Transcript
A (0:10)
Hello. Welcome to Slate Money, your guide to the business and finance news of the week. I'm Felix Hammond of Axios with Elizabeth Spires of the New York Times.
B (0:21)
Hello.
A (0:21)
With Emily Peck of Axios.
C (0:23)
Hi, Felix.
A (0:25)
We are going to talk about McDonald's. They have a $5 meal. Burger King has matched. What does this all mean? We are going to talk about this concept that the Harris Poll has come up with called quiet vacationing and whether it's a thing and whether we should be worried about it. We are going to talk about the Bond vigilantes and whether they're back in places like France and the uk. We have a Slate plus segment on Yankee Stadium and whether or not it's truly is accepting cash for payments. It's all coming up on Slate Money. So Emily, as the suburbanite among us, you are more attuned to chain restaurant prices than Elizabeth and I. I can tell you that non chain restaurant prices seem very high. But, but the vibe seems to be that eating out is expensive and even cheap eating out is expensive and it doesn't get much cheaper than McDonald's and Burger King. And now they're in a price war and They've announced these $5 meals where they're going to lose money on every meal and make it up in volume. Something like that.
C (1:42)
Exactly. Yeah. There is a price war in fast food. Woo. Good for people, probably not good for these businesses, but bad for cows. Oh, pour one out for the cows. But McDonald's starting this coming Thursday I believe is going to be doing a $5 meal. It's gotten a lot of press. I think it's like a sandwich, a burger, some nuggets, fries and drink $5, which is a good price.
A (2:07)
But you get burger and nuggets or burger or nuggets.
C (2:10)
Burger and nuggets. According to my research. Yeah, it's only four nuggets. So I wouldn't get that excited about it. But I did think about like how, how did this become a thing? The burger and the nuggets and fries.
A (2:20)
I think that was, I think that was Cactus Jack. I think Cactus Jack made the burger and nuggets combo popular. I am making this up.
C (2:26)
What's Cactus Jack?
A (2:27)
Oh, Emily, keep it.
C (2:31)
Any who, but this is, this is apparently. And so McDonald's is doing a five dollar meal. Wendy's, Burger King, even Starbucks is doing, I mean they're doing a $6 thing where it's like some, a food, a food and a drink. I don't, don't ask me for more details, but this is basically a return to normal, is my understanding. Because during the pandemic years, these fast food outlets were just raising prices like having a great old time. Even in the McDonald's CEO wrote a little like, rejoinder to the haters recently saying, like, people say big Macs cost $18 now, and that's not true. And like, it's not that bad. And even buried in his rejoinder to the haters was the information that prices at McDonald's average for all menu items are up 40% since 2019, which is a lot of money. And like, you could maybe understand why people would be saying, I don't want to eat at McDonald's, it's too expensive, I might as well go eat at a, like, restaurant or something. Um, so now we're seeing a return to the idea that you have to compete on price if you're a proprietor of a restaurant that is known for selling cheap food. So I think that's what's happening here.
