Epic Universe was one of the most anticipated theme park developments in decades, and at the heart of it sits one of its most talked-about lands: Dark Universe. In this episode, we dive deep into the creation of this shadowy, immersive world inspired by Universal’s legendary monsters. We’re joined by Greg Hall from Universal Creative and Max MacEwan from Framestore, the media partner who helped bring Dark Universe to life. From creative risks and resurrecting iconic characters, to emotional pacing, technical integration and hidden Easter eggs, this conversation is a must-listen for anyone who cares about the future of guest experience.