Hyatt is rolling out ChatGPT Enterprise across the company, American Airlines is shutting down merger speculation with United, and Google is adding new tools to keep travelers inside its ecosystem longer.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Hyatt is treating AI like infrastructure, what American’s response says about airline consolidation pressure, and how Google is quietly strengthening its role in the booking journey.

This episode is presented by Lodgify!

Articles Referenced:
Honorable Mention: @AskAConcierge on IG
Hyatt Rolls Out ChatGPT Enterprise Across the Company
American Airlines Says It’s Not Interested in a United Merger
Google Adds Hotel Price Tracking for Individual Properties

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Hyatt Goes All In on AI While Google Tightens Its Grip on Travel Booking