JetBlue’s CEO shuts down bankruptcy rumors, World Cup fans face rising costs at every step, and aviation’s clean fuel future is hitting real limits.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down why JetBlue is feeling pressure despite denying restructuring plans, how the 2026 World Cup is turning into a high-cost event for travelers, and why sustainable aviation fuel isn’t ready to solve the industry’s biggest challenges.

This episode is presented by Lodgify!

Articles Referenced: Honorable Mention: @AskAConcierge on IG
JetBlue CEO’s Note to Staff: No Bankruptcy Now
World Cup Fees and Prices Are Squeezing Travelers
Aviation’s Decarbonization Bet Is Looking Shakier Than Ever

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JetBlue Pushes Back on Bankruptcy Talk as World Cup Costs Surge