Today’s attractions need to do more than look amazing, they need to evolve, adapt, and stay ahead of shifting guest expectations. In this episode, we explore the key trends shaping the global attractions industry in 2026 and what the data really tells us about where the market is heading. Andy Povey is joined by Melissa Oviedo, CEO of the TEA, along with Martin Palicki, Editor of InPark Magazine, and Edmund Chih, Director at Entertainment + Cultural Advisors, two of the key voices behind the TEA/AECOM Global Experience Index. They’re here to break down what’s rising, what’s stabilising, and what’s signalling major change for operators, developers, and experience creators around the world.