Brian Lubin (27:26)
And because I did interesting, people wanted to pay attention. So people are trying to make all this fancy stuff and, like, frame it with the hooks, with the titles, with the thumbnails, and you think that you're going to make your brain like that, but your art imitates life. And so you got to make sure to focus on the life part first. And so I quit my corporate job in 2022 to travel the world full time for a year. That is interesting. And so you can't attract these, these crazy level 100 people if you're, if you got level one goals or you're living a level one life. And so I was like, I'm going to go travel the world for a year. And so that's what I did. I quit my job in March and then July, I hopped on a one way flight to Greece. I lived in the Greek islands for a month. I traveled to Europe, I went all around Europe, I lived in Brazil. And so, like, that's what I did. And then I started talking about it and I was just like, hey, I'm living in the Greek islands. You know, this is me in Greece. And I had every bit of 3,000 Instagram followers at this point. I'm just like, I quit my job and like, here I am. And then all my friends and family were like, wonder when he's coming home. Wonder when he's going to be bankrupt. Wonder when it doesn't work out. Versus the strangers online are like, hell yeah, brother, keep going, keep going, dude. I'm like, thank you, user number 47. Like, thank you, thank you, Ahmed, thank you. And then so you have to just go out, roll up your sleeves and do stuff. And so instead of like dreaming, you document. Stop dreaming and start documenting. Like, get out, roll up your sleeves, do the thing, talk about the process. So just to use a real estate analogy, don't talk about theory of going and flipping a house. They taking a ugly house, making it pretty, renovating it. Go buy one and renovate it, document it. Here I am with the paintbrush and freaking, you know, M75 mask or whatever it is. I don't know what I'm doing, but I'm gonna figure this out and by the end, you're gonna see the end result and we're gonna go on the journey together. So you document the journey. So I started talking about, hey, you know, this is what's working, this is what's not working, and that's what I built my brand. So I did that first year in 2022, it was like 211, 000 is what I ended up making that year. So a little bit less than corporate, but I had complete freedom and I was able to, you know, go and document it. And so Slowly, what happens? Here's the step by step process to go from $0 in a personal brand to your first $100,000. If people just follow this process, any niche, any level of content, any level of creator, you will make your first hundred thousand. So first you go do the thing that you want to talk about. You have to document the doing. Okay? Super important. It's not theory, it's actual action. So for me, I was a quit corporate, traveling around the world. I'm talking about it and I keep talking about it and I keep adding value for free with no expectation of return. No cta, no offer, no nothing. Just delivering value as much as I can. And then what happens next? Step two, you start getting DMs. Once you have inbound DMs of people saying, hey, how'd you do that? Hey, hey, what's up, man? I just saw your account. How'd you do? How are you doing this? Hey, I'm really interested. Like, what's your story? Like, how did you do this? And all of a sudden you get three DMS, then 10 DMS and then you're getting like 30 DMS a week. And this is not a big account. This is like 7,000, maybe 10,000 followers now. And so one reel now on Instagram, the algorithm is everybody's best friend, because one reel doesn't matter your followers. It matters about the interest. You can get a million views on one reel. Now it's like, tick tock. So back when I was doing it, it was based off of followers, not off of reach. So it's easier today to do this, to build this. So you document what you're doing, you start getting inbound dms. And then what you do is you don't sell them anything. You go help them for free. And so you hop on calls with them. And so I was living in Brazil, I was walking down the beach, and I said, I'm really bored now. In 2022. In August of 2022, I was, I'm really bored now. Now what? And I was like, well, I'm just going to start coaching people for free. And then I'm going to take what they tell me and I'm going to build an offer based off of what the audience and the customer tells me, what other people do. What most people do listening to this is they build an offer for years or months and they spend all this time on it. They're like, I'm going to be a women's coach or I'm going to be a personal trainer. Or I'm going to create a real estate offer. Nobody. You never asked anybody. You have to talk to the market. So I went and I did a hundred calls. I put on my podcast. I've got 15 minute blocks. I'm going to do 100 coaching calls for free. No offer, no pitch, no sell. The only thing is, I'm just going to ask you a bunch of questions about what you need help with, and then we'll figure it out from there. And so every single call, I asked the same questions in the same order. And I took notes. I said, where are you at right now? Where are you trying to get to? What's the gap in between? What are you struggling with? And then I would just help them for free, no expectations. So I get their email, I have their phone number. I did 100 of those. It took a month and a half. All right, so at the end of 100, then what I did after that was I said, okay, So I just talked to 100 people for free with no expectation, and they told me what they wanted. And so the four things that they lacked for my offer in particular was they lacked clarity. They had no idea what Life Post Corporate looked like for them. They lacked confidence because nobody else around them was doing this. And so they don't have confidence. They're doing the right actions, which means they lacked community of other people around them. And then lastly, they liked capital. They got ten grand laying around, not hundreds of thousands of dollars to buy these assets, because we talk about buying businesses of real estate. And so I was like, okay, confidence, clarity, community, capital. All right, so why don't I build, like an online course? Because back in 2022, that was hot. And so I built this course and I emailed these people. So for people listening, like, this was not done yet. It was an idea. And so the next thing I do is the most important thing, which is you. You help people. You document what you're doing, you help people for free, and then you get your first dollar. And so I reached out to these people. 100 emails, and I said, hey, guys, I'm thinking about building a course. You asked if I had anything to offer you. I really don't. Now, this is my idea. I'm going to cover everything that you guys talked about. This, this, this, and this over the hundred calls. And I'm going to launch this at the end of the month. It's August 7th. I'm going to launch it August 31st. 1500 bucks. Sound good? Lifetime access. I had no business, no llc, no bank account, no credit card, no nothing. No payment link, no stripe account. I had my cash app and my Venmo in the email and I made a hundred thousand dollars in 48 hours.