Today’s episode starts with a simple but powerful question: What if curiosity were the starting point for every visitor experience? Andy Povey is joined by Donna Speed, CEO of We The Curious, the Bristol science centre that’s rethinking how museums engage visitors. Since reopening its doors after a two year closure following a tragic fire, the centre is flipping the traditional museum experience on its head. Instead of presenting finished stories, We The Curious has built experiences around the questions people are asking, from science and technology to society and the future. They talk about designing experiences around curiosity, the difference between interactive and traditional museums, and how attractions can inspire people to explore the world in new ways.