Hotels Spent 10 Years Fighting OTAs — Then AI Showed Up and Changed Everything

On today's Skift Daily Briefing, ⁠Sarah Dandashy⁠ breaks down why hotels won the economics of the OTA war but may be about to lose their front doors to AI entirely, how Marriott's ResortPass deal reflects a growing push to turn empty pool chairs and spa slots into high-margin revenue, and why the Mews and SiteMinder integration is the unglamorous foundation hotels need before AI can actually take over.