In the summer of 2012, Laina Morris became an overnight viral star as the Overly Attached Girlfriend, a parody of the rampant Justin Bieber "Beliebers" of the era. The week after, she had to decide if she'd drop out of college or pursue the life of a job that didn't quite exist yet -- a full-time YouTuber.

In part 1, Jamie takes a look at Laina's ascent, and how the image of the YouTube star was first conjured from thin air by a bunch of Silicon Valley weirdos, and perfected by YouTubers themselves. Net week, Jamie speaks exclusively with Laina Morris in part two!

For more on the history of the social media algorithm, check out "The Chaos Machine" by Max Fisher: https://bookshop.org/p/books/the-chaos-machine-the-inside-story-of-how-social-media-rewired-our-minds-and-our-world-max-fisher/18203720

For more on YouTube celebrity, check out "Extremely Online" by Taylor Lorenz: https://bookshop.org/p/books/extremely-online-the-untold-story-of-fame-influence-and-power-on-the-internet-taylor-lorenz/19718842?gad_source=1&gclid=Cj0KCQjwrp-3BhDgARIsAEWJ6SwYyF8sigAMNiXmi3fokHCkE2bzkcSOCaQ7nB0cdh3vmpjNcJS4rVAaAhV6EALw_wcB

Follow Laina on YouTube here: https://www.youtube.com/@laina

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overly attached girlfriend, pt. 1