Higher education is under mounting pressure to prove its value. As student debt, shifting demographics, and employer expectations reshape the landscape, institutions are being forced to rethink how they prepare students for life after graduation. At the same time, new data shows a sharp rise in internship-to-full-time hiring, with recent cohorts converting at their highest rate in years—underscoring how critical hands-on experience has become. Yet many institutions still stop short of requiring structured career education, creating a widening gap between how students are prepared and how they ultimately enter the workforce.

So what happens when the traditional “career services office” is no longer enough? How can universities evolve career centers into something more embedded, scalable, and essential to student success?

On this episode of Signals in Higher Ed, host Darin Francis sits down with Dr. Patrick Madsen, Associate Dean of Advising & Experiential Learning at the University of North Carolina at Charlotte, to explore a fundamental shift: moving from career services as a standalone function to a fully integrated campus ecosystem. The conversation dives into how institutions can embed experiential learning at scale, align stakeholders across campus, and redefine career readiness as a shared responsibility.

What you’ll learn…

How career centers are shifting from optional support services to core drivers of institutional value and ROI.
Why experiential learning must go beyond traditional internships—and what scalable, flexible models actually work today.
How leading institutions use data, infrastructure, and cross-campus collaboration to deliver measurable student outcomes.

Dr. Patrick Madsen is a senior higher education leader who specializes in integrating academic advising, career education, and experiential learning into scalable, data-driven student success systems, most notably through the development of the “Charlotte Model.” Dr. Madsen has led large, cross-functional teams and multimillion-dollar portfolios, driving innovation in career ecosystems, employer partnerships, and experiential learning infrastructure to improve retention, graduation, and workforce outcomes. With over 20 years of experience—including leadership roles at institutions like UNC Charlotte, Johns Hopkins University, and UNC Greensboro—he is also an experienced educator, national speaker, and consultant on career development, organizational strategy, and university-industry alignment.