Google is pushing luggage tracking deeper into airline baggage systems, giving travelers a new way to share live bag location data directly with carriers. Accor is sounding the alarm from ITB Berlin, warning the industry not to let AI flatten hotel differentiation or hand the guest relationship to third-party interfaces. And Expedia is describing a dramatic internal pivot, tightening performance metrics and costs while doubling down on machine learning and AI to defend its position as distribution competition intensifies.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down why the real battleground is the interface — who owns the relationship, the data, and the moment of travel need.

This episode is presented by ⁠⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠⁠

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Google Deepens Airline Bag Tracking, Accor Warns AI Could Commoditize Hotels, Expedia Signals a Reset