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Are you sharing links that look like they were generated by a robot? Long, ugly URLs are killing your click-through rates — and most people don't even realize it. In this episode of the Side Hustle Suitcase, I'm breaking down exactly how I use a free WordPress plugin called Pretty Links to fix that problem AND track which of my marketing channels is actually sending me traffic.

In this episode you'll learn:

What Pretty Links is and how it works on your own domain
How to turn any long, messy URL into something short, clean, and memorable
How to use multiple Pretty Links for the same destination to track Facebook, your podcast, live video, and more — without touching GA4
The "poor man's UTM tracking" method that takes minutes to set up

This is the exact strategy I used on my site powwows.com — instead of sending people to a complicated landing page URL, I send them to powwows.com/powwows-near-me. Easy to say, easy to remember, easy to type.

🔗 Grab Pretty Links + all my recommended tools: 👉 paulgowder.com/recommended-tools

📧 Want to know how I grew my email list to over 100,000 subscribers? 👉 paulgowder.com/emailtools