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A
Honestly, one of your cheat codes you posted triggered me.
B
Oh, did it?
A
Yeah, because it's something I don't do.
B
Okay. You're 206% more likely to be a millionaire if you make your bed every day.
A
These super ultra successful people that you're around, they don't drink. The only messaging that works on teens effectively implementing car safety is if they say, what if you don't die, you survive in your face is disfigured and you're ugly forever.
B
What's the point of working for yourself if you're just going to give yourself quite corporate hours?
A
If you want to be a massive influencer, you can spend five hours a week creating content. That's a bare minimum.
B
When you're saying that I'm like, my body is like, no, but I don't want to. But you're not, you're not wrong.
A
What I do is I create containers where other people are relying on me so I have no choice but to show up and work.
B
Oh, so you just like pressure yourself into it? When people ask what you do, if you're saying your day job and it's not what your soul is meant to do, you don't believe that.
A
Foreign. Welcome to Slay the Gatekeeper. I'm your host Courtney Johnson and I am here to un. Gatekeep the gatekeep. Thank you so much for being here. Enjoy. Welcome Whitney.
B
Thank you. Thank you so much for having me. Welcome to la.
A
Oh, thank you guys. We're in la. So exciting. I feel so, like every time I come to la I just feel so, so Hollywood.
B
Do you?
A
So official. Oh my God.
B
I love that.
A
Like expansive.
B
Good. I love that.
A
Yeah, it's, it's a fun energy.
B
It is. I think I'm kind of just used to it now, so. Yeah.
A
Nice hearing.
B
I'm like, oh yeah. I guess there is kind of a different energy to it.
A
Every time I come to la I'm like, this is like a big city. Oh, like Austin is tiny.
B
Yeah.
A
It's like less than a million people. Really? Yeah. The whole thing is like, I don't know, a few square miles, like it's tiny.
B
I love Austin. Me too. I really do. And see, for me, I think LA feels small cuz I'm a new. I'm like, I'm a New Yorker.
A
Yeah.
B
And I kind of came here against my will, so I'm like a little like, meh.
A
Like, why'd you come here against your will?
B
Oh, I came here for a man.
A
I moved Austin for a man.
B
Yeah. But you like, you like it?
A
Oh yeah, yeah, yeah, yeah. I mean I moved to like that's how I got to Austin. Then we like broke up like.
B
Okay, so you're not with that man? Okay, yeah, same. But I, we. I accidentally got knocked up. You know the whole.
A
It happen. It happens.
B
Yeah, yeah, it happens. But the weather here is amazing. It is, weather's amazing. And I actually really like the people. It's just the city itself that I'm kind of like.
A
Eh, I feel about the city itself too cuz it's like, it reminds me of like Dallas how it's like so spread out.
B
Yes. We're both from Dallas, right? Yeah, yeah.
A
It gives Dallas vibes in that way. But yeah, I know some amazing people here.
B
Incredible people.
A
Been stacking the sked with like coffee dates.
B
Oh, I love that.
A
It's been so fun.
B
No, there's a lot of amazing people here.
A
Well Whitney, I'm so excited that you're back for round two.
B
Two.
A
And I don't know, I feel like in the last few months as you've been on the pod, you got some gnosis in you.
B
When I feel like it was like almost a year ago we did this.
A
Was it during south by Southwest? No. I don't know.
B
Probably.
A
Probably a while.
B
I just remember cuz I looked at the clips recently, I was like, oh those clips were going to be good but my hair was red and so I'm like, oh it looks a lot older than it is. I'm a blondie now if anyone's just listening. But yeah, but that was a year ago.
A
The way I will like repurpose old clips of myself and people would be like, did you dye your hair? Did you cut your hair?
B
I should do that. Yeah, I should do that. Something I, I really admire about you is I think you're really good at I guess repurposing but that seems redund or reductive of what you do. But I think you're something that I'm struggling with. In my content is I have such a large body of work but I also constantly feel the need to make more. And my team's like, babe, you got like hundreds of hours of shit. Like just go back and pull some of it and I'm like, no more.
A
Yeah, you get like take like two weeks off. It makes you horny for content creation.
B
Really?
A
Yeah. Like if you just stop creating content only, like you're only allowed to repurpose for a week or two, you're going to be so on fire to create new Content. It's, like, such a good way to get over burnout.
B
Okay. That's the best tip I've ever heard. Yeah. Wow. Thank you. Just try to change my whole life.
A
I'm glad.
B
And you do it across multiple platforms as well.
A
Yeah, I just really give a fudge. I'm like, already, like, we listen to the same song over and over.
B
Yeah.
A
Like, why not? I watch the same movies over and over.
B
And I also am going to say, I don't know that you repurpose, because I feel like it's on repeat. It's because you say that you do.
A
Yeah. So it's not like my hair will be totally different or, like.
B
Yeah. Or every once in a while I'll be like, oh, I remember this one. But I'm. But I still listen to the whole thing, so it's a good reminder.
A
It's because behavior change. Like, as content creators, our goal is to input or inflict behavior change on our audience. Like, if you're a fitness creator, let's say you help people, I don't know, work out more. How many times do you have to say work out more before people actually do it? Like, how many times in your life have you heard, like, eat more green vegetables? And do you actually do it, like.
B
No.
A
No.
B
Exactly.
A
So how many times is it gonna take, like, that? Tens of thousands. So it's the same with their audience. Like, they need repetition.
B
Yeah.
A
And so much repetition to actually implement behavior change. And if you're telling them something, like, you're giving them some sort of stretch to, like, be more seen, they're gonna have to hear that 45 different times in different ways from different people before they actually implement the behavior change.
B
Well, let me ask you this. Do you think that's specific just to, like, educational creators? Probably.
A
Actually, I don't know, because sometimes I have to hear the same, like, makeup tip, like, for 40 times.
B
That's true.
A
Before I implement it. Or the same, like, wear sunscreen.
B
Yeah, yeah. That's a really good one. And then.
A
Okay, last.
B
Quiet. I'm, like, interviewing you now, but do you identify as a content creator? Is that, like, kind of the moniker that you would. If someone says, hey, what do you do for work? What do you say?
A
I don't know. I change it all the time.
B
Okay. Yeah, same.
A
Sometimes I'm like, I'm a speaker and an author and a content creator. Sometimes I'm like, I'm a coach.
B
Right.
A
What do you say?
B
It depends on who asks and whether or not I want to talk to Them because if I'm at a dinner and it's a networking, I say, oh, I'm a, I'm a celebrity coach. Oh, what's that? Like? There's always so many questions, but if I'm like in a cab and someone's like, what do you do for work? I'm like, oh, I make. Content is usually kind of like the one that they won't ask questions about. But I've also thought about lying. I'm like, maybe if I just said like accountant, they would have no follow up questions. That. So I think it's like, it comes down to marketing. Know your audience.
A
Do you know what I mean?
B
And know, know what you're wanting. But I, I think that content creator is, it's almost a moniker that I've like had a hard time accepting, which is interesting.
A
Yeah, it does have like a, it's like influencer. Like I'm, I'm not gonna tell people I'm an influencer.
B
But you do you influence me?
A
I do. I am an influencer. That literally is my job. I post on social media. But it, it is.
B
And like your, your way of thinking influences like public opinion. Totally.
A
100 and the word influencer in certain circles, you don't want to say it because you don't want to be seen as like, I don't know, maybe this is my own.
B
No, I, I feel the same way.
A
But like, I don't know. I was in, I was at like a surgery conference last week. I'm not gonna be like, I'm an influencer.
B
Why were you there?
A
My partner's a surgeon and he's like a speaker around surgery. So I was supporting him.
B
Oh, I love that.
A
Yeah, I'm just like, I'm here to assist him on his content.
B
You are also someone who like. And I feel like this is very common of celebrities. So you're, you're a monk, you're among in the right place. But is that like at any point if I asked you about your day, about whatever. Like, you have such a long like backlog and so many stories of your life of like, like, I, I'm actually like, I would assume with your book you have so many different angles you could have taken or if someone was to be like, what's Courtney's life story like? I don't know. I just think you live a very full, full life and always have interesting stories.
A
I got some lore.
B
Yeah, you have a lot of lore.
A
Some more. The book isn't about my story. It's like, it's called Career Cheat Codes. Actually, it does have some of my stories woven in, but it's mainly like, my client stories. One day I'll have a memoir, though. Something I really admire about Caroline Calloway, our problematic queen, is she lived her life. I mean, she's still alive, but she think she lived so many experiences. Being like, this is going in my memoir.
B
I do the same thing exactly.
A
Like, sometimes I'm like, that's a crazy thing for me to do, but it'd be really good for my memoir one day.
B
I'm. I'm finishing up my book right now, and it's actually a blend of memo. It's my coaching told through my life stories. And so it's a little bit more memoir. I'm actually meeting with my editor. I think we need to maybe pull some of it out because it's a little too memoir heavy. But, yeah, there have been 100% times. There was this one time I was like, do I take this trip or do I, like, I don't know, whatever. And I was like, well, let's do it for the plot.
A
Do it for the plot. Like, literally do it for the plot. But I'm like, no, actually, I'm integrating this into my fucking plot.
B
Yep.
A
It's all storytelling. It's all storytelling. I love it.
B
Yeah.
A
Okay, so you got some cheat codes. You got the codes. And honestly, one of your cheat codes you posted on social media recently triggered me.
B
Oh, did it?
A
Yeah, because it's something I don't do.
B
Okay.
A
And other people around me keep telling me to do. And again, the repetition. I've heard it enough times where finally when you posted it, I'm like, fuck it, I'm doing that.
B
Okay.
A
And that is making your bed.
B
Really?
A
Yes. So this is a cheat code that you see and really high achieving entrepreneurs and you do it yourself.
B
Yeah. So I. I mean, the. The lore behind this is that I saw a post that was like, you're 206% more likely to be a millionaire if you make your bed every day. And I was in a group with millionaires, so. So I said, so I didn't ask them ahead of time. I just was like, I'm gonna film their reactions. Say, do you make your bed? Every single one of them made their bed. So me personally, I do, because my mom would like, like, I've done some crazy shit and she still loves me for it if I didn't make my bed. Like, I don't know. That might be the line. No, but it. Yeah, so I guess that for me was more that motivation. It wasn't like, oh, I'm going to do this because this will make me a more successful person. But, but I, someone, when I posted about this, someone actually commented and they're like, yeah, your bed is where you rest and you dream and where your best ideas come from. Of course I'm going to respect it.
A
What the fuck?
B
That's a compelling reason right there. So if you can't make your. If you're not making your bed every day, that I do think there's something to that ritual and the. It's something that for me, when my life has kind of fallen apart and I've had hard, challenging things, um, that has been a constant for me. And I do think that it signals something to myself of like taking care of myself. And, and really it just. Once you start making your bed, it feels so much better getting into it at night than when the sheets are all like crinkly and like, I don't know, it's just a vibe. And you probably sleep better. You sleep better. Well, I mean, maybe, but you, but you definitely enjoy the experience of getting into bed when it feels like there's like turn down service. Okay.
A
I feel like this is really important, like the meta of this because a lot of times people will come to me being like, I want to build a personal brand again, let's use the example of like eating healthy. But there's a million content creators talking about eating healthy and how am I going to set myself apart and whatever. Like, is it saturated? But literally, this tip, I have heard, I've heard people say make your bed thousands of times in my life. But the way that you communicated it, the way that it was through your perspective, in your eyes, or was the thing that made me actually implement the behavior change.
B
And because I've created, I mean, you and I have a real relationship, but it's like mostly through the Internet. Right? Like, that's how we like stay in touch with each other, keep up to what's going on. That's parasocial. Right. And so it's like, I think it also is when you have a real friend or, you know, if it's parasocial or whatever, it does create a paradigm shift for you that's like, okay, well this isn't just my mom telling me to make my bed or this isn't just some like, statistic or some like hustle grindy, like whatever, saying that I should do it.
A
Yeah, yeah, it's. And it's also like your, again, your perspective it's like the way that you see the world and everybody has their unique way. So, like, maybe that video completely did not resonate with someone.
B
Totally.
A
And they totally resonated with this other way that someone communicating. Like, we can all be saying the same messages. We can all be sharing the same things again. Eat healthy. Eat more vegetables. Like, 500 people can share that. And it's gonna click with you, with one of the people and not the others because of all this, like, subconscious shit going on.
B
Yes.
A
Right. Like, maybe you vibe with them because, like, they're also a mom or they look like you or they sound like you, or they're really funny and you relate to humor. Or maybe there's, like, layers that we. We don't even know. But, like, truly, there really is space for everyone.
B
100. And I think it kind of relieves the pressure, especially, like, as if you are creating educational or informative content. Like, I think that just goes to show that, like, we need a broader picture of the person and how they look at the world. And, like, there. You don't have to, like, people are always like, I need to niche down or, I need to pick a lane or whatever. I'm like, no, no, no, no. You're the niche. Like, you're the lane. Right. And like, I feel like some of your posts that I always, like, anytime you post about Cowboys being a Cowboys cheerleader, I'm watching the whole thing. Like, that's my. That's my super bowl, to be honest, is, like, hearing your experience about, like, I loved that post. Oh, this was fun. You had the post that was like, why I broke up with the spiritual community.
A
Oh, yeah.
B
Okay. So I was obsessed with that. And I was like, this is so good. And I was like, good for her for saying that because that's a hot take. I feel. Okay.
A
A lot of people might comment. No, that's not that. A lot of people. My comments, like, this is so brave. I'm like, what's brave about saying that? Like, my friends are, like, saying they're manifesting money, but they're broke. Like, is that brave to say? Yeah, I'm so brave. Yeah.
B
Well, because it's like, it's in the zeitgeist to be pro spirituality.
A
Yeah.
B
But it's also taboo to be anti religion, and sometimes those things go together. So I thought it was an amazing post. And I was just, like, good for her. And I just was like, that's not something that I had considered posting about. But I felt the exact same way. So I loved reading it, and it resonated with me. But it was funny. Is that I. Then a couple weeks later, it's like it went around through, like, another community. And then I started seeing people were sharing it on their stories. People that I follow that I know that was probably their first interaction to you. Anyway. I just thought it was. I was like, that's. That's gold. Like, and why I. Like. I'm guessing that I don't know the metrics on that post, but I'm guessing it kind of made its rounds in a really positive way.
A
It's at, like, 4 million views right now.
B
Really?
A
Yeah. That's probably one of my top viewed posts.
B
Right, right. And so it's like those. Those are those little moments. Or like, I've had a Botox fail or like a. I made this post that was like, I hate to be the one to tell you this, but you will actually feel better if you exercise. That has nothing to do with my content. Right. And yet it brings in new, new eyeballs.
A
Yeah. Like, you cannot. I fucking hate when people are like, niche down. Because if I was like, I'm not going to talk about spirituality. I'm not going to talk about this part of my life. Like, so many people resonate with that and they're like, I actually want to work with you on fudgeing LinkedIn because I like your point of view. Exactly. Like, your perspective. Fun fact about that post. And this is like, a tip I give to all my clients that came on a walk where I was, like, tempted to just like, oh, I'll put this in my notes app and I'll come back to it later. But I forced myself to, like, stop what I was doing. Literally sit down on a park. I sat down in the middle, like, under a tree in a park. Stop my walk to just make the whole post in, like, 20 minutes. And really, all of my viral posts are the impulsive posts that I pull to the side of the road. I stop what I'm doing and I create it. And I wonder if you see the same thing.
B
Yes. So that. And that actually is before we started rolling. For anyone listening, I told Courtney. I was like, okay, so what Courtney's describing right now is when you get into the flow state, and that's when your creativity is. You're kind of just like a channel. That's what I teach people how to tap into. And so that's how I pretty much post. And so for me, the strategy pieces, I. I don't even really. This is what I was saying before we were recording is that I don't even really know the strategy. I just know how to get into that flow state so that the ideas come. And that's what I teach people. So it's. But yeah, I think that that's always. The best ideas are the ones that.
A
Okay, I love that you bring this up because I see it as like the masculine and feminine energies of content creation. And the feminine energy is the flow state, the ideas that are coming to you. And the masculine energy is like the pre planned. I know that this is going out on this day to promote this launch and it's going to have this keyword and it's like a balance of those and I find that people go, yes, one or the other.
B
Yep, yep, yep, yep, yep. A million percent. And it is to me. I found I got to a point in my business, so I'm at seven figures. I have a hundred thousand followers on my podcast, Instagram and TikTok. And it's like plateaued because I don't have the masculine systems in there. And so now I'm like building those out. But I do think it's. But for me to do it, I like, I, I just. Yeah, I'm a creative at heart, so it's, it's a struggle for me.
A
I don't do my strategy. I have someone else do it.
B
Yeah, well, and that's the thing is I just, I just hire people.
A
Yeah, exactly. Delegate that.
B
I do kind of think though that there's also something you said for a lot of people want to bypass that, hitting into and tapping into that because it's safer to set up a strategy and it's safer to set up. But. But they haven't actually found their voice yet. Yeah.
A
And the voice comes from the feminine.
B
Yeah.
A
All right, we got another cheat code. This one is a cheat code that again, I had heard a million times. And it wasn't until it came through just a random friend of mine that I actually implemented it. Implemented it. And that is these super ultra successful people that you're around, they don't drink.
B
Yeah, yeah, yeah.
A
I know. You've been sober for a while now.
B
Yeah, yeah. I mean, I was, I was raised Mormon, so I never had a lick of alcohol until I was 27, but. Or ish. And then kind of drank for six months and then was like, this just makes me sad and feel bad and tired. So I didn't really have the same journey that a lot of people do with it. But I. Yeah, I think that's, that's One of those things that people don't want to hear, but you don't realize how much of your focus is zapped. I think. And I will share. I mean, I'm. I'm cali. Sober, let's be clear. So, yeah, I'm. I'm pro. Thc we'll say. But I actually, like, on this last. This trip that I was on where I all, like most of the women I was with were also sober just for productivity and health reasons. I was like, you know what? I think I would be happier, successful, and more fulfilled if I cut back on edibles as well. So I. And. And I'm like, that's the thing that I'm like, I don't want to. That's.
A
You sleep so good.
B
You sleep so good. But it. I'm interested to see what happens. Just giving it a shot for a month. Because I do think that there is. It's like, you. You don't even kind of realize, I think, how much of it does zap until you're not.
A
Yeah. I think it, like, literally kills your brain cells or something.
B
I don't know.
A
I don't know.
B
But, yeah, the.
A
The thing that finally clicked with me is a friend of mine was like, Courtney. He's like, this is what I love about not drinking, is it gives you an advantage over other people. And the way that he contextualized that and like, it's a competition and you'll win ignited something.
B
And that was the thing for you.
A
That was the thing. And that's actually a horrible reason.
B
Are you a Leo?
A
I know, but I have Leo Voon.
B
Okay.
A
Yeah, that was the thing. I'm like, oh, my God, I'm going to win something. I can win. I can beat people. Like, I don't know why that's. That's horrible that that's a motivation. But I'm like, hell, yeah. I get a one up on the competition.
B
Well, I don't drink 100%, and I do think that. So, interestingly, I was at Cannes Film Festival, and it's interesting. This sounds. This sounds kind of up, but different status of people, different echelons of people. And I think Hollywood is kind of notorious for being like, the party, whatever. And the people who are actually like the change makers and the deal makers are still striking deals at 11pm the people who are not are the people that you hear the crazy stories about that are doing coke or what? Like, I don't know. I don't know. But I think that the. To your point, it's. If you want to grow, increase in status. That's part of it.
A
Yeah. Yeah. It does give you an advantage.
B
Very, very competitive advantage.
A
It does.
B
It does make things kind of. I mean, I was always the. Because I was sober for so long when people were having a party phase. It's, you know, it's not always fun being around people who drink. But I guess again, the more that I've grown, the less that that's really a thing.
A
Yeah. Also, it, like, stops being cute.
B
It's not cute.
A
Like, it's.
B
It's really not.
A
It's not. It's like fun crazy when you're in your early 20s and then you're like in your 30s and you're like, okay, this stops. This isn't cool anymore.
B
It's not cool.
A
That's not a good look.
B
It's really not.
A
It's not fun. Fact about incentives, you know, like, in order to keep teens from not drunk driving and, like, wearing their seatbelt, basically. Like car safety. They've done a ton of studies that it doesn't. Like, messaging doesn't work on teens. If they're like, you're going to die. The only messaging that works on teens effectively, effectively implementing car safety is if they say, what if you don't die, you survive and your face is disfigured and you're ugly forever. That's when teens actually implement car safety. I mean, and that's how I stopped vaping.
B
Really? You were like, this is gonna change ultimately.
A
I'm like, it's gonna make me uglier.
B
Is that true? Or someone.
A
No, I think it, like, causes wrinkles. I don't know. I like, vaped, like, in my early 20s, and to get off of it, I was like, it's gonna make me uglier.
B
Right. I mean, that's why I wear sunscreen.
A
Exactly. So maybe you could say the same with, like, alcohol. It's would. It definitely isn't making you prettier.
B
Oh, no, for sure. And I do think, as I am advancing in my 30s, like, my. I do think that my skin benefits. Like. Like I'm 33 and I'm like, I kind of look. And my mom looks so young. She's 75. Looks like she's like 52. And I think it's to going because she's never had alcohol.
A
Probably. Yeah.
B
Yeah.
A
Then Mormons are healthy.
B
They're healthy. They're healthy in some ways.
A
Not mentally, but, you know, not mentally. I love the Mormons. I actually have a. I went on a podcast. It was my first comedy podcast ever, and I'm not even a comedian. And I talked about getting soaked by a Mormon.
B
Did we talk about this? No. Tell me more.
A
I was soaked by a Mormon. I didn't know about soaking, but then I was soaked by a Mormon after, like, I got to be an adult and I learned about soaking. Oh, my God. I was soaked.
B
That's what was happening.
A
That's what I thought. It was like a weird kink of like. Yeah. Not thrusting or whatever. Good for you.
B
I've actually never. I've never experienced it. So you're. It was maybe more Mormon than me.
A
It was really.
B
Even though I was, like, baptized, it was really special. Yeah.
A
He was hot, so it's fine. Okay, next cheat code. This is one also that I think triggers a lot of people. I love this cheat code because I. I do it. But working nights and weekends.
B
Yeah.
A
Especially if you're in a building phase. Like, to be a super successful entrepreneur, you don't necessarily have to work nights and weekend forever, but there are phases, There are stages. There are months or even years of, like, I'm going in on this.
B
Well, I think part of it is also that when you're working for yourself, you're making up your own rules and you realize that sometimes you actually want to work nights and weekends. And you do it because it's fun and because, like, I love driving around the city. I love getting my errands done on a weekday when nobody else is doing that. And so I would rather work a little bit every day than like, like, I'm like, what's the point of working for yourself if you're just going to give yourself corporate hours?
A
Yeah.
B
You know, so I actually do think it's like, I think in my dream life, I'll probably always be working a little bit, but I also do something that I love that lights me up and is creatively, like, fulfilling and mentally stimulating. So I think that's also a big part of it because I can't imagine working for myself and work nights and weekends. That sounds bad. But I can't imagine working for someone else in general.
A
So I, like, feel it in my body. It's so constricting.
B
I don't like that. Yeah, I tried it once. It wasn't for me.
A
Tried it a few times. Not good.
B
Yeah.
A
Anyways, the flexibility. Yeah, I mean, you're right. It's only you. But you also love it. Like, you, you're writing a book. I writing a book. Like, you gotta take time out. You gotta go above it. Not everyone can write a book in the same way not everyone can run a marathon. Like, there are sacrifices that you make. There are. It is whatever. Running a marathon, waking up early and running fucking 10 miles a day. It's like the same. If you want to get your thing over the line, there's no way around it. But also, if you love writing, what else you're gonna be scrolling on TikTok during that time?
B
100. And I think also probably because I work with a lot of artists and creatives that are kind of maybe more in that feminine energy. They. And thrive in that. And thrive in that creativity. Sometimes they do also lack discipline. Not everyone. And I do think a lot of the time I get people because I help them get into a creative flow. I help them enjoy making content. I help them come up with the ideas that they need to be creating. But sometimes I think that people who maybe haven't spent enough time in sports.
A
I say this all the time. Oh, my God. Anytime people are being like little babies and like, did you play sports? And if they say no, I'm like, I clocked it. Like. Like, I don't know. I feel like you're. If you're in sport, you're just used to someone like.
B
Yeah.
A
Like, yelling at you and giving you feedback and showing up to practice every day and it being hard. Like, I don't know.
B
Yeah.
A
I'm happy that I went through that because it makes everything else easier.
B
Yeah. Well. And I actually. I didn't do sports, but I was a competitive. I mean, I did, but not. Not at the level that gave me discipline. But singing was actually what gave me discipline. And I competed. I was not to brag, but I was ranked number two in the state of Texas for my singing. But that was where I learned discipline because it was the same things every day. And I really just wanted to win. To your point, to be competitive. But a lot of people will ask. They'll. They'll come to me wanting a cheat code to make it not be hard. Yeah. And it's like, yeah, Bab, I hate to tell you this. It is hard. You have to earn the right to inspire people.
A
Yeah.
B
If it was easy to be famous, then everyone would do it. It's the coolest fucking job in the whole world. Like, of course, working for yourself, that's the coolest thing ever. And it's everyone, in theory, obviously, that's an overstatement. Has access to doing that. And so it really does become like, you're the only one blocking yourself from doing it. And it does come in these little moments of am I going to lay on the couch and watch the game tonight or am I going to sit my ass in a coffee shop, knock some stuff out and check the game on the side?
A
Yeah, exactly. Yeah. I mean, discipline is really fucking important. This is my best discipline cheat code. What I do is I create containers where other people are relying on me so I have no choice but to show up and work.
B
Oh, so you just like pressure yourself into it?
A
Yes. Like every single Monday, I have a small group of women that pay me a hundred dollars a month for ability to work on their finances. And this is the time I work on my finances. If I don't show up to my finances every single Monday for an hour, I'm literally scamming these women. So I have to show up my content club every single morning at 8am I create content for an hour because people are paying me to be there. And if I don't show up, I'm scamming them. I force myself.
B
Yeah, you really do. That's actually good to realize because I have noticed that about you. I'm like, damn, she does this every day. Yeah.
A
Huh? Because I'm going to create content anyways. I might as well get paid for it and help others and be accountable to it.
B
Are you as productive on that? Because I don't think I am as productive when I'm also holding space for other people.
A
Yes, I would say I'm as productive just because I'm not going to do it.
B
Oh, so it's like zero or.
A
Well, not zero. I will do stuff on my own. It's just like.
B
But not as consistent, not as consistently.
A
And I'm not getting into flow state immediately. Like, it's like content club is such a ritual that there's a five minute intro. And that five minute gets me into flow state. I know I have 55 minutes of flow, like without having to get in the. The energy. It just happens.
B
You do it every single day, every weekday, every week?
A
Yeah. I have other facilitators that help out, like when I'm traveling and stuff.
B
Yeah.
A
But yeah, it's every day. And I encourage everyone else to come too, because I'm like, if you really desire to be massive, massive, massive, you can post five times a week. You can spend five. If you want to be a massive influencer, you can spend five hours a week creating content. Like, that's a bare minimum.
B
When you're saying that I'm like, my body is like, no, but I don't want to. But you're not. You're not wrong.
A
There's other ways. Like my partner, Lucas is a great example. He has an amazing personal brand, super well monetized, super well known in his industry, and he doesn't touch social media. He has a great process where he goes on, has conversation that goes to the editor, the editor goes to social. Like, he never sits down and edits content, but it still is a flow that works. So if you're feeling. You don't have to do it that way, right?
B
Yeah, no, I think it's like, it's always, you know, obviously, it's literally an art. Right. There's no one way to do it, but I think it is for me, like, finding, okay, where. Where do I get into flow? Where do I create a system? Where do I. Whatever. For me, at work, what has been effective and what we're leaning into more is consistency, but not on a daily schedule. I think part of that is my. I have shared custody of my son, and so my schedule just looks wildly different day to day, my energy levels, but also like my hormone cycle. Like, so I think, yeah, for me, it's like I'm still figuring out what is that system that I can. I mean, I'm obviously consistent enough to have built what I have, but there's. There's places I can lock in for sure.
A
You can also batch, too. Like, I batch my podcast. I mean, I'm not doing that today, but I've been like, eight podcasts in.
B
A day or eight in a day.
A
Yeah.
B
That's impressive. You have a lot of energy.
A
Oh, thank you. I think you do have a lot of energy.
B
Do you have. Is. Are you, like, locked in with exercise? Is that part. Not really.
A
I mean, kind of. I mean, I work out. I have a trainer. So, yes, I'm inconsistent. I'm not as consistent as I would like to be. I mean, I. I do my 10,000 steps a day, 60% of the time, and I finish my trainer's workout 70% of the time, and it's not that intense, so I could be more locked in.
B
You're pretty locked in, though. That's. That's. I think that's. I mean, there's always room to improve.
A
I think I just have a lot of energy. I don't know. Yeah, I'm an energetic gal, you know?
B
You are? Yeah. I respect it.
A
I drink a lot of matcha.
B
Do you?
A
Yeah. Do you like matcha?
B
No. I think it tastes like dirt.
A
Okay. It tastes like dirt. If it's the wrong Type of matcha. You got to get a cunty matcha.
B
Okay.
A
It's very rare.
B
Where do you find country matcha?
A
It's. It's a hunt. It's a hunt. Out of every 10 coffee shops, one.
B
Is going to be good, one's going.
A
To be country, one's going to be country. It's, like, really hard to find, honestly, here. Cha Cha matcha is good. Still dirt.
B
I. I'm just like, but why? If I have coffee, you know what I mean? Like, and I need that boost. My energy levels are pretty low usually. So.
A
Yeah, Yeah, I do like coffee, too.
B
I love a latte. Like, oh, my God. Like an iced latte in the morning. Like, little. Like. Like a little. Oh, yes.
A
Okay. This is my favorite cheat code of all time that I've ever said on this podcast. Ever.
B
Wow.
A
And it's from one of your Instagram reels.
B
Okay.
A
Creating content is the best way to manifest 100. Tell me more.
B
All right, so we think about also that the proof of this. Actors. Actors are like, the reason that there are movie stars is because they're the best manifesters. Now, what do actors do? They think thoughts, they feel feelings. They show up on camera. They become. They're also, to be clear, because I coach them, that's what they're doing in their real lives, too. They're showing up, they're embodying a new person, and then they're becoming that person. Right. So manifesting. That's all it is. You're thinking thoughts and you're believing them. You're, like, feeling. It's. I. I think sometimes in the spiritual community, it gets a little bit, like, it's high vibe and it's whatever. No, it's not. Like, I manifested the most things during my divorce when I was just, like, gutted every day.
A
You can manifest so much from anger. I love anger.
B
Yeah.
A
And grief and sadness.
B
Grief and sadness. And it's old, but it's alignment, Right? It's alignment with believing that you can have the thing that you want. But, yeah, I think that with. With content, I think part of the reason that I was able to manifest so much during my divorce was because content was the way for me to put my own shit down, put my life down and be like, who do I want to be? Show up as that person. And it collapses timelines. Like, I've, you know, even before I was building my. Building my brand, I used content to manifest a role on television. And I showed up authentically, and I was like, hey, my goal is to Book a role on television. But my agent just dropped me. If you don't know, you can't audition for television without an agent. That is like the most gatekeepy like industry. And yet nevertheless I did because I showed up every day as that person. And it. I think that creating content forces you to commit to practice being that person even for the three minutes that you're actually recording. That's more like how many people actually spend three minutes a day acting like the person that they want to become?
A
Yeah.
B
Like actually embodying it. Like at the like all of your thoughts, all of your feelings, like actually stepping into that. It's character work. Right. And that's what like I love teaching people is because it's the same principles as acting, creating content. But you can become whoever the you want by creating content.
A
Yeah. Also it's just so many more at bats. Like If I post 100 times this year and you know, every post a thousand people see it, it's 100,000. Do that math.
B
Right.
A
That's 100,000 opportunities. I'm not that guys the way I literally was googling like elementary math tutors last week. I'm going to go to Kumon. I'm not kidding. Like it's causing problems in my life anyways. I have a hundred thousand opportunities and you have none. Like I have a hundred thousand more opportunities than you. And that's conservative because in those even if a thousand people see your post, they might send it to someone else that then more people see it and maybe people don't see it, but they feel something in the energy.
B
Like and I also think that all of those people are then co creating with you. Whoa. Yeah. Because they are seeing you as that person.
A
Yeah.
B
And so when you have. And you know, I love people are turning to social media instead of to long form content. But they want the same thing. They want a journey, they want a hero, they want a character, they want stories, they want a hero's arc and they buy into that. And that's why I think we need to be careful about the kind of art that we're making and what we're putting into the world because we're then collectively co creating it. But if there's something that you want, like get other people on board with that. Sell them on your vision. Yeah. And then that's like then they're going to say yes. I've had producers reach out to me. I ended up booking this role because. Because of that. Because to your point, there's then your network is 100,000 people, or however many.
A
We decided, yeah, 100 times a thousand equals 100,000 we got there. Okay, this is interesting. You're saying being intentional about the art we're creating, because that's like reflecting back to us. I've never heard this idea. Tell me.
B
I mean, if we think about everything at the subatomic level is just energy, right? That's the same thing. Our thoughts and our feelings can also be quantified as energy fields, right? It's the same as you can measure microwave. You can measure thoughts and energy frequencies. That's what it takes to create something. And so when you. And the way that we do that. And if you're familiar with Dr. Joe Dispense's work, it's through heart and brain coherence, you're thinking thoughts and feeling feelings that are coherent with each other, meaning they're aligned. That does not mean high vibe. That means that they are aligned. You can have sad thoughts and sad feelings, and that will create something actually measurable in the universe, right? That's what, you know, I teach people how to tap into what I call celebrity energy, which is that magnetism that's created by the thoughts and feelings that you're thinking and feeling. That's how we create anything. And when you are creating, you're extending your energy field. You're actually literally creating. It's not just like, oh, like, I'm a creator, whatever. It's like, it's actually creating something that can be measured. And then you have other people witnessing it. And with art especially, that's why art is so freaking powerful, is because it. It's like brainwashing, right? You get your thoughts and your feelings in line. When you go see a scary movie, it's like, or, let's use a sad movie. How many people avoid feeling their feelings? So many, right? You, like if. Because it hurts. Our brain doesn't understand the difference between physical and emotional pain, real or perceived, real or imagined. And so when we. And this is why we need art, is because we don't feel things in our real lives, we avoid. We spend so much time and energy avoiding feeling our feelings, and yet you could go to a movie, watch a sad movie, and if it doesn't, like, trigger you so much to leave, you'll cry through the movie. And it's not a problem. You just actually process those emotions. But for that 90 minutes of the movie, you're thinking those thoughts and you're feeling those feelings. And I think it's helpful and necessary for us to be able to feel those. But I also just think, you know, I work with so many artists, so many creatives, creators. We're. We're building the world that our future generations are going to have if we make it that far. Right. And that's why I just think it's so. I think it's, you know, with great power comes great responsibility. I think that there is a responsibility on creators, whether that's in content, in art, in entrepreneurship, whatever, that what you're putting out, you're amplifying it. Right. And I think that's why for me, I was very intentional about. I don't want to take people on the journey of my divorce because that's just amplified in the world. And yes, there people will feel seen in it, but it also is creating more of that for. For myself and for others.
A
Well, your divorce is integrated into your own personal experience and yourself. That's then put out. So even though you're not talking about the topic specifically, the alchemized energy of it is coming through your art.
B
Right. And because though I, you know, was authentic to the experience I was having. Right. It wasn't. I know I kind of made this seem like I was like, oh, I'm just not going to talk about it, put on a wall or whatever. But really the work is meeting yourself where you're at, processing those feelings on your own and then showing up. Damn. Yeah.
A
Well, this is so fudgeing powerful. I also think there's a responsibility for creators to fudgeing create. Like if you are in your car doing fake stand up, it is your fucking respons ability to create. If you are, I don't know, like in your shower singing, it is your responsibility to sing. Like, these things are not random. It's not random that you're doodling at the 9 to 5 you hate. Like these things are on your heart for a reason. And I do believe that if you're not going into that, exploring that, exploring the art that you're meant to create. That's selfish.
B
Yes. And I am such a believer that your desires are your dharma. Yeah. And you know, I help people who are meant to be famous. I really do believe that if you have the desire for fame, whatever skill that is, maybe you just know that you're supposed to be speaking or you know that you're supposed to have a following, whatever size that is of fame. I truly believe it's because you have a sole contract with thousands of people, with millions of people, and that the desire of your level of fame is equal to the number of people that you have a soul contract with actually making an impact in their lives. Damn.
A
I think that brings us right to our final cheat code, which is being famous, being seen is deciding that you're worthy before the world agrees.
B
Yeah. And it's hard. Yeah. You know, it's cringe. It's to feel like, to even admit that you want to take up space right. When there's so much. Especially right now. The zeitgeist is all about narcissism and, you know, whatever. But it is. It's a. You have to be able to see that vision. And then you are. You are creating like we are all. Whether or not people identify as I'm a creative or I'm a strategist or whatever, you are the creator of your life. Like, that is point blank, no matter what you're creating in. In that life. We only, as far as we know for sure, we only get one life. And it's your. Your duty to, To. To create it. And if you have that desire, you have to go for it before anyone else sees it. And I think so many people are waiting for the world to say, yeah, I see that in you. I choose, like, and we want to feel chosen. We want to feel like there's something outside of us giving us the green light. And really, you have to greenlight yourself and green light your own fame and your own success.
A
Yeah. I'll leave our audience with one example that I see a lot. I'm sure you see it in your work is you have to believe it, obviously, before it actually manifests. And one of the biggest blocks that I see is when people use the fucking A word. Aspiring. I'm an aspiring actor, I'm an aspiring speaker, I'm an aspiring whatever. That is the biggest sign that I think you're you. I know that you think you're unworthy.
B
Yes. Also, when people ask what you do, if you're saying your day job and it's not what your soul is meant to do, you don't believe it.
A
Yeah, yeah, exactly. Nobody wants to book an aspiring actor. Nobody wants to book an aspiring speaker. Nobody wants to give a book deal to an aspiring author. I've been saying I'm an author for like 10 years. Yeah, yeah, like, yeah, I'm an author. I write emails. Well.
B
And I think acting is actually. Yeah, exactly. I think acting is actually one of the best, like, correlations to that. Because ultimately an actor's job is to believe that they are that character. Right. They say you don't go into an audition, trying to get the job. You act like you have the job, and that means being so committed that you are that person. It's literally just about commitment. Like, the best models in the world, the best musician. Like, art is very clearly delineated between how seriously you take yourself, and I think that all. All creative endeavors are that way. But if you're not willing to take yourself seriously, like, how can you expect anyone else? Like, imagine an actor walking into a. An audition, asking the casting director, do you believe me? It's like, babe, your job is to sell them. They're never gonna believe you if you don't believe you. Yeah. Yeah. But it's scary. It's vulnerable.
A
It's so vulnerable. Wow. Vulnerable. Part three of the pod. We'll talk about vulnerability next time. Well, that's my stretch right now. Anyways. Whitney, where can people find you? Where can they work with you?
B
I am at all over the Internet. I'm WhitneyUland. WhitneyUland. My website is how to be Famous. My podcast is how to be Famous with Whitney Uland.
A
Amazing. And if you haven't already, go back and watch the first episode we did together. I'll put it in the show notes, and I'll also put. Yeah, I'll put all your stuff in there.
B
Great.
A
They can work with you. Amazing. Thank you, Whitney.
B
Thank you. Yay.
Host: Courtney Johnson
Guest: Whitney Uland
Date: October 21, 2025
This episode of Slay The Gatekeeper dives deep into the “cheat codes” for manifesting millionaire-level success, cultivating fame, and achieving creative freedom. Courtney Johnson welcomes back celebrity coach and creator Whitney Uland for a candid, high-energy conversation about marketing, personal branding, mindset, self-growth—and why much of what sounds simple (like making your bed) might just be the starting point for being seen, influential, and fulfilled. The duo breaks down the craft of content creation, the importance of discipline and habits, how to leverage flow state, the reality of sobriety among successful entrepreneurs, and the courage required to claim your own fame before anyone else does.
Making Your Bed: Symbolic Ritual for Success
Repetition and Individual Perspective in Content & Habits
Repurposing Content Without Guilt
Content Creation as Art, Brand, and Manifestation Tool
Getting Into Flow State: The Feminine and Masculine Energies
Accountability and Container-Building
Sobriety Among High Achievers
Discipline: Working Nights & Weekends
Owning the Title: No More “Aspiring”
Fame is Self-Greenlighting, Not External Validation
On Authenticity & Perspective:
On Flow State & Creativity:
On Sober Advantages:
On Manifestation Through Content:
On Claiming Fame:
This episode serves up practical (and spiritual) “cheat codes” for anyone aiming to build their brand, get visible, and actually enjoy the process. It’s about discipline, flow, accountability, and the willingness to believe in yourself—“to greenlight yourself”—before the world ever puts a stamp of approval on your dreams. Whether you’re a creator, coach, or corporate escapee, Courtney and Whitney deliver affirming reminders and actionable tips to un-gatekeep the path to fame, abundance, and creative fulfillment.
Find Whitney Uland:
Listen to the previous episode: Linked in show notes.