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U.S. airlines detail how AI is reshaping daily operations, Airbnb signals hotels are now a core growth strategy, and IHG overhauls its data systems so AI agents can better surface and sell its properties. On today’s Skift Daily Briefing, Sarah Dandashy breaks down how AI is moving from back-end efficiency to customer-facing decisions, why Airbnb is positioning itself as a full-spectrum lodging platform, and how structured, machine-readable hotel content may determine which brands stay visible in an AI-driven search world. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IGHere’s How U.S. Airlines Say They’re Using AIAirbnb’s Hotel Strategy Is Now Much BiggerIHG Overhauls Its Hotel Data for AI Agents Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

Ask Skift Is the AI Chatbot for the Travel Industry: Ask Skift Your Questions Episode NotesThe Texas state government has filed a lawsuit against Booking Holdings, alleging the company violates state law by not including certain fees when it initially displays room prices, reports Executive Editor Dennis Schaal.Schaal writes the Texas lawsuit comes as the Biden administration and Congress are increasingly taking aim at so-called junk fees, charges that aren’t disclosed to consumers upfront. The lawsuit includes Booking Holdings and its sub-brands, Booking.com and Kayak, and refers to so-called resort fees and other extras.Texas Attorney General Ken Paxton said while announcing the lawsuit that the state had recently sued Hilton and Hyatt for allegedly deceptively displaying their fees. Next, experiences and major tourist attractions have become significantly more expensive in the past four years, writes Travel Experiences Reporter Selene Brophy. Analysis from marketplaces GetYourGuide and TicketLens revealed prices from tours and admissions tickets globally rose on average 18% between June 2019 and June 2023. Charmaine Chua, GetYourGuide’s head of optimization, attributed the jump to factors such as tourism’s rebound and a shift in consumer spending toward experiences. TicketLens found that Turkey recorded the largest price increase for experiences globally, with a 35% jump from 2019. Meanwhile, Miami registered the biggest price hike at 27% for local tourism attractions in the U.S. Finally, major hotels and online travel agencies have benefitted from an enormous surge in travel demand in Asia and Europe in the first half of this year, reports Senior Research Analyst Pranavi Agarwal.Agarwal writes the strength in global demand has now shifted to Europe and Asia. She writes companies initially hurt by their exposure to Asia are now reaping the rewards as its rebound takes hold. Agarwal cites Accor as one example. The France-based hotel company, which derives about a third of its revenue from Asia and nearly half from Europe, saw its revenue jump 40% from last year.

Episode NotesFor today’s special episode, Skift senior media producer Jose Marmolejos is joined by Skift Global tourism reporter Dawit Habtemariam to talk about his article that was published on Skift about tourism boards and influencers. Now in other Skift News, Asia editor Peter Bhutto . Travel Marketplace Skyscanner found that eight of the world’s top ten trending destinations for travelers are located in Asia. Now in other Skift News, Asia editor Peden Bhutia, reports that Asia’s tourism industry has made an enormous recovery. Travel Marketplace Skyscanner found that eight of the world’s top ten trending destinations for travelers are located in Asia. Next, the number of women occupying leadership positions in the hospitality industry is continuing to rise. However, contributor Carly Thornell writes Women fighting to land executive roles at major hotel companies still face enormous challenges.Finally, Air France-KLM is looking to expand in South America, and the group believes acquiring Tap Air Portugal might be the way to go. Reports Edward Russell, editor of Airline Weekly, a skift publication. Although, Russell writes Air France KLM is just eyeing a deal with TAP for now. Air France KLM CEO Ben Smith notes Tap’s extensive service to Brazil is very attractive to his company.