← Skin Anarchy
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- [00:03]
A
Hey, guys. Welcome back to Skin Anarchy. Today's episode is very special to me because I'm welcoming back an old friend. Amy Peterson was on our show about, you know, a couple years back when, you know, I really didn't understand much about aesthetics. And I was trying to kind of pick Amy's brain and understand how she handles her clients. Because she is renowned in the industry, she's known as the skin savant. She has worked with countless celebrities, and she actually sits on the new Beauty Brain Trust and is also a key opinion leader for multiple devices she has at her practice. And now Amy has decided to launch her own line, you know, and really kind of tackle the issue of what do we do when we go home from our facials, from our treatments? How do we maintain that beautiful, radiant skin in a way that's not going to irritate us? It's not going to cause, you know, know, just sensitized skin issues. And, you know, her line is really crafted with so much thought and obviously loads of experience behind it. So welcome back, Amy. I'm so excited to talk to you again today and to really explore this beautiful new chapter in your career.
- [01:10]
B
Thank you so much. Yes. It's been a couple years, and I am just thrilled to be back with you, Dr. Ekta.
- [01:16]
A
I'm so excited to chat, and I can't wait to learn, like, what you've been up to. I know there's a lot of things that have been in the works. I mean, obviously the. The new line coming out, but how's everything been? If you can kind of give us, our listeners, a little background about yourself, that'd be a really great place to start, you know, just to refresh everyone's memory.
- [01:32]
B
Yeah, so I've been in esthetics for about 20 years. It was the first thing I went into right out of college and esthetician school, and next to my boys and my family, it's. It's my passion. I opened my own practice after being a trainer for many years and working in plastics and derm. I opened my own practice in Miami beach about five years ago, and it has been just an absolute joy. Being a small business owner can be tough at times, for sure, but I love what I do. I feel like I have the best clients in the world. We now have 10, soon to be 13 treatment rooms. We have some of the best technology there is out there, and we're really a center for education and excellence. We have a lot of trainers that work here in the industry. And then, you know, fast forward Five years. I'm super excited to announce that I'm launching a skincare line. I've spent two years working on these formulations and it's just been an incredible ride. It's called Lenox and 16th and it's basically that's the intersection that my office is on. And it's really that, you know, my clients are my muses and I built this for them. I used, you know, my practice, my aesthetics practice as essentially my laboratory for creating this product line. And I am just absolutely thrilled that it's going to be launching soon.
- [03:01]
A
I am so excited that you're coming out with the line. Like, I cannot tell you how refreshing it is to see somebody with the amount of experience that you have and, you know, as much work as you've done with really, you know, understanding the skills. I mean, I think a lot of times in our industry we have people who are dubbed experts and there's nothing wrong with that. But I truly believe that an expert is somebody who has studied their craft for a long time, you know, and it's something that is rare to see in almost any industry these days, you know, if you ask me. And so when I look at your work, Amy, I'm just always like, you know, this is the kind of person that I want to see behind a skincare line. You know, someone who gets skin, who understands what actually works on a day to day basis. Because, as you know, there's so many products out here that are giving you these, like, false claims. There's so much marketing, you know, and I know a lot of our listeners can relate to this. You know, a lot of you chime in with, you know, you want product recommendations and sometimes I'm unable to give you those because there's a lot of things that are just too harsh. I feel like, you know, for the skin. But Amy, I want to talk about your line because I feel like the, the work that you've done, it really is reflected in the products. And just how long did it take you to come up with what you wanted to bring out, you know, as like the first launches for this?
- [04:21]
B
You know, I would say it's been, it's been kind of my whole career just looking at consumerism, looking at what has, what is out there, seeing what people are drawn to seeing, quote, unquote, the white space, if you will, if it's a true white space. And really kind of, you know, deciding what I wanted to formulate. I wanted it to be, you know, if it wasn't some, a product that I was going to miss, if I didn't have. If I went on vacation and I was upset I didn't take it with me. Like, that's like my threshold for, like, could I launch something into this world? Because, as you know, it's a super saturated market, lots of people are doing it. You don't have to be an expert to do it. For me, it just had to be a product that I couldn't live without personally.
- [05:09]
A
Yeah.
- [05:09]
B
Had to be a product that I got a lot of feedback for. I'm not going to market lightly. Like I, you know, this product, these products have been in development for a while. I'm fortunate enough to have an office where I was able to really test them out. Aside from doing my own testing within, you know, the brand, the clinical and the consumer perception, I was able to actually test them out on real people in real time. Getting incredible feedback, pivoting when I needed to, working hand in hand with my chemist. Like, I have the best chemist and I have become really good friends with them. I mean, we really are in this together. And I'm a very hands on founder, just like I am with the practice. I just, I feel like it's my responsibility to put something out into the world that will really move the needle in someone's regiment. And when someone invests in a product like Lennox and 16th, I want them to feel the complete value from start to finish. Just like if you walk into my.
- [06:06]
A
Practice, of course that makes so much sense. I love that you said that and I love that you work so closely with the chemist. Because honestly, oftentimes I think the biggest missing link, at least for me as a consumer, is this understanding of, like, what actually does the skin respond to, you know, And I think that's a really big question because when we look at like normal human physiology, you're, you know, you're taught about the layers of the skin, you're taught about the receptors of the skin and all of these potential targets for what we would consider, you know, things that we could go after to really get optimal skin benefits. But then when you look at the practicality of that, there's a. It's a whole different story. And I'm sure, Amy, you've seen this in your practice, right? It's like people, everybody needs something different. But that underlying, like, I guess you could say, like the common ground of what people need for beautiful skin. I mean, what, what do you think that is from what you've seen on a daily basis with working with your clients and obviously crafting the line, like, what do you think that really is?
- [07:11]
B
You know, I've narrowed that down. And it's interesting because it's very hard to put into words what beautiful skin is. Right. And the way that I have established that in my practice is. Is when you're seeing a woman walking down the street and you're like, oh, my God, that woman has beautiful skin. What is it really? And I think it's that she reflects light really well and doesn't absorb it. And I think that's what people are chasing. If I could put it into words, you know, you could use all these other words to describe it, but it's really. Can you really reflect light? Can you absorb light? You know, we. I have this unique ability, and I've crafted it over time to really take rather complicated lasers and treatments and really kind of explain to my clients what's needed where. And we use different analogies at the practice. The mattress and the sheets, and we use the framework of a bed, and it's something that we've used for a long time. So I think you really want a great mattress, and you want great sheets, and there's some things that topical skincare can achieve, and there's some things that it can't achieve. And I think as far as really perfecting those sheets and allowing that skin to, you know, to reflect that light rather than absorb it is really important.
- [08:29]
A
That's. Yeah, I like that. I like how, you know, you explain that, because, you know, with. With that. I mean, I know that there was a whole movement around, well, you know, you want really dewy skin, and really, people went overboard. I feel like with this whole hydration component, you know, of, like, okay, just slather a bunch of, you know, different products on your. And eventually you're gonna get that beautiful, glowing skin. But really what that ended up doing was clogging everyone's pores and, you know, leading to all this mess right downstream. And so that's where I find it to be so fascinating, is that we're like. I think people understand that, like, you know, what we all want is exactly what you said, where it's like this beautiful, dewy, you know, natural complexion that just you radiate. You look like you're radiating right from within. But to get there, I think we just. I don't know, we often miss the mark. So I want to talk about some of the products. Actually, the. The two that I'm testing I'm absolutely in love with, and I'd love for you to talk about Both of those serums, if you could.
- [09:30]
B
Thank you. I'm super excited that you got a chance to, to try them. That's really important to me that the feedback is, is where we grow as founders and understand our products even more because everyone, as to your point earlier, has different skin. So, you know, I, when I saw different brands launching throughout my career, I would see, sometimes they launch with a lot of products or they feel like they need to have this whole range. Like, oh, my God, I can't have a serum without a cleanser and I can't do this without a spf. I don't feel that way. I feel like heroes are really born from giving all your attention to that specific skew. So I'm actually launching with two SKUs and their powerhouse serums. One of them is called the laser Serum. And just to be clear, it's not post treatment, it's not after, you know, after a laser, but it's really a powerhouse formula that tackles multiple issues head on, that can be used on every skin type. It's really inspired by the treatments I offer at my practice to my clients. And it really brightens the skin. It's so gentle, yet, you know, it can be. It's so impactful. And that was really important to me when I saw a lot of different products, retinols and different things that people couldn't use on the market because it, it caused irritation in their skin. They had to kind of back off of it. You know, for me, I, I have a lot of vascular components to my skin. I don't quite have rosacea, but I'm pretty vascular. And, and so, you know, I wanted to formulate this product to exfoliate really well while being so gentle that you could use it on the client who has the most sensitive skin or reactive skin. And I, and I use those, both those terms because a lot of people walk around saying, I have sensitive skin. And really they just have reactive skin, but they can handle a lot of it. So the laser serum is, you know, use that night. We're telling people initially use it every other night to begin with because it's always great to acclimate to it. And then you can actually use it every single night. And the feedback on the laser serum has just been incredible. The texture is incredible. People notice a difference even after one night of using it, which has just made me. I mean, I'm smiling because that's what I wanted.
- [11:55]
A
Yeah, I'm one of those people. I love those people. Yeah. Because honestly, the first time I tried it I mean, just to be very, very transparent with all of our listeners. I mean, the first time I tried the serum, you guys, like, I was literally blown away because I love a good exfoliant. I'm one of those people, like, I will try anything because I, my skin needs exfoliation, like bottom line, you know, but like I didn't know what to expect going in, you know, it was something I was trying. I knew that Amy makes great products and I, you know, she, she does her, she does her thing, right? So I was like, this is going to be good no matter what. But then I tried it and I woke up the next day and my skin was absolutely beautiful. Like it was glowing. It was not sensitive, it wasn't red. It didn't feel like now I have to. Because, you know, as many of you know, when you exfoliate, sometimes some products when you're using them though, you'll wake up and you'll have sensitivity, you know, and you'll wake up with this feeling of I need to put something on that's going to protect me now, you know what I mean? For like the rest of the day and the next two days. And I didn't, I mean, none of that was there. It was just I woke up, loved the way my skin looked, wanted to use the product again. Like it was an amazing experience as a consumer because, you know, for me that's very important. I think that for a lot of us that we're looking for products that we can say, yes, this is something I'm going to put in my arsenal. I'm going to have this with me, you know, and I'm going to be able to rely on this. So, yeah, I was, I was blown away. I thought it was amazing right after the first night.
- [13:25]
B
So I mean you, you have to miss it when it's gone. And that was it. So, yeah, you know, I think it's important with this product to note that it's this balancing. So the, the acid complex, which is featuring like lactic, glycolic and mandelic are also balanced with glycerin, which is an incredible humectant. It's also paired with squalene, which mimics the natural skin, you know, lipids to prevent moisture loss. It's also got a blend of antioxidants in there that are plant derived ingredients and basically like they're all working simultaneously, which was a hard formula to get to. And then to counteract potential redness or dryness, we actually put some aloe vera, some yeast, some prickly pear extract. Like we have this is like a power packed formula. And one thing that's really notable about it is the texture. I mean it's an incredible texture and it does the job. Like even after, you know, when I finally froze this formula, I was like, I woke up the next morning and I was like, oh my God, like this is it. This is, this is what I want in the laser serum. And it was really important to name it that because you know, in my opinion when a client comes into my practice, like what we do here is we have to move the needle, we have to make change in the skin. You know, that's our responsibility. And I feel like these products also need to do that.
- [14:46]
A
Absolutely. No, I love that and I like that you named it the laser Serum. I think that a lot of times, I mean, for me, I'll be honest with you, I don't get any aesthetic treatments done and it's not because I look down on them at all. No, I'm very fascinated by all the technology and the wonderful results, but I personally just don't one, I don't have any time, you know what I mean? So I, I just don't have the time to go in and get anything done, which I wish I did. But also because I've just never done it, it's. It's not something that I feel like, you know, I've opted in for, you know, I haven't wanted to is my point. But I'm very heavy with skin care. So skin care for me is like my skin care needs to work, you know, and it needs to do a job and it needs to be something I can really rely on. And so the fact that you named it that is actually, it's nice, you know, because it feels like I'm actually using something that's made for like this clinical grade use, right. For like in terms of skin health. And I like that feeling because I really believe in like clinical grade skin care and I, and medical, whatever that terminology is nowadays they're using. But something basically the bottom line is something that works, something that I can rely on and something that's going to show me results. And you know, this is exactly what I experienced when I used the product. So I love that you named it the way you did and you know, it really lives up to its name.
- [16:03]
B
Yeah. And I think it's important that you know, there were certain things that were non negotiable for me. I mean obviously the formula had be exceptional. That's a given when anyone, you know, who is in this, I think, for the right reasons, knows and wants to do. I also think from a consumer standpoint, you know, I used to see people that would say, like, I love this product, but, God, it runs out so quick. And so it was really important to me that people felt like they were making an investment that they. That they would have for a while. Right? So we did 50ml bottles, which was really important. And a lot of people said, well, you know. You know, they may have not thought that was the smartest business move in my opinion. You know, the smartest business move is doing right by the people who are investing in you. And I. And I felt that way too. You know, I always get annoyed when I run out of products so quickly. So, you know, our bottles are 50ml. The packaging, I'm not. I think you've seen it, but it's exceptional. It's beautiful. Every detail on it was, you know, I believe that people are attracted to things that, you know, that they want to purchase. I've seen some formulations that I think are great that aren't in great packaging, so they don't necessarily stand out. And if you're into skincare, people do like, you know, an attractive bottle with a good method of pumping out. Not that it gets clogged, not that it breaks. So every single piece of this of Lennox and 16th has been very thoughtfully curated and cared for. You know, it's kind of like these two babies are being born into the world for me.
- [17:36]
A
Yeah, no, it's beautiful. And I think that you've really, you know, you've shown us that you've poured a lot of thought into this. I mean, like I said, I was. We were talking earlier before the show, and, you know, I was raving about this earlier, that it doesn't pill up. And that's huge for, I think, a lot of right now, especially it's huge for skincare products because from my experience, a lot of the times when I lay down a serum, any moisturizer that I put on top is going to somehow react in a negative way, you know, and I don't know what's going on in the manufacturing world. You know, this is my question to a lot of the skincare brands out there is, like, what's really going on with the chemistry? Because I've experienced that a lot. But this gave me no issues. Like your. Both of your serums, like, beautifully integrated with all of my other skincare. And, like, not only that, but I didn't, like, when I put it on. I didn't feel like I needed to add really anything else. It was just like a moisturizer on top, and I was done. You know, I was good to go. And so that's rare. I feel like right now, especially the way that, you know, I don't know, maybe because of the way things are being formulated or manufactured or what's going on in the labs, but there's definitely, you know, a quality thing here. And so when I look at your products and the way they're made, the quality really speaks for itself. And that's where I feel like you're getting a lot for what you're paying for automatically. Because if you can use a product and it's not going to give you that bad user experience, you're. And you're getting results. I mean, that's where your money's going, right?
- [19:04]
B
No, absolutely. And that was part of the testing, right? Like, we didn't just say, oh, we like this. We think it's good, and okay, we have some results. I mean, we had to. We had to try it with makeup, we had to try it with other products. You know, right now we have two products. We have to play nice with other products. And we will. Maybe eventually we will have a whole range. I will. You know, I'm only. Every single product I put out into the world is going to be thoughtfully and intentionally put out there for a reason to kind of treat something. And we do have other things in the pipeline, but for right now, these products are going to have to play with other moisturizers. They are going to play with other cleansers, and that's how we formulated them. And the pilling is. I agree with you. It's something that drives me nuts. But, you know, that has to be tested. And that's why this took a long time and an appropriate amount of time to come out with this. You know, the other product is the preservationist, and that's our vitamin C cream serum. And there's not a lot of cream serums on the market. Some people use that product alone and don't need a moisturizer. You know, it's also depending. Do you have a lot of oil content on your skin? Do you not. Some people wake up and they. They don't wear makeup. They want to just, you know, put on a. They want to do a cleanser, they want to do their vitamin C, and then they want to put their SPF on and you can with this product. And. And, you know, because vitamin C oxidizes easily, we intentionally Use two highly stable forms of it to work together. This. The, the Preservationist is power packed with some amazing ingredients and an incredible peptide blend, a tetra peptide and a hexapeptide. Also some squalene ceramides and then we also put some vegan plant derived exosomes in there and that texture is like so satisfying. So even without, you know, clients using a moisturizer, it's really so nourishing and it gives just such a beautiful glow to the skin. And, and one of the, you know, ingredients that I just, I love has always been vitamin C. But finding the perfect vitamin C, you know, is challenging for some people and I think, you know, we solve this with the Preservationist, so.
- [21:06]
A
Yeah, absolutely. I like that you didn't just make like a straight vitamin C like serum, by the way. I really like that because I feel like that is so, you know, it's overplayed and I, I've never been a fan of those like standalone vitamin C serums because they really do sensitize your skin, you know, in the long term. And so I'm glad that you didn't go that route. And this is a beautiful product. Actually. I, the first night I tried just the laser serum and I was like, absolutely. I fell in love with it. And then the next night I remember I mixed both of them and I know exactly what you mean when you say it kind of has that moisturizer like feel to it because I didn't add a moisturizer the second night. Like I didn't need to. My, my skin was totally good to go. So I feel like if you use both of them together, it just, it's a beautiful combo.
- [21:52]
B
I've been using, you know, all my products for the last year and then testing out new things that are in the pipeline. And I'm incredibly happy. I miss them when I don't have them. And I say that because everyone's like, you probably had them all the time. But you know, when you're iterating or doing certain things, there's certain times that you don't have lab samples and I'm like, oh my God, I can't wait to get it back. Or you're instability and compatibility testing and like you need more, you know, and then I have people that I've put on it like I need more, but I'm like afraid to ask you. You know, it's been, it's been like so fun to kind of just put something out into the world and get a lot of feedback, you know, prior to it actually launching.
- [22:30]
A
Absolutely. No, it's, it's really, really well done. And I guess, you know, I actually like, I want to talk a little bit about this idea of like, because right now I see it coming up a lot is this, you know, their skin. There's different skin types, obviously, we know that. But then also, especially for melanin rich skin, I feel like now more than ever, there's not a lot of products that are catering, you know what I mean, to those unique needs. I feel like melanin rich skin is very, very different because obviously the thickness, obviously the needs in terms of like the brightening effects and stuff. I feel like your products are really good for everybody. You know what I mean? I really can tell that you've crafted it in a way that everyone can utilize them. I'd love for you to speak on this a little bit, Amy, you know, especially with all of your experiences, you know, what do you think people with darker skin types need to be aware of when they're shopping for skin care and looking for maintenance products?
- [23:27]
B
Yeah, you know, it's interesting. I think that I've had the luxury of really working in different environments. You know, I worked in the Northeast, I've worked in, on, in the Pacific Northwest and now in Miami with all very different skin types. And, you know, when I formulated this, I wanted it to be able to be used on all which it is actually the first model who ever used the laser serum was African American and her. You'll see her pictures eventually, but the results are remarkable. I think you have to take in, you know, a lot into account, especially when dealing with, you know, we all know this when we're dealing with lasers and different things. Melanin rich skin has to be, you know, or people with melasma, they have to be treated very, very differently. And I think there's a huge misconception and, and hopefully more education comes out on that. So people don't, you know, go in thinking they can do something that their friend with a Fitzpatrick type one can do with products. You also have to take into account that because you want to, you want to move the needle enough, but be gentle enough for hyperpigmentation. Is there a lot of oil in their skin? Is there not? It just, you know, it's very dependent. But when we formulated this, we, we took all of those things into account.
- [24:45]
A
Right. Right. Now that's important. I'm glad that you did, because I think that that's one of the big question marks around skin care in general is this idea of like, well, what do you, what should we be expecting for the long term? You know, I glad, I'm glad that you brought up like you production and this is something that I think we should dive deeper into is this idea of like when you're using the products, what do you want consumers to expect, you know, when they've been using them for like a month versus, you know, just immediately.
- [25:16]
B
I think you'll notice a big difference in, in oil production if you have acne. It really, really helps. Some of our before and after acne patients have been, you know, incredible. We've seen some have a little bit of a purge in the beginning and then it quickly resolves and you'll probably hear some of those case stories. But it's kind of getting, you know, if you have some active acne on the outside, seeing that transform and kind of, you know, stabilize a little bit. So we've seen great, great results with acne. We've seen great results with pigmentation in our trials and then also here at the office and we've just seen an overall production, I always call it, it's kind of like you know, filter free confidence. It's kind of like a swipe to the right without a swipe.
- [26:02]
A
So what about like if we're using like a daily retinol or vitamin A derivative product, do you think that that's something, I mean, is that good to go with the serums or. I mean, how is the, how should the usage of that be?
- [26:15]
B
You know, I mean, if you're really married to your vitamin A product, retinol product, you could do every other night, the laser serum one night, the retinol one night. Or if you're using it, you know, not many people are using a retinol, a true retinol, every single night, like a 0.25 or 0.5 or tretinoin. I find with the retinols, you know, sometimes people need to take a break with them. The laser serum is a great time, it's a great time to introduce the laser serum and kind of start using that or you can use it every other night. I don't think that you need them both necessarily. And I think people that have been using retinol for a while should try something else. You know, I believe that your body is always trying to reach homeostasis. So it does. This notion that your body doesn't, on your skin, doesn't become accustomed to products, I don't believe to be true. I believe it does and it kind of starts doing its job as effectively. So I think introducing something new is great. We haven't had a lot of people yet use retinol with the laser serum because they're both exfoliants. But I think that you could kind of do day one, the laser serum day to your retinol if, if you still wanted to include your retinol in the routine. But this is a really great retinol free alternative.
- [27:27]
A
Awesome. Yeah, no, that's, that's makes sense to me because I'm not a huge retinol person, you know what I mean? So, like, I, I know there's a lot of people out here that do use them, but I think retinol is like that anyways, right, Amy, you're not supposed to use it every night. You're supposed to kind of alternate it. So, I mean, if you are using it, it's a good way to like, I guess you can use your retinol. I mean, use, use it, whatever you do. But then, yeah, just. Yeah, alternating between. I mean, that would make sense. That makes a lot of sense.
- [27:54]
B
Or just taking a complete break and trying a different product out. Yeah. And it also depends, is it retinoic acid? I mean, what are you actually using? Because retinol is thrown around and there's three different classifications. And is it prescription grade? So it really does depend on the person. I always say if you're starting a new product, kind of commit to it for three months and really see if it works.
- [28:15]
A
Exactly. Yeah. No, that makes a lot of sense. And I think that is the general rule. Even dermatologists, I've heard them say like, 90 days. You know what I mean? Give yourself 90 days and then look at your results and then come back and reevaluate. You know what I mean? Whatever you might want to add on or take away. But I really, I mean, I really like this because it is, it feels so gentle, it's so easy to use. And you know, for me specifically, and you know, speaking of like the retinol thing, I, I brought that up specifically because retinol, I think, in my opinion, and this is just my opinion for everyone listening out there, I think it's, it's overused, you know what I mean? And I think the idea of giving your skin something else to try is so important because it. You will not know what your results will be until you are actually giving your skin adequate time to be without the retinol. So retinol does the skin turnover and all that great stuff, but there are other things that also do that And I think when you, you look at acids, especially some of the acids that you've utilized here in the laser serum, for example, acids are a really great way for your skin to, you know, kind of get rid of the skin. The cells that are already dying, they need to go, you know what I mean? Your skin, your body's trying to get rid of them off the surface and then let the new stuff come in and kind of flourish, you know. So it's a great way to naturally do it. I think it kind of progresses that natural inclination that your skin has, you know, to renew itself. So I actually like this approach a lot. And from my personal experience as a consumer, I feel like products that are more exfoliation based or like they're leaning on that side of using acids, they work actually much better for me in the long run, you know what I mean? So I really, I really kind of abide by that. And it works really well, you know, from what I've seen. Yeah.
- [30:01]
B
And it really was inspired by the treatments that I perform in my office and just that whole like week long, you know, feeling of, of having a laser treatment and, and, and the post care that you're using, you know, that's why we did put humectants in it. That's why we did put glycerin and swaleen. I mean, that's why we did this nurturing approach to it while getting an amazing exfoliation and targeting all these different skin conditions at once. I will tell you one of the other people that I had tested out, she's near and dear to me, but she can't use like anything that's remotely exfoliating. And even if you look at her, she turns red. And she was one of the people I gave this to and she was a benchmark for me. And she was like, I can't believe I can use this. And my skin is radiating and I'm not so irritated. And you know, I pick different people that, you know, that keep me up at night, that I'm like, I wonder what's great for them. And then I know that it can be used for the people who can kind of use anything on your skin. And typically I'm one of those people, right. I'm not a fair judgment all the time because I have that skin, I call it influencer skin. That can not that all influencers have this, you know, type of skin. I think a lot of them don't and do it anyways. But that can use anything on their skin. Right. They really, they don't really know. They probably just have great skin, great genetics, and can use a lot of different things, can switch every day, won't flare up. You know, obviously this is going to work great for those people, but it's, it's also the trickier skin types that are out there, the trickier sensitivities that are out there that I was really trying to, to nail down. And there was just a lot of thought put behind that.
- [31:45]
A
Absolutely. No, I think it really shows too, that you put a lot of thought into these products. I mean, I think, you know, one of my big questions for you, Amy, and this is genuinely coming from a place of completely not knowing, right. As a consumer, is like, you know, we look at celebrity skin a lot, and I know you've worked with so many celebrity clients, and we look at celebrity skin and we're like, okay, you know, they have phenomenal skin, and I know they're getting like all sorts of stuff done. You know, obviously there's all sorts of technologies. But when it comes strictly to skincare, what do you think the biggest thing consumers don't know is when it comes to, like, genuinely great skin care that's going to give you that sustained, you know, beautiful, glowy dewy, wonderful look, you know, day in and day out that you've seen celebrities do?
- [32:33]
B
I mean, I think it's, it's truly finding products that move the needle for me, for you. And I've had people come into my office and they're like, this really works. It always works. And they have beautiful skin. And I'm like, well, then keep letting it work. You know what I mean? I'm not here to necessarily change that. I think there's a big misconception sometimes that products can replace treatments.
- [32:54]
A
Yeah.
- [32:55]
B
And I, and I don't think that's true. Now. A lot of times, if you have an indication that really requires a laser resurfacing or really deep, stubborn pigmentation, because you were raised in a time where people put baby oil and tin foil on out in the sun, you probably do need a treatment or a laser or something to, to really get a big effect, but then you have to use great skin care to keep that effect. So I think it's all about managing expectations. And I think there is a lot of marketing, but there's not a lot of truth telling. And that is something I want to change. And our before and afters are truly a person just using the serum, and that's kind of what you can achieve, which I believe is remarkable with topical Alone. I think sometimes the world gets confused because people are saying, I haven't done anything and I'm just using this. And people forget that they're being paid or they're.
- [33:57]
A
Yeah, yeah.
- [33:58]
B
Or they're paying marketing and it's. And of course they're going to say that. Right? So, you know, I don't know. I think it's a mix of both of them. Obviously I love the in office treatments. I mean, my practice is built on that. I think anything can be overdone. I think it's finding things that really work for your skin. I think it's going to somebody that really worked that, that works well for you. That's a truth tell. And then it's also finding great skin care. But I don't necessarily think everything on the market is going to move the needle. I don't think, you know, I think it's very easy to look like a glazed donut when you put a lot of products on. And that's not your true skin. I mean, that's the glaze. So, you know, at the end of the day, for me, it's obviously a combination. It's also just living well. You know what I mean? It's. It's funny that we're talking about it, but, you know, everyone mentions all this stuff like guessing what Lindsay Lohan did or what is she using. I mean, part of her journey is she's just living well. Like she's living really well right now. A lot of what she's done just in her health and everything else. I mean, she also looks incredible from that. So I don't think it's one particular thing. I think it's the culmination of the things that work for you. I think it's trying out products that, that really work for you and figuring out a good routine and having someone guide you. I also say like for me, you know, people say I just haven't found a sunscreen, so I don't wear it. And I'm like, I would spend a lot of time and money investing in a great sunscreen that you love to wear. Buy 10 of them. Like buy 10 and really find the one that you're going to reach for every single day. You have to love it or you're not going to use it.
- [35:42]
A
Yeah, no, that's so real. And I love that you said that because I know that, I mean, you mentioned this earlier, but like, I mean the whole line is crafted to also support in clinic treatments. Right. Like you, you thought about like that when you were Crafting the line is if you're getting treatments, you can still be using these products, and they're going to actually help you maintain those results a thousand percent.
- [36:06]
B
And we were launching with two two SKUs because we really wanted to place now the preservationist you can use in the morning and in the evening, of course, but we really wanted at least tackle the day and the night with serums. I used to tell people when they used to come into the office, if you have, you know, 100 or $200 and that's all you have, I would invest in a great serum. That's what I would personally invest in. I would go cheap on the cleanser. I would go cheap on a sunscreen, a drugstore, but I would invest in a great serum, and that's truly how I feel. So, of course, naturally, I launched with two serums, one which is, you know, a cream serum almost, to kind of tackle the moisture component. But I did that because that's what I feel like people should invest in. You know, that's where I feel like it's going to move the needle in your skin the most. And. And not that I won't come out with more things, but, you know, everything that Lennox and 16th is, is truly how I feel, and it truly how I am with the clients at the practice.
- [37:08]
A
I love that. Yeah, no, I really love that, and I love that it comes from such a, like, knowledgeable place. The line is absolutely beautiful, Amy. I've really, really been enjoying the products, and I know that once everybody gets their hands on them, you're gonna see so many reviews flooding because, you know, I feel like we're all starved for really great skin care right now. I don't know, it just feels like that, you know, the market has shifted a lot, and, you know, people. There's a lot of stuff out there, you know, a lot of marketing, and people buy into it. And unfortunately, the reality of it is that a lot of those products don't work, you know, and so we're left buying things over and over and over again. And so where I find this to be extremely unique and extremely beneficial, you know, for all consumers, is that you've created products that actually work and that you're gonna feel like, yeah, I'm. I. Not only did I invest my money, right, but I want to keep coming back because I finally found something I don't have to switch out, you know, in my routine. So I really hats off to you for doing that and for being so, like, you know, just genuine towards your. You Know your consumers and your clients, because we need more of that in this industry.
- [38:17]
B
Yeah, I. I mean, I. I feel that way. I felt that way since the moment I opened my doors here. You know, we have a. We have a saying at my office, and you'll hear all the girls say it. Like, we treat everyone like we were treating our mom, meaning the service, the treatment of a lifetime. And if it's not your mom, it's the most important person in the world to you. It's the person that you would roll out the red carpet for. And I feel like that with Lennox and 16th, too. I mean, I feel like it's an extension of my practice, and I want people to know how much we care. And I think when you come through the doors here, you can feel that immediately. I know you can, and I. And I hope that you can feel that through this product as well. It's really important to me at the end of the day, you know, and I hold myself really accountable for putting something out into the world that. That's incredible, that there's value behind it, that people, if they're getting into Skincare, they want to save up to purchase it, and they feel good about that purchase, and that's why we've worked so hard. And I have to give a shout out. I have, you know, at Skincare, by Amy Peterson, I have the most incredible team of human beings. I don't know how lucky I got in this world, but I also. My team at Lenox and 16, you know, I call them the Navy SEALs. And, you know, I always said that you're not going to go into a scary jungle, you know, by yourself. And I call the scary jungle the product world. Right. With so many different products out there and. And kind of not knowing what. What to do. And I picked all these different Navy SEALs to kind of help me go into the jungle, and I think we've done a really, really incredible job. And they're also the heart of, you know, behind this brand.
- [40:02]
A
So I love that. I love that so much. And I'm so. I'm so happy for you, honestly. Like, I'm so happy that you're coming out with a line. I'm so happy that you're bringing your expertise to all of us, for all of us to experience, you know, whether we're near you or not. You know, I. I'm still waiting to come and see you, by the way.
- [40:20]
B
Yes. I want to be your first. I want to do something.
- [40:23]
A
Yeah, you're gonna be. You're gonna be. Trust me, because like, honestly, it's, it's just, I can tell and everybody I think, can tell that this is something that is very genuine and what you're doing is something, it's truly your passion. And I think that's the bottom line. You know, we, we oftentimes consumers are always looking for someone that they can relate to. I know I am. You know, whenever I buy a product, I always look at who is behind this and why did they make this and what am I gonna get from it. Yeah, but like, how, why should I trust this person, right, with, with something that I hold so close to me, which is, you know, the way I look. And so I think that matters. I think that goes a long way. And for everyone listening, if you've been looking for great products, you've been looking for something new to try, that's not gonna let you down. I cannot recommend, you know, basically anything Amy does enough, but especially the brand new line. Definitely check it out. We'll be linking everything in our show notes, so just scroll down, you'll see everything right there. But Amy, thank you so much. Was so wonderful hosting you again and learning from you and chatting with you.
- [41:26]
B
Thank you so much. I'm so excited for the world to finally try Linux in 16.
- [41:31]
A
I am too. Thank you so much. Hey guys, I hope you love that episode. Please make sure to hit subscribe if you're tuning in to us on any podcast platform. We are available on so many different platforms, so wherever it is that you're tuning in, just go hit subscribe. You'll be immediately notified when we publish new episodes. This way you're able to tune in to amazing insights from experts, brand founders, industry leaders, authors, all the wonderful people that we host. And that's very important for me because I love to hear from you guys and really understand what you love and what you want to hear more of. Also make sure to give a us a follow on all of our social media outlets. We're available on Instagram, TikTok X, you name it, we're there. We also have a blog on Medium. So if you're a reader and you love Medium blogs, check us out. On Medium. We publish some really great articles on there that do deeper dives than just what's available on the podcast. And it's really a great place for all of you science geeks out there that want to learn a little bit more. We go above and beyond with our research and making sure we're bringing, bringing you information that you usually probably won't hear about. In other outlets. So check us out, leave us a comment, leave us a review, and we'll be back next time with another episode. Thank you.