Overseas visits to the U.S. drop sharply in May as Western Europe stays home, World Cup host cities spend millions on welcome campaigns to fight a perception problem, and a ten-year look at hotels vs. OTAs reveals who actually won.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why inbound tourism is still sliding even as the World Cup kicks off, how host cities are betting big-budget welcome campaigns can overcome visa headlines and entry policy concerns, and why the real winner of the hotel vs. OTA war wasn't market share — it was margin.

Articles Referenced: Honorable Mention: @AskAConcierge on IG
Overseas Travel to the United States May Decline
World Cup Tourism Campaign Videos
Hotels Tried to Cut Out Expedia. Here's What Happened.

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