We're officially expanding into North Jersey with a new branch of Coastal Fertilization—and it's been an eye-opening process. From a slower start in a new market to seeing competitor pricing that honestly doesn't make sense, this episode is a real-time look at what's actually happening behind the scenes. But the biggest takeaway? We raised our prices by 7% this year. And yes—we lost customers. Almost exactly the percentage we raised. But now? We're replacing them with better customers at better prices.

In this episode, I break down:

Why raising your prices is necessary to grow
What cheap pricing is really costing you
How pricing reflects your brand and service
Why you need to raise the bar if you raise your prices

If you've been hesitant to raise your prices… this is your sign.

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🎙 Side Hustle Squad on Instagram @sidehustlesquadpodcast

🌱 Coastal Fertilization on Instagram @coastalfertilization

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Ep 325. We Raised Out Prices, Lost Customers and Still Won!