How Queer Britain Tripled Visitor Donations Through Pay What You Can with Andrew Given

Andy Povey is joined by Andrew Given, CEO of Queer Britain, to discuss how the UK's national LGBTQ+ museum tripled visitor donations by introducing a Pay What You Can admission model. They explore museum fundraising, accessibility, visitor engagement, donor psychology, storytelling, innovation, and practical lessons that visitor attractions can apply to create more inclusive and financially sustainable experiences.