In this episode, Centurion Running founder James Elson joins the show to unpack one of the most complex moments in trail running right now.

We examine the collapse of high-profile events like Dragon’s Back and what it reveals about the economics of modern race organization - including rising operational costs, participant trends, and why certain race formats may no longer be sustainable. James also shares a behind-the-scenes look at how race directors actually think about pricing, no-show rates, and business viability.

In the second half of the conversation, we turn to UTMB and its growing influence on the sport. We discuss the tradeoffs between scale and safety, the risks of removing qualification standards, and whether the current growth model is aligned with the long-term health of trail running. We also explore who is ultimately responsible for runner preparedness, the role of media and culture in shaping expectations, and whether UTMB is, for now, still a net positive for the sport.

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Is UTMB Still a Net Positive for Trail Running? James Elson Weighs In (Sunday Conversation)