Today on Skip the Queue, Andy Povey is joined by Robbie Jones, Insights Director at Katapult. Working alongside University of Birmingham and Drayton Manor Resort, they’ve launched a groundbreaking research partnership set to reshape how theme parks and visitor attractions are designed. “Neuroinclusion within Themed Attractions” shifts the focus to the psychological and sensory experience of a visit, delivering the first deep academic study into how neurodivergent people think, feel, and navigate high-stimulation environments. They explore what neuroinclusion really means for attractions and how this research aims to create a practical roadmap the industry can use as a future gold standard.
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