← Built in Public
Built in Public
Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand
00:57:29
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- [00:00]
Coach Karen
If you are out there and you are not living your life in suffocation of your dreams because you are conveniently, thank you very much. Using your children as a block to your dreams, know this. The best service you will ever give to them is showing them what it's like to live your life to the fullest. Cringe is self doubt. And self doubt comes, I'm sorry to say this to everyone out there from a false narrative. Self doubt comes from the premise that you are not good enough and that other people know you're not good enough and that you're going to be discovered is not good enough. Anyone who's ever tried to break past this premise will find out very, very quickly that it's all nonsense.
- [00:36]
Courtney Johnson
And imagine a world where you stayed in the cringe and did not move forward on this.
- [00:42]
Coach Karen
Oh honey, I lived in it until I was 38. I remember. If you believe that you do not have time for the one thing that will change your life more than anything else, which if in this case is your business, means your branding, then with due respect, your priorities are off and you should redo them around the one thing that will completely change your life. Time is found. It is made. It is a construct.
- [01:08]
Podcast Host
Welcome to Built In Public. I am your host, Courtney Johnson. I've been a full time content creator and a personal brand strategist for seven years and I really built my career sharing the process, not just the outcomes of personal brand. Built in Public is about what it actually looks like to build a brand, a business and to build real leverage in the creator economy. We're talking strategy, systems, audience growth, monetization and that uncomfortable middle ground between. I have an idea and this is actually working. I'll be sharing what I'm testing, what's working, what's not and I'm going to be bringing on people who are building their careers and companies out loud too. If you want honest conversations, practical insight and zero bs, you are in the right place. Let's build in public.
- [01:50]
Courtney Johnson
Okay, Karen, welcome to the pod. Welcome to Built in Public.
- [01:53]
Coach Karen
Courtney, thank you for having me. It's such a pleasure and an honor.
- [01:56]
Courtney Johnson
Thank you. I am so excited you are here. I feel like you are such a magical guest because because of two things. One, you have built such an incredible and authentic personal brand. And two, you are the guru in coaching and mindset, coaching and transformation. And I think you can offer a really interesting perspective to some of our audience that may have core fears or as you call them, lies. So we're going to get into all of that. But first, before we jump into anything, your whole branding isn't just Karen, it's Coach Karen.
- [02:31]
Coach Karen
Yeah.
- [02:32]
Courtney Johnson
You've actually added that to your name, your moniker online. Why did you choose to adopt that? I think that's such a strong identifier of identity.
- [02:42]
Coach Karen
Thank you so much for saying that. And thank you for giving me the privilege and the opportunity to talk about this. So you know how in Cheat Codes, your magnificent book, you say you gotta take a leap before the thing has happened so that you position yourself the right way? Well, even before I'd heard that, there was a guy out there called Coach K who legit has buildings named after him at Nike campus, which is one of the places I coach. I didn't realize, by the way, when they were calling me Coach K, they were kind of poking fun at the line. Many years before that happened and before I realized that there was this parallel, I made the decision to assume the identity of not Karen, but Coach Karen. And today, everyone but my husband calls me Coach Karen. And here's how it happened. Are you ready? Two ways. Number one, before I opened the business, by the way, in November of 2016, I'll never forget it, I had business cards made that said Coach Karen with my handle and my email address. And I started introducing myself as, hi, I'm Coach Karen. And it was very weird at first, and it sounded very unnatural to me. It's kind of so funny because now I think back and I how was it weird? Because I'm so used to people calling me Coach Karen, but that was it. I knew that this was the identity I was stepping into, and I was literally going to open with the branded name.
- [04:06]
Courtney Johnson
Wow, that is a powerful decision. Did you feel any sort of imposter syndrome?
- [04:11]
Coach Karen
Yes, and I think I kind of was alluding to that. I felt like such ick saying Coach Karen. I'm like, you don't have a business and you haven't coached anybody. But I had already. And you talk also about the levers that you pull in order to really start to acclimate to this identity. I had by then been coached within an inch of my life, Courtney. I had done the work I had studied at. I had tutelage at the feet of great masters. I had accumulated many accreditations and certifications. I knew the work. I knew the work. So that allowed me to more comfortably announce myself as Coach Karen, even when I didn't quite have the Coach Karen platform to back it out.
- [04:54]
Courtney Johnson
It's really cool because people immediately know exactly what you do. There is no question. And for my audience, I've had some people tell me, well, Courtney, I want to be taken seriously as a writer, but nobody even knows I'm a writer. And it's these little indications we'll start to claim that identity. Right? Go put it in your Instagram bio that you're a writer. Go put it on your LinkedIn. Go put it in your headline, put it in your email signature. Right. All of these little places we can sprinkle identity. Why do you think that claiming the identity first is the move to get to where you want to go in your personal brand?
- [05:26]
Coach Karen
Because from the law of attraction perspective, unless you claim the dream, you cannot fill the grid to get to the dream. In other words, like, like I always say, if. If you tell me what you want, I can 100% help you get to where you want to go. But first you got to tell me where you want to go. So unless you stake that claim very clearly, you cannot then step into that and then take moves or move, take action from the place of the identity that is already assumed. If you're not telling people that you are a writer, then how will you move through it? By what, trying to demonstrate that your essay is super cool and hoping that they consider you serious enough to be a writer? No, I'm a writer. And as a writer, I create the following pieces of work with which you will or will not engage. It's that simple.
- [06:13]
Courtney Johnson
Yeah. It's really, really important to start to make it obvious to other people. Too. Oftentimes my audience struggles with, you know, I'm not getting leads or maybe I'm not getting clients. And when you go to their profiles or their page or their website, it's not obvious that they help you with that.
- [06:30]
Coach Karen
Yeah.
- [06:31]
Courtney Johnson
So you also want to make sure it's really obvious. And I love the way that you branded your name. Made it extremely obvious. So when did you decide to start to produce content and to build your personal brand?
- [06:43]
Coach Karen
Immediately.
- [06:44]
Courtney Johnson
Immediately.
- [06:45]
Coach Karen
Yes. And it was super cringe and I hated it very, very much. And I came up against enormous resistance. So in my former life, I was a corporate executive. I was an executive for almost 20 years. I know what you're thinking, Courtney. Karen, you are basically a fetus. How could you possibly have had an almost two decade career? But I did, and I'm old. And when I really started to transition into this, I understood something inherently because I came out of a marketing profession and I knew no marketing, no branding, no visibility. No visibility, no clients. Specifically, I was in the Luxury and fashion industry before. So I understand packaging is everything. Branding is everything. So I got to do this super cringe stuff now that used to be reserved for Hermes and Louis Vuitton for myself. And so I started to put myself out there in a couple of ways. Number one, Instagram, posting super cringe memes of loving your life and building a life that you love, and occasionally including a cat in it, writing lengthy essays on LinkedIn to all who would listen at the time. 2016. You could also download your entire LinkedIn list. You didn't have to ask them permission for those emails. They're onto us now. And I did that, and that's how I started my newsletter. And I started emailing people two times a week with musings from coach Karen now. Oh, and I also made videos. I made videos about happiness, about getting your life together, about mindset, et cetera, et cetera. Now I'm thinking, these are pretty good. Way to go, Karen. You put them out there. Did it. And I immediately meet with not just criticism, but specific criticism. My old boss called me to say, really, Karen, isn't this embarrassing for you? Do you need your old job back? My best friend called and asked me if I needed a loan, if I was okay. And then when I said, I'm fine, she said, listen, you can always move in with us, buddy. All right? I just want you to know they were being nice, but they were also being horrific.
- [08:59]
Courtney Johnson
That's crazy.
- [09:00]
Coach Karen
So when does this start to switch for me? Luckily, and I hope everyone out there is listening, I stayed cringe and I kept posting because I understood that unless I keep posting, no one will hear about me. And unless I keep posting, I won't get better at it. So I have to keep doing it because I have to see things through. As a Virgo, I must see things through within a year. I remember the moment I was giving a talk at Soho House. It was a free talk, and that particular friend was in the audience. And when I got off stage and took tons of selfies with people, she came up to me and she said, you're really good. I'm very sorry I said that. And that's it. The point is, you have to look for the proof in the pudding and not just the criticism. The criticism means absolutely nothing. The data, the conversion, the traction is what actually matters. Your job is to get over the initial cringe. And I can talk about that and post and put yourself out there from the understanding that if you don't do it, you will not land the right clientele. Or clientele, period. Now, what this doesn't mean is you have to do social media, you have to do a newsletter. You have to do it the Karen way. You got to post super cringe videos of yourself in your gym clothes. It does mean find the one that you find least awful where it's cringe, question mark, and try that and then be very, very consistent with it. And as long as you can be consistent with it, consistent, in other words, email, even if only your mother is opening those emails, you will get much better and it'll get much easier.
- [10:42]
Courtney Johnson
Yeah. Why do you think we experience cringe? Like from a coaching transformation perspective? What is cringe?
- [10:48]
Coach Karen
Cringe is self doubt. And self doubt comes, I'm sorry to say this to everyone out there from a false narrative. Self doubt comes from the premise that you are not good enough and that other people know you're not good enough and that you're going to be discovered as not good enough and that you therefore may fail, which will make you feel even less good enough or even terrible. Anyone who's ever tried to break past this premise will find out very, very quickly that it's all nonsense. I'm not saying that you're immediately going to make the leap to you are good enough. In fact, you're actually better than good enough. It's just that you will notice I'm not going to die. Some people are responding well to this and maybe I can get better. And those alone start to correct self doubt, which is inherently a lie, which is inherently not evidence based on which is not factual. And therefore, as long as you succumb to it, you are perpetuating the lie and you are keeping yourself locked into a cage rather than unleashing the fullness of your soul.
- [11:56]
Courtney Johnson
So something that's really helpful for a lot of people as they're building their personal brand is to have that anchor point of the North Star. So your North Star was clients. I'm posting because I know I'm going to get clients. When I'm visible, clients are going to come to me. Is that right?
- [12:09]
Coach Karen
Technically, the vision is the dream, just like yours. The vision for me was, at least at first was autonomy. Now it's something I think perhaps more noble or idealistic because I'm rich. But before it was just autonomy. I didn't want to feel beholden anymore to a corporate structure that didn't suit me, to a world that was no longer linear and was definitely not going to save me to I had been through a divorce to a husband who wasn't going to save me. I couldn't live my life that way anymore. And so the first thing I was really aiming at, my dream was freedom. The freedom to have and be and do whatever I want, to live life on my own terms, to have more autonomy, more, say, in my own life. And clients were simply the fulfillment of that dream. They were the realization of that dream and my ability to liberate them, just as I was liberating myself, was what ended up being the much, much bigger dream.
- [13:08]
Courtney Johnson
So the tactics that you were implementing at this time was learning about coaching, continuing to learn and practice your coaching, and showing up consistently online.
- [13:15]
Coach Karen
Yes. And then I. And I learned about that. So I also want to say I took the time to learn about how to run workshops, how to run seminars, how to make videos, how to post videos, how to maximize videos, newsletters, and social media posts. Now, to be very honest with you, because I'm just one person and I was also coaching and I had a day job at the time, I don't think I practice to perfection, but the guidance that's available online is massive and enormous, and it made a tremendous difference to me.
- [13:43]
Courtney Johnson
Yeah, you really don't have to practice to perfection. Obviously you want to improve a little bit every single day, but the truth is, like, you're posting on LinkedIn, less than 2% of people post on LinkedIn weekly. So even by nature of posting on LinkedIn twice a week, you're already in the top 1% of the entire platform. So, yes, learning about newsletters and posts and strategy and the structure is all important. And also I find that people get really tied into that before actually getting in the consistency completely.
- [14:12]
Coach Karen
And that's where I want to say just one other thing, which is the consistency is the only measure that should matter to you. Not the likes and not the responses. The consistency is the only thing that matters. That's why I said keep doing that newsletter every single week, even if only your mother is reading it, because the consistency compounds and already puts you far above everyone else. And if you can stick to that consistency, you will have a very, very long trajectory in any endeavor that you choose. And I think again, Virgo, once I decided to pick Elaine, luckily, because I just don't stop doing things and I can repeat them again and again. That was my secret. I stayed in the game.
- [14:57]
Courtney Johnson
Virgos are good at that. Yeah. All the earth signs. Okay, so let's play a little game. Okay. I'm gonna give you some common fears or objections that people have around building their personal brand. And I want you to share what your response, or maybe a framework would be as a coach. Okay. All right. I really want to start my personal brand, but I have nothing to say.
- [15:20]
Coach Karen
I understand that fear, but that fear is not really what you are afraid of. It's not that you have nothing to say, as you literally just said something to me. Your fear is that what you do have to say will not fall on the right ears and will be met with criticism or minimization or humiliation or rejection. Your job is not to plow through that, but to ask yourself, what about my message could resonate with a former version of me or with a friend? And then to ask yourself, who might not resonate with this? And if you do identify the people who wouldn't resonate with this, ask yourself, do I share their values? Because if I don't share their values, why do I care? And hopefully that will allow you to get friskier and friskier. There are some things you do like talking about, you are qualified to talk about. For example, I know an unbelievable amount about cats. And if I find out that anybody likes cats, I will talk their ear off. So the only reason I wouldn't talk about cats is because I'm afraid that some people will accuse me of being a cat lady or that some people don't like cats and will then project that onto me. Or I think that the topic of cats is not fancy enough, not valuable enough, and so I shouldn't talk about cats. But to answer the question, number one, some people find it pretty valuable information about cats. You find it very interesting. And the people who don't like cats, frankly, don't share our values. So hopefully that will adjust your perception just a little bit. And all we're asking for is not for you to get super gung ho and excited about your topic, but to just get calm enough to maybe just put an offering out there and see what happens.
- [17:16]
Courtney Johnson
Yeah. Something you said that I really resonate with is someone a step or two below you. So I had somebody come to my webinar that was a medical student, and he said, I want to build a personal brand, but I'm not an MD yet. I'm still in medical school and I can't talk about medicine like I'm not qualified enough. And I'm like, yeah, you're not an expert in medicine yet, but you're an expert in graduating from university with a biology degree and all the study habits that got you here and passing your mcat and moving across the country and having to make new friends and managing your schedule like those are all things that somebody one to two steps below you can learn. You don't have to wait to get to the top of the ladder. You'll never get to the top of the ladder. But how can you teach? Teach yourself.
- [18:01]
Coach Karen
In other words, it's not that you're afraid that you have nothing to say, it's that you've decided that what you have to say is not up to par, and, well, that's the work you need to do.
- [18:11]
Courtney Johnson
Mm. Okay, this is my favorite objection. I want to build my personal brand, but it's too saturated. Too many people are doing it. There's. There's. There's already too many.
- [18:21]
Coach Karen
I have to tell you, Courtney, in that case, I cannot empathize as the coaching industry is neither saturated nor has too many voices. I work in the only field in which there's no competition. So I can't really answer. Sorry, jk. Jk. I'm saying that to say that all industries are incredibly saturated and all of them include not just voices, but tremendously talented voices. Tremendously talented voices. Your job, if you really want to break through and you want to be the best, is to make the decision that your voice and your talent deserve to be heard too. And to understand that your talent and your voice are unique. Now, I'm not here to convince you, but let's just, like, say something very, very plain and very simple, which is your voice is not like anyone else's. Unless you're com committed to imitating somebody else, which is going to suck for you for a while. You are definitely a unique voice. Your perspective, your spin, your life experience, your understanding of the very same things that are making that field ablaze is what will really separate you. And if you can then start to get really, really honed in on what you offer, what your unique sales proposition is, in other words, how that particular experience and that particular voice helps people in a particular way, then you. I mean, there's no justification for standing behind.
- [19:47]
Courtney Johnson
Do you think this is a maybe abundance story?
- [19:50]
Coach Karen
Of course it is. Yeah, it's all an abundance story. The last qualm that we had was a scarcity story. And this qualm we have is a scarcity story. There are only two worldview, scarcity and abundance. Scarcity is the idea that all resources, including our talent and our possibilities, are finite and therefore we are all competing for them. It's a dog eat dog world. And that means that if Courtney has audience, then I have less audience. And if Courtney has book sales, then I have less book sales. The abundance mindset is there are, I believe, 7 billion people on the planet right now, and they're still multiplying. Also, no one has trucked any new resources onto this planet. And yet our economy and possibilities continue to expand, objectively speaking, regardless of the economic state. And so that means that it's very likely that there is an opportunity, a niche, an area for you, there is a slice of this for you, there is a piece that is always available for you, and it will be expansive to the degree that you are willing to expand your abundance mindset, your ability to receive that, and your ability to calculate your actions based on there are multiple opportunities rather than there's one. I missed it. Let's die.
- [21:08]
Courtney Johnson
Yeah. Okay, next one. So, coach Karen, I want to build my personal brand and I'm going to. I actually have 400 post drafts in my notes and I've already made them all and they're all ready to go. And I've actually done three strategy sessions and paid for two coaches. I haven't started posting yet, but I'm going to do it.
- [21:29]
Coach Karen
Yeah, good luck with that. Enjoy Purgatory. I'm serious.
- [21:34]
Courtney Johnson
Tell me about purgatory.
- [21:36]
Coach Karen
Purgatory is when you are stuck in your own cycle. You are two steps forward, two steps back. The analogy comes from Dante's Divine Comedy, which ends up in the seventh circle of hell, where you're just going around in circles forever and ever and ever. You never get to die. I always say, if that's what you like, enjoy your neurosis, have another helping or make the one anti move. You and I. You talk about cheat codes. In other words, working against your impulses in your book to get what you want. I talk about in Guilt Free, my newest book, anti Rules, and it's not as simple as do the damn thing. It's find within yourself the assumption that will allow you more readily to cross this chasm. One of the anti rules that I offer in Guilt Free that's gone viral is assume everybody likes you. What if you make the assumption that these 400 posts are not going to meet with a virulent crowd of mean people who hate you and will meet with 20 people who are like, hey, that was aces. I like that. What if that's all you thought about? Would you then be perhaps encouraged to do the damn thing and to really move into it rather than forcing you into it, to really move into it, to be able to try it and test it? That's all it takes. That's literally all it takes. And then find the mindset recognition that belongs in an identity that's further along and apply it back to the next action and the next action. And before you know it, you'll be one of those people who's posting.
- [23:14]
Courtney Johnson
Yeah. Assuming everybody likes you. That is really powerful. Even the person that comments something mean. I think that you're ugly. Ooh, they're flirting with me.
- [23:24]
Coach Karen
Isn't it Taylor Swift who said, stop talking dirty to me? Yeah, right. I know you think I'm crazy. Stop talking dirty.
- [23:32]
Courtney Johnson
You're giving me attention.
- [23:33]
Coach Karen
I know. You are so obsessed with me.
- [23:35]
Courtney Johnson
You're obsessed.
- [23:37]
Podcast Host
Yeah.
- [23:37]
Courtney Johnson
Something actually something that Taylor Swift said that I cannot get out of my mind is somebody was asking her about trolls. How do you deal with trolls online? And all the mean comments. And she said, my time is very expensive. It's very expensive. And these people cannot afford a share of a minute in my brain.
- [23:57]
Coach Karen
That's right.
- [23:58]
Courtney Johnson
And that was mind blowing to me.
- [24:01]
Coach Karen
It was a beautiful thing to say. And she's also correct. I think she said it on the podcast with that handsome husband and the other gentleman. And I really love that response. I also want to say that the thing about trolls is you have to engage with whether it's true or not or accurate or not. Are you ugly? Evidently not. And so why would you care, in other words? I mean, I've had very weird accusations. I'm from Israel. That's where my accent is from. And people without knowing anything about my political affiliation, without recognizing the fact that I left Israel 20 years ago, still make very strange accusations in this political climate about, I guess, my genocidal tendencies. If it were true and I was a murderous right wing fiend, I might be bothered. But I'm not, so why would I care?
- [24:51]
Courtney Johnson
You gave the Gwyneth Paltrow example.
- [24:52]
Coach Karen
Example.
- [24:53]
Podcast Host
Yeah.
- [24:53]
Courtney Johnson
Tell me about Gwyneth Paltrow.
- [24:54]
Coach Karen
So years ago, I was doing a VIP day at one of the in group health conferences. I got to meet her and I got to ask her the question, does it really. Does it hurt your feelings? The spoofs, like on Modern Family and you know, the mean comments where people make fun of your candles and such. And she said, it's kind of like if somebody said I was fat. I'm not fat, so why would I care?
- [25:17]
Courtney Johnson
I say it's just not true.
- [25:19]
Coach Karen
It's not just that my energy is expensive, it's just this is irrelevant.
- [25:22]
Courtney Johnson
Yeah.
- [25:23]
Coach Karen
I like to tell my clients, if somebody called you and said, listen, you don't Know me, but I hate your guts. Would you give a tiny rat's ass?
- [25:29]
Courtney Johnson
No.
- [25:29]
Coach Karen
I would hang up the phone.
- [25:31]
Courtney Johnson
Yeah, that's like me saying, I don't like your blonde hair. And you're like, my hair is not blonde. That says no relevance to me. Like, you're loony.
- [25:38]
Coach Karen
Thank you.
- [25:38]
Courtney Johnson
Yeah. Okay.
- [25:40]
Coach Karen
Oh, my God. Stop talking dirty to me.
- [25:42]
Courtney Johnson
Stop talking dirty to me. So good. Okay, so, Coach Karen, I want to build my personal brand, but I don't know if I can sustain it.
- [25:51]
Coach Karen
Well, there's only one way to find out. Sweetheart, I don't enjoy hypotheticals. This is one of the things that bugs me the most, is people who say I can't sustain it. And by the way, when I get very, very successful, I'm going to be inundated, flooded. And I'll be too busy, and it'll be exhausting. And I always say, sweetheart, you should be so lucky. You go out there, you kick some ass, you come back to me and let me know that you're inundated, and then we'll have that discussion. But right now, all you're doing is allowing your little ego to project fear onto the very thing you want most, which is to be seen and to succeed and to rise out of this life circumstance. That doesn't please you right now?
- [26:35]
Courtney Johnson
You know, I had that thought when I was starting building my personal brand. And I don't know, the more money you make, the more success you have, the easier everything becomes.
- [26:45]
Coach Karen
Yes.
- [26:45]
Courtney Johnson
Unless you have to work.
- [26:46]
Coach Karen
I know, but that's one of the things. Look, Gay Hendricks talks about this in the Big Leap. Many people do subconsciously, unfortunately, associate success with a big problem. They don't want to outshine a sibling. They don't want to outshine their business partner. They don't want to outshine their husband. And so they will self sabotage by little saying, and I hear this all the time, I don't want to make more money than him because. And. Or they'll say the opposite, which is, well, I can't make more than $100,000 and he's already making a couple million dollars, so why would I even try? And I'm like, that's a cop out. When you do make $100,000 and you feel how fantastic it is to make your own hundred thousand dollars, then let's have this conversation. But until then, Karen, Eldad does not deal in hypotheticals. Hugs.
- [27:35]
Courtney Johnson
I love this. So good. Okay, last one, last objection. I want to build my personal brand. I really do. But I just don't have the time.
- [27:46]
Coach Karen
The Dalai Lama says if you don't have one hour to meditate a day, you should meditate for two hours a day. I feel the same way about your dreams. If you believe that you do not have time for the one thing that will change your life more than anything else, which if in this case is your business, means your branding, then with due respect, your priorities are off and you should redo them around the one thing that will completely change your life. Time is found. It is made. It is a construct. You and I have the same amount of hours a day as Taylor Swift and she still finds time to bake sourdough and to take care of three beautiful cats.
- [28:31]
Courtney Johnson
She has really beautiful.
- [28:31]
Coach Karen
There's such beautiful cats. All cats are beautiful.
- [28:34]
Courtney Johnson
Yeah.
- [28:35]
Coach Karen
I've never met a cat I didn't like. And so if she can do that and run on a treadmill three hours a day and belt out that entire series and still find the time to write new things and still find the time to show up online and have discussions and give back to her fans, why can't you? Really?
- [28:54]
Courtney Johnson
Yeah.
- [28:55]
Podcast Host
Yeah.
- [28:56]
Courtney Johnson
And lots of excuses. Well, but I'm a parent. But I have a full time job.
- [29:01]
Coach Karen
They always use their children as a shield and I believe that's very cruel. You're about to become a mama. I'm going to share with you one of my favorite Jung quotes. Carl Jung said that the greatest burden ever imposed on a child is the unlived life of a parent. If you are out there and you are not living your life in suffocation of your dreams because you are conveniently. Thank you very much. Using your children as a block to your dreams. Know this. The best service you will ever give to them is showing them what it's like to live your life to the fullest.
- [29:33]
Courtney Johnson
Yeah. Taking them along with you. Yeah. So beautiful. That's what I'm committed to as a parent.
- [29:38]
Coach Karen
Well, my parents did it. And guess what? They have an almost 50 year old daughter who's still with them all the time.
- [29:44]
Courtney Johnson
Yeah. The way that's probably impacted your relationship so positively.
- [29:47]
Coach Karen
They did something good.
- [29:48]
Courtney Johnson
Wow.
- [29:49]
Coach Karen
And they always said you join our lives.
- [29:52]
Courtney Johnson
Oh, that's so sweet. I'm so excited to be a parent. Are you a parent?
- [29:57]
Coach Karen
Nope.
- [29:57]
Courtney Johnson
Nope.
- [29:58]
Coach Karen
Just cats.
- [29:58]
Courtney Johnson
Just cats. A little kitty.
- [30:00]
Coach Karen
Yes.
- [30:00]
Courtney Johnson
Kitty parent. Wow. Okay. So the Big Leap.
- [30:04]
Coach Karen
Yes.
- [30:05]
Courtney Johnson
So good. I just. I have a book recommendation list for my followers. It's free. You guys can go download it. But the Big Leap is one of the non negotiable books. On my reading list. So anybody? It's also a very easy read. It's pretty simple.
- [30:18]
Coach Karen
Did you see that he blurbed this?
- [30:20]
Courtney Johnson
He did. Oh, amazing.
- [30:21]
Coach Karen
He blurbed the last two, but on Gifts.
- [30:24]
Courtney Johnson
He blurbed your book.
- [30:24]
Coach Karen
Yes, and I'm particularly proud of that because he says this is the sequel to the Upper Limit Prom.
- [30:32]
Courtney Johnson
How did you get his endorsement?
- [30:34]
Coach Karen
We've become friends. He's also a cat person.
- [30:37]
Courtney Johnson
Yeah.
- [30:38]
Coach Karen
And actually after his cat died, I reached out and we started conversing and he showed up on the show, et cetera. But we'd been friends for a while. And then when I sent him this, I was kind of hesitant because I was wondering what we. Obviously, if you always want your heroes to like your work. But he got it. He really understood what I was trying to do there. Like, what happens after you break through the Upper Limit?
- [30:59]
Courtney Johnson
A quick cheat code for our audience because I just went through publishing a book and getting the endorsements. Start these relationships. Even if your goal is to write a book in five years, start the relationships now. I started to tag these authors that I really admired in social media posts five years ago. They've seen me so much that by the time I wrote a book and reached out and was like, hey, can you do a blurb for my book? They already know who I was. Even people I didn't have a relationship with, they had seen me make posts about them for five years.
- [31:28]
Coach Karen
So the best.
- [31:28]
Courtney Johnson
Yes. It's.
- [31:30]
Coach Karen
Be a little brave there too, and don't make. Yeah, some people are jackasses and they won't respond to you. Whatever. It's their loss. I dmed you after meeting you and I really do like cats, so I genuinely texted Gay after a cat situation. So when you're genuine and you also come to add value because you say you tag them like you help them, that builds deposits, as Brene Brown says. That puts marbles in the jar of trust. And at some point you will need them to help you and they will.
- [32:08]
Courtney Johnson
So besides the Big Leap and your own book, what other books would be in your non negotiable book list? Like, if you're gonna work with me, you gotta read these books and have this like base understanding.
- [32:18]
Coach Karen
So I do have a non negotiable list as well for level one, aside from Guilded and Guilt Free, which I literally wrote to mimic the programs. I always talk about the Big Leap by Gay Hendricks about. It's not really a book, it's more of a recording. But it's the Loving what Is by Byron Katie. The Way of Integrity by Martha Beck and the youe Are a Badass books by Jen Sincero, which I think are second to none at more advanced manifestation levels. I also talk about Tosha Silver's work. I talk about, of course, how to manifest by our very dear friends and perhaps more nuanced work that's a little bit more aligned with people. But to me, those are especially if, like, you're cool and you have a sense of humor, then on a good.
- [33:03]
Courtney Johnson
Yeah, I love that. Yeah. How to Manifest book. And the whole TVM program is really cool if you haven't heard of it. I've talked about it a million times on this podcast, but it's called To Be Magnetic. I really love it because I feel like it's one of the most accessible programs that maybe if I'm recommending to someone or someone maybe doesn't have the resources to work with me or wants to get into manifestation. It's like, I don't know, $200 for the year or something. And I recommend it to so many people. It is a really great foundation for learning manifestation and pretty, like evidence based.
- [33:38]
Coach Karen
I quite agree.
- [33:39]
Courtney Johnson
Yeah. Okay. I want to talk about speaking. So you've done a lot of speaking. You've had two TED Talks. Okay. Talk to our audience about how your speaking journey came about and how you got those TED Talks. I know that's a goal for a lot of people in our audience.
- [33:57]
Coach Karen
So you know how you came on my podcast and talked about how you don't find your niche, your niche finds you. And it's usually around the talent that is so evidence, so, so obvious that you will miss it because it's so obvious and so easy, and most of us are so rigged towards complexity that will completely underplay something that's very easy for us. Of course, this is another central idea, the zone of genius that Gay Hendricks shares in his book. That's the same thing that happened to me. I was working with a coach very early on in my transformation years, and she said, well, what would you do if nobody paid you? Like, what's the easiest thing in the world for you? And I'd never, ever answered the following before, but this is what came to me. And I said, talking. She said, why? Oh, I'm a chatterbox. I really like talking. I'm very friendly. I genuinely love conversation. I can talk about anything, especially cats and television for hours and hours and hours. And she said, well, why don't you do that? Then I started to understand where the block came from. The block Came from never imagining that people who speak can make money from speaking. When we think particularly about any of the arts, the creative and expressive arts, many of us have been conditioned throughout our childhood to think, well, that doesn't make any money. So I'm just gonna put that aside. Not only am I not gonna acknowledge that that is a gift, I'm going to push it away because that's not gonna make me any money. I can maybe employ it for sales or something, activate it occasionally, but I don't need to go all in. This is when I started to think, that is, I'm not afraid of a stage. I've never met a stage I was scared of. I'm a ham and I'm genuine about it. I really like it. I love preparing. I love to write talks. I like teaching. What if I started to codify this and that became the secret? Is both the methodical Virgo over prepared, natural freak show, plus the talking allowed me to really go after this in a very methodical way. And that's when I started to look for teachers who spoke for a living, really learn. Also finding lots of expanders, from Esther Hicks, who I believe to be one of the greatest speakers in the world, to Joel Osteen, the evangelical preacher who is a phenomenally gifted speaker. And watching them and watching them and watching them and adopting their mannerisms and their structure and getting it down pat to the point where when somebody came in knocking, luckily, because I'm a projector, I can't really go on Aachen. If anyone's familiar with human design, it was my old company. They needed a talk. Somebody had fallen through. I said, yeah, I'm ready. And I knew what to do. I hope that's the answer.
- [36:51]
Courtney Johnson
Yeah, a few things I'm hearing there. One, being an understudy. I actually had a speaker on the podcast last year, and one of her top speaking tips was, be open to being an understudy.
- [37:02]
Coach Karen
Oh, yes. Oh, yes. Just because you're good at talking doesn't mean you're a professional speaker. Those are completely different things. So don't just think, hey, I'm chatty too. I can do that for a living. No, you can't. This is a real profession.
- [37:16]
Courtney Johnson
Well, what I'm saying is, like, somebody dropped out and they invited you, and you were ready and prepared and what. Her name's Renee. What she was saying is like. Like when it comes to conferences or events or masterminds, whatever that's happening, there's 5, 10, 50 speakers that are booked. Somebody's gonna get Sick. Somebody's gonna drop out. And that's a really great way to get your foot in. The door is being open and, like, having the network of people that are running the event so they can slot you in or even applying or expressing that you'd be interested in jumping in as, like, an understudy, which. So that was your.
- [37:48]
Coach Karen
Have no ego.
- [37:49]
Courtney Johnson
Have no ego. Exactly.
- [37:50]
Coach Karen
No ego. You are at the bottom. That's a great thing. This is the only way you're gonna learn. Go for it.
- [37:55]
Courtney Johnson
Yeah. And, you know, another one of my favorite speaking tips is just make your own events.
- [38:00]
Coach Karen
Yeah.
- [38:00]
Courtney Johnson
Like, oh, yeah.
- [38:01]
Coach Karen
Because if you. If nobody's gonna hire you to talk, then you should get a couple of venues. Or, by the way, it's not even like, you know, I. I'm a sohaus member. So I remember just telling them, hey, I have this really cool talk. How to Manifest yout Soulmate, or how to Become More Successful and more productive in 10 easy steps. And they booked me, and I had lines out the door, and I got to practice speaking. And that's how you become a good speaker. Any good speaker has done this again and again and again. The best example for anyone out there who wants to be a professional entertainer of any kind is the Marvelous Mrs. Maisel. Did you watch the show? It's phenomenal. You'll love it. Mrs. Maisel shows us what the truth is about comedy, which is not that this woman woke up one day, she was naturally incredibly talented. The end. She was very talented. She was very funny. But you see, over five seasons, a person who develops and develops, puts herself out there, gets the understudy, shows up, even if there's no cancellations that night, again and again and again until she becomes a legend.
- [39:05]
Courtney Johnson
Yeah. Yeah. I actually did the same thing at Soho House. I'm like, can I speak? And I'm like, okay. And then I started saying, oh, I'm a Soho House speaker. And then people took me a little more seriously. Yeah. Or start your own events. Last year at south by Southwest, I wanted to speak at south by Southwest. I didn't get. I didn't get anything booked. I did eventually, but I didn't get any. I didn't have anything booked. So I said, okay, I'm gonna make my own south by Southwest event. And it was great. I had. I just made my own. So I'm like, oh, I'm speaking at south by Southwest. And once I said that, which I was. I made my own event at a venue that was during south by Southwest. I started getting Booked on other event. So like, oh, you're already speaking this week. We'll book you here and here and here.
- [39:45]
Coach Karen
Exactly.
- [39:46]
Courtney Johnson
And that was really cool.
- [39:47]
Coach Karen
It's an incredible tip that you just offered. And for what it's worth, you can speak at my next conference. I would love to, with great pleasure. Here in Austin, November 14th.
- [39:56]
Courtney Johnson
That sounds amazing.
- [39:57]
Coach Karen
You'll already be done with the baby.
- [39:59]
Courtney Johnson
Yeah, I'll bring, bring the baby with me.
- [40:01]
Coach Karen
I know.
- [40:02]
Courtney Johnson
That'll be so cute. Okay. And then so going into. You done a lot of speaking and then the TED Talk. TED Talks, you apply for it, right?
- [40:09]
Coach Karen
Yes.
- [40:10]
Courtney Johnson
Okay. Any application tips?
- [40:11]
Coach Karen
Oh, of course. I'm very good at getting TED talks to the point where I think I could get one every year if I wanted to. So number one, you have to know what you are ready to speak on. You do not go in blind and think, hey, I can just figure it out. You need to know what you want to speak on and you need to know why you and why now. That's the whole premise of ted. Why is this relevant now? Why is this message really important now? And why are you the person to deliver that message? And once you have that, this is a real outreach game. It's a great marketing conversation that we're having right now. I want you to identify by going to Ted.com the 50 conferences that are in your area or an area that you're willing to fly to within three months from the date that you're applying and until six months later. In other words, if right now we're in June, I would look at events from September, October until the beginning of 2027. And then I would apply and apply and apply. Every single one of these has a link. If that link is active, there is an application form on it. And if those application forms are active, they will ask you to fill that out. You will just have to be prepared to answer this properly. And in many cases you'll have to be prepared to upload a 1 minute video of your pitch of this talk. And that's it.
- [41:33]
Courtney Johnson
Okay. Simple. Simple enough.
- [41:34]
Coach Karen
But it is, it's is a physic work. In other words, it's boring and tedious. But like all marketing work, that's boring and tedious. It compounds and then it really is. I know this frustrates people to hear, but it really is a numbers game.
- [41:48]
Courtney Johnson
Yeah, yeah. If you apply to a hundred different TED talks, you're probably going to get one.
- [41:53]
Coach Karen
Probably. Unless you know your idea is stupid, in which case just change the idea.
- [41:57]
Courtney Johnson
Do it Again, exactly. Do you know about Alpha School here in Austin? It's a school for, I don't know, elementary to high school. And one of their graduation requirements for these kids is that they have to do a TED Talk. And not like a fake TED Talk. Like, actually they have to get like a 12, but they have to get accepted by Ted. They have all these crazy graduation rules. Like one you have to start a food truck and it has to make $20,000. Like all of these. I love this school. It's so cool. No, I'm sending my, like, literally, if
- [42:28]
Coach Karen
I had children, they would go there. Yeah, it's because it's teaching you really practical life skills.
- [42:34]
Courtney Johnson
Yeah, yeah, it's. It. So I was looking at the, you know, the preschool that they have because there's a really long waiting list and all this stuff. And it's like they're four years old and they have to make a book. Like, they have to publish a book as their four year old requirement. It's like all these active.
- [42:52]
Coach Karen
But they're like fun activities. They're fun, like theme. Make the four year old.
- [42:56]
Podcast Host
No, no, no.
- [42:56]
Courtney Johnson
It's fun. It's like. And like when you're age 7, you have to like debate your parents in a real debate format about why your bedtime should be later.
- [43:04]
Coach Karen
That's hilarious.
- [43:04]
Courtney Johnson
It's so funny.
- [43:06]
Coach Karen
My parents would have kicked my ass. I love that.
- [43:08]
Courtney Johnson
I love it too. It's just. It's so cool because these, these kids are just. Anyways.
- [43:13]
Coach Karen
Yeah. They're equipped for life and so are you. By merit of listening to this episode.
- [43:18]
Courtney Johnson
Exactly. Another speaking tip I've learned recently. So speaking at Cam's Lions, which is like huge, huge, biggest marketing and oldest marketing event festival, whatever, and I, instead of applying, I applied like 10 times, by the way, like with 10 different ideas, and they accepted one, thank God. But instead of just applying myself, I applied other people with me as like a trio. And I didn't even tell them that I was applying them just because I didn't even know if they were free that week. I'm like, hope they're free. I'm going to give them this great speaking opportunity. But the feedback I got from the speaking recruiters was like, we really liked that you included other people. And it added this diversity of thought and it added more nuance to the talk. So that's another cheat code I have. And then something else.
- [44:06]
Coach Karen
Wait, wait, let's unpack this for people. The reason you got to can Leon is because you did something that most people do not think about when they apply for talks, which is what's in it for the people who are looking for speakers. They are never interested in you and what's super cool about you and how chic you are. They are thinking about programming and how good that programming is gonna make them and their organization look. When you think inadvertently, or in your case, probably advertently, about what's gonna make that program sing for them, what's a really badass trio that's gonna make really great sense for you and make you look awesome and make Kan finally, for the first time ever. Interesting. I've been to a thousand of these, and by the way, you don't get to enjoy Khan. You're in a fucking hotel room and you're working the entire time. I've heard it's a really exciting thing for you to do that for them. And of course they're going to respond to that the more you think. And this is a great tip overall for speaking with them. What's in it for me? When you understand that that's how people think and you give them what's in it for them rather than what's in it for Courtney, they are much more likely to hire you and to love you on that stage.
- [45:21]
Courtney Johnson
This is a cheat code in my book where I talk about, yes, so what's in it for them as an organization, but also, who is the person that is approving the speaker and how are they trying to look to their boss? Yeah, like, specific, like the organization, but the individual person. It's like, in your life, too, in your career, how can you help your boss? Like, what does your boss want? What does that client want? Like what? And if you can get to the subconscious desire, ooh, then you can have, like, anything that you want.
- [45:51]
Coach Karen
That's. Well, there are cheat codes in my books about what All. All subconscious desires are very simple. But it's a really important thing to understand. It's not about you. It really is about them. And the more you can tap into service, to devotion, to really giving them what they need. I'm not in this game of coaching to make. To create disciples for myself who love Guru Karen. That's why it's not Guru Karen, It's Coach Karen. It's to understand what you want and to get you what you want.
- [46:20]
Courtney Johnson
So tell me the story of your book. Two books. I mean, writing a book is a transformation. It is a journey. It is a ultra marathon. How did you decide to write a book? And what was that journey and transformation? Like?
- [46:35]
Coach Karen
The only Reason I do anything and even do my work is for the people that I teach. I am a naturally lazy creature. I am. I am. You know how Lacy posts. Lacey Phillips, our dear friend, posts a lot of pictures of herself in bed with cats. That's my life. We really are like that, by the way. We have the same human design profile. We really are like that. I'm a bathrobe creature, and in many ways, that actually makes me a better writer because I'm naturally recovering from tuberculosis most of the time, you know, so I have a lot of, you know, that energy that can sit and consistently create. But the second thing is that the only reason I really do move is for my clients. And so I wrote Gilded because I got sick of giving them those five mandatory books. And I thought, I just want you to have one that I'm sure you're gonna read because most people are not heavy readers like me. And that will accompany you through this process will be the right book for this foundation level of mindset change, identity change that you're going through right now. And that's how I wrote Gilded. Gilded was also the principle, and that applied to my clients. My clients are extremely well people. That doesn't mean they're all super rich, fancy Olympians. It just means they're very intensely focused. They're hard working. They don't need to be told what to do. They really are very self motivated. And unfortunately, because of that degree of hustle and overwork, they built themselves very fancy, very nice looking cages. And so the metaphor of the gilded cage is the dominant metaphor of gilded. And it helps you to really liberate from that and create success and redefine success to the point where it actually aligns with you. Then I took a break and I was very, very happy it was done.
- [48:17]
Podcast Host
Yay.
- [48:17]
Coach Karen
I've written a book. We are done forever. And of course, I came back to practice and realized that some people didn't get it. Courtney, can you believe it?
- [48:26]
Courtney Johnson
What?
- [48:26]
Coach Karen
Some people with my incredible wisdom still got stuck in purgatory. They still, they understood everything intellectually. They got all the insights, like, you know, like from tbm. I did it. I did it. Why am I not sitting in the middle of my results? All right. I understood that what had happened with Gilded was mindset change. What we now needed to tackle was behavior change. Put your money where your mouth is. Start taking action from the new mindset. And I literally wanted to take you through how to do that again and again. And that's how Guilt Free was born. Guilt Free sounds like G U I L T. Free. It's clearly a play on words, but it's G I L T, which means fake gold. Gilded means fake gold. Guilt free means take off all the performative nonsense, get back to your authenticity and your genuine self. And this is how you start moving from that most genuine, most authentic self. I just created their manual to get out of hell.
- [49:20]
Courtney Johnson
That's so powerful. And what a great way for anybody to be able to work with you. I think that's like one of the coolest parts about my book is it's, it makes this information accessible to everyone for like $15. Like, I think that's.
- [49:34]
Coach Karen
I didn't actually think about them, but you know, that's been the wonderful thing about this, Courtney. And you're gonna see this a lot on your journey too. People you've never met, from places you've never been. Coming up to you saying, this changed my life. And I'm, I'm thinking, my goodness. I wrote this for David from Houston, who I know. That's amazing that you resonated with them.
- [49:52]
Courtney Johnson
That's amazing. And imagine a world where you stayed in the cringe and did not move forward on this.
- [49:59]
Coach Karen
I lived in it until I was 38.
- [50:01]
Courtney Johnson
I remember those people like you would be robbing them of that life change. And I really want our audience to understand that, that when we're stuck in that cringe, we are robbing our audience. We're robbing the world of these magnificent transformations that we can provide others. And I love that. That's what you come back to, is like, that is your motivation and that's why you're doing everything.
- [50:23]
Coach Karen
Yeah.
- [50:24]
Courtney Johnson
And the lazy. I love it. I relate so much. Like, it's. Yeah. Again, this is such a great resource because you can send your client. You're like, I'm not gonna explain this whole thing. Like, go back to chapter three, reread it, understand it, then we're gonna have a conversation about it. Like, bye. Okay, last thing. I want to talk about comparison. Especially when building our personal brands, there is always someone with more followers, that's getting better deals, that has the bigger numbers and more reach and whatever. And you've said when it comes to comparison, it should be none of your business. Like, tell me more about this concept.
- [51:02]
Coach Karen
Okay, so this is really important to say, Courtney. If anyone out there is still stuck in comparison in FOMO and in obligation based movement, they should not read guilt free. You've been warned.
- [51:15]
Courtney Johnson
Okay.
- [51:15]
Coach Karen
You should read gilded. Go back to the prequel and understand the first base levels. But if you're starting to circle territory where you're really, really ready to break free, then comparison has to come out the door. Because otherwise you are building your new life and your next level on quicksand. Comparison is quicksand. Comparison is truly the thief of joy, but it's also the thief of talent. Here's why. The analogy I like to give or the example I like to give, and please forgive me if you're too young to relate to this, is If Madonna in 1987 was looking at what Prince was doing in 1987, these are two separate, distinct, incredible musical talents. And if one had copied the other, they would have diluted the magnetism of their own power. Comparison is stupid. It is self defeating. If somebody else has a deal, then you should be thrilled for them. You should understand that the exact same caliber of deal or even same deal is available to you in your own perfect and completely unique way. As long as you understand that that is your path, you will run your race. And if you're ready to run your race, you're ready to receive your dream. As long as you're looking over your shoulder, you are literally, you are welcoming scarcity in the door.
- [52:38]
Podcast Host
Yeah.
- [52:38]
Courtney Johnson
That is so powerful. It's such a powerful example. Because you're right. Compare. I've just, I've never heard comparison leads to dilution. And that is so, so true. Because when we compare, we're naturally starting to compete and we're naturally starting to try to bring in elements or grasp at straws. And like, I need to be doing this too. I should. The bad word should be doing this too. And that is diluting our own authenticity.
- [53:06]
Coach Karen
I told you, I came from the luxury industry before and I house several luxury principles in this book. And one of them is the death of comparison. I talk about Hermes. The reason Hermes is second to none. They are a category of one. They are a business bigger than Nike.
- [53:21]
Courtney Johnson
Wow.
- [53:21]
Coach Karen
Which is insane. People don't know that they are a business bigger than Nike based on one product that 99.9% of the world cannot afford is because unlike Louis Vuitton, they never diluted their line. They never tried to create a bag that could compete with a certain bag. They never went laterally. And into the volume play. They said, we do this thing, we do it really, really well. Good luck catching up to us. This. If you want a Birkin, there's only one place to get a Birkin. And that's basically it. And I think about that a lot. I think when you really own how magnificent you are, how special you are, how unique you are. Yeah. You're not for everybody. Whatever. Not everybody wants a Birkin. They're crazy, but they don't want a Birkin. If you do, if that does speak to you, then it's the only choice, and that's what you really want to become. You want to become a category of one.
- [54:14]
Courtney Johnson
Yeah. Category of one. What book is it from? I think it's a lot of. It's from a lot of places, but business of consulting science.
- [54:23]
Coach Karen
I don't know. I haven't read it. But I will tell you that I love if people are interested in how to become a category of 1. Reading the books Blue Ocean Strategy and Blue Ocean Shift by Mauburn and Kim.
- [54:39]
Courtney Johnson
Okay, we're gonna add all these books because I think that's fantastic. I'm curious if you had this experience, but after I wrote a book, I was like, oh, my God. My respect for authors and for books, like, I am now devoted to, like. I see books as these, like, holy, beautiful expressions of everything. This person, just like the weight of the importance of books has increased a lot in my. In my mind.
- [55:07]
Coach Karen
Oh, yeah.
- [55:08]
Courtney Johnson
It's so beautiful.
- [55:09]
Coach Karen
And talks too.
- [55:10]
Courtney Johnson
Yeah.
- [55:11]
Coach Karen
When I hear a speaker deliver something phenomenally, I know how many hours went into that, how much knowledge went into that, how much thought and precise calculation of which words to hit when. I mean, when you do something from the inside and you realize that making it look easy means you really worked hard, it breaks everything open.
- [55:32]
Courtney Johnson
It's so beautiful.
- [55:33]
Coach Karen
And don't cheat your way with AI.
- [55:35]
Courtney Johnson
We can tell what a great tip to end on. Okay, where can everybody find you? And there's a couple of ways that they can work with you. Right? You've got some events, some coaching. Give us the brief.
- [55:45]
Coach Karen
There are only two ways to work with you.
- [55:47]
Courtney Johnson
Two ways to work.
- [55:47]
Coach Karen
Thank you very much. Private coaching and semi private coaching. In either way, you have to work with me. The best ways to get in touch are at Coach Karen on Instagram. And It's Karen with two E's or KarenLDad.com which will allow you to access the offers. Get a free consultation if you like. Jessica thinks I'm crazy because I do all of them by myself in 30 minutes.
- [56:09]
Courtney Johnson
So not even like 30 minutes.
- [56:11]
Coach Karen
30 minutes and after TBM, I'm. I'm proud to tell you we've already crossed the 100 consultations line and I will show up for every single one. I'm really happy to do it. I believe that it's my. It's my way of giving back.
- [56:22]
Courtney Johnson
Wow. Beautiful. Amazing. Well, thank you so much, Karen. This is so good. We feel like we got to do a part two.
- [56:27]
Coach Karen
Well, I promise not to die.
- [56:30]
Courtney Johnson
Okay, let's do it. Amazing. Thank you so much.
- [56:33]
Coach Karen
Thank you so much, my friend.
- [56:34]
Podcast Host
I do have an ask for you
- [56:36]
Courtney Johnson
guys before we go.
- [56:37]
Podcast Host
If this podcast has benefited you in
- [56:39]
Courtney Johnson
any way, if you have gotten a
- [56:41]
Podcast Host
tip that you've really loved and you've implemented it, if it's given you some sort of inspiration, if it's given you some sort of motivation or clarity, my
- [56:50]
Courtney Johnson
ask is that you leave a five star review. I would appreciate it so much. It helps spread the message. It really helps the show grow, and
- [56:58]
Podcast Host
it helps more people get access to this information. My deepest desire is un.
- [57:03]
Courtney Johnson
Gatekeeping shit.
- [57:04]
Podcast Host
I want to gatekeep information. So anybody that desires to build a
- [57:08]
Courtney Johnson
personal brand, to build a business, to
- [57:10]
Podcast Host
create this success in their life and to live their dream, I want them to have all of the information.
- [57:16]
Courtney Johnson
And I don't hold shit back on the show. Okay? We are not holding back.
- [57:21]
Podcast Host
So in order to get this message to more people, in order to get
- [57:23]
Courtney Johnson
these resources and tips to more people,
- [57:25]
Podcast Host
your reviews go a long way.
- [57:27]
Courtney Johnson
I appreciate you so much.
- [57:29]
Podcast Host
Thank you.