SEO has changed, and if you’re only thinking “blog posts,” you’re missing one of the fastest ways to get discovered right now: short-form video.

In this episode of Side Hustle Suitcase, I’ll show you how search behavior is shifting, why Google is indexing video insanely fast, and how you can use a simple “b-roll + voiceover” format to get your content found quicker.

I share two real examples:

A test live stream from the Last Bear Moon Powwow that showed up in Google search results within minutes
A short-form video about the 2026 Powwow Calendar that now appears when people search “2026 powwow calendar”

The takeaway: take your pillar content (the topics you want to be known for) and turn it into strategic short-form videos that are easy for both people and search engines to understand.

Want help building a strategy like this?

Join the community: www.onthewaycommunity.com

Want a step-by-step system to create content fast?

Join the challenge: paulgowder.com/facebookchallenge

(26 pieces of Facebook content in 10 days, delivered by email)

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My Studio Setup

Sony A6300 camera - https://amzn.to/4tSIwrl

Sigma 16mm f/1.4 lens - https://amzn.to/3OvPuTe

Elgato Cam Link - https://amzn.to/4azfHJ7

Ecamm Live - https://ecamm.com/powwows

Shure SM7B mic - https://amzn.to/478uZ5c

Stream Deck - https://amzn.to/46qcVU4

Elgato Key Light - https://amzn.to/3N1Yfnt

Elgato Key Light Air - (Now called Neo) - https://amzn.to/3ZULxda

VariPole - https://amzn.to/4ruoUIA