text messages and ideas and, you know, being up your ass.
Mike Garvey
Well, you know, the cool thing is
Nailer
you don't have enough going on already.
Mike Garvey
Yeah, the cool thing is I think you and I have different takeaways and, and from us just like plotting and talking and you know, words just come out of your mouth and you're like, oh, like, oh, we, we need to do that, right? What would you call it? You call it a booth takeover, right?
Nailer
Yeah, we need to do a booth takeover takeover. And I think that came from. I love what, I like watching what you do. Like, okay, you take everything in. And then on the first day was a lot going on at Conx. Like, it's overwhelming. We came back here strategized, came up with a plan, executed the plan, meeting with brand, meeting with Boots. But then more talking collaboration tomorrow. Oh, we can also offer this, these, this xyz when we go to that, go to this booth. And it won't just be a podcast because we did podcasts in the live booth. In the booth, live podcast. But no, we could also do shoot content and we can bring lighting and we can bring a sound guy and we can bring, you know, Larry the sound man. So like it just give me the ideas. Let's like and then let's execute on them and let's see what works and what doesn't.
Mike Garvey
I want to talk about the development of it because you weren't on the podcast with me when I was explaining why Pot House, like what, what is and why Pot house began it. It, I think it served One purpose in the beginning is to, like, you know, like, hey, let's.
Larry
If we're.
Mike Garvey
You're on one side of the country, I'm on the other, we're traveling to an event together, and then we have different hotel rooms. You know, it's kind of weird to go like, hey, come back to my hotel room. Which, here's my key to my room. Let's podcast. It was just kind of awkward, right? So the whole. The whole, let's have an Airbnb that we can kick back and relax, have a studio, have someone cooking, and, like, we can really. Brain dump. That was the beginning of the. Why this made sense. But the real big factor is, you know, part of our podcasting is helping brands and then helping ourselves and then, you know, creating more content and then collaborating with the brands that we know like and trust, the brands that we love. And if we can help support them and they in turn support us, creating that synergy is a big deal. So that's. That was really secondary. Right?
Larry
Right, yeah.
Mike Garvey
What's tertiary? You know, like, the third element is like, how do we have this bigger, bigger collaboration having, you know, more podcasters come in and then more ideas are dumped on the table and then we all pick from it.
Right.
Nailer
And then I think the, the. It's going to expand to, okay, we're going to do a meetup. You know, we're going to have a live event. We're going to have everyone come through and meet us at, you know, this bar in Louisville on opening night. And, yeah, and then it's gonna be, you know, come boot takeovers. We're gonna be at XYZ booth at 1 o' clock, and we'll be doing a podcast live. And it's not gonna. This. We're not gonna be at one booth. We're gonna be moving throughout the trade show. I'm like, oh, my God, now they're here. Now they're there. Now they're here. And have chairs and, like, foldable, like. Yeah, I just see it just developing.
Mike Garvey
And so let's. Let's talk about the big takeaway. That. For me, the big takeaway is exactly that booth takeover. Because it. It kind of just happened naturally and organically, I should say, right? So back to day one. You know, I'm still recovering from a cold, and so I'm coughing a little bit, and so I'm just like, oh. And then there's 2,000 vendors. 2,000 is so many, you know, so it's a huge event. You have to take a shuttle to get from one side to the other. You know, Larry said we. We clocked, like, 16,000 steps in only a couple hours. A couple hours. It's been a couple hours. Boom. 16,000 steps. So the interesting thing is I was just taking it all in on day one, and, like, this is more than I can even handle yet. This is bigger than I even thought. And the cool thing is when I was thrusted into this, Remember, I showed up on Tuesday and barely got here in time to get on stage and podcast with Marvin and Naylor and Caleb. Right? And then it went straight into one of my coaching calls, and then straight into dinner, straight into getting the pod house studio set up, and then it's time to go to sleep. And then all of a sudden, we're at the event. So then I was just like, I feel like I walked around and wasted a bunch of time, but it wasn't a waste because I was, like, taking it in, and that's an important factor of it. It's like absorbing everything and then analyzing it. Analyzing it and going, okay, what do we got to do? Like, so when we came home in the first day, I was a little down. Like, I don't. We didn't get any content done, and, like, I didn't record anything. Like, I. I don't even. I don't even know where to begin. We were in this aggregate building these huge machines. Like, I don't even know how to process it. And so when I came home that night, I was like, what? How are we gonna make this make sense tomorrow? And that's when it all started. Started to begin. Right, okay, so let's. Let's take this to the pod. The. The booth takeovers. Because while we're at Equip, you were in the Relco booth. You were podcasting there, right? And I think he had someone else come and podcast in his booth. And of course, Jameson, you know, at the John Deere booth. That was unbelievable. Yeah, him and Mr. Producer just. They just podcasted all week. They're unbelievable. Right? So. But the thought. So Sarah Bendrick, she's a. She's an influencer. Landscaping girl. She's beautiful. She's got great charisma. She's been on tv. She was at the. At the. Is it skag? Remember they were doing the tattoos at the Steel Steel. Yeah. She was at the still booth. So she's a still rep, and she was there doing all this stuff. Not a rep, an influencer.
Nailer
Yeah.
Mike Garvey
So she was just in the booth all day. And then you got Kelfas over at Jobber. And you got, you know, these different people, like, standing around at booths. So what I wanted to do was just like, we just need to show up at a booth and just put some gear on people if they'll allow us. Right, let's do that. So there's. That's how it migrated a little bit. And so in real time, organically, it started to unfold when we went into the. That helmet booth. Right. So talk about that, because that was. It just happened, dude. We didn't plan it right.
Nailer
We. We showed up. It was a little slow. They were kind of just hanging around. They're like, oh, hey, what's going on, guys? Hey, can we want to shoot some content? And we put the. Can we put the mic on you and do a podcast? He's like, yeah, I love podcasts. I. Yeah, I just listened to a baseball card. Whatever you say. And he's like, yeah, let's do it. And then it was like, okay, let's get the mic set up. Boom, boom, boom. That's set up. All right, Larry, you handle this. I'll take pictures. John, take pictures and video, and Eric's the interviewer. And it was like, whoa. Like, okay, let's go. And then we're looking at all these different things. We're trying on these hard hats, and, like, it just kept evolving.
John
Look how crazy, though. I'm standing there, like, holding the phone, like, you know, for, like, the mic, and some guy's, like, breathing on my shoulder, and I look back, and there's, like, four people standing back to, like, watching it.
Nailer
It's a pretty.
John
They're intrigued by it. They're like, what is this?
Nailer
Yeah.
John
You know, and like. Like, we talked about, like, yesterday, like, the boot started, like, filling up with people. Like, people started coming in. What's going on here? Like, people just started coming.
Nailer
So, yeah, and then. And then, you know, as this is going to evolve, it's like, you know, we. We got the crash course with nailers set up with these lighting and the cameras and, like, okay, let's take that piece of it, and, like, then we can add that element to it, right?
Mike Garvey
Yeah. Well, John was trying to take photos of us. He's like, you got to turn your hat around. The light on your face is not enough. So, you know, he's, you know, everyone. Little piece of director photography, like, oh, there's a piece of trash in here. Oh, we're good. Like, so, you know, John was like, you got to turn your hat around. I'm like, okay, I'll turn your head around. And then I'm like, well, if we would have just had a light, it wouldn't have been a problem. We just have the light. So. But back to. We created a buzz in that booth. Yes. We were there for 20 minutes, 30 minutes tops. And when we left, they were talking to people. There was. It was.
Larry
Because I was in the back a little bit observing the whole thing and getting B roll and all that stuff. It was literally. They were just on the corner and they were a pass through. And after the tension, just with the three of you guys wearing the, you know, the pothouse sweatshirts and everything, and the fact that people are seeing microphones and this gear, literally it started clogging up traffic in that little area. And then when you get. When I was trying to pull you guys to say, okay, we're going to the next place, there was the, The. Was it Steve, the guy that you're interviewing?
Mike Garvey
Yeah, I think his name's Steve. Yeah, he.
Larry
He was like. There was like, four people that wanted to talk to him, and he's like, all right, yeah, and who's next? I'll sign autographs right now. Right. And the thing was, it's like, you look at that and it's like, you think that a trade show is really easy because you sort of have a captive audience, but how many vendors were there? The one that was right across from. From them. Nobody was talking to them. It was one girl sitting there bored as hell. She was a very nice looking lady and everything, but I'm like, there's no interest there. You guys just being bundled up and then me being in the far back, like, taking video. You could literally see in the video that there's people congregating and they're looking and they're like, what's going on here? This guy's important because there. There's like three dudes just clamoring over this guy. And, like, Steve ended up having like a whole, like, row of people.
Mike Garvey
Yeah, we. We created a buzz there.
Larry
You did get.
Nailer
Yeah. And. And it was. He was comfortable because he was in his element. And that's what we talked about, too. It's like, we're coming to them. We're coming to where they can talk. All they, They're. They love their booth and they, They've been setting this up.
Mike Garvey
Proud of it.
Nailer
They're proud of it. And we're. We're coming to them, and they're more likely to, you know, with a little, little mic instead of like a whole headset. And a board. And people sometimes clam up because they'd never done this before, and they get nervous. It's like you're in their house, in their element. They're more likely to get out better content. But.
John
But even like the. The details of the helmets, right. You're sitting there looking at the helmet. If you're just talking at a podcast booth about the helmet, the helmet's not there usually, and the accessories aren't there. Like, you're.
Nailer
The product is there.
John
He's in the middle of interviewing the guy. You pick up a helmet, and it had like the old school brim on it.
Nailer
Yeah.
John
We didn't know. We thought it was a helmet with the brim on it. No, it's an accessory you pop onto the helmet. That got explained in the podcast.
Nailer
Whoa, wait.
Mike Garvey
Yeah, that wouldn't. That wouldn't have got explained. Would never happened if it would have been over the phone or in a zoom call or something like that.
Larry
Right.
Mike Garvey
So the. I. I think that that was the big takeaway. And I know. You know, and this was such a big conference, and there were so many booths that didn't really apply to us. Know, some of the people we really wanted to see, they don't even have booths here. Right. Company cam's not here. Jobber's not here. Bobcat's not here. Like, so many, really. That was staggering to me that. That the people that we. I think we should be here, they're not here. That. That was a shocker to me. But so with that being said, dude, I just know when we hit a quip, like, there's going to be no rest. Like, it's going to be insane. And I know that all of us will have certain backpacks that'll have all the proper gear because it was going so well that all our batteries started to die, you know, And I. I had a brand new battery pack here, but I didn't bring it. No, I.
Nailer
Right.
Mike Garvey
I wasn't sure. I'm not even sure how it's going to work yet. And then. Then I was upset that I didn't have proper. That's one of my failures is like, I should have just planned on. I'm gonna make shit happen. You know, normally I'm just like, I'll make it happen. And I went there with like, my belief lid was like, well, I'm not really sure. I'll just check it out. I should have had batteries.
Larry
But, you know, this. This is Imagine, okay. This is the largest trade show in North America. Conex. Right? How huge it is. Right. If we learn these things now and it went well, none of us, our batteries didn't die completely. Yeah, we wanted, we still had a little bit of juice.
Mike Garvey
Yeah. I just wanted to do more.
Larry
Yeah, we wanted to do more. But here's the thing. It's like you survived it, right? We made it through. We still got great content.
Mike Garvey
Yeah.
Larry
Now we're going to be going to these other events and they're smaller and we're going to be way more prepared. And it's not like we have to sit there with, you know, 500 tons of gear, but just the necessities that we're going to need. So it's like this was actually a perfect test trial.
Mike Garvey
Right.
Larry
And now that you, you know, you're finding out what the sauce is, you know, going, you know, going. These booth takeovers are going to really benefit these vendors because like, again, how many of these guys deserve all these, the spotlight? But they never do it because of. Maybe their location isn't as great. You know, maybe they're hidden and they don't know. You know, people just walk right by them and don't even notice it. But if you could cause a stir for them, you know, nothing draws a crowd like a crowd, right? Yeah, yeah.
Nailer
And, and I see too, you know, Equip is going to have all, all their high level C suite executives at the booth and a lot of time it's hard to pull them away from that. So if we bring it to them, we could get some really great interviews with, in their element in their booth. Now pot house number two is going to be Justin Moore sponsor games. It's going to be a totally different, different audience. Different audience, different vibe, different house, different people in the house. You know, I want to talk to other people outside of our industry. You know, I want to talk to Paul Jameson who's going to be there. I want to, you know, I. We're going to come up with a different game plan, strategy for that. And then pothouse number three is going to be at Cornell Max winning life. Okay, now we're, now we're at a meetup. We could set up a mobile studio in the parking lot and talk to other influencers and other people, other business owners. We could have a tent with a pothouse tent with a couple backdrops and you know, a little mobile outdoor studio. I don't know. And have the house on top of that.
Mike Garvey
Yeah, yeah, yeah. I love the studios where there's something I was going to say. Oh, let's talk about Swag. Because, you know, we did 16,000 steps on day. On day two. Right. And day one, we probably did.
Nailer
That's 4, 12, 14.
Mike Garvey
Yeah. So we put in a lot of miles there at the event. I only. There's only one. One group of people that jumped out at me. There was five people on a team and they were wearing a, like a certain blue color shirt kind of popped out. I have no idea what. What. There was a brand. I don't know. I don't know who they were. But everyone. Everyone knew who we were.
Nailer
Yes.
Mike Garvey
Right. Because the swag we were wearing, it was. It was obnoxious.
Nailer
It's. It's UFC level. Like, branded.
Mike Garvey
Right.
Nailer
Like, I don't like. Like I want to get in the octagon with my, with my, with my entourage walking out.
Mike Garvey
Yes.
Nailer
But that's what it kind of feels like. It's like, you know, yeah.
Larry
Whoa.
Nailer
What is that? Like, it's just done. So hats off to you. You know, you have a great eye for production, for photography, for detail, branding, all of that, so kudos to you for developing this.
Mike Garvey
But this is. This is the accidental part. It's like, it was just. I didn't foresee it coming that way, but it worked, right? I was like, I just want something obnoxious. So people know when we're there, you know, and if we get 10 people wearing them or two people or three people aware of, it'll stand.
Nailer
This was with three people through.
Mike Garvey
Only three of us were wearing it, and it stopped traffic and people were crowded around the booth.
Nailer
Right. Now imagine equip with 10 people with, you know, Patrick and you know, like, it's going to be, geez, guys holding lights and booms and gimbals and like, whether. Yeah. Whether they. Like that or not, I could care less. You know what I mean? Like, we're going to work.
John
But no one said no. Yesterday, everybody went up to the asking if they want the podcast. They were like, yeah, you know, they're excited, you know.
Nailer
Now imagine with the preparation before it to have them set up in half hour slots. All right, we have a half hour here at Roco, and then we're going to John Deere and then we're going to Skag. Then we're going to Permagreen, and they know we're coming.
Mike Garvey
We could have a schedule, you know, like, well, I want to inspire other content creators to, to like, follow us and, and. And replicate if they needed to or whatever.
Nailer
Absolutely.
Mike Garvey
Yeah. So I think that's a big factor of it as well, so I. So when we left. I think we left Railco. We were headed. I don't know if it was when we left Vermeer or something to that effect, but we were walking by the Mac, you know, the Mack trucks.
Larry
Yeah, the Mac trucks.
Mike Garvey
Literally. Mack trucks. I mean, I'm like, dude, like, do I need a couple of these for my business one day?
Nailer
I want one.
Mike Garvey
Yeah. But it didn't really apply to our business. But the people in that booth, they wanted to talk to us. So, yes, they were like, who are these guys? I need to get their autographs. These guys must be important, you know, and it was just because of our swag. And Larry, how many people mentioned our gear when we were walking around?
John
Like, just walking. Just what I heard, because I was looking every. Like three people were like, whoa, what is.
Larry
Like, look at that.
John
Those are amazing shirts. You know, they just love them.
Nailer
They.
Mike Garvey
What's pothouse?
John
Yeah, what is it?
Mike Garvey
And that was the people that said something. You know, like if. If one person says something, 10 people are thinking it, but, you know, like 100%. There was like at least 10 people that were like, eyes were turning and asking questions and we're walking, like in a line.
John
It was funny.
Larry
Well, it's like, because I walk slower than you guys. And I was following. I have a lot of shots from behind. And it was actually kind of cool because at one point in time, you're in a single file line and then you broke off and you, you know, like into three wing. You know, like the V wing.
Mike Garvey
Oh, yeah.
Larry
It's like, boom. Pothouse.
Nailer
Pothouse.
Larry
Pot house. And it's like, you literally see people, like, turning their heads to watch you guys. And I was like, I'm so glad I got short legs because I would never have gotten this before. Yeah, right. And it. But it grabs people's attention, you know, because it's like, you see, you know, I walk around my Hawaiian shirts with my family on it, and it's, you know, my thing. And I get attention. Yeah, but when you see a group of guys and it's the same uniform, you know, think of, like your regular business, you know, your service based business. If everybody's in a uniform, it grabs your attention and you're like, oh, okay. It's not just one dude. It's like we have a whole crew. They all look the same, so I know they're together. And then it's the same kind of mentality concept. You guys are walking around and you were turning heads. You know, this man, these sweatshirts are. These hoodies are. I don't wear hoodies. And I'm like, I like this hoodie.
Mike Garvey
Oh, I gotta.
Larry
The only. The only reason I wasn't wearing is because, you guys know, I'm. I run very hot.
Mike Garvey
And we know John patriots, but he sweats in the snow.
Larry
You know, I was back home in Chicago, and I'm like, it was still, like, freezing.
Nailer
And if we're ever lost in the wilderness together, John, I need to, like, hunker up to you, man.
Larry
My wife always. She's. My wife's like, you got your own atmosphere. Just let me get. Let me get close to you. And she just stays warm.
Nailer
Yeah.
Larry
But, you know, otherwise I would. You know, we're in the desert and I'm like, I can't wear this because I'm going to die.
Mike Garvey
Yeah, Las Vegas.
Larry
But the thing is, it's like, you know, again, the collaborative that pothouse is now, you know, it not only benefits us as content creators and everything, but I see huge potential for vendors and companies and everything that want to get some attention because where, you know, they invest a ton of money when they go to these trade shows, and a lot of them, they might not get their return, but if they. If we do a good job at, like, talking to them prior to it and say, hey, we're interested. Are you interested in us stopping by?
Mike Garvey
Hey, guys.
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Nailer
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Mike Garvey
This is the podcast Takeover Pod House takeover at such and such booth. You know, this is right?
Nailer
And you see a lot of people do three, you know, one, maybe two meetups. Booth takeovers. Like, let's do like 30.
Mike Garvey
Yeah, dude, I'm not even bullshitting.
Nailer
No, Right. Half hour block.
Mike Garvey
Yeah. And then we'll be back to see you. You know, we're at the Vermeer booth, and then we'll be back in two hours. We'll do another one. But we're just doing these big circles Right. You know, that. That's kind of how I see it as well. But. But so back to the sweatshirts. I don't. I. I. I don't want to flex on them too much, but I do.
Larry
Flexing. Flex on it, bro.
Mike Garvey
So. So the. You know, when I. When I got the proof, he's like, hey, how do these look? I'm like, it's great, but how come there's nothing on the back? And he was like, you want something on the back, too? I'm like, absolutely. Are you kidding me? I want some on the back. And then when my buddy picked him up for me, he's the one said obnoxious. And he. He picked him up, he's like, oh, my God. These. These hoodies are obnoxious, bro.
John
They are obnoxious.
Nailer
I love it. Like, I want. I want Spawn. I want, like, you know, whatever, you know, I want brand. I want to be a nascar.
Mike Garvey
Well, we have that. We have this.
Larry
Yeah.
Mike Garvey
You know, the sleeves, how it's got it set up for, like, the radio waves. Like, there could be, you know, intermixed into that stuff. But so. But now. So I got us. You. You were nervous about getting hot, right? So you're like, can we get some T shirts, bro? And I'm like, yeah, I'll get some shirts, too. And, like, at the very last second, dude, I had to overnight stuff to get things in and bring it back and have someone pick it up. And then I just got these cool collared shirts. Put the pothouse logo on the front. Clean, sexy, simple. But then across the back of a collared shirt, polo. It seems a little weird, right? It's like. It's like a team name. Like, you're like. If you're a football player, the name across.
Nailer
Or, like, you. Where you see, like, staff or security.
Mike Garvey
Yeah, yeah, yeah. So you're wearing a polo shirt. It says, like, security across the back, but it says pod house.
Nailer
It's awesome.
Mike Garvey
Like, says content chaos and says creators, right? So it's. It. It tells you what we are about, right? And so I. I felt that was cool, too. And, you know, when you wear them, you don't. You kind of forget, you know, you got it on your back, right? It's like when you got your. Your champ stamp, people don't realize you don't. You forget you have it, right?
John
I know.
Mike Garvey
I know you have, but. But, like, the pictures that that paycheck was getting from behind, I'm like, yeah. Wow, that looks amazing. That really pops every angle.
Larry
Like, there's Nothing about. Especially with the. The hoodies. There's not an angle on you guys that doesn't grab your attention from. I'm looking at you from the side. American flag and radio waves. It's like, wait, what's going on? What's going on over there? I mean, I know what they look like.
Mike Garvey
Yeah.
Larry
Somebody else doesn't know. And they're just like that. That's grabbing my attention. Okay. There's stuff on the front and back.
Mike Garvey
What's that say? I gotta.
Larry
I actually gotta look at this guy because he's. He's got something cool.
Mike Garvey
So on the back, you know, it has the big pothouse emblem and logo, and then it's real small. It says, you know, content chaos creators and stuff like that. Right. But I. One of the things I thought about is, like, when you see something pothouse. Okay, whatever. What That. I don't know what it is, but that's why on the front of the shirt, you have the roof. The roof line that. That resembles the logo of pot house. And then it just says chaos. Huge, like giant across your chest. It's like, chaos. What is. What is this guy about? And then. So it grabs your attention. Why is this thing say chaos on the front? And then you read down, and then you see on the pocket, it says pod house. Be like chaos. Oh, content creators. And then they. They figure it out.
Nailer
Yeah, people.
Mike Garvey
People want to feel. They. They. They want. They want to answer the questions that's in their head. So when they see chaos on a shirt, they go like, why does it say chaos? Oh, they're content creators and they have a pod house. Must. They must be podcasters. And they answer the question. And then now they want to stop and figure out. Because they're proud of themselves, because they figured it out and now they're going, I'm right. Look, they're podcasting in this guy's booth. They're interviewing him, and, like, it solves the problem. That. That was the reasoning behind the shirt.
Larry
It's like a landing page in real life. You know what I'm saying? Yeah, it's like a walking, talking landing page.
Mike Garvey
Yeah.
Larry
You don't have to actually have a conversation to know what's going on. It's like, okay, I kind of got. I kind of got. I mean, I'll talk to them a little bit and find out more, but Interesting people.
Mike Garvey
Okay, so the. So the plan, the big takeaway is the. Everything else is already in place. You know, here we are. It's the. We got half an hour to get out of here. Right, but we're gonna. We're gonna maximize that time, grind it out to the last minute, and we're gonna create as much content as we can, document it, and then we're off to the airport, right? And then we'll. We'll see each other in two weeks and do it again, right? And then a week after that, do it again. Like, quarter one is pretty booked, and so we're just gonna. Just keep plugging along and we'll get a little bit better each way. And that's why this is important, that we have documented it on the podcast as well, so we can go back and listen to it again. We can use it to inspire people that are trying to, you know, do themselves in their particular industry. Because, you know, I mean, we talk to a lot of entrepreneurs in completely different industries, and they can do it in their own industry as well, right?
Nailer
Absolutely.
Mike Garvey
Let's talk about the chaos, because that's the fun part. And we did not document quite enough of it, but we had a lot of fun chaos last night.
Nailer
Let's talk about it.
Mike Garvey
Okay, so first of all, let's talk about it. Okay, I want to. I'm going to start this off, and I'm going to let you guys run with it. Okay? So I watched. I watched someone on Instagram. It's so silly. And my wife's like, why are you watching that? I'm like, it's just funny. It's just cute, you know? So there's this couple, they're married, and the guy's there, and this. He's got the. The woman has the hands come through his shirt, and they're like. They're. They cook together, and they do it all the time. And so they're cooking together, and she's. She's being the hands, and he's, like, narrating what he's doing, and it's just hilarious to me, you know? And then I see the other. I see other parts of their. Their Instagram page where they're just a fun, happy, loving couple. You know, you see him doing stuff and her doing stuff, and they do these. This skit together, and I just think it's funny. And I'm like, I want to do this with my wife. She would never do this with me. Who? I want to do this with someone on my team, one of my employees. Could I do it with mj? No, that would be weird. She'd be, like, hugging me. I'd just be awkward, you know, like, so I don't want to do that. But maybe I could do it. Maybe I could be MJ's arms, but
Nailer
then I'm behind her.
Mike Garvey
Yeah, that's.
That's a lot better.
Probably inappropriate. I don't think it should happen.
Larry
HR is not gonna like this.
Mike Garvey
One of the girls is.
Nailer
Hr, I was wondering if you were.
John
So.
Mike Garvey
So I'm like, this is hilarious. And so here we are, we're cooking, and, like, we're getting ready to make these old fashions and pay. Jack says something and I just went, what did you say to me?
Larry
I was like, you know, we should like, make. Essentially. Why don't I just go behind you and make it and you just talk. You know, the same thing. Like, we, we weren't. We didn't even talk about the. The couple.
Mike Garvey
Were you surprised? I knew exactly what you meant.
Larry
I was like, yeah. I was like, perfect. You've seen this before, you know, so
Mike Garvey
I'm like, yeah, get over here. Get behind me. And you're like, okay. And it was like. It went so fast right then, right?
Larry
Yeah, the first take, man, it was done. And I mean, I think when you and I did it, I was a little more.
Mike Garvey
Yeah, you were like a very professional,
Larry
like, trying to, like, make sure I don't hurt you or, you know, accidentally lift you up and then spill tons of liquor and everything all over the place, unfortunately. Well, no, it's fortunate because it's hysterical. Second. The second take, forget. It was like. It was like the Swedish Chef from the Muppets. He's like, you know, he's throwing, you know, Swedish. Swedish chefs throwing chickens across the stage. And I remember wood chips and simple syrup and cherries.
John
And my shoes were stuck to the stairs.
Nailer
Floor this. You kept walking all over the place.
Mike Garvey
Everything.
Larry
Yeah, your shoes were almost concreted to the floor. It was like epoxy because of simple syrup, but that was the counter. That was chaos. That was absolute chaos. But so much fun. So much fun.
Mike Garvey
It was.
John
It was chaos. Before that, I was trying to find the stuff. We went to, like, five different places. We almost wound up back on the Vegas strip at a liquor store to find a, A, A smoker.
Nailer
Smoker kit for the.
John
Thank God we got that, cuz that
Mike Garvey
made the whole thing.
John
Yeah, it really did.
Mike Garvey
Yeah.
John
You know, and we had to get that. Then we couldn't get butane, so we had to go somewhere else for butane.
Nailer
We were.
John
We went every.
Nailer
Then we had to clean up.
Larry
Yeah. I mean, five minutes of, of of fun and everything.
John
You're a good mom.
Nailer
It's Two hours of cleanup.
Mike Garvey
Yeah, there was two takes that we did. We did both takes and they, we just kept the bloopers of there and everything. So Larry's was under five or yours and mine was under five. I was the guy, you were the hands, and then I was the hands behind Larry. And that one took like five or six minutes and the two takes. So it was like 10 minutes of hilarious laughter and then a couple hours of cleanup. It was, it was a mess.
Larry
It was worth it. It's very hard to shut up during that, like, because there, there's time I looked at Mike and we were both, like, trying to choke ourselves because walk away. I mean, I'm sitting there and I'm like getting that side profile, the behind the scenes stuff, and I'm like, I see all this happening and I could see your face, I guess I see everything from the side. And then of course, we got the cameras up front which capture everything. So it's like you get the whole kind of like a 360 version of it. And it's like, stop, don't laugh, don't laugh, don't laugh. But you're sitting there, like, choking yourself
John
because I told you, I said if I hear something, I know, and I'm gonna crack up.
Larry
I'm like, I can't. You're gonna mess.
Nailer
But I can't. I can't wait to plan the next skit or whatever what is. You know, whatever it is, you almost
John
have to keep doing it.
Nailer
Like, what are.
John
Like, you have to. The next kid is going to be making, like, something else.
Mike Garvey
You know, it has to be a pothouse all the time.
Larry
But the thing is, what made that beautiful was the fact that this was not planned. No, it was instantaneous. Like, we just, we said it. You're like, let's go with it.
Nailer
And we wouldn't be able to get that anywhere else like that we're all staying together, like, you know, at a hotel room.
Larry
I mean, don't get me wrong, we do stay at some nice hotels at certain events, but most hotel rooms are not.
Mike Garvey
They're not going to accommodate.
Larry
They can't accommodate it. You know, and the fact that we could still be creative and have fun and bring something that's going to not only bring attention but bring joy to others. I mean, come on.
Nailer
I've had three people text me this morning on the side, say, and send it and say, that is absolutely hilarious. All before 8 o'.
Mike Garvey
Clock. Yeah, me too. I had three people from my crowd. Yeah, yeah.
Nailer
Crazy.
John
I didn't post it yet.
Larry
I haven't even opened up. I opened it up, like, late last night. I still haven't fallen asleep, but
Nailer
I
Larry
took a little nap. But that's.
Mike Garvey
I heard you snoring like a bear when I went in to use the boys room. Yeah, well, that.
Larry
That was when. That was probably what, about 7ish. That was probably one of the. When the light started.
Nailer
I heard you had five.
Larry
Yeah, when. When the light started coming up, that's when I fell asleep for a little bit. And then I got. I forgot.
Nailer
He's on the night watch.
Larry
I'm on the night watch. I was making shoes.
Nailer
Yeah, he watches the car. He's a guardian dog, dude.
Mike Garvey
I thought I was back at the ranch. I thought a bear was.
Nailer
Yeah, yeah. Well, hey, we brought our bear.
Larry
I scared away all the demons and things that were trying to get us, so.
Nailer
Right.
Larry
You're welcome, boy.
Nailer
Thank you.
Mike Garvey
Thank you.
Nailer
You kept us safe.
Larry
Kept you guys.
Mike Garvey
Yeah. So as we move to the next one, I think, man, it was a. It was a good success. I was. I was worried on day two, you know, because it's a big investment, right? Yeah. But so you have to invest in our time to get better and everything. But the question I really asked myself is, what do I have to have done by tomorrow to make this whole trip worth. Worth, you know, worth itself.
Nailer
And we knocked it out of the park.
Mike Garvey
Yeah.
Nailer
Yeah, we like.
Mike Garvey
Yeah.
Nailer
To. We have the recipe.
Mike Garvey
And so Naylor was pretty, pretty excited because, like, Hayler Naylor went to Hype house, you know, 2020, and it didn't pan out really well.
Nailer
John was there, too.
Mike Garvey
Oh, you were there.
Nailer
Yeah.
Mike Garvey
So I know those. Those two years was a little bit weird and. But Jameson was sick and then you had to take care of him. And so, you know, Naylor was very gracious and told me, like, a lot of the ups and downs that had happened with it. And so when Garvey and I decided we're going to launch this, like, I was like, we have to have an NDA. Everyone has to sign things, you know, like, we are the boss. It's not like, hey, let's just all pitch in. It's like, no, Garvey and I, we're the boss.
Larry
We're.
Mike Garvey
We're laying down the law. Here's the house rules, here's the expectations. You know, this is how it's going to go down.
Larry
This is not a party house. Yeah. This is.
Nailer
No.
Larry
Right. Not a vacation. Because, honestly, that's what kind of happened with Hype House. 2022. And I hate to bring it, you know, some people just wish that never, ever happened. And this is something that I'm like, I can't wait for this to happen again. And I didn't have the conversation with you. I had it with Mike about like you had it with Naylor. I had this very similar conversation with Mike, and I'm like, just look out for these things here. Me and Naylor already walked through a minefield like this before. Here, let's kind of show you a little bit. And then you guys are taking control and you're going to do this. It's like, let me. Let's both. I think me and Naylor are both like, let's make sure that our. Our people understand some of the caveats that you would never think about, you know?
Mike Garvey
Okay, so let me ask you this. We send you an NDA. Were you surprised?
Larry
No, I was. I was. Honestly, I was happy because when I saw that, I'm like, this is going to fix some of the. I don't want to say failure, but this is going to allow very clear communication, set the expectations of everything.
Mike Garvey
Yeah.
Larry
And it's going to solve problems already right off the gate.
Mike Garvey
And I actually thought, I'm like, I don't care to send it to Naylor. Like, I know Naylor has been through this, and he's, you know, he's got some reservations, and he was very gracious and helped us, you know, like, talk through this. Send him the NDA. You know, it just. It's. That's how it has to be. I signed it. Yeah.
Nailer
You know, I signed. Yeah.
Mike Garvey
This is what he did. This is expectations. I'm signing it to. Everyone has it. And then we sent everyone's signatures to everyone, so everyone knows, like, hey, we're committed to this and standard. Right. And so I sent it to Naylor and he signed it. I didn't talk to him about it. He didn't go like, whoa, cool, thanks for the NDA. But I think he came here with a little bit of trepidation, little concern, you know, he knows we have a good time and get rowdy sometimes, but, like, this expectations. But when he got here, I think he was like, like, oh, okay, okay. Yeah. This is exactly what the NDA and. And the house rules said. And we're. This is going to be good. Yeah, he was. He was happy.
Nailer
And I'm so glad we did it right from. Like, you are all everyone's friends here and, you know. But doing it from day one, it sets that standard. Yeah, for future houses.
Larry
You know, not only that, but not that we have to, like, explain to our spouses or anything, but it's like, my wife is very understanding. She knows that I travel for business and try to, you know, help the family, help everybody else. I go on, I do all these things, but it's like when you, when you're signing that, it's like, yeah, you know, I had to sign an NDA for this and that. It's like, oh, this is like the real deal. This is not like a vacation or a boys getaway. Yeah, we're working.
Mike Garvey
Yeah. Like, oh, your wife saw it.
Larry
I. I just. She doesn't really care about anything. But, you know, when I told her, she's like, what is this again? And I go, this is like, I told her, I go, this is going to be a good thing.
Mike Garvey
This is.
Larry
You know, she's. I said, instead of traveling and staying in hotels, we're all going to be together. And she's like, oh, that sounds good. She's like, who's going to be there? And, you know, I tell her, and she's like, oh, you guys are going to do. You're going to get a lot of good stuff. And she's like, have fun, you know. Yeah. And I'm like, I will. I'm like, I'm going to be. We're going to be working, but at the same time, you know, we've saved
Nailer
so much time, too, with like, all right, let's go. Let's go find a place to eat and let's. Where are we going?
Mike Garvey
And.
Nailer
All right, let's get everyone in the car and where are we meeting? And then we'll come back here. It's like, everything's done.
Mike Garvey
Yeah, this, this particular one is close, you know, close to home for me. So it's about four and a half hour, four hours for me to drive here. So you could, you know, us having the vehicle here. I'll get you to the airport in time. I'll get you, like, all that's just clean. I can drive home. I'll be home in four hours and, you know, having dinner with the family. So. Yeah.
Larry
Yeah.
Nailer
And I can't. I can't wait for San Antonio and then Pittsburgh.
Mike Garvey
We got. We got Phoenix, which is four hours, four and a half hours for me. But then, Then we got New York. Later in the year, I'm gonna fly out to New York. I'm gonna stay with you. Like, we'll be close to home. You're gonna be the driver?
Nailer
Yep.
Mike Garvey
You'll be the.
Nailer
Absolutely. The security supplement. Yeah.
Larry
You know what? The. This is just something that just popped in my head right now. You know, you're. You're relatively close home in four hours. It's like, yeah, it's next door, right. Like, each of the pod houses going forward. It's like, if we do this the right way, where you guys plan it to where there is a home base for somebody, where, hey, you're coming up closer to me. I'm say it's like, Louisville. I drive from Louisville. It doesn't make sense for me to fly. I could be the. Whoever carries the most gear guy, because I don't have to check it in flights and all that stuff.
Nailer
So it's like, we got stuff ordered
Larry
to you, whether it's shipped in or it's like, hey, what? I have those resources already, and we're going. You're more than welcome to them. Boom. I bring, like, my. My studio lights and equipment, you know. Boom. Hey, you don't have to haul that to, you know, through. Through new work or something.
Nailer
Right. And I just want to get this out there, too. With these booth meetups, we leapfrog. Like, you could have two teams, essentially.
John
Yeah, I was thinking of that.
Mike Garvey
No, that's perfect, because since you're a security detail guy, legitimately, this is perfect, because I was. Was. When Larry and I. What's your name?
Larry
Larry.
Mike Garvey
Right.
John
John.
Mike Garvey
When Larry and I were out moving around, I was like, well, I. I literally want to have everyone to have the same, like, backpack gear. Everyone has the same gear, the same plugs, the same.
Nailer
Right.
Mike Garvey
You know, and so if there's three backpacks in the entourage in, you know, you got. In your leapfrog, you got a grip to do stuff, you only need two lights, and those two lights get broken down by. We'll leave two people behind. Their break down the booth. They get to the other booth, it's already up, rolling. Boom. You. You pop into the booth, look at. You know, they're already mic'd up.
Nailer
They're already mic'd up and ready to go. And then the interviewer steps in, and then, boom.
John
It's like, you're already building hype.
Nailer
You're already built, and you're building the hype around it, like, just like concerts, right? It's like, you know, Taylor Swift, she doesn't have one tractor trailer that goes from one to one. Yeah. Multiple five sets of teams. So you take that same concept, and you just jump, jump, jump, jump. And you're doing every half hour wardrobe Change hair, makeup.
Mike Garvey
Yeah.
Nailer
You know, wait a, man.
Larry
You're good. You're talking. I'm legit. And I love that.
Nailer
This is what we're talking about.
Mike Garvey
This is how much work we've put into it. Five months.
Nailer
Yeah. I mean, you're set, right? You're sending an advanced person to be at. To be at Crest and be like, okay, we're getting ready. The team will be here to set up. Where are we doing this? Okay. Boom.
Mike Garvey
And then that's how it was when. When I landed in. When I landed here to begin with, and I was headed to the booth to jump on the in the Mix podcast like his. His girls, like Kayla Bauman's wife, Brittany, and. And Nikki. Nikki Joel's.
Nailer
Yeah.
Mike Garvey
They were like, where's the team? Barely got there on time. And I was trying to get a taco and where's the talent? Yeah. And she was like, we got to get these guys. So they were. They were leapfrogging already ahead of us, and they were, like, tracking us down. They found us, right. We were just in the general area, and we were getting some food and water, and they, like, beeline to us. They're like, hey, tap in their watch. Like, you got. Come on, let's go. You got 10 minutes. I'm like, I. I'll leave right now if I have to. Don't you worry about nothing. I'll be there.
Nailer
Right?
Mike Garvey
So, yeah, that's. The leapfrog thing's perfect. So I think. I think we're going to invest in. Probably won't be able to do it by Texas, but, you know, I want to get the gear similar to what Naylor had, because, you know, when we went to Louisville last year, and I brought all my Milwaukee stuff, which was amazing and fun and got great content. It was. It was a lot.
Nailer
Yeah.
Larry
You know. Yeah.
Nailer
Yeah.
Mike Garvey
It's 250 bucks to fly that. That gear across.
Larry
That's serious.
Mike Garvey
Each way. 500, right?
Larry
Right.
Mike Garvey
Yeah.
Larry
You know, like. Like this. This trip, I traveled super light. I didn't even bring my carry on. I just had my backpack that's like my. And I didn't bring my big board. I brought my smaller equipment and everything, which was still perfect. And it's like, we. We. We could streamline it to where, like you said, everybody has very similar stuff, so it's.
Mike Garvey
Yeah.
Larry
Common. But at the same time, it's. It's literally, like, so streamlined that it's not going to cost you extra Garvey.
Mike Garvey
You and I have, like, literally, we have to have the same backpack. I'm gonna get a backpack brand. We're gonna work with.
Nailer
Yep.
Mike Garvey
We're gonna. The same backpack, same setup, same everything, and then that just loops through. That's the package. Yeah, yeah.
Nailer
Yep.
Mike Garvey
So that'll be that.
Nailer
Because eventually it's gonna be okay. Yeah, it's two teams, so it's gonna.
Mike Garvey
Eventually. We almost need. We almost need the third backpack. Yeah. So we need three. So there's failure in one. Correct. Then we still have paycheck and nailer and everything to. To kind of fill in the gap.
Larry
Done that. Seize.
Nailer
Yeah.
Mike Garvey
Yeah. But yeah, I think we need three. Yeah. I mean, they're gonna roll with us, so. All right, let's close it out. We got 15 minutes to clean up and close up the board, clean up the place. I think we did a pretty good job, but yeah, let me write. You got any final words, Larry?
John
No, I'm good.
Mike Garvey
John?
Larry
Carl.
Nailer
Carl? I'm good. This is awesome.
Larry
I love you guys. I appreciate being part of this. It's been my pleasure and honor, honestly. I mean, it's just this has been such a great event and I'm excited. Hopefully I'm invited to the next 100%. I almost got us kicked out of one of the.
Mike Garvey
Talk about Kim getting kicked out of the Vermeer booth. That was fun. We'll leave that.
Larry
We'll leave that for another time, another story, another day.
Mike Garvey
Cool.
Thanks for tuning in to the side Hustle Squad podcast with Mike Garvey. We hope you enjoyed this episode and gained valuable insights to help you succeed in your side Hustle journey. Connect with Mike using the links in the podcast description. If you love the show, please leave us a well worded five star review on Apple Podcasts. Your feedback and support help us grow and continue to provide you with the best content. And don't forget to follow the show to be notified when the next edition of the side Hustle Squad podcast is available. We have many exciting guests and topics lined up so you won't want to miss a single episode. Thanks again for listening and we'll catch you next time on the side Hustle Squad podcast.
Host: Mike Garvey
Guests: Nailer, Larry, John, others
Date: March 19, 2026
In this episode, Mike Garvey leads a roundtable debrief with fellow content creators and business owners about their experience at CONEXPO in Las Vegas, focusing on their groundbreaking “PodHouse” collaboration approach. They share behind-the-scenes stories, strategies for maximizing trade show exposure, the power of branding (and “obnoxious” swag), and memorable team-building chaos in their Airbnb studio base. For entrepreneurs in any industry, it’s a lively account of creative evolution, persistence, and executing ideas at large industry events while running a side business.
Why PodHouse?
Purpose Expanded:
What Is a Booth Takeover?
The Moment It Clicked:
Benefits for Brands and Creators:
Managing the Logistics:
Leapfrogging and Scaling:
Visibility and Impact:
Attention as a Magnet:
After Hours Skit—Team Bonding:
Serendipity and Content:
Clear Rules, NDAs & Avoiding Past Mistakes:
Professionalism Wins:
| Time | Segment Topic | |----------|---------------------------------------------------------| | 02:44 | Purpose & Origin of PodHouse | | 07:10 | Booth Takeover—organic evolution | | 08:20 | The Helmet Booth Podcast—creating a crowd | | 13:02 | Lessons from poor preparation (batteries/gear) | | 14:04 | Value of small brands getting “buzz” from booth events | | 16:41 | Swag and immediate impact at trade shows | | 23:16 | Upgrading shirts, detailing branding strategy | | 26:49 | The “walking landing page” effect of branded apparel | | 29:08 | The after hours “hands” skit and bonding moments | | 35:22 | House rules, leadership, and avoiding Hype House issues | | 41:08 | Leapfrogging two teams and scaling up |
“We created a buzz in that booth…people started coming in. What’s going on here?”
– John ([08:20])
“If you could cause a stir for them…nothing draws a crowd like a crowd.”
– Larry ([14:04])
“The swag we were wearing…it was obnoxious. It stopped traffic and people were crowded around the booth.”
– Mike Garvey/Nailer ([16:41])
“It’s like a landing page in real life. You know what I’m saying? Yeah, it’s like a walking, talking landing page.”
– Larry ([26:49])
“We just need to show up at a booth and put some gear on people if they’ll allow us…that’s how it migrated.”
– Mike Garvey ([07:10])
“This is not a party house…not a vacation. Because honestly, that’s what kind of happened with Hype House 2022.”
– Larry ([35:29])
For anyone looking to build a side business or grow your brand through authentic, collaborative content—this episode delivers both the blueprint and the motivation to get started and scale up.