In this episode, Centurion Running founder James Elson joins the show to unpack one of the most complex moments in trail running right now.

We examine the collapse of high-profile events like Dragon’s Back and what it reveals about the economics of modern race organization - including rising operational costs, participant trends, and why certain race formats may no longer be sustainable. James also shares a behind-the-scenes look at how race directors actually think about pricing, no-show rates, and business viability.

In the second half of the conversation, we turn to UTMB and its growing influence on the sport. We discuss the tradeoffs between scale and safety, the risks of removing qualification standards, and whether the current growth model is aligned with the long-term health of trail running. We also explore who is ultimately responsible for runner preparedness, the role of media and culture in shaping expectations, and whether UTMB is, for now, still a net positive for the sport.

Partners:

Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next order
Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made
Raide - Making equipment for efficient human-powered movement in the mountains
Janji - premium trail running apparel
Momentous - use code SINGLETRACK for up to 35% off your first order
Kodiak Cakes - my favorite oatmeal and pancakes

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