You’re running a business. You’re answering emails, making sales, managing customers, and trying to remember if you actually ate lunch today. And on top of all that, you’re supposed to be a marketing expert too? Yeah, I get it.

That’s why Simplify exists—to cut through the noise and make marketing make sense for busy business owners like you. No fluff, no jargon, just straight-up practical advice and ideas you can do a little at a time - hence why these episodes are short.

This Episode? We’re Talking Tracking.

Because if it matters, you have to measure it. You wouldn’t try to lose weight without stepping on a scale, and you wouldn’t play darts with your eyes closed (unless you really don’t like your walls). So why are you running your business without tracking what’s actually working?

Meet Randy. Gym owner. Loves fitness. Not great at numbers. But once he started tracking who actually signed up for his free trial classes, he found out his morning sessions were gold, while his evening classes… not so much.
Fun fact: 46% of Gen Z uses Instagram for search instead of Google. If your business isn’t optimized there, you might as well be invisible.
Another fun fact: Consumers are 76% more likely to buy from a brand they feel personally connected to—so if you think your audience loves your content but aren’t tracking engagement, how do you really know?

The point? You don’t need a marketing degree. You just need to track what actually moves the needle. I’ll share with you how to start small, stay consistent, and make decisions based on facts—not feelings.

📌 Next episode: How to tell your brand’s story in a way that actually connects with your audience (instead of just adding to the noise).

Until then—keep it simple, stay curious, and remember: If it matters, measure it.