Transcript

Mike Garvey (0:01)

Are you ready to kick back and get inspired? Grab your favorite drink, pop the top and join the side Hustle Squad with Mike Garvey. This podcast is the perfect resource for anyone who's already started their side hustle or is just considering taking the lead. With in depth interviews featuring guests from the green industry and beyond, you'll gain valuable insights and learn what it takes to succeed in running a business while juggling a full time career. From personal stories to practical tips, the Soc side Hustle Squad podcast has everything you need to turn your passion into a thriving business. Now, here's your side Hustle Squad host, Mike Garvey.

Eric Triplet (0:54)

What's happening, rockstars? It's Triplet here. We're coming to you live from San Antonio, Texas, inside Pod House Mobile Studios. And today was day one of sponsor games with none other than Justin Moore, the guy who did sponsor Magnet book. And I learned a ton from that book. And when I heard about sponsor games and the event that's happening here where he's going to like teach you live, I thought, yeah, it's definitely something that I should be attending and checking out. And I'll tell you what, today was one of those days where your brain gets kind of just like cracked open just a little bit. Like, you know, head hits the pavement, you know, like you're, you're like bleeding out, trying to figure out what to do. Seriously. We spent the day surrounded by creators, entrepreneurs and brands, literal brands that are sponsoring people. And we're trying to figure out how to work together in a smarter way. Okay, not begging for sponsorships, but actually building partnerships where not only the creator benefits greatly, but the brand is creating and, or benefiting in a massive way. But really the end user, the listener, the audience is really the winner. It's everyone's winning together. So that's how we figured out working with Justin Moore makes this all happen. So tonight what I want to do is we're going to do a quick day one debriefing. And in this conversation, I'm with Garvey, my partner in Pot house. My brother's in town with us. We drug him sass out to Texas. Jason Triplet, call him jt. And what we want to do here is we're going to talk about what, what surprised us, what hit hard, what strategies were, you know, like, we're already thinking about implementing one thing, things that we didn't think about. And most importantly, we're going to, what we're going to do to attack tomorrow. Like, we have specific things that we're supposed to be doing tomorrow. We've already like had tactical strategical plans for tomorrow. We've been working on for audio and video voiceovers and text overlays. Like, we got homework to do and we've like put in the work to figure out how to make it work to our benefit. So if you've ever wondered how creators actually build real sponsorship deals or what happens when a bunch of hungry ass entrepreneurs get in the same room to level up, you're about to hear it right now. Let's jump right into it. Garvey. What's up? How'd you feel about today?

Summary

Podcast Summary: Side Hustle Squad – Ep 323

Podhouse San Antonio: Day 1 at Sponsor Games with Eric Triplett!
April 7, 2026

Main Theme & Purpose

This episode features a “day one debrief” from the Sponsor Games event in San Antonio, TX, where creators and entrepreneurs learn how to build meaningful sponsorships — not just land deals, but create win/win/win partnerships (for creator, brand, and audience). Host Mike Garvey, with guest Eric Triplett (and team members), unpack their biggest surprises, share strategies learned, and reflect on team dynamics and personal growth as they prepare for Day 2’s high-stakes creative competition.

Tone: Raw, candid, and highly entrepreneurial — with plenty of humor, self-reflection, and strategic takeaways for anyone looking to build business, especially in creative or lawn care industries.

Key Discussion Points & Insights

1. First Impressions: Beyond Expectations

Eric and team arrived unsure: Expected simple networking and games, but found in-depth learning and strategy on genuine brand partnerships.
- “You’re not begging for sponsorships, but actually building partnerships… the end user, the listener, the audience is really the winner. It’s everyone’s winning together.” – Eric (01:57)
- Sponsor Games staff impressed them from start (knew attendees by name), though initial audio glitches created nerves for event host Justin Moore.

2. Learning to Serve Brands (Not Just Get Paid)

The event stressed understanding brand goals and customizing pitches accordingly — not just seeking logos/money.
- “If you want to get paid, you have to serve, right?” – Eric (04:08)
- Importance of research: Look into what each brand currently prioritizes (e.g., launching a NYC studio) to tailor outreach.

3. The Pitch Process: Real-World, Hands-On

Teams created and delivered live pitches to present to event sponsors, simulating what it would take to win a real deal.
- “The pitch…was extremely helpful to me. That pitch is designed to help you in anything… it helped me narrow it down.” – Joe (11:11)
Each attendee realized that not all sponsors matched their business, but the learning process was universally valuable.

4. Synergy & Strategy: Event Structure

Justin Moore designed the games to create mutual benefit: brands meet creators, creators learn to serve brands, and new partnerships form.
- “Justin Moore blows my mind…The whole event is built around helping them help the audience and help the audience help them. It was so synergistic, it fucking melted my face off.” – Eric (15:27)
Observed that some attendees still “collect sponsors” for practice rather than fit; panel debated ethics and practicality.

5. Teamwork & Individual Styles

Collaborative dynamic: Each team pitched as a unit, then individually. Eric emerged as a natural leader, guiding focus, ensuring rule adherence, and strategizing team strengths.
- “We all need to line up. We need to get together…so we’re all on the same page.” – Eric (21:32)
Diverse working styles:
- Eric processes verbally, using voice-to-text and ChatGPT to organize ideas
- Others handwrite or type
- Team celebrated how each member’s strengths contributed — timing, leadership, creativity.

6. The Power (and Pitfall) of Branding

PodHouse team’s matching hoodies drew attention and opened conversations throughout the event, even influencing how pitches were received.
- “This sweatshirt is my blessing and my curse on stage with Justin Moore…he couldn’t get past this jersey.” – Eric (32:23)
- Branding (attire, posture) shapes perception before a word is spoken.

7. Prepping for the Creative Challenge

Tomorrow’s task: Teams will produce a creative, themed video for a sponsor using only iPhones and a specific microphone (Shure MV88).
- Every team gets a different theme; theirs: “Overheard on the Riverwalk” (cinematic, ambient sounds, narration required).
- Strict requirements: mic must be visible 50% of video, must show team, must include sponsorship disclosure, and feature “Denoiser” mic setting.
- Team quickly shifted into strategy mode, debating shot composition, editing workflow, and how to best showcase both scenery and product.
- “I want to win. I want to destroy everyone. I want to melt their faces off.” – Eric (53:50)

8. Team Dynamics, Roles & Self-Discovery

The group reflects on how different personalities thrive in different roles:
- Eric prefers leading and presenting
- Garvey likes idea-generation and backstage logistics
- Joe values structure and self-awareness, and openly asks for support when needed
Open dialogue about strengths/weaknesses fosters stronger teamwork and builds trust
- “You lock in all the Airbnbs, and I’ll do all the filming. I’ll do the pitch, like, yeah, dude. It became apparent to me today.” – Eric (41:57)

Notable Quotes & Memorable Moments

[04:08] Eric: “How do you serve the brand? Because you know, if you want to get paid, you have to serve, right?”
[15:27] Eric: “Justin Moore blows my mind… So synergistic, it fucking melted my face off. I had no eye—I did not see it coming.”
[19:09] Eric: “I want to win as a team. I want to dominate, but trust and believe, I want to win every one on my team… I learned things about Garvey today.”
[21:32] Eric: “Hey, we all need to line up. We need to get together. Like, stop talking individually…So we’re all on the same page.”
[32:23] Eric: “This sweatshirt is my blessing and my curse on stage with Justin Moore…He couldn’t get past this jersey.”
[53:50] Eric: “I want to win. I want to destroy everyone. I want to melt their faces off. Right.”
[54:42] Eric: “I’m a very close up kind of guy…there’s a couple of close ups that make angles feel more bigger, you know what I mean?”

Timestamps for Key Segments

00:54 – Eric introduces Sponsor Games; lays out episode goals
03:24 – Garvey’s first impressions and sponsor outreach insights
06:28 – Reflections on initial event setup, brand staff, early challenges
11:10 – Hands-on pitch process and personal growth
15:27 – Synergy of event design; real partnership focus
18:25 – Team structure for sponsor pitching
21:32 – Teamwork: building a collaborative pitch
24:45–25:41 – Workflow differences (voice-to-text, ChatGPT, handwriting)
28:37 – Planning for Day 2 creative challenge
32:23 – Branding’s impact, PodHouse jersey anecdote
39:27–41:57 – Debating sponsor targets, division of team roles
49:29–54:33 – Detailed breakdown of Day 2 video challenge requirements and strategy session
55:50 – Final thoughts, framing event’s value, and preview for next debrief

Summary Takeaways

Level Up: Sponsor Games is about building authentic, mutually beneficial creator-brand partnerships, not just “chasing sponsors.”
Serve to Win: Understanding and serving a sponsor’s specific goals is vital—know their current focus and show how you can help.
Team Power: Teamwork, honest self-assessment, and leveraging each member's unique skills give a critical edge.
Branding Matters: Your outward brand (even clothes!) changes perception and can influence opportunities in subtle ways.
Creative Hustle: Success means strategy, preparation, and the will to “melt faces” with creative execution—even in a room full of hungry entrepreneurs.
Stay Growth-Focused: Honest feedback and open dialogue about strengths and weaknesses solidify teams and produce real growth.

The episode closes with the team looking ahead — energized, competitive, and full of strategic ideas for dominating the next phase of the Sponsor Games. The next episode will reveal if their planning pays off in creative victory, partnership opportunities, and (of course) a killer debrief.

wavePod

Ep 323. Podhouse San Antonio: Day 1 at Sponsor Games with Eric Triplett!