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Rayla (Founder of Farmstand Club)
So many people are needing or wanting good homemade food and it's just one of those things that people are tired of all of the additives and just stuff that's in our food system and people want to support local so it's something that a lot of people can start and do.
Lisa (Host of Simple Farmhouse Life Podcast)
I think it's interesting because it seems like it's almost like going back in time. Like you'd think that that would have been something we did a long time ago and now we no longer do things like that. So why do you think this trend is growing at this particular time in history when we can get just about anything from the grocery store? My name is Lisa, mother of nine and creator of the blog and YouTube channel Farmhouse on Boone. On this podcast I like to talk about simplifying your life so you can live out your priorities. I help you learn how to cook from scratch and decorate on a budget through this podcast and my courses Simple Sourdough and the Simple Sewing Series. I will leave links to these resources in the show notes and description box below. Now let's get into the show.
Rayla (Founder of Farmstand Club)
Foreign
Lisa (Host of Simple Farmhouse Life Podcast)
Farmhouse Life Podcast have you ever wanted to earn some money from home by starting a farm stand? Well, that is a growing movement that is happening all over the world really. And today's guest, Rayla is the founder of the Farmstand Club, which is a community created to help families return to slower, more intentional ways of living through homesteading and starting farm stand or cottage baking businesses of their own. So so we are going to talk about marketing and strategy and profit margins and timelines and how to start your own farm stand. If that's something that you're interested in or just curious to hear about. I think you're going to find this conversation very inspiring and fun. Raela, welcome on I'm really excited to talk about this topic. We've had other guests on who talked about having like a small bakery, but the farm stand concept is possibly a little bit different and I have been seeing them pop up all over where I live within about 30 minutes. There are three that I see regularly on my drives, but I'm sure there's so many more just on roads that I don't go down all the time. So they are super popular. And I'm sure a lot of people are wondering, is it worth it? Is this a good way to earn income from home? Is it a growing trend? What are some of the. The laws and all of that that we need to know? So let's start it first with some introductions. Tell us a bit about yourself and your mission. You said you have four other people that create content with you when it comes to farm stands, so. Yeah, give us the intro.
Rayla (Founder of Farmstand Club)
Okay. You know, my name is Rayla, and we are a group of five that started a roadside farm stand as kind of something that we wanted to do for fun. So my sister and I, which are both part of the farm stand group, we run a business together, and we were kind of at a place in our own business where we were kind of experiencing burnout. And so we're like, you know what? We want to do something fun that's a little bit slower. You know, we. We've been in the hustle culture, and we're like, let's do this. I saw a post of someone who had been selling cookies from. I think it was, like, a construction worker group. So, like, this person would go to this construction worker zone and, like, sell their cookies. And my mom told me about a farm stand, and I was like, you know what? We can do that. We live on agricultural land. Let's try it. None of us were bakers, and we decided that we were going to go to, like, Habitat for Humanity and pick up, like, an old TV console and make it into this cute little farm stand with a really big sign that said bread. And so we literally stuck it out in the front yard, we baked, and off to the races we went. And that's how it started.
Lisa (Host of Simple Farmhouse Life Podcast)
That's how it began. And then when did you transition to helping teach other people about starting farm stands?
Rayla (Founder of Farmstand Club)
When it blew up. So we were kind of shocked because, like I said, it was kind of one of those things that we were doing for fun. And it took off within, like, three months. Like, our social media following, like, we just started it for, like, local. And. Okay. It just went crazy. And so we're like, oh, my gosh. And so people kept asking. They're like, how are you doing this? And I'm like, well, every state has cottage food laws. You just have to look it up. And so it kind of transitioned into this thing of us just helping other people start because so many people are needing or wanting, I should say, good homemade food. And it's just one of those things that people are tired of all of the additives and just stuff that's in our food system. And people want to support local. So it's something that a lot of people can start and do. And I just. I don't know, I've kind of developed a passion here for it.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah, I think it's interesting because it seems like it's almost like going back in time. Like, you'd think that that would have been something we did a long time ago, and now we no longer do things like that. So why do you think this trend is growing at this particular time in history when we can get just about anything from the grocery store now? We can't necessarily get something that somebody baked, you know, today, which is awesome. Especially people who live in, like, rural areas, which is where these are popping up, because we don't have bakeries.
Rayla (Founder of Farmstand Club)
But.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah, why now?
Rayla (Founder of Farmstand Club)
I think there's a large group of, like, stay at home moms, obviously, who want to help financially, but at the same time, they don't want to leave their kids. They want to be able to bake in their own kitchen. They want to support their neighbors. They want to create community. And I think a lot of people are isolated. Especially after the COVID years, there's kind of like this weird breakdown mentally of like, I need community. How am I supposed to get community? And so we've really seen that with our farm stand. Like, we've been in our home for 28 years, and we didn't know our neighbors until we started farmstand. And so we just have so many notes from people all over just coming and saying, thank you so much. I appreciate your food. I appreciate being able to come here with my family. So, yeah, I think it's come out of need for community and people. Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay, so let's talk a little bit about profitability and what sells. What's your like, hot ticket items that maybe don't take as much time or money to make, but actually sell really well. So you end up making a lot of profit. What. What are those?
Rayla (Founder of Farmstand Club)
I mean, so when we started, it was sourdough bread, and like I said, none of us were bakers. But my mom had decided that during COVID she was going to attempt bread. Now, she had done bread throughout my life growing up, and she just. She hated bread until, I don't know what happened. She started making white bread and sourdough bread, and it was insane, mind you. She also had no taste because she lost it during COVID So she literally created this bread with no taste, and she does now Right, she does now. Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
But yeah, so we put the bread out there. Bread and cookies are huge sellers. Scones are a huge seller. Simple, basic recipes that are like tried and true. So I mean, obviously the cost of creating bread is a lot lower than a lot of other products. So I mean, your return on investment's going to be higher. And then cookies, the way that we've kind of set up our cookies, I mean, you make a really good profit with most of the products that we've put out.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay. So backing up a little bit, we briefly touched on starting a farm stand, but we kind of skimmed over that. You guys went to Habitat for Humanity, you grabbed that TV console which a couple of the ones in our area have a small building and then some have like you said, just a TV console with like a coffee can and a Venmo QR code. So there's a wide range of what you can offer of how big. You'll go talk to us a bit about that. Like getting started.
Rayla (Founder of Farmstand Club)
I mean getting started in the sense of like how you do the build or the big portion, let's say.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay, yes. Getting the type of where it should be. Okay, so like I'm assuming on your property close to the road. So where it should be, what type of infrastructure you need, what, what type of laws to abide by or how to figure that out and then your basic menu, I guess.
Rayla (Founder of Farmstand Club)
So for most states you always have to check with your planning and zoning for the actual physical farm stand. Most states allow cottage foods laws in the sense of like you can bake and take to a farmer's market, you can sell directly out of your home. But if you're actually looking into the farm stand itself, a three sided basic walk up stand is going to be your best bet. You want something that is going to display your food well and it's going to be waterproof. We live in a four seasons cl, so we want to make sure that obviously it's snowing this time of year that our product is not going to get wet. I mean there are so many different types of farm stands. Like we have local people on Marketplace who are building them and then people just buy them. It's so cute. But I mean, honestly, you can have a table if you want, with an umbrella and just like a can for your money, whatever, honestly fits you. I think as you continue on, you'll obviously make upgrades. I mean, we're on our third farm stand ourselves, so I think that's kind
Lisa (Host of Simple Farmhouse Life Podcast)
of in the same spot. Like, do you have Three in a row or just. You mean your like third rendition?
Rayla (Founder of Farmstand Club)
Rendition, Yep. So our first one was obviously that TV console. Our second one we upgraded to like a, like a walk in shed. And then we still have the shed, but we've made it more of a walk up style versus a walk in just to accommodate some laws that have happened in our local region.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
And again, you would know this if you call like local planning and zoning, they'll kind of tell you what to know for that.
Lisa (Host of Simple Farmhouse Life Podcast)
Interesting. So with your one that you kind of walk in, is it always open?
Rayla (Founder of Farmstand Club)
So all of our farm stands are open from between the hours of like seven and I'm sorry, nine o' clock and seven o' clock at night.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
We just choose those hours because, you know, that just works for us. There are people who leave their farm stands open overnight. Yeah, I mean, it's honestly whatever you'd like to do.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah. So then how often are you going into the farm stand and checking your inventory and restocking and making sure like everything's fresh?
Rayla (Founder of Farmstand Club)
So there's five of us. So, you know, a lot of farm stands, they're just a single person, but for us, we have five different people who are putting into our farm stand from our home. So we kind of have a schedule of like who's opening, who's closing, we load out in the morning, we bring in at night. We don't leave our product outside. And most of the time we don't have a whole lot of product to bring in. We sell out mostly day one, and if anything is left over, it sells the following morning. You know, people, when you're starting your bakes, you kind of want to know how long a product sits on a shelf that's fresh. We know that with all of our products, and so we'll pull them, you know, if there is by chance something that's left over and we won't let it sit. So I mean, we like to go out to our farm stand just to read the notes that we have on the walls from customers. So, you know, we go out and you know, visit it a few times a day if you want, but that's more for just fun.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah. So is yours located on one of your properties of the five of you? Okay.
Rayla (Founder of Farmstand Club)
Yep, yep.
Lisa (Host of Simple Farmhouse Life Podcast)
Nice.
Rayla (Founder of Farmstand Club)
It is. And we're agriculture land on our property.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay. Okay. So how far do you have to go to your farm stand? And is it sitting right by the road or like how far from the road is it?
Rayla (Founder of Farmstand Club)
So when we first started, we had it 30ft from the center line, because that's what the laws were at the time. Um, we had some traffic situations. They punched a hole through for our road so we had to move it back even further.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
Um, so from our property line we had to move it back 30ft. And then we decided that we were going to move it 85ft back because we wanted to kind of change how we set it up and whatnot.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
So ours actually sits 80ft five or 85ft off the road.
Lisa (Host of Simple Farmhouse Life Podcast)
Now do you need parking or are people able to turn around where once they get there to get.
Rayla (Founder of Farmstand Club)
Yes, our site, we do have it to where they can turn around. We do live on a semi busy road. So it's kind of one of those things where traffic control wants that. Okay. There's a lot of people who do not in our town have that. So. Yeah, it's kind of per farm stand.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah, it is. Because there's. We have one that's right off the highway and she actually stocks meat, eggs, even some little things that like crafts that people make and like beeswax and honey type of items and then also freshly baked goods. And she's actually like, you have to get off the highway and then like an interstate and then there's another one that is off of a road that's like a state divided highway. And with that one you back, back out onto the road. But it's not busy enough. That that's really a problem. And it's very close to the road. So what do you do about visibility? Like what kind of signage is out by the road to capture as many people as possible?
Rayla (Founder of Farmstand Club)
Big signs. So this is something we talk about to all of like the people that we're training online. Think big and just bold, not artsy, cutesy. When it. Road signs, like we literally have. I think it's like a 6 foot by 4 foot piece of plank that literally has the word bread on it written in black and that is like center. When you're driving by you can see it. It's 20ft maybe from the road. So like they'd have to actually turn into our driveway to get to the farm stand. But they can see our signs clearly when driving by.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah, I guess that's important if you're going to be back from the road especially.
Rayla (Founder of Farmstand Club)
Yes.
Lisa (Host of Simple Farmhouse Life Podcast)
Whereas if they can see the farm stand, there might be more, you know, they might stop. But what about like if they have to slow down, where do you put the sign as far as like how far back from where they have to get off the highway? Or whatever it is. It's not a highway, but like a. Ours is like a state highway type
Rayla (Founder of Farmstand Club)
of thing, I think. Are you looking from like a legal standpoint or from just like visibility standpoint?
Lisa (Host of Simple Farmhouse Life Podcast)
Let's do both.
Rayla (Founder of Farmstand Club)
Okay. Yeah. I mean, for me personally, when we first started, I put those signs literally on our fence. So I actually screwed it into our fence post. So, like, people who were coming, you know, east and west, they could see it just sitting on a fence. As we've kind of, you know, gone through the time, we literally have a sign that like sits upright and it has like. I'm trying to like, describe this. It's like a standard sign, but you can see it from bulls coming and going legal wise, depending on where you're at, if you're agricultural or rural, um, you're definitely gonna wanna ask for signage situations because sometimes they can be finicky about that and then sometimes they don't care. So just kind of be prepared if somebody approaches you and says, hey, your sign needs to be this far back, blah, blah, blah. Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay. So do you do other, like, any farm items like eggs or produce in the fall or summer and fall? Yeah, or just bakes?
Rayla (Founder of Farmstand Club)
We have a garden on the property and when we harvest in, like the fall, we will do produce, obviously tomatoes. We normally have a ton of tomatoes, so we'll do that. And squash, sometimes pumpkins. It's not something that we do outside of, like harvest season. For the most part we are scones, bread, cookies and brownies. Like that is the main four.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
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Lisa (Host of Simple Farmhouse Life Podcast)
visit quattrodog.com okay, a lot of people are asking about the time investment. So how long does this take you when it comes to your baking, your prep, the timeline leading up to which this isn't like a market day. This is a constant ongoing thing. Which in some ways sounds a little bit easier to plan for because it's not like you're getting all of your customers at one time, but what does it look like for you?
Rayla (Founder of Farmstand Club)
So we chose really simple recipes for that reason. Like I said, we weren't bakers when we started, so we wanted recipes that were tried and true and we're simple and efficient to make. So like my sister does the chocolate chip cookie. Sourdough chocolate chip cookie. And her entire bake takes two hours. That is baking, packaging and loading into the farm stand.
Lisa (Host of Simple Farmhouse Life Podcast)
She likes like per day or.
Rayla (Founder of Farmstand Club)
Okay, gotcha.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
And she likes to bake twice, sometimes three times a week. That's like her preference. Whereas, like me, I do scones. It takes me like an hour 20, hour 30 for my full bake. And I like to bake like four times a week. My mom. Okay, sourdough, obviously sourdough is a little bit more of a process. She has kind of done some really interesting things with how she actually bakes her bread. And she has some really cool ways that are kind of like more geared towards residential ovens. And hers can take overnight, obviously, because she has to do the proofing portion of it. I actually don't know much about sourdough, but yeah. So overnight for her, um, and then however long it takes for the actual bake.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay, so for other people who are interested in possibly doing this with someone else, like you're doing it with five people total. How do you work out? Like, are you keeping track of what each person sells or are you trying to create like about equal investment so that you can just split it five ways and not have to worry about like who sold what or how are you working all that out?
Rayla (Founder of Farmstand Club)
So we have an inventory sheet, we have it, we custom made it for us. And so everybody just keeps track of which products go out in the morning. So like, if I'm opening, I'm going to write down all the products that go out, whose products are which. At the end of the day, we bring those products in, we just do an inventory count and then we allot out according to whom sold what.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah, that makes sense. Now some people are asking about fresh milled flour products. And I've been wondering this too, because when I had, I had some, some people from the Flower Barn Bakery on the podcast twice and they were saying that that hasn't really taken off when it comes to sales at like a farm farmer's market type. Well, they have a little bakery, not really a farm stand, but have demand for fresh milled flour products. Are people still just happy to get something that's been homemade?
Rayla (Founder of Farmstand Club)
I mean, at the basics, they're happy to have homemade. I can definitely see though, the. The fresh meal being a big niche, especially in wherever, like, you're at, like California. I can see that being a huge hit. I've had a lot of people who want gluten free products and, like, we don't do gluten free. But I know, like, a lot of farm stands that we've been teaching, they're like, hey, can I do gluten free? And I'm like, you will have so many people coming.
Lisa (Host of Simple Farmhouse Life Podcast)
Oh, yeah. They'd go other way for it.
Rayla (Founder of Farmstand Club)
Oh, absolutely.
Lisa (Host of Simple Farmhouse Life Podcast)
Since it's hard to find that.
Rayla (Founder of Farmstand Club)
Yeah, yeah. So, yes, I think there's definitely a niche for that.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay, now do you have a lot of people that come because they're coming just to come to your farm stand, or is it mostly a lot of traffic that was already going down the road? What would you say is the split on that?
Rayla (Founder of Farmstand Club)
You know, for our stand, there's a little bit of a novelty. So when we set up our farm stand, we wanted to create like a Hallmark moment. So when, like, people came, they had an experience. So we had music playing, they could leave us a note, put it on a corkboard. Our products were really packaged for like, cute factor, I guess, would be the best way to put it. And so people, I mean, we've had so many people pull over and take photos in front of our farm stand. Like, they felt as though they were having a unique experience. And then once they got there, then they're like, yeah, I love this product. So a little bit of both, I would have to say.
Lisa (Host of Simple Farmhouse Life Podcast)
I honestly think that's so important because you can get almost anything these days. Like, you can order sourdough bread fresh to bake online, and it can be delivered to your door. You can get any organic product shipped right to your door. You can order. There's just a lot of ways to acquire goods these days. And so I'm wondering how important that experience piece is. Like, when I interviewed the other bakers that have their stand, that was a huge thing for them is creating like a Saturday thing that you go and do. And so do you find with other people that you teach that that's actually really important?
Rayla (Founder of Farmstand Club)
I think it is a piece. Absolutely. I mean, I've seen it firsthand from. From our farm stand itself, and then the ones that I've seen that have really gone viral. Definitely there's a feel to them. People just want to experience that homegrown feel. And if you can create that, they're going to come.
Lisa (Host of Simple Farmhouse Life Podcast)
I really think so. And I don't know that it's that much harder because you have to package anyway. So if up front you devote some hours to designing and thinking through all of that, then you have that process down and you're printing labels anyway. They're just a little cuter. You might have like a little special tie. It doesn't seem like the investment maybe is too much really time wise.
Rayla (Founder of Farmstand Club)
No, it's not. Yeah, yeah. Not at all.
Lisa (Host of Simple Farmhouse Life Podcast)
What all. How have you presented your stand? Like what kind of work did you do to it? How did you get it? Because I know you're, you're not just doing the TV like entertainment center type thing anymore. You have this shed. So what is it? Like what all did you put in it and how did you do a lot of work to it or how did you get it to where it is?
Rayla (Founder of Farmstand Club)
You know, it has had so many different transformations. I think part of like something that I personally enjoy is seeing how the customers interact with the facility itself. And so like I like to change things, I guess would be the best way to put it. I like to, you know, put up a different shelf, add some just like
Lisa (Host of Simple Farmhouse Life Podcast)
your house, you know, like kind of cute, you know.
Rayla (Founder of Farmstand Club)
Exactly. Decorate it for the holidays? Yeah, I think that's part of it. I, I think that's like. I actually think that's a key part, to be completely honest. So our shed has changed dramatically throughout the last two years. Yeah. Shelves? No shelves. New table. No table. Window. No window. Completely different build. So. Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah. And. And you decorate it for the season. That's pretty cool.
Rayla (Founder of Farmstand Club)
Oh absolutely. Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Are there local events also that you could be a part of? Has that been part of your marketing strategy at all? Like where there's like, I don't know, like you can shop around or go to different shops. I've seen those locally in several places I've been where there's like a event where you just go around to each shop. Is there anything like that or have you seen any success with that, kind
Rayla (Founder of Farmstand Club)
of like a farmer's market?
Lisa (Host of Simple Farmhouse Life Podcast)
Well, no, like where you go, like there's like sort of several shops that are participating and there might be some kind of game. Like you find a secret ticket. Like that's, that's something that I've seen done, but maybe.
Rayla (Founder of Farmstand Club)
Yeah, no, we don't have that here to Be honest. Yeah. Okay. No, I mean, we've definitely thought of, like, creating some type of. Well, we've actually been talking about this for a while. We know that there needs to be, like, some sort of not map, but, like, interaction for people to be able to find each other or find each other's farms.
Lisa (Host of Simple Farmhouse Life Podcast)
Yes.
Rayla (Founder of Farmstand Club)
So we're kind of in the process of that right now, looking into that. But, yeah. Oh, I can see how that. That would be fun to add that element.
Lisa (Host of Simple Farmhouse Life Podcast)
There should. Is there, like, a farm stand app yet where you find, like, all the different farm stands? Because you can imagine, like, going on vacation, be like, I want bread, and then. Yeah, you can just go grab it.
Rayla (Founder of Farmstand Club)
Exactly. That would. Yes, that would be nice.
Lisa (Host of Simple Farmhouse Life Podcast)
That'd be cool. Yeah. Too bad I don't know how to make an app, but.
Rayla (Founder of Farmstand Club)
Right. Yeah, it's definitely on our back burner right now. We're thinking about it. We're like, yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
As they pop up, it seems like something that would be really, like, really helpful to have to be able.
Rayla (Founder of Farmstand Club)
Yes.
Lisa (Host of Simple Farmhouse Life Podcast)
Because like I said, I can think of three just close by farm stands right now, and those are just the ones I drive by, so who knows who else has a farm stand just down the road? I never go on.
Rayla (Founder of Farmstand Club)
Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
That you could go.
Rayla (Founder of Farmstand Club)
And it's true.
Lisa (Host of Simple Farmhouse Life Podcast)
Get other things from.
Rayla (Founder of Farmstand Club)
Yeah, yeah, yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
So have you done a lot of social media? I know you teach other people how to start farm stands, too, but what about for your actual farm stand? Are you doing some marketing on social media to get traffic?
Rayla (Founder of Farmstand Club)
So, like, I said, the. We started the Instagram channel for local, and then it went, I mean, worldwide, honestly. And so we kind of, like, backed off a little bit for the farm stand itself because we were like, oh, my gosh, everybody.
Lisa (Host of Simple Farmhouse Life Podcast)
I mean, like, these people are going to come from.
Rayla (Founder of Farmstand Club)
Well, no, like, they were, like, wanting to. And we're like, okay. And so it was kind of a little scary for a while, and we're like, okay, so maybe we don't have our address.
Lisa (Host of Simple Farmhouse Life Podcast)
That's. That is true.
Rayla (Founder of Farmstand Club)
Yeah. Yep. So we kind of transitioned into, like, if you're a local dms and we'll send you the address. And then. So we did that for a while, and now. So our biggest advertisement local is actually our text list. So in our farm stand, we have a little sign that says text bread to this phone number if you want to get daily updates of what's in our farm stand.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
And so we've just built that to the point where we send that out every day and. Or Anytime we open the farm stand, we're not open every day. And it, I mean it's a customer base that they come. So that's honestly our best.
Lisa (Host of Simple Farmhouse Life Podcast)
That's smart.
Rayla (Founder of Farmstand Club)
I know people, they love to get their, their bread text.
Lisa (Host of Simple Farmhouse Life Podcast)
Well, yeah, because you don't want to drive. If it is a drive. You don't want to drive over there and then there not be something that you, you know, what if you had to close that day or you are out of stock of something. I think that's, that's brilliant. So what platform do you use for that?
Rayla (Founder of Farmstand Club)
We use good old texting.
Lisa (Host of Simple Farmhouse Life Podcast)
Oh, okay. Okay.
Rayla (Founder of Farmstand Club)
It is. We have like 40 or 50 group messages and it takes about 10 minutes to send it out every day. But when I first started looking into it, the SMS systems, they were like hard and expensive and I'm like, I can just send out a text. It takes 10 minutes. It's not that big a deal. So that's what we're using.
Lisa (Host of Simple Farmhouse Life Podcast)
It's like in your recents. Right. So do you just text the same group or do you have to like. I guess you have to add people to it.
Rayla (Founder of Farmstand Club)
We do, yeah. So we have like bread one, bread two, bread three, bread four. And those are group chats. So there's a.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
And then we just create new ones as they come in.
Lisa (Host of Simple Farmhouse Life Podcast)
Now do you tell people, like, don't text back because could you imagine, like.
Rayla (Founder of Farmstand Club)
Yes, we do. Yes, we said we do not respond to this. If you need a question, you can text us privately or DM us on Instagram.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Otherwise people are like, seriously?
Rayla (Founder of Farmstand Club)
Yeah, yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Now what about like partnering with local farms? Like say there's a raw milk farmer in your area and they want a way to distribute their milk that doesn't require people to come to their house. Are you doing anything like that or have you seen success with that?
Rayla (Founder of Farmstand Club)
So that one's kind of sticky. Depending on your state. Yes. I mean, we actually buy raw milk for ourselves, personally to drink. We, I mean, obviously we don't use it in our products, but I, I'm a big believer of raw milk. However, in our state you have to have a license. There's some things that you can and can't do with that. So I would definitely check into your laws before doing anything with raw milk.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah, you know, now that you mention it, even our state, it's pretty lenient, but I'm pretty sure you have to. I think the stipulation is you have to like pre order. It's something like that. Like you can't just show up and grab. There's something like that. I. I shouldn't speak because I really don't know, but I know that there's some kind of something. It's probably harder than it sounds to just do that, so.
Rayla (Founder of Farmstand Club)
Yeah, that makes sense. Yeah. The gal that we get our raw milk from, she drops off at a local store, and so, like, her farm is all, you know, certified and has all the stuff that it needs for our state. But I know certain states are kind of picky about that and others are not, so.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah,
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Lisa (Host of Simple Farmhouse Life Podcast)
Now, one person asked, how do you build traction or stand out in an oversaturated market? I'm wondering, are you seeing oversatur? Because I am in my local area, not seeing that. I feel like there's. There could be a whole lot more depending on how many people know about it.
Rayla (Founder of Farmstand Club)
I think people have to think about the amount of, like, their population. Like, yeah, you know, we live in a population of 60,000 people. Our farm stand can't even supply. I mean, 1% of that, realistically.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah.
Rayla (Founder of Farmstand Club)
So I think people need to have a little bit more of, like, a reality in the sense of look at how many people you can serve. Even if you have a hundred farm stands and they're serving 100 people. Like, think about that.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah, exactly.
Rayla (Founder of Farmstand Club)
Yeah. It's not. Honestly, I feel like it would be so cool if more communities could have more farm stands because more people are going to have access to better food. So I don't think. Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
And this is a situation where the More farm stands there are, the more people are aware of them, thus the more demand. Like I feel like some things it's, you know, there's comp, there's like competition. But in something like this, I kind of think it's the opposite. I think it creates more of a demand for people just even knowing that they exist.
Rayla (Founder of Farmstand Club)
And two, like, that was another thing. So like, we decided one day we were gonna go visit all of our farm stands and make a video about it because, like, we wanted to support other farm stands locally. And we bought sourdough from all these farm stands and we tried them all. And to be honest, I had favorites. Other people in the car had different favorites. And so like you're. Even though it's a sourdough loaf of bread, they don't taste the same.
Lisa (Host of Simple Farmhouse Life Podcast)
No.
Rayla (Founder of Farmstand Club)
So like you're customers based on your product versus someone else's.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah. And that's what's so cool about this whole concept is it's hyper local, hyper niche. You're not trying to serve the masses. Like, you don't need 10,000 customers. You cannot have 10,000 customers. Like you said you could at most have what, like 50? I don't even know how you could serve a hundred people.
Rayla (Founder of Farmstand Club)
Yeah, I mean, it's hard, like, and I think when you take a step back and you realize that it becomes a lot less intimidating and a lot less competition.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah. So, okay, over saturation, we're going to go ahead and just say that is 100% not a problem yet. I think there can be a lot more. And I think this is one of those rising tide, lift all boats type of situations. What about somebody asked about packaging and what works best for self serve farm stands?
Rayla (Founder of Farmstand Club)
Sealed packaging is key. So for products like your pastries and your cookies, you want something that has a really big window in it so people can see their product, your product, and you want it to be sealed. So like sticker over the, like the clasp part of it so that you know when people roll up to your stand, they can look at something, they're like, oh, this hasn't been open. This looks great. Right? Bread's a different. Just because we like to load out our bread hot and our bread sells really, really quickly. So our bread is an open top, but again, it's not in the farm stand for very long. Packaging in general, you want it to be cute and you want it to be clear and you want it to be clean. Okay. Into that you're good to go.
Lisa (Host of Simple Farmhouse Life Podcast)
So where are you buying it? The packaging?
Rayla (Founder of Farmstand Club)
So we buy all of our packaging right now from Amazon.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay, that's what I figured. Honestly. Yeah, I think that's, they have everything on Amazon. They do now. Is that something you teach? Do you have a, what are, what are the, what type of resources do you offer for teaching people? Or is it just like through your Instagram?
Rayla (Founder of Farmstand Club)
So we have a PDF bundle that includes a, like a, a training guide of how to start and that also includes 14 of our best selling recipes and our bulk sourdough recipe. And then we have live trainings every Saturday to where people can buy a ticket, they can come hang out with my sister and I and we talk about pretty much starting and running the farm stand and all the things to like, get going. And then we opened up a sourdough course that my mom will be teaching on Saturdays as well, where it's like, come ask your questions about sourdough. Because so many people, like, they kill their mothers and they're just like, I need, I need help. So it's kind of a Q and A session.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah.
Rayla (Founder of Farmstand Club)
So yeah, just things all about starting a cottage baking business.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah. Cause I think there'd be so many more questions that you could specifically ask. That makes a lot of sense now. What kind of population, city, town? Are you seeing the most success or is it just there's success in all areas? Yeah. What are you seeing there?
Rayla (Founder of Farmstand Club)
You know, when I, when we started this, we started this in 2024, it was, it was starting to rise. Farm plans are everywhere at this point. Like I'm seeing them across the country, across the world, to be honest. I think as long as you have really good products and you have an experience to come to, that's really all you need to draw in the customer base. I mean, yeah, I think it's just, it's a fun, it's a fun movement.
Lisa (Host of Simple Farmhouse Life Podcast)
It really is. And one thing I've seen, which not everybody has the opportunity to do this, but I've seen someone who, they have a farm stand on a piece of property they bought, I'm pretty sure, specifically for the farm stand. So they are advertising it on social media because it isn't their physical address. Have you seen a lot of people try that or you know, like buy sort of like an investment property close to maybe a place where people drive a lot have successful.
Rayla (Founder of Farmstand Club)
No, that's smart. Yeah, that's super smart. Like, yeah, I mean here in our area we have coffee huts. I don't know if you have that where you're a friend, but yeah, we
Lisa (Host of Simple Farmhouse Life Podcast)
have similar things okay.
Rayla (Founder of Farmstand Club)
They're literally on every corner here. So I would see it's kind of like the same structure a little bit, so I can see how that would be super beneficial, to be honest.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah. This the one I'm thinking of. It's more of in a rural area. It's not like, where it's not, like, by Walmart. You know, like, the coffee shop thing is by Walmart. This isn't like that. But it's also not their property. So, like, that could be something smart so that you could not feel as weird about putting it on social. Now, obviously, the downside to that is you have to drive to go restock, get the money.
Rayla (Founder of Farmstand Club)
Yes. Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Checking on things.
Rayla (Founder of Farmstand Club)
I think, too, in general, I don't think if our social media would have blown up to the size it blew up as fast as it did. I don't think it would have been an issue if we just had social media with, like, our local people. Yeah. I have no problems with the address being on there. It was just kind of one of those things where it just, you know, we were taking it step by step. But yeah, if you have just, like, social media for your local area, I think that's actually great.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah. Like in your. Everybody has a local Facebook page for their city.
Rayla (Founder of Farmstand Club)
Yes, yes, yes, yes.
Lisa (Host of Simple Farmhouse Life Podcast)
Putting it on there.
Rayla (Founder of Farmstand Club)
And we've been on that several times. Not by us. Yeah. People post it. And so that's great.
Lisa (Host of Simple Farmhouse Life Podcast)
Again, since you're not trying to really get the masses. And of course, there's different levels of this. There is like, I'm baking bread, putting it at the end of my road in a TV entertainment center. Then there's, like, one where you're maybe partnering with local farmers and you're stocking it with meat and tallow and honey and eggs. And you do possibly need more customers when you're doing that second one. And so your strategy will depend on what your goal is with all of that?
Rayla (Founder of Farmstand Club)
Absolutely. Very much so, yes.
Lisa (Host of Simple Farmhouse Life Podcast)
So as far as side income, how profitable is the venture? And I mean, obviously, it's worth your time. So it's. It's helping. It's. It's like it's selling out every single day. But for someone who wants to start something like this, hours invested versus profit, like, how is that shaping up?
Rayla (Founder of Farmstand Club)
I think it's like any other small business. So in our farmstaying group, I've had people who make $1,500 a week. I've had someone who made $15,000 a month doing this.
Lisa (Host of Simple Farmhouse Life Podcast)
Wow.
Rayla (Founder of Farmstand Club)
Yes. And that's. I Mean, it's very doable if you're consistent. Like I said, it's like any other business. The more you build it, the more they'll come. If you build, you know, a dedicated customer base, it's honestly open ended, whatever you want to do. So. But I will say it is very profitable if you want it to be.
Lisa (Host of Simple Farmhouse Life Podcast)
Now, are you guys doing Venmo so that way people don't have to put like money in a can?
Rayla (Founder of Farmstand Club)
We've done both. Like, we like testing in that way that, that realm. We've done cash only for a while and then we did cash and Venmo. The only thing with Venmo sometimes is people will forget to pay on Venmo.
Lisa (Host of Simple Farmhouse Life Podcast)
I could see that.
Rayla (Founder of Farmstand Club)
Yeah. So sometimes the cash is a better route to go. There's people who've done, you know, different types of like square. I don't know if you know what square is or like clover. Different types of point of sales. But yeah, absolutely.
Lisa (Host of Simple Farmhouse Life Podcast)
Yeah, I could see that being really great because how often do you come across something like that and like, this is great, but I don't have any cash on me right now and, or even the right change or whatever. And so you could very easily do it with Venmo. Probably another reason why this is taking off, because you have social media to market it locally, you have Venmo. It's just, it's really easy to get started. I would assume with all of this.
Rayla (Founder of Farmstand Club)
Yes, very much so, yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Now are there any. Some people ask like some of the logistics and risk management type of thing, like pets, livestock, wild wildlife, like, are, are there any things that you feel are a risk when it comes having people come onto your property?
Rayla (Founder of Farmstand Club)
So as far as like pets go, certain states have certain cottage food laws where you can't have pets in the house, others don't. So that's something you want to check into right off the bat. If you do have pets on the property itself. A lot of people have asked, well, what do you do with like squirrels? We have five outdoor cats, so it's not an issue for us. And we've never. Yep. Having prevention cats. And then obviously depending on where you live, like we live in the four season climate. We don't deal with really a. Who a lot of bugs. Whereas someone in Texas might.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay.
Rayla (Founder of Farmstand Club)
Just taking those precautions, being aware that you could deal with it. There's a lot of people in our Facebook group who have dealt with ants. And so the ladies who have farm stands with, you know, that problem, they'll go on and they'll help those. So. Okay. Yeah, it's problem solving, to be honest with you.
Lisa (Host of Simple Farmhouse Life Podcast)
It is.
Rayla (Founder of Farmstand Club)
Yeah. Yeah, well.
Lisa (Host of Simple Farmhouse Life Podcast)
And you can't predict what kind of problem you're going to have and once you have it, you'll find that somebody else had it too and they can help you figure out how they solved it. But I think the farmstand movement is just so cool because you don't have to go pack up and go to a market. You can just harness the power of people driving by local social media. And it's just a neat opportunity that while you're home, if you're home with children or whatever, you can be still having a business that's hands on, that's serving your community. So I think it's really neat.
Rayla (Founder of Farmstand Club)
Yeah, it honestly, it fits all those things and it honestly, it's been a great blessing for us. Yeah.
Lisa (Host of Simple Farmhouse Life Podcast)
Okay, well tell everybody where they can go to find more. And of course we'll be linking all of this below as well. But like your group and your live chats and your PDFs and all that kind of stuff.
Rayla (Founder of Farmstand Club)
Yeah, everything is Farm Stand Club. So if you go to Instagram, it's going to be Farm Stand Club. If you go to our website, it's farmstandclub.com we have a tick tock. It's also Farm Stand Club. We've tried to keep it simple so that, you know, people can remember it and pretty much everything's linked there. If you want to join one of our live trainings, you can just go to farmstandclub.com and click that. If you want to try one of our bundles, same things are on there. Yeah. And we also have a private group on Facebook if you want to look into that. It's also Farm Stand Club that seems
Lisa (Host of Simple Farmhouse Life Podcast)
like such, like probably the best resource to, you know, bounce ideas off each other, ask, you know, who, who tried this recipe? What did people love it, you know, what, what's your top seller? What's like the highest profit margin or, you know, what do you do when you have ants? I think that seems like such a.
Rayla (Founder of Farmstand Club)
Yes, great. Very much so.
Lisa (Host of Simple Farmhouse Life Podcast)
A great place. All right, well, Rayla, thank you so much again. We'll link all of that below. I think this is inspiring. I think so many people are wanting to go to these types of farm stands and then a lot of you out there also want to earn a little bit of income at home as well, depending on how far you take it, a little or a lot. And I think it's just an interesting topic. So thank you so much for joining us.
Rayla (Founder of Farmstand Club)
Thank you for having us. It was great. I enjoyed it so much.
Lisa (Host of Simple Farmhouse Life Podcast)
And yeah, thanks as always for listening to the Simple Farmhouse Life podcast. My husband, Luke and I and our kids work together side by side on our farm in Missouri and use our blog, podcast and YouTube channel to reach other homemakers, home cooks, and homesteaders with practical resources. Recipes in Daily Family Life for everyday sourdough recipes, make sure to check out our blog, farmhouseonboon.com and to dig deeper, we do also offer a course called Simple Sourdough over at Bit Ly Farmhouses. All one word. We also teach people how to ferment vegetables and mill their own grains through our courses, Fresh Ferments and Freshly Milled Grains. We will leave links for all of that down in the show notes below.
"Why More Stay-at-Home Moms Are Starting Farm Stands (Is It Worth It?)"
Host: Lisa Bass
Guest: Rayla (Founder, Farmstand Club)
Date: January 13, 2026
In this episode, Lisa Bass is joined by Rayla, the founder of Farmstand Club, to discuss the rising trend of stay-at-home moms starting home-based farm stands. They dive into the reasons for the movement, the logistics and legality, marketing and profit strategies, popular products, and the sense of community created by these ventures. Rayla shares insights from her own journey—starting with a simple bread stand to running a collaborative, profitable operation—and offers practical advice for listeners wanting to do the same.
Resurgence of Farm Stands:
Lisa observes that, despite the convenience of grocery stores, farm stands are popping up everywhere:
“It seems like it's almost like going back in time... So why do you think this trend is growing at this particular time in history when we can get just about anything from the grocery store?” (05:02 Lisa)
Community and Connection:
Rayla attributes the growth to a desire for community and real food, partly in response to post-COVID isolation:
“A lot of people are isolated... we didn't know our neighbors until we started farmstand. And so we just have so many notes from people all over just coming and saying, thank you so much. I appreciate your food. I appreciate being able to come here with my family.” (05:33 Rayla)
Stay-at-Home Moms:
The model speaks to moms wanting meaningful, flexible work:
“There's a large group of, like, stay at home moms... who want to help financially, but at the same time, they don't want to leave their kids.” (05:33 Rayla)
Starting Simple:
Rayla and her family began by repurposing a TV console and baking simple bread and cookies:
“We went to Habitat for Humanity and picked up an old TV console and made it into this cute little farm stand with a really big sign that said bread. And so we literally stuck it out in the front yard, we baked, and off to the races we went.” (02:54 Rayla)
Growth and Teaching Others:
Interest surged quickly, leading to teaching others the ropes:
“It took off within, like, three months... people kept asking. They're like, how are you doing this?” (04:09 Rayla)
Types of Structures:
Start as basic as a table and umbrella, or build a hut/shed as you grow:
“Honestly, you can have a table if you want, with an umbrella and just like a can for your money... as you continue on, you'll obviously make upgrades. I mean, we're on our third farm stand ourselves.” (08:26–09:26 Rayla)
Placement, Parking, and Local Laws:
High Profit, Low Effort Products:
Sourdough bread, cookies, and scones are reliable sellers with good margins:
“Bread and cookies are huge sellers. Scones are a huge seller. Simple, basic recipes that are tried and true... obviously the cost of creating bread is a lot lower than a lot of products.” (07:06 Rayla)
Seasonal/Additional Goods:
Some stands supplement with garden produce during harvest times (tomatoes, squash, pumpkins), but primarily stick to baked goods. (14:57 Rayla)
Fresh Milled/Gluten-Free:
Basics generally sell best, but there's an emerging niche for fresh-milled, gluten-free, and health-conscious products:
“At the basics, they're happy to have homemade... but I know a lot of farm stands that we've been teaching [offer gluten-free] and... you will have so many people coming.” (18:57 Rayla)
Daily Routine:
“My sister does the chocolate chip cookie... her entire bake takes two hours. That is baking, packaging, and loading into the farm stand. And she likes to bake twice, sometimes three times a week.” (16:48–17:10 Rayla)
Inventory & Restock:
Coordinated system tracks individual contributions and sales:
“We have an inventory sheet... everybody just keeps track of which products go out in the morning... and then we allot out according to whom sold what.” (18:11 Rayla)
Multiple Contributors:
Many stands are solo, but some operate as a cooperative among families/friends.
Social Media Reach:
Innovative Customer Communication:
“Our biggest advertisement local is actually our text list... we have a little sign that says text bread to this phone number if you want to get daily updates.” (25:11–25:31 Rayla)
Creating the Experience:
The ambiance, presentation, and uniqueness of the stand create loyalty:
“We wanted to create like a Hallmark moment... people came, they had an experience. We had music playing, they could leave us a note, put it on a corkboard... we've had so many people pull over and take photos in front of our farm stand.” (19:43 Rayla)
Packaging:
“Sealed packaging is key... you want something that has a really big window in it so people can see their product, and you want it to be sealed.” (31:52 Rayla)
Income Range:
“I've had people who make $1,500 a week. I've had someone who made $15,000 a month doing this... The more you build it, the more they’ll come.” (37:05 Rayla)
Cash, Venmo, Point-of-Sale:
Multiple payment methods make transactions easier, though cash is still preferred for accountability:
“We've done cash only for a while and then we did cash and Venmo. The only thing with Venmo sometimes is people will forget to pay.” (37:42 Rayla)
Food Laws & Licensing:
Location Logistics:
Risk Management:
Market Saturation:
Both agree saturation is not currently a problem; more stands generate more demand:
“Even if you have a hundred farm stands and they're serving 100 people... it's not honestly... I feel like it would be so cool if more communities could have more farm stands because more people are going to have access to better food.” (29:38–30:04 Rayla)
Personal Product Differentiation:
“Even though it's a sourdough loaf of bread, they don't taste the same... you're customers based on your product versus someone else's.” (30:36 Rayla)
On Community:
“We didn't know our neighbors until we started farmstand.” (05:33 Rayla)
On Experience:
“We wanted to create like a Hallmark moment... we've had so many people pull over and take photos in front of our farm stand.” (19:43 Rayla)
On Sustainability and Profit:
“I've had people who make $1,500 a week. I've had someone who made $15,000 a month doing this.” (37:05 Rayla)
On Market Saturation:
“Our farm stand can't even supply... 1% of [our local population], realistically.” (29:38 Rayla)
On Packaging:
“Sealed packaging is key... you want it to be cute and you want it to be clear and you want it to be clean.” (31:52 Rayla)
Lisa and Rayla emphasize that farm stands offer both community and flexibility. While the entry barrier is low, success flows from great products, a welcoming experience, and word-of-mouth. The movement is not only changing how communities source food but also giving stay-at-home parents a meaningful way to contribute financially and socially.
“I think this is inspiring. I think so many people are wanting to go to these types of farm stands and then a lot of you out there also want to earn a little bit of income at home as well, depending on how far you take it, a little or a lot. And I think it's just an interesting topic.” (41:16 Lisa)