Transcript
A (0:00)
Foreign.
B (0:03)
Welcome to Slay the Gatekeeper. I'm your host, Courtney Johnson, and I am here to un. Gatekeep the gatekeep. Thank you so much for being here. Enjoy. For those of you that don't know our listeners, Danny.
A (0:18)
Oh, right. We're doing a podcast. Okay.
B (0:21)
Danny's. Danny's Anti Planner is incredible. It's actually not a planner. It's more emotions based of however you're feeling. Maybe you're feeling overwhelmed, maybe you're feeling discouraged, maybe you're feeling stuck. You can go to different tabs in this book and it will bring you through exercises and games to kind of pull you out of that, reset your intention, get back on track. And Danny, your book has been so, like, probably my. The most impactful book I went through and I can't even call it a book. A book, a planner, games, like it's. It's all of it. But one of the most impactful things that I experienced in 2024, I went through this journey of like, getting off my medication. I think medication is an amazing tool. It can be awesome for a lot of people. It just became the time where I was ready to step away from it. And man, the Anti Planner was such a big help in getting through that because I really felt alone. I felt like there was something wrong with me. I felt like nobody understands this like I do. And when I went through the Anti Planner, I'm like, okay, Danny gets it. So thank you. Thank you. I want to start off just by saying thank you. It has made such an impact on my life.
A (1:27)
Oh, well, I'm so. I'm so grateful, you know, to hear that. It's really fun to hear like firsthand from people because I get reviews, I get emails, but it hits different when you get to, you know, face to face, talk to somebody about it. And I don't know if really fast if you'd like me to do like a quick. A quick who I am for some context. Yeah. But I actually, the reason why I think I was able to develop this out with. With such success is I. So I was a graphic designer for 10, 15 years and loved it. Never thought I would be doing anything else. It's. I've known I've wanted to do it since I found out what it was like graphic design was back in like middle school. It's like the only thing I haven't quit. Right. And so I posted this like ADHD storytelling comic on Twitter. I didn't post it anywhere else. Cause I was afraid that like, my boss was Gonna see it. I hadn't talked openly about it and my friend was like, this is too funny to not post anywhere. Uh, and so I posted it, it went, it got retweeted by someone with a big ADHD audience. Like, all it takes is one person who matches up with the niche showing it, showing your stuff to their audience for you to take off. Right. Um, all it, I'm saying all it takes is one. So that one, that one did well. And then I was like, oh, reading through the comments, there's clearly so many people who really connect with this. And this was back in 2009. No, this is late 2018. So there wasn't, there wasn't. The lane was wide open. ADHD comics was not like a thing that other people were, was, do you know, doing yet. And so I was making those, doing a lot of like, self reflecting and, and getting, like, getting in touch with my own tendencies and like analyzing my own behaviors, which I love being able to understand. If I can understand it, I can manage it better. It's, it's the not understanding my own stuff that was making it difficult. So being able to do that, building up the audience, doing so much like social listening over the years, as far as what people were really struggling with, what content did well, what clearly like hit home and resonated with people. And then when I launched, so I launched pre orders on my own website instead of going through Kickstarter and I. And got the money up front to be able to like pay for the books. And I was planning on doing like 500 or a thousand because that's what I had the money for. And now it's. And it was just, it blew up like so quickly. I'm like, oh my God, all right, this is going to be, this is going to be bigger than that. And so now it's. We're at like 75,000, I think. And I am so grateful to have people in the community who were able to give beta testing feedback and people who were, you know, really excited because I had sort of like primed this audience of people who were the exact people who, you know, were helping and. But I wasn't making it for them. I wanted to make it for myself. And I knew if I have very high standards for the like, amount of like, design that I like and I know if this is pretty and this feels good to use, like when I have a product that I can hold in my hands and be like, this is amazing, I will show it to everybody. And I'm so much more Likely to value it, to use it a lot. So it was, it ended up being like, it's not cheap to produce and. But I really think deep down it's like weed. Can I cuss on here?
