Skin and the City Podcast: Making Full-Time Money Without Working Full-Time

Episode Title: Making Full-Time Money Without Working Full-Time
Release Date: November 21, 2024
Host: Kasey Boone
Podcast: Skin and the City Podcast by Kasey Boone Skincare™

1. Introduction

In the episode titled "Making Full-Time Money Without Working Full-Time," host Kasey Boone delves into her personal journey and shares valuable insights on achieving financial success while maintaining a balanced lifestyle. Skipping the usual holiday intros, Kasey gets straight to the heart of empowering estheticians to break free from conventional work structures.

2. Kasey's Personal Journey to Success

Kasey begins by recounting her early aspirations and the path that led her to become a successful esthetician. Transitioning from a high school dancer to a certified makeup artist, Kasey shares the challenges she faced, including juggling multiple jobs and financial struggles in her late teens and early twenties.

“I was working two jobs for a really long time and I was really broke for a really long time. But, like, that's okay. Like, I was 19...” [03:15]

Despite the hardships, Kasey's dedication paid off as she eventually opened her own business. Reflecting on her journey, she emphasizes the importance of persistence and hard work.

3. Breaking Free from the Traditional Work Structure

A significant portion of the episode focuses on Kasey's experience breaking away from the traditional 40-hour workweek. She discusses the mental shift required to prioritize personal life over continuous work.

“I was stuck in this, like, old mindset that we're all taught, right? We go to school five days a week... And I personally got stuck in it.” [07:20]

Kasey highlights the liberation that comes from restructuring her business, allowing her to work fewer hours while maintaining a full income.

4. Importance of Defining Your "Why" and Goals

Kasey stresses the necessity of understanding one's motivations and setting clear goals. She advocates for the "pen to paper" method to outline dreams and aspirations, facilitating a roadmap to success.

“I really, really, really, really encourage you to, like, physically write this down. Like, pen to paper.” [12:45]

By documenting her ideal week and personal goals, Kasey was able to rewire her business and lifestyle to align with her true priorities.

5. Balancing Workload and Business Flexibility

Kasey shares her approach to managing fluctuating workloads, especially during trade shows and busy seasons. She emphasizes the importance of flexibility and delegation to maintain balance.

“Now, literally, I don't have to work more than a few hours a week to maintain my business.” [14:10]

This section underscores the value of strategic planning and the ability to scale efforts based on business demands.

6. Listener Q&A

Kasey addresses several listener questions, providing tailored advice for various challenges faced by estheticians.

a. Finding and Sticking to a Niche

Contrary to popular belief, Kasey argues that estheticians don't necessarily need to niche down. She encourages embracing diverse services and evolving with one's interests.

“You do not have to find a niche and you do not have to stick with it. And honestly, that was the best thing I ever did.” [16:05]

By exploring different areas, Kasey found her unique path, ultimately leading to greater satisfaction and success.

b. Attracting and Retaining Clients

Focusing on existing clients and delivering exceptional service is Kasey's key strategy for client retention and referrals.

“Focus on the clients you have. If you are not giving them 110%, start doing it now.” [16:30]

She highlights the power of word-of-mouth and the importance of nurturing strong client relationships.

c. Navigating Slow Business Seasons

For estheticians experiencing slow periods, Kasey suggests honing skills, enhancing social media presence, and reaching out to lapsed clients with special offers.

“This is the time to hunker down, hone in on your skills. Make some more social media content. Reach out to the clients that you haven't seen in more than 3, 4 weeks.” [18:10]

These proactive measures can help stabilize income and prepare for busier times.

d. Negotiating Raises and Career Growth

Kasey advises open communication with employers regarding raises and encourages exploring other job opportunities if necessary.

“Have a conversation with your boss and then also go look for other jobs or go look for a second job or look and see what other opportunities are out there.” [19:00]

This approach ensures that estheticians advocate for their worth and seek environments that recognize their contributions.

7. Closing Remarks and Future Plans

As the episode wraps up, Kasey reflects on the year ahead, emphasizing the importance of rest and self-care during the winter season. She also announces upcoming sales and encourages listeners to engage with her on social media for further support and resources.

“I hope you have a great holiday season, that I hope you spend time with friends or family or maybe alone or travel or just do whatever it is you want to do.” [21:00]

Kasey's heartfelt conclusion reinforces her commitment to supporting the esthetician community and fostering a space for growth and success.

Key Takeaways

• Break Free from Traditional Work Structures: Challenge the conventional 40-hour workweek to achieve a balanced and fulfilling professional life.

• Define Your "Why": Clearly understanding your motivations and setting tangible goals is crucial for personal and business growth.

• Embrace Flexibility: Adapting your business model to accommodate varying workloads can lead to sustained success without burnout.

• Prioritize Client Relationships: Exceptional service and strong client connections are foundational for retention and referral-driven growth.

• Continuous Learning and Adaptation: Utilize slow periods to enhance skills and expand your professional repertoire.

Notable Quotes

• “You do not have to find a niche and you do not have to stick with it. And honestly, that was the best thing I ever did.” — Kasey Boone [16:05]

• “I really, really, really, really encourage you to, like, physically write this down. Like, pen to paper.” — Kasey Boone [12:45]

• “I was stuck in this, like, old mindset that we're all taught, right? We go to school five days a week...” — Kasey Boone [07:20]

• “Focus on the clients you have. If you are not giving them 110%, start doing it now.” — Kasey Boone [16:30]

Conclusion

In "Making Full-Time Money Without Working Full-Time," Kasey Boone offers a blend of personal anecdotes and practical advice tailored for estheticians seeking financial success without the confines of traditional work schedules. By sharing her journey and addressing common industry challenges, Kasey empowers listeners to redefine their careers on their own terms, fostering both professional achievement and personal well-being.