Today, we're diving into one of the most important questions facing the industry right now: How can attractions improve their websites in 2026, and what does the latest data tell us about where the real opportunities lie? We’re unpacking the key findings from the fourth edition of the Visitor Attractions Website Survey, exploring what guests actually want from their online experience and what you can do to improve performance, conversion and visibility in a fast-changing digital world. To help make sense of the trends and turn insight into action, Andy Povey is joined by two brilliant guests who were contributors to the report, Simon Jones, Managing Director of Navigate and Steve Mills, Director at Decision House.