Podcast Summary: Skin Anarchy – "Intentional and Impactful Beauty with Patrick Starrr of ONE/SIZE"
Release Date: August 4, 2025
Introduction
In the August 4, 2025 episode of Skin Anarchy, host Dr. Ekta engages in an enlightening conversation with Patrick Starrr, the founder of One Size Beauty. This episode delves deep into Patrick's journey from being a renowned influencer to establishing a groundbreaking beauty brand that redefines inclusivity and innovation in the cosmetics industry.
1. Patrick Starrr’s Journey: From Influencer to Founder [00:01 – 04:51]
Dr. Ekta opens the episode by highlighting Patrick’s unique position in the beauty space. Patrick shares his transition from an influencer to a brand founder, emphasizing the challenges and motivations behind launching One Size Beauty during tumultuous times.
Patrick Starrr [00:35]: "I come from an era where we were pigeonholed into a corner of entertainment that wasn't taken as seriously... Always positioned myself as a student."
Patrick discusses the inception of One Size in 2019, officially launching in 2020 amidst a rapidly evolving beauty landscape. He reflects on feeling excluded from influencer opportunities as his brand grew, which ignited his desire for continued education in skincare and makeup.
Patrick Starrr [01:31]: "I saw skincare becoming a trend... I struggled with acne myself, which inspired our initial product line focused on blurring and setting."
His dedication led him to enroll in esthetician school in 2023, balancing his responsibilities at One Size Beauty with night classes at the Academy of Beauty in Culver City. This education enriched his understanding of the skin, fueling his passion for creating efficacious beauty products.
2. Philosophy of Inclusivity and Acceptance at One Size Beauty [06:09 – 07:55]
Patrick elaborates on the core philosophy of One Size Beauty, emphasizing inclusivity and acceptance as foundational pillars. He explains the thoughtful design choices in packaging that symbolize love and acceptance, ensuring that consumers can see themselves reflected in the brand.
Patrick Starrr [06:09]: "Inclusivity is about acceptance. Our packaging is adorned in red and pink to symbolize love every day... I wanted our logo to reflect a chubby, fierce, and gay identity."
The brand's name, One Size, encapsulates the vision of creating products that cater to diverse skin tones and types, countering the traditional, often exclusionary approaches in the makeup industry. Patrick's commitment to personifying the brand ensures that every product resonates with authenticity and individuality.
3. Product Development: Innovation and Efficacy [09:38 – 25:51]
Dr. Ekta praises One Size Beauty's approach to product formulation, particularly highlighting the foundation's ability to address texture concerns without compromising on coverage or causing makeup to appear thin. Patrick delves into the meticulous process of developing their foundation, balancing SPF inclusion, mattifying effects, and long-lasting wear.
Patrick Starrr [19:38]: "After numerous iterations, SPF 28 was the magic number. Our Ansel Dawn SPF-setting spray is now Sephora’s fastest-selling product, selling one every seven seconds."
He underscores the importance of innovation and efficacy, ensuring that each product stands out in a crowded market without becoming a mere duplicate of existing offerings. Patrick discusses the challenges of maintaining product differentiation while scaling the brand, emphasizing the need for unique formulations that meet consumer needs without overlapping with other products.
Patrick Starrr [22:28]: "It's about finding your point of difference... ensuring true innovation and efficacy so we don't just launch another dupe."
4. Building Authentic Relationships and Maintaining Authenticity [12:28 – 18:27]
Patrick shares his strategy for fostering genuine relationships with influencers and consumers alike. By prioritizing authenticity and mutual respect, One Size Beauty has cultivated a loyal community that feels personally connected to the brand.
Patrick Starrr [13:33]: "Building authentic relationships is key. My reputation as an influencer has allowed me to connect deeply with influencers, consumers, and celebrities alike."
He reflects on his interactions with high-profile personalities like Keke Palmer, emphasizing the importance of maintaining a positive and supportive presence within the beauty community. Patrick attributes his ability to remain drama-free to having a strong, honest team and prioritizing the well-being of his collaborators.
Patrick Starrr [15:33]: "I always think about my team and those who travel with me... Being a fairy godmother to influencers and supporting them is something I'm incredibly proud of."
5. Overcoming Challenges and Sustaining Growth [25:51 – 34:51]
Dr. Ekta and Patrick discuss the intricacies of sustaining a beauty brand in a competitive market. Patrick emphasizes the significance of sustainability and hard work, advising budding entrepreneurs to focus on long-term growth rather than quick successes.
Patrick Starrr [32:10]: "Building authentic relationships is essential. It’s not about being viral overnight; it’s about engaging consistently and staying true to who you are."
He highlights the importance of balancing time and money investments, ensuring that each product is thoughtfully developed to avoid market saturation and maintain brand integrity. Patrick also shares his system for creating content efficiently, allowing him to produce quality work without burning out.
Patrick Starrr [34:51]: "Sustainability is about doing things that align with your long-term vision and learning continuously... You have to work smart, not just hard."
6. Responsibility in the Age of Youthful Influence [34:51 – 39:37]
Addressing the surge of younger individuals entering the beauty and influencer space, Patrick stresses the responsibility that comes with influence. He advocates for honesty, empathy, and understanding the deeper needs of young consumers beyond mere product promotion.
Patrick Starrr [27:33]: "Beauty is bigger than just the industry; it’s about identity and confidence. We need to recognize what truly resonates with young people."
Patrick draws parallels between beauty and music, viewing makeup as a form of expression that fosters a sense of belonging and creativity among youth. He underscores the importance of producing content that is both meaningful and respectful of the audience’s psychological well-being.
7. Future Endeavors and Closing Remarks [39:37 – 41:20]
Looking ahead, Patrick teases upcoming launches, including a new complexion product set to launch in September and expansions into esthetician practices. He remains committed to One Size Beauty's ethos of sustainability and thoughtful growth.
Patrick Starrr [39:37]: "We’re working on a new complexion launch in September and integrating my esthetician practices into the brand next year... one product at a time."
Dr. Ekta concludes the episode by praising Patrick's authenticity and consistency, highlighting the genuine impact he has made as both an influencer and a brand founder.
Dr. Ekta [40:23]: "Thank you for being such a genuine person. It's rare to see someone who always shows up as their true self."
Patrick expresses his gratitude, acknowledging the continuous support that fuels his passion and commitment to the beauty community.
Patrick Starrr [40:52]: "I'm honored and thankful for this conversation. These little signs remind me to continue doing what I'm doing."
Conclusion
This episode of Skin Anarchy offers a profound insight into the vision and values driving One Size Beauty. Patrick Starrr's dedication to inclusivity, innovation, and authentic relationship-building serves as an inspiring blueprint for both beauty enthusiasts and aspiring entrepreneurs. By intertwining his expertise as an esthetician with his influencer background, Patrick has successfully created a brand that not only meets diverse consumer needs but also fosters a sense of belonging and acceptance in the ever-evolving beauty landscape.
For more in-depth discussions and future episodes, follow Skin Anarchy on Instagram @skincareanarchy and subscribe on your preferred podcast platform.